Recovering journalist. Sometime tech blogger. Lifelong sci-fi geek. Mommy. Bacon queen.
@Jefersonbbraun Livefyre didn't post your comment b/c of the link, but I approved it anyway. The deck covers all those topics you mention above. Thanks for reading!
1 month ago on That’s the Wrong Question: A Beginner’s Guide to Social Media Analytics
@hessiejones @Danny Brown @danielnewmanUV I'm more curious than anything. But I thought that the whole idea of digital and geofencing was that response rates are expected to be better than the "old" rates. I just feel like, if we're not doing better than the old way, why is this any better than direct mail or other advertising methods?
And, as Danny noted, it's only 1.3% redemption - NOT 3.6%. Whether or not 1.3% is a "good" return, it's significantly smaller than 3.6%.
1 month, 1 week ago on Mobile World Congress: Geofencing may forever change mobile shopping
@Danny Brown And I just came here to tell you your math was wrong and show you up and then realized it wasn't wrong.
*shakes other fist, goes home again*
1 month, 1 week ago on Is GeoFence Couponing Worth It?
The thing is, the Dunkin' Donuts campaign didn't do very well. A minuscule percentage of people who got the geofenced messages actually used the resulting coupon (3.6% used them of 18% who saved the coupon of 36% who tapped on the ad of ??? people who received the ads). And the results weren't too great when targeting people who weren't already loyal DD customers. While I agree geofencing is definitely an interesting tech to watch, I don't see anything compelling about the DD campaign (and I actually *do* like DD coffee).
@Danny Brown DAMMIT. I was just coming here to do math and you beat me to it.
*shakes fist, goes home*
@dalicie rocks. That's all. None of these answers surprises me, but all delight me.
1 month, 4 weeks ago on The Spin Sucks Inquisition: Dwayne Alicie
It's a lovely site. The things people share there are super-high quality. Really adore it.
2 months, 1 week ago on Content Overload: Get “This.” to Help That
That's really sweet. I like it. And I'm not known for sappy.
2 months, 2 weeks ago on Vistaprint enters branded campaign space
Spot-on, @Howie Goldfarb - and I appreciate that you point out that it's not just about the people you point to here. I often wonder about the inactives, and wonder what that means for all the platforms. I know there are a ton of platforms I'm inactive on. I heave a sigh of relief every time I get an email telling me some service I've virtually never used has shut down, because it's one less password I need to keep in my LastPass. :)
2 months, 3 weeks ago on RIP The Death of the Social Media Rock Star
@PegFitzpatrick Thank you, Peg! I agree - they really make the most of all the different platforms. When we saw they released the speech on their own Medium account, I was really impressed. They're on top of it.
I'm not surprised Kelly was invited!
2 months, 3 weeks ago on The State of the #SOTUSocial Is Strong
@James Rothaar Thank you very much, James. I took a while to respond to this one, because it was such a difficult issue and I wanted to think about it. Appreciate your kind words.
2 months, 3 weeks ago on Dear Amy: The #SMEtiquette of Restraining Orders
@sheconsulting Thank you, Esta! It's such a difficult topic, and I can't even imagine how difficult our new "social" world is for some parents. We just need to be thoughtful enough to consider other people when we are posting about our own lives.
A lotta truth here, @dinodogan. But as you almost allude to earlier on in this piece, it can be more important for *other* employees to be on social media and sharing, not just the C-suite. It's still early days in sorting out how social truly fits into the overall strategy. It's not a strategy unto itself, just part of the whole, as I know you understand well. It'll be interesting moving forward.
3 months, 1 week ago on Confessions of a Recovering Social C-Suite Believer
@seosmarty I like that, Ann! Sometimes an artificial "starting line" is a nice motivator. But yes, those more generic issues don't need any special invitation to get going - or, at least, should not.
3 months, 1 week ago on Are New Year’s Resolutions a Waste of Time?
I NEVER GOT MY EASY BAKE OVEN.
Now I'm totally jealous of you.
4 months ago on “Way to Wreck Christmas, Lindsay!” and Other Stories
THANK YOU. Yes, there are some basic rules of engagement to start off with, but the same thing doesn't work for everyone. You need to find what works for you, and do *that.*
4 months, 2 weeks ago on Create New Social Media Rules for 2015
Yes! THIS. While there are some basic rules of engagement to get started (I mean, really, "Don't be stupid" is a pretty good rule of thumb for anyone), people/brands/companies/etc need to do what works for them. Not what worked for someone else. Thank you.
