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I completely buy the idea that the lack of subject was intentional. I suspect a lot of people are sick of getting fundraising emails, and the lack of a subject line may lead some to think, "This is different- I'll open it."

Jason's theory could explain the lack of social sharing icons- a quick, personal note from someone you're a first-name basis with wouldn't include a SHARE THIS ON TWITTER link, would it?

1 year, 1 month ago on Breaking the Rules: Oops or Intentional?

 @djwaldow I guess I do trust that filter too much...

1 year, 2 months ago on How Often Do You Check Your Spam Folder?

I never check  the spam folder of my personal email address, but my business email doesn't have a spam filter. I'd rather see everything. (I am in email marketing,by the way.)

1 year, 2 months ago on How Often Do You Check Your Spam Folder?