Marketing GM for Sears PartsDirects with a strong emphasis on digital marketing, including SEO & SEM.
I consult, speak, and write on a variety of topics related to digital marketing and sales and have 14 years of internet marketing experience.
You were thanking me, right? ;)
1 month ago on Newsjacking Gone Wrong: Four Simple Rules to Heed
Watching you go ballistic is one of the favorite things...
In all seriousness, I think the more interesting discussion is which department or discipline should handle those areas you mention.
My sense is the "right answer" varies by business. Some will treat social media primarily as a customer service channel, while other will focus on the social engagement as a pre-selling activity, while still others will see it as a marketing function.
Furthermore, content marketing is, in some circles, just a fancy new word for either "marketing" or "seo", depending on who's talking.
1 month, 1 week ago on PR is More than Media Relations
Can't wait to see what's next!
3 months, 3 weeks ago on Why I Quit My Job (and what’s next)
@hessiejones @ginidietrich The original idea was that there are people who put forth a more "likeable" persona online but who we wind up liking less off-line, having met them. And vice versa.
The original idea was to report out on a collective score of overall likeability based on just meeting people online and then another rating after having met them. It's admittedly a nightmare to figure out, but a fun idea to think about.
There were specific examples in mind - people who come off as a bit more stand-off-ish on line but who are super genuine in person - and people who project this amazing warmth on-line but who really don't stack up in person.
It would have been VERY controversial, had it taken off at all. I still think there is something to it, but not sure what, if anything you could learn from it. I see it more as a play-thing and gossip app. People would probably hate it - especially those being rated.
Imagine a combination of Klout, Secrety and Hot or Not for the A-listers of social media (and technically for everyone else too, I suppose - but the A-listers would get the most play).
5 months, 1 week ago on Online Integrity: Are You Who You Say You Are?
@ginidietrich I still want to build that web site we talked about back in the day. The one where people could "rate" the online persona of someone and then rate them again after they had met them.
Unfortunately, i'd have to give credit to Dan Newman. That alone means it will probably never happen.
@Karen_C_Wilson @ginidietrich @KateNolan Can I heckly Gini from the stage? Pretty please?
5 months, 2 weeks ago on The Spin Sucks Inquisition: Lindsay Bell
@belllindsay @Sean McGinnis @KateNolan Hahahahaha. That will never get old. Ever.
@belllindsay @KateNolan Hi Lindsay!
@AmyMccTobin Right? Fantastic photoshop skills. Made that guy look exactly like me. Crazy...
5 months, 3 weeks ago on Online Reputation Management and Adult Films
@jeanniecw Sure you do. You're just choosing not to use them... ;)
My current nemesis is a visual artist who works in large big 3d string installations as his medium.
And some dude who's Flickr account I just can't seem to beat out for some reason. Ugh.
Here's an example of the string artist's work.
@ClayMorgan Thanks Clay! I had a lot of fun writing it too.
@belllindsay @@jason_ Totally me when i had hair. My body still looks just like that Jason.
@Eleanor Pierce OMG! Boogie nights is in my top 20 movies of all time. PSH (and the rest fo the cast) was amazing in that movie.
I love the domain name story. Smart move (IMHO).
I'm curious.... at what price would you have said "yes?"
@bdorman264 Let's just say that when I take my shirt off, I TOTALLY look like that guy in the picture.
@KateNolan I'm really, REALLY hoping that despite this being public knowledge you still call me Skittles. ;)
@danielghebert Thanks Daniel! Now imagine you own a business, but never bothered to think, plan or work on proactively managing your online reputation.
The consequences could be devastating. I'm still shocked that there are businesses out there who do not care about what others say about them online.
I love Lencioni parables. All of them. Some of the very best business lessons available...and such a clean way of communicating the lessons. Storytelling FTW!
5 months, 4 weeks ago on The Spin Sucks Inquisition: Andy Crestodina
@AmyMccTobin @Sean McGinnis See how that works??? :)
6 months, 2 weeks ago on #FollowFriday: Amy Tobin
Oh geez. There goes the neighborhood.
Kate is awesomesauce. I had hours of fun catching up with her at Content Jam; and all because she tamed her inner introvert, walked over and said hello. What a great conversation. Can't wait to do it again Kate! I'll bring the Skittles.
8 months ago on #FollowFriday: Kate Nolan
@KateNolan @NancyMyrland You two will get along swimmingly.
@Howie Goldfarb @Sean McGinnis @ginidietrich I agree with the sentiment Howie, but disagree with the outcome.
My belief has been (and will continue to be) that the only real way to kill off a majority of SEO is for Google to do the following:
1. Run the normal algorithm. Determine the order of the top 10.
2. Run a second step that completely ramdomizes the top 10.
The "incentive" to try to be #1 completely goes away. The pressure to "outdo" your competition subsudes because there is no reward. If you deserve to be on the first page, then that's as good as it gets.
Going all black box would only enhance the market motive to reverse engineer.
