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Also, do not love livefyre.... bit of a barrier to insist that I log in with a service AND create a livefyre acct (hence the weird 1 and the end of my name). Blech! :)
3 years ago on The Community Manager as a Horizontal Position
Love this post, Evan. I knew more about my company than most executives I supported as a community manager. I often caution those I'm consulting on just that topic. As with all things social on the inside, you're dealing with a lens. Get ready to see some awesome and some ugly! Having to build and support relationships that permeate the hierarchy makes it impossible not to. Recognizing that early is painfully difficult for those trying to force the open and messy work of social humans into old and brittle structures. My .02 is that a cmgr should hold a corporate, company-wide role. Reporting to the CEO mandates that the CEO be up to speed and ready to go, which isn't the case more often than not. The best internal cmgrs will make it a personal goal to educate that CEO, show the business value of that relationship and create that company-wide role in the spot that works best at the time. Keep on chippin' away, there's good stuff underneath.