Marketing GM for Sears PartsDirects with a strong emphasis on digital marketing, including SEO & SEM.
I consult, speak, and write on a variety of topics related to digital marketing and sales and have 14 years of internet marketing experience.
@AmyMccTobin @Sean McGinnis See how that works??? :)
1 day, 2 hours ago on #FollowFriday: Amy Tobin
Oh geez. There goes the neighborhood.
Kate is awesomesauce. I had hours of fun catching up with her at Content Jam; and all because she tamed her inner introvert, walked over and said hello. What a great conversation. Can't wait to do it again Kate! I'll bring the Skittles.
1 month, 1 week ago on #FollowFriday: Kate Nolan
@KateNolan @NancyMyrland You two will get along swimmingly.
@Howie Goldfarb @Sean McGinnis @ginidietrich I agree with the sentiment Howie, but disagree with the outcome.
My belief has been (and will continue to be) that the only real way to kill off a majority of SEO is for Google to do the following:
1. Run the normal algorithm. Determine the order of the top 10.
2. Run a second step that completely ramdomizes the top 10.
The "incentive" to try to be #1 completely goes away. The pressure to "outdo" your competition subsudes because there is no reward. If you deserve to be on the first page, then that's as good as it gets.
Going all black box would only enhance the market motive to reverse engineer.
The other possibility would be to publicly state that you are now running 5 different algo mixes and you never know which one is governing which search.
1 month, 2 weeks ago on Guest Blogging: A Change in the Google Algorithm
@ginidietrich @Sean McGinnis I loved his statement that "this is why we can't have nice things in SEO."
It goes back to "marketers ruin everything" - which is totally true. The constant craving for speed, scale and automation has/will continue to kill off every single effective marketing vehicle/channel. I see it happening every day.
Marketing is hard work. Any specific thing you can do to try to make it easier, also means it will be less effective than if you had done the heavy lifting yourself.
And as I've said before, the value of any link building activity is inversely related to its scalability - including guest posting.
Send out 1000 templated emails to people (like the examples you showed) and anyone who responds with a "yes" is a place where you should not want your guest post to be published anyway.
Yep. Agreed completely. Just gave this counsel to a friend and colleague who asked my opinion yesterday.
@jonniejensen The extra rel="author" at the end of the string (the separate one) is the code used for html 5 sites. The in-line version is for html 4 sites. I included both so as not to confuse the issue for non-technical readers who may have been trying to implement.
1 month, 2 weeks ago on How To Setup Google Authorship for Guest Posts
@belllindsay @ClayMorgan @ginidietrich I'm not sure it has much to do with the industry so much as it has to do with the model.
Law is the exact same way Lindsay - in terms of the expectations at law firms. The expectation was that wou billed a minimum of 2200-2400 hours a year. And since not every hour you were at work was billable, the result is ridiculous hours worked, a high burnout rate, explosive suicide ratesd compared to other industries and the worst job satisfaction rate of any industry I've ever seen.
1 month, 3 weeks ago on Time Management: A Challenge to Make You More Productive
@ginidietrich Do I know you?
3 months ago on Social Media: Six Ways to Evolve in 2014
@belllindsay @Sean McGinnis Obviously...
3 months, 1 week ago on The 82 Things I Love
Pretty sure winning shuold have been #1 on this list.
@RebeccaTodd @Sean McGinnis I like it.
Reheckling it is.....
4 months, 1 week ago on Future of Content Marketing: What to Expect in 2014
@T60Productions @ginidietrich @Sean McGinnis Crud. Not sure that I did cover it in the webinar.Bottom line is this - link where it makes the most sense to link to. Context is everything.
Sometimes it makes sense to link to a G+ page. Others a Twitter profile. My default would be to link to an "about" page on the person's blog or website where possible, because that would likely add the most value for them.
But again, you need to keep your reader in mind. No link away from your page should ever be a surprise to them - so link, and label, appropriately.
4 months, 1 week ago on Link Building: A Strategy for Content Marketing
Ooooh. A second bite at the heckling apple.
That kind of opportunity doesn't come around every day.
@ginidietrich @KateFinley And handsome.
4 months, 2 weeks ago on Link Building: A Strategy for Content Marketing
@yvettepistorio Yvette - I'm writing uyoun into my will. Gini's out!
@lizreusswig @Sean McGinnis @RebeccaTodd hahaha
@ginidietrich @T60Productions @Sean McGinnis OMG! Give me a minute!
Let's answer it on the webinar. no?
@Matt_Cerms @ginidietrich @Sean McGinnis Welcome to my world Matt.