@prosperitygal Glad it resonated. I see from your follow-up you see it's by @BennRosales
:) For some reason, Gravatar is not pulling in headshots with my posts. I need to troubleshoot that one of these days.
4 months, 3 weeks ago on Foster Your Independent Thinkers and Let Go the Lemmings
@PamMktgNut Absolutely, Pam - I think it was just a great lesson to learn from the circumstance. I've definitely thought through things in similar circumstances because I just hate it when I phrase things poorly. I thought @alisoncummings 's blog post was a great reminder of how we should think about what we're writing online.
What I want is some nice way to aggregate all comments in one spot - without having to add FB and G+ comments to my blog. I like having them with the post itself; always feel like the conversations add a value to the blog posts that you're not going to get if they're all somewhere else. But you're certainly not the first to consider removing them. :)
Thanks for commenting!
5 months ago on Dear Amy: The #SMEtiquette of Commenting on Blogs
Thanks so much for this post. What you're saying makes so much sense. I thought the study was an interesting tidbit, but was half, "Of course" (to anyone who's used the site more than a couple of times) and half, "But wait, what about...?"
5 months ago on Reddit Front page is not a Meritocracy…. or is it?
@LauraPetrolino @ginidietrich @Digital_DRK @belllindsay I have read the book more times than probably any other book. And the original short story that he expanded into the book. One of the best stories ever.
5 months ago on Anonymous Social Media: Why You Shouldn’t Participate
Yep. If you want it to be a secret, don't put it in writing. Period. I've seen all these examples of how people have been able to hack (whether true hacking or more in the lifehack realm) these secret-sharing sites and figure out who sent what messages.
@AdrienneSmith I appreciate your kind words, Adrienne! I guess the main thing is if we're more cognizant of how we come across, we can avoid some of the problems that crop up online. I've definitely experienced similar things.
5 months, 1 week ago on Dear Amy: The #SMEtiquette of Commenting on Blogs
I *so* know what you mean about working to deadline. I'm right there with ya, and it's smacked me in the face like this more than once, too. Nice job at making silk out of sow's ears.
5 months, 1 week ago on Bad Planning: A Cautionary Tale
@alison Thank you for an excellent topic and for sharing your experience. I really appreciated how forthright you were in your post and how you sought to pull the positives from the experience. If more people were as thoughtful about their experiences as you, this Internet thing might be a more positive experience for all. ;)
@wordwhacker Not quite sure I understand exactly what you're saying. But I helped a friend at Popular Mechanics do it and there were no issues at all - she changed the name and renamed another account to the original name, and there was no lag. Once you change the name, it's changed.
If it's an account you really fear someone might snag the name for, you just have to have someone helping you to be ready to make the switch. The chance that someone will swoop in and take your name in those seconds between switching are rather slim.
5 months, 3 weeks ago on Dear Amy: The #SMEtiquette of Changing Your Twitter Handle
@missnicolina @ShellyKramer Thanks for sharing, ladies!
5 months, 3 weeks ago on Dear Amy: The #SMEtiquette of Using Photos You Didn’t Take
@Tinu Exactly, Tinu. If you mean what you say, there's so much less room for confusion and misinterpretation. Of course, there are those who assume you don't really mean what you say, but when you are genuine like that over time, people *do* realize it, and appreciate it.
And I know you are not a serial LOL-er, so I appreciate that very much. ;)
5 months, 3 weeks ago on I spent a day responding to Facebook posts with stickers
@Danny Brown Thanks, Danny! It really was a lot of fun. I was really surprised at the end of the day, though, with how differently I was thinking about communication. I'm *trying* to move forward with the lessons I learned. And your seal of approval means a lot.
But, sometimes, LOL or *facepalm* do express my feelings succinctly. ;)
@AdamPalmMe Of course. But if it were a post-feminist world, I wouldn't need to be a feminist. It's not, and that's why I am.
5 months, 4 weeks ago on I Don’t Want to Be a Feminist
@ginidietrich @AmyMccTobin Absolutely! I think it's the cobbler's son has no shoes thing. We work our hardest for others and our own kind of suffers at times. However, I think that also allows us to keep exercising our creative muscles - by being less methodical on our own things, we can sometimes stumble upon something we'd never have found otherwise.
