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Great post! Thanks. Virality? Naahhh, its mostly noise and no way is FB a CRM, irrespective of whoever has "ownership". As to ownership there is a shift away from ownership; think Cloud, think MP3 killing CDS and netflix, sky rental, Itunes video rental killing DVDS. In the digital age we need to "own" less.
Its not what we own that matters. What matters is how we use that which we do own and that which we have access, to but don't own.
3 years ago on Is Facebook a Worthy Social CRM?