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Hey, I'm insurance, we can't be funny or creative; talk about the Roaring 20's, we're still doing business the same ol' way....I say that somewhat facetiously, but there are parts that we seem to shy away from thinking outside the box. 


We don't emphasize inbound marketing because our ideal customer is probably not someone who will pick up the phone and give us a call. However, we could do a much, much better job of creating a stronger brand than we have so when I do call on that ideal customer he has a pretty good idea of who we are and what we represent. We've (not me) been around since 1941 so sometimes we assume people know all about us; unfortunately, Florida is transient enough it doesn't take long to just blend in with all the rest. 


I don't want to beat us up too bad because we actually do a pretty good job in spite of ourselves; I just know it could even be better but I think I'm too tired and lazy to be 'that guy' to carry the torch to make it happen. If I was signing the checks, I would have you guys working for us. Then I could sit around and wait for the phone to ring, right?


Got any good April Fool's tricks I can use to stir the pot? 

4 hours, 36 minutes ago on Creative Marketing the April Fools’ Way

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Oh, so it's a 'he, huh?' I guess you've already identified the mid-day work out guy, huh? I guess it depends on their work ethic/results when they are present but that is just one of the many things you have to clarify or it will/can be abused. 


I work out before work to keep my lunches free because it's much easy to lure, er uh entice prospects to break bread w/ me as long as I am buying. I'm usually the first in the office in our sales building which is nice because I can get things done in peace and quiet. 


The key in establishing the 'written' rules is determining which ones are zero tolerance and which ones you are flexible on because the culprit is your top performer. 

21 hours, 25 minutes ago on The Horrible Case of Unwritten Rules

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Timely; this is one of our customers and he already has people they have contracts with wanting to know if they will be financially viable to do the work or should they get someone else to do the job. http://www.theledger.com/article/20150328/NEWS/150329251/0/search


It would be nice to have a plan in place prior to the spit hitting the fan, huh? 

1 day, 22 hours ago on Crisis Communications: Have a Plan for Success

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I got banned from a conference once, but who knew the bathrooms would be located next to the head table after a long night of Mexican food and Tequila....:(


The semi-anonymity has really allowed some ugliness to rear it's head in the realm of social and you make some good points about thinking before you publish or share as to what impact it will have and how it represents you. 


It's still never too late to do the right thing; my motto is " what would your mama think about that?" Proud, or not proud....

1 week, 1 day ago on The Social Media Mob Needs to Go

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Farmers Almanac is gospel BTW.....

1 week, 1 day ago on Little Data Trumps Big Data When It Comes to Sales Conversions

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Sumbich, sorry you have to put up with the likes of me who bring no value to the table, but you did leave the door open...just sayin'....


I certainly don't know what the answer is but I admire you for the willingness to take a chance. 


Maybe your accessibility is a blessing and a curse. I don't know the answer to that either and I guess it depends of what someone's measure of success is. Yes, money is good and food on the table and all that other stuff, but I think your efforts have built an excellent base to allow you to try things like this...and only continue to grow from there. 


My vote is to keep on being who you are with just enough curiosity and entrepreneurship to give you a reason to embrace each day.


And no, you don't have to send me any wine glasses; I still have my drink tickets. 

3 weeks, 1 day ago on The Spin Sucks Scavenger Hunt Results

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Did you have to get a restraining order? I mean, after he got a copy of your key he could come visit anytime, right? 


I helped change someone's tire the other day...in my  work clothes; did that get me a customer service attaboy? Of course, she was good looking.....I think I frightened her when I locked the brakes trying to stop before anybody else did. 


I'm in the insurance business and we have more than ample opportunities to be really, really good; or not so good. Usually the not so good has a dollar figure attached to it and out of our control but one thing I have learned is to face it head on and early; don't let it fester. 


Retention is a big deal to us too and I like the way you quantified it; it really drives the point home. I'm not sure if we have drilled down that much, but as an ESOP (employee owned agency) maybe the service team would pay more attention if it new it was costing them money.  

