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Congratulations. Best wishes! Show that a storied Fortune 500 company can become digital!
1 month ago on I’ve Accepted a New Job with Sears
Great summary, Patricia. I will use this in class. Thanks!
5 months, 2 weeks ago on 7 Twitter Tips Every Marketer Should Know
Another thoughtful post, Margie.
I never quite abandon the blog, but I do disappear a couple times a year and lose continuity: maybe it's depleted soil!
1 year, 1 month ago on You Could Learn Something From The Anasazi
Nice to meet you Margie. Although I already knew you weren't a BOT!
1 year, 1 month ago on How Social Slam 2012 Rekindled My Love of Social Media
Really provocative post!
Part of the problem is charlatans are attracted to social media - how many teeth whitening, get rich, and find companionship pitches do we get daily.
But part of the problem is that many of us interested in social media love change and novelty and are looking for the 'next cool thing.' So we are enthusiastic about Quora, Google+, Groupon, Foursquare and Pinterest and want to master them and be the first to give good advice to others.
Given the long lead times to get articles into print, academics are forced to focus on the timeless and important. Yet participating in a B2B SMM strategy and planning session I actually had to stop myself from suggesting that they post their industrial products on Pinterest!
As you suggest we should think first!
1 year, 3 months ago on For the love of the shame