The other possibility would be to publicly state that you are now running 5 different algo mixes and you never know which one is governing which search.
8 months ago on Guest Blogging: A Change in the Google Algorithm
@ginidietrich @Sean McGinnis I loved his statement that "this is why we can't have nice things in SEO."
It goes back to "marketers ruin everything" - which is totally true. The constant craving for speed, scale and automation has/will continue to kill off every single effective marketing vehicle/channel. I see it happening every day.
Marketing is hard work. Any specific thing you can do to try to make it easier, also means it will be less effective than if you had done the heavy lifting yourself.
And as I've said before, the value of any link building activity is inversely related to its scalability - including guest posting.
Send out 1000 templated emails to people (like the examples you showed) and anyone who responds with a "yes" is a place where you should not want your guest post to be published anyway.
Yep. Agreed completely. Just gave this counsel to a friend and colleague who asked my opinion yesterday.
@jonniejensen The extra rel="author" at the end of the string (the separate one) is the code used for html 5 sites. The in-line version is for html 4 sites. I included both so as not to confuse the issue for non-technical readers who may have been trying to implement.
8 months ago on How To Setup Google Authorship for Guest Posts
@belllindsay @ClayMorgan @ginidietrich I'm not sure it has much to do with the industry so much as it has to do with the model.
Law is the exact same way Lindsay - in terms of the expectations at law firms. The expectation was that wou billed a minimum of 2200-2400 hours a year. And since not every hour you were at work was billable, the result is ridiculous hours worked, a high burnout rate, explosive suicide ratesd compared to other industries and the worst job satisfaction rate of any industry I've ever seen.
8 months, 1 week ago on Time Management: A Challenge to Make You More Productive
@ginidietrich Do I know you?
9 months, 3 weeks ago on Social Media: Six Ways to Evolve in 2014
@belllindsay @Sean McGinnis Obviously...
9 months, 4 weeks ago on The 82 Things I Love
Pretty sure winning shuold have been #1 on this list.
10 months ago on The 82 Things I Love
@RebeccaTodd @Sean McGinnis I like it.
Reheckling it is.....
10 months, 4 weeks ago on Future of Content Marketing: What to Expect in 2014
@T60Productions @ginidietrich @Sean McGinnis Crud. Not sure that I did cover it in the webinar.Bottom line is this - link where it makes the most sense to link to. Context is everything.
Sometimes it makes sense to link to a G+ page. Others a Twitter profile. My default would be to link to an "about" page on the person's blog or website where possible, because that would likely add the most value for them.
But again, you need to keep your reader in mind. No link away from your page should ever be a surprise to them - so link, and label, appropriately.
10 months, 4 weeks ago on Link Building: A Strategy for Content Marketing
Ooooh. A second bite at the heckling apple.
That kind of opportunity doesn't come around every day.
@ginidietrich @KateFinley And handsome.
11 months ago on Link Building: A Strategy for Content Marketing
@yvettepistorio Yvette - I'm writing uyoun into my will. Gini's out!
@lizreusswig @Sean McGinnis @RebeccaTodd hahaha
@ginidietrich @T60Productions @Sean McGinnis OMG! Give me a minute!
Let's answer it on the webinar. no?
@Matt_Cerms @ginidietrich @Sean McGinnis Welcome to my world Matt.
@Matt_Cerms Thanks Matt.
@lizreusswig @jasonkonopinski The nap gets my vote.
@belllindsay Lindsay - I've decided that I shall be exceedingly nice to you - just to piss off @ginidietrich.
@RebeccaTodd Listen you! I know EXACTLY where to find you! It's somewhere uyp north over there!
@ginidietrich @Howie Goldfarb This does not bode well for the heckling in your absence, you realize?
The good news is Jeannie Walters promised to attend and heckle me from within the Twitter stream.
@RobBiesenbach Not 27? Holy crap you're old.
11 months, 3 weeks ago on Media Relations in the Digital Age
So you're saying that I'm the reason you two met in person? Wine me.
1 year ago on #FollowFriday: Lisa Denten
1 year ago on Klout Is At It Again – Privacy Be Damned
Congrats DJ! What an awesome fit for you.
Looking forward to seeing the impact you'll make there!
1 year ago on 5 Reasons I’m Joining Marketo
@ianpiepenbrock I honestly have no idea if that's been tested Ian. My guess would be no, but it's a total guess.
1 year, 1 month ago on How To Setup Google Authorship for Guest Posts
@TaraGeissinger @ginidietrich @JoeCardillo @JHTScherck In all seriousness, though I think it's possible for the post to be spot on (which it is) while also calling out the one misinterpretation of a graph (which has happened about a thousand times since the study was released).
I've had this argument with Gini in the past about an issue within SEO that is WIDELY misundestood.
In SEO, it's entirely possible to be completely right in your conclusions, but for the wrong reasons. And sometimes the reasons are just as important (if not more important) than the conclusions - especially when we're writing about it and other people can take what we've said and "rely" on it.
1 year, 1 month ago on Social Media and SEO: They Just Go Together!