3 weeks, 6 days ago on Customer Experience is an Investment

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@Howie Goldfarb @bdorman264 Hell yeah, let's make it happen. 

3 weeks, 6 days ago on C is for more than Cookie

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Hey, I already bought two books and gave one of them to LUI's president because I thought it was that worthy. 


I thought you lived in the woods like the Unabomber or something. Do you have running water? If I visit you in the summer, do the ski resorts turn into mountain biking trails? Will we have to go find our own food? 


I do think it is somewhat telling when some of the early guru's turned off their comments and dried up their community. Personally, I don't think @GiniDietrich ever sleeps because even now I don't know how she keeps up with it. But, whatever success she has been able to achieve it is very well deserved.


I know our insurance agency could do a much, much better job of branding which I really think would equate to measurable growth, but I don't think I'm 'that guy' to make it happen. Maybe you could be that guy but make it look like it's me and we can share the loot.....


Play ball, spring training in the F L A. 

4 weeks, 1 day ago on C is for more than Cookie

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First and foremost having a definitive plan of action will provide a much better chance of success or measurability than just showing up (my blog was a good example of just showing up...:). My other takeaway is if this isn't you, then surround yourself with the right talent, people who are good at doing the things you might not be so good at. 


I've got a ball game to go to today however, so I can't do your little 30-min exercise; plus, it sounded like work anyway. 


You know I'm runnin' hard to win this contest, I really, really could use that new car you are going to give away. If someone more appropriate or more PR-centric comes in 2nd place then maybe we can talk a trade if I can get a new mountain bike out of it. 

4 weeks, 1 day ago on The Future of Content Marketing is Now

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We are in the insurance business with a gunslinger sales team out on the street; what could possibly go wrong that would effect our reputation?


3 men arrested in insurance case read the headlines one day about 10 years ago, and yes, it was one of our employees. Somehow, some way our name was not brought into it and this employee was terminated immediately, but it could have been a lot worse; and we were not prepared to go on the offensive. 


Good points and I'll pass this on to people in our organization that don't mind working.


BTW - I don't see how see-through yoga pants could be called a disaster; I thought it was genius. It was probably a guy who designed them, huh? 

1 month ago on Reputation Management: Eight Steps for Online Repair

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@Digital_DRK @Howie Goldfarb Howie is fearless too....

1 month ago on How to Build a Community that Thrives

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I thought this was a dating site; you just added some peripheral 'stuff' to give it some legitimacy, right?  


Probably the majority of the people I have met online have some connection to this site and even though I am not as active, I will still travel to meet someone in real life just because I think that's kind of neat. 


From a purely financial standpoint, there was certainly a lot of hooey in my efforts to build a community, but from a relationship standpoint I had a lot of fun and would do it all over again if I had to make a choice. 

1 month ago on How to Build a Community that Thrives

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It's only stealing if you get caught....oh wait, that's cheating.....both are bad but too easy to do.


It's laziness is what it is, people want the 'easy' way and through the internet and access to data it must be hard to resist. Of course if it was just lazy then I would probably be the master, but even scraping content sounds like work to me so I probably should just avoid it. 


Good post and certainly valid points, I'm sorry if I started the comments out on a not-too-serious tone. I'll try to be more professional next time...maybe...

1 month, 1 week ago on Four Ways to Fight Content Thieves

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I am always hungry, but can confidently say not for content. 


Is middle aged a mean or median number? 


Even though we haven't connected, Dwayne I know 'of' you because I hang around this site enough to pick up whatever food or beer that is left over at the end of the day; so it's good to see you and @ginidietrich made a good choice. Then again, she's smart like that anyway, huh? 


That's not my job....which translates to NFL as in not for long if you want to be on my team; great story. 

1 month, 1 week ago on The Spin Sucks Inquisition: Dwayne Alicie

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Yeah, but I'll bet you aren't deleting those e-mails from Nigeria helping a prince secure his inheritance, huh? 


Bottom line, people are looking for shortcuts and by throwing many lines in the water they are hoping for at least one or two bites. These 'people' need to get back to the basics and build it the 'right' way. 

