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 @markwschaefer Great points Mark, I do think there on to something and hopefully with time they will improve the algorithm in a way that will be a truly affective measurement of influence. I'm looking forward to reading your new book! Unfortunately I won't be going to SXSW this year because of other engagements.

2 years, 8 months ago on 12 Most Important Reasons to Love Klout


While Mark makes some good points, I feel that Klout is a very arbitrary measurement of influence.


For example - One of the points on the understanding Klout page is "Influence is the ability to drive action." Klout says I'm influential in Bacon. I'm Muslim. I don't eat bacon (unless of course its turkey or beef bacon).  I have zero ability to drive action in regards to bacon because most people eat pork bacon.


Influence shouldn't be measured solely by retweets or mentions based on a random tweet but the real ability to drive action, such as a new book launch as Mark is experiencing by measuring how many people are reading or interested in the book, or #custserv Twitter chats or webinars that Marsha conducts and measuring the level of engagement and participation. To me, those are a real measure of "the ability to drive action." 

2 years, 9 months ago on 12 Most Important Reasons to Love Klout