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Great post. Hope you update if you get in touch with those who run his campaigns. They did a bang up job back in 2008, especially since mass emailing seemed new on the political scene. I've watched their email strategy closely for four years both as a marketer and a consumer/supporter. But I get the feeling that it's become too contrived. (No matter how much you contrive to make something personal, it's still contrived.) I'd love to know what their response rate looks like overtime.
On a different track - they did something cool with the Mega Millions talk. The email on March 31 had the subject line "Jackpot" and the first line was "Yeah, we didn't either." It could have been a GREAT message, and it's the first one that's gotten my attention as a donator in a long time. But they couldn't include the word "win" in that first sentence? I loved it because they relied on the context of the weekend for the message to make sense. Everyone knew the jackpot was huge... they didn't have to say "Mega Millions" in the email for the audience to know what they meant.
I also love that they send personal messages from Michelle. I rarely actual open and read them, but reading just the subject line makes me feel more connected. Those emails do a lot more for encouraging me to donate than the exact requests to donate (although you wouldn't know it by my click through behavior).
1 year, 1 month ago on Breaking the Rules: Oops or Intentional?