m2lewand
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Very useful feature @AnnaRak16
@be3d What the author meant is that one should build relationships, however, one should not digress into different topics when posting content. For example, if you're an 'expert' on social media strategy, you should refrain from posting content about politics or environmental issues, and rather focus on content directly related to your expertise.
It's interesting that you mention the 3-dimension aspect to social media presence. My gut feeling tells me to follow your logic, although recently I read an article (I can't find the source) where the author argued that building expertise is much more important on the web, and therefore any time spent on diversifying into other topics is wasted. What do you think about that logic?
I definitely agree that it is a great challenge to keep up with all the social media while staying productive in other aspects of the job (is it even possible?). Thank you for the overview. The GroupHigh application seems like one worth trying out.