Now go fix all those typos! ;)
5 months, 4 weeks ago on How to Write a Compelling Headline
@ginidietrich @AmyMccTobin Since when would I tell people to lie in a headline????
This is actually pretty interesting stuff. I'd say, though, that it depends on your purposes. Obviously, a news site isn't going to have the time to do this , though it would be interesting if they did do it for longer projects they already were spending time on.
For my own stuff, though, I do still tend to fly by the seat of my pants.
@dcon34 I think the fact that we got knocked on our asses again with the economy woke a lot of us up up, you know?
6 months ago on Say It Loud, I’m Gen X and I’m Proud
I was also one of those who joined the Drama Guild but still never really felt like I fit in there. I worry for my boys sometimes, but also realize that all my experiences made me who I am today - and I wouldn't want to be anything other than who I am. And your lovely daughter has a lovely mother who will help shepherd her through the difficult times and blossom into her best self.
6 months ago on The Tale of the Mermaid Tail and Other Stories About Being Different
@ScooterLivingston Sometimes people are going through their own painful experience and can't deal with things. Maybe at some point, she'll be able to talk about what happened and why she did it.
Meanwhile, you are correct in that you're probably better off without her in your life.
6 months, 2 weeks ago on Dear Amy: The #SMEtiquette of Being Unfriended
@allenmireles An excellent point. I do think it's good to reach out to make sure that there hasn't been a misunderstanding. But sometimes people need to put distance between themselves and others they considered friends. It may not even have anything to do with anything they did. On the other hand, it may be completely "legitimate."
Fact is, no matter what, it's "legitimate" - it's how the person feels. And if they don't want to be friends with you, then you're not friends. Exception for Andy Samberg's character on Brooklyn Nine-Nine the other night, though. ;)
@3HatsComm Absolutely! Who's doing the asking is so key. Glad you found the post edifying!
6 months, 2 weeks ago on Dear Amy: The #SMEtiquette of Brain-Picking
@bobledrew Err, can I just take your word for it? ;)
@wordwhacker It seems to have just been magnified even more in the last two years. We all thought the last presidential election was nasty on social media. Sigh.
6 months, 3 weeks ago on Dear Amy: The #SMEtiquette of Commenting
@Sarterus @SocialMediaLaw1 Absolutely. It just proves it's all about protecting their fannies, and not about informing the users.
@bobledrew That blows my mind. Thank you!
@RonCallari Thanks, Ron! I really was tempted to just say, "Yes, just click 'I agree.'" But what lesson would I be teaching him then?
I watched this and it was really fantastic - and important.
7 months ago on How To Become Internet Famous
@annelizhannan Well-said, Anneliz! I was very fortunate in that my parents always told me I could do whatever I wanted when I grew up. But, as both were public school teachers, they asked me to just not become a teacher. :)
7 months ago on Parents: are WE the real reason girls aren’t dominating STEM careers?
One thing I've noticed a lot with many of the top women in tech is that their fathers or mothers were in tech and encouraged their daughters. In my case, I emphasize all the time to my boys that pink is not a "girl's" color (they're not buying it, though - society's done a number on the color) and that there are no "boy" jobs and "girl" jobs.
@JillGoldworn Thanks! I thought @laniar's advice was terrific.
7 months ago on Dear Amy: The #SMEtiquette of Brain-Picking
@CarrieMorgan Exactly. The vetting of the person is the most important. And sometimes we're not the person this person really wants or needs to talk to anyway. Much better use of everyone's time if we know what is up ahead of time.
@laniar Absolutely, @laniar - I am on Emissary and Clarity, which allow you to coordinate paid consulting meetings. My signature says if you want to "pick my brain," to connect with me there. As a result, I virtually never turn down coffee meeting requests from folks, because they're friends, students or a person I've met and wanted to get to know better and we've been talking about catching up over coffee or drinks or something forEVer.
Completely agree. It's just as important to know when to ignore people who are saying nice things (sucking up) as it is to ignore people who are being negative. I learned a long time ago that if you're being true to yourself and not being disrespectful of others, who cares what other people think?
7 months ago on The Beautiful Freedom of Not Giving a Crap