I produce stuff. TV. Film. Video. Web. Social Media.
@ginidietrich I think I understand what you mean. And I think I agree with you, rather than what @HowieG is saying.
BUT... It sounds like product placement in the movies... Does this mean that Facebook/Twitter/Pinterest will eventually start charging businesses to have a presence on their platforms? It would seem to be a logical step, albeit five steps down the road.
And I'd be ok with that. I'd rather know that businesses were paying top dollar for the privilege of inserting good content into a platform, rather than paying less to bother me with poorly conceived/targeted ads.
4 months, 1 week ago on How Native Advertising Will Affect Public Relations
I have a hard time wrapping my head around native advertising because it makes so much sense. For instance, the concept of promoted content on FB or Twitter baffles me because that content is usually terrible, both in terms of quality and targeting. I never click on that stuff because it's never as useful as a Google Ad (which I rarely click on, but the difference between "never" and "rarely" is significant).
But native advertising seeks to eliminate the problems with promoted content by making the content better... right?
4 months, 2 weeks ago on How Native Advertising Will Affect Public Relations
Sounds great. Looking forward to reading it!
4 months, 2 weeks ago on Spin Sucks: The Book
I'm about to dive into your Native Advertising article. Looks interesting!
I'd love it if QR codes went mainstream. I keep hoping we will follow Europe/Asia's lead, similar to how we followed their lead with texting. If I remember correctly, they were texting YEARS before we were.
5 months ago on Six Digital Marketing Trends for 2013
This reminds me... I've been meaning to read up on Google+ Communities. Thanks Gini!
5 months, 1 week ago on Use the Google Keyword Tool for Content Ideas
Question: I see in your PDF that you recommend self-hosting videos or paying for video hosting. Why not archive your videos locally and host them on YouTube?
8 months, 2 weeks ago on How to Sell Video Marketing to the C-Suite
How do Apple and Starbucks push out an app request through Foursquare? Do they have a marketing deal with Foursquare or is this a feature of a Foursquare listing? Very interesting stuff!
9 months ago on Eight Digital Marketing Trends
Hey Gini - I won't have the time necessary to digest all of this until later today - it looks deep... But I didn't know you werea member of the "I'm the oldest of six kids club." Me too!
10 months ago on The 10 Things I Want to Do Before I Die
@ginidietrichFound it, thanks to Google: http://www.eeoc.gov/eeoc/foia/letters/2007/pregnancy_discrimination.html
10 months ago on Marissa Mayer: Why Are We Still Having this Conversation?
@ginidietrich Interesting. I was under the impression that an employer cannot, under any circumstances, ask personal questions pertaining to marital or family status. If that's true, then she wouldn't have been in any trouble at all by not telling them.
@ginidietrich I agree with what you're saying 100%. I just have one question about the process - if she had not gotten the job after telling them she was pregnant, wouldn't she have had an airtight legal case with which to sue Yahoo out of existence?
Actually, my fiancé asked me that and I was stumped. So I'm asking you!
Awesome! Thanks again for the opportunity to write for Spin Sucks! And thanks to everyone who reads/comments!
10 months, 2 weeks ago on Top 10 Guest Blog Posts of the First Half of 2012
I also prefer paper, but I've been forcing myself to use Producteev. It's a great free app for both Droid and iOs... http://www.producteev.com/
10 months, 2 weeks ago on Technology vs. Paper for Your Task List
@KenMueller @ginidietrich You're referring to Van Halen and brown M&Ms... And they had a good reason for that demand: if they showed up at a venue and there were brown M&Ms in their dressing room, they knew the concert promoter had ignored the stage/gear requirements in their rider. In other words, their show might sound terrible and the stage might not be sturdy enough to hold their equipment.
It's a neat trick to see if the people taking care of the details are paying attention to what you need to perform.
10 months, 2 weeks ago on Travel Essentials for Speakers, Authors, and MarComm Pros
First off, writer's block is real. To think otherwise is to not understand the creative process. At all.
Secondly, I sort of agree with Bradbury here. When facing writer's block, you SHOULD go do something else... IMMEDIATELY. I once read that an old screenwriting trick was to work on developing two projects at once - one in the near-finished script format and one as a developing outline. Whenever you get stuck on the actual script, you begin working on the other project (script outline).
So I always have two projects (or more) that I can bounce between whenever I get blocked on the main project I am focused on. Another piece of advice - always have a guitar nearby.
10 months, 3 weeks ago on Overcome Writer’s Block Forever
I love the fact that YouTube is developing and curating content from amateurs. I just hope it doesn't result in too many "clip shows."
10 months, 3 weeks ago on You Can Be the Next YouTube Star
@Lisa Gerber Ah... ok... But I guess you could embed your Hangout on your G+ page (or website?) and have an unlimited number of attendees who could watch but not ask questions. Unless it was via an embedded chat tool. I'm probably overthinking this, but I'm a webinar novice and I always like to save $99/month!
10 months, 4 weeks ago on Six Steps to Creating Content that Generate Leads
Right on. I'm a webinar novice though. What software do you use? Have you tried Google Hangouts for this?
Great post! I abandoned Word as a writing tool several years ago. I use a pen and paper so I can drift between bullet points, full sentences and diagrams.
It's similar to video editing. When I edit video, most of the storytelling happens in my head, not in the editing program. I rush for a crappy rough cut and then I refine it while I'm doing other things - eating, sleeping, watching TV, etc. Once the story is my head it doesn't need a piece of software to evolve.
11 months ago on How a Non-Writer Cranks Out Content
@JayDolan That's, um, sarcasm right?
"Jay Dolan writes The Anti-Social Media, which is the best social media satire on the internet. Ever."
11 months ago on Four Steps to Create Your Personal Brand