1 month, 1 week ago on Media Relations Done Well: Ten Ways to Personalize

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@ginidietrich @bdorman264 I'm still trying to figure out what the secret words are. I'm guessing it's like a really hard word you have to look up the definition or something but I didn't find any that qualified; but I'm still looking...

1 month, 1 week ago on How to Create a Call-to-Action for All of Your Content

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I thought this is what Facebook and blogs were for, online dating. My wife thought so; I kept trying to convince her all these people (mostly women) loved me because of my incredible witty repertoire, but she wasn't buying it. Hey, I'm just a friendly kind of guy...:). Plus, I'm at the age where women not only don't even see me anymore, they can't hear me either...see, I can't break anything. 


Clever post; well done. Of course, we expect that from you, huh? 


It's a good thing Valentine's Day has not been commercialized like Christmas....

1 month, 1 week ago on Valentine’s Day Tips for Communications Pros

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I didn't know this was going to be a 'working' blog, I don't think I signed up for that. I thought you were going to tell us how to pick winning power ball tickets....


Can't you hire people for this; I do so much better just showing up. Sad, but true...


Good post though. 

1 month, 2 weeks ago on How to Create a Call-to-Action for All of Your Content

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I was going to give up a six-figure income to become a professional body builder, but the whole Speedo thing wasn't working for me...


Nice to meet you sir; you know if you are in this crowd there had to be some stray dog quality about you that @ginidietrich found endearing but glad you made it in...). Although, it appears you have much more culture than most in this group, but thanks for raising the bar. 


Good luck with your endeavors. 

1 month, 2 weeks ago on The Spin Sucks Inquisition: Darryl Robinson-Keys

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@belllindsay @RobBiesenbach @bdorman264 Pssst, I was just being silly; I think lack of direction (even after all the coaching @GiniDietrich tried to provide) and just general sloth like behavior pulled me away from my efforts. 

1 month, 2 weeks ago on How to Create High-Quality Content

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Happy birthday sir.


Do you think the ego hurdle becomes easier w/ maturity; after life has knocked you upside the head a few times? 


Good post and whereas ego can drive us, it can obviously blind us as well. Effective communication is a gift. 

1 month, 2 weeks ago on Why do so many people suck at communications?

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Two words - single track.


I ran my one and only marathon about the same time and mapped out the training, stayed healthy and exceeded my expectations; further driving home the point of doing the right kind of training and planning makes  a huge difference. 


Which I didn't do w/ my blog or my online presence, hence getting a 2-year suspension from Google or the wizard behind the curtain or something like that...maybe it was just my wife. 


If it's worth doing, then it should be worth doing right, huh? 

1 month, 2 weeks ago on How to Create High-Quality Content

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All valid points, but I think appreciation trumps all; if you let your employees know they are truly appreciated it's a lot easier to get maximum effort out of them. Too many people are still stuck in the 'you are lucky you have a job mentality.' 

1 month, 2 weeks ago on How to Keep Your Best Performers Happy

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Hey, I think I've read this somewhere before....


We can't help it, insurance is just kind of sexy so it's hard not to have it as part of our brand. The horror.....

1 month, 2 weeks ago on Tell Your Organization’s Story Without Sex

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Actually, she asked me to be the 10th post but I would have actually had to write a post so I suggested you. 


Great job sir; you have a talent, now if you could just get somebody to pay you for it, huh? 


We both know Gini's the best and deserves all the love and accolades she receives. She's truly one of the good people in here. 

1 month, 2 weeks ago on Happy Birthday Gini Dietrich! 5 Things About Gini!

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Hey @Howie Goldfarb go ahead and give me your secret word so I don't have to do a lot of reading....

1 month, 2 weeks ago on The Spin Sucks Scavenger Hunt

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@TonyBennett I was her favorite for one day, but then she had me mixed up w/ another Bill and I fell down the list quickly...:). 

1 month, 2 weeks ago on The Spin Sucks Scavenger Hunt

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If you aren't cheating then you aren't trying hard enough, and it's only cheating if you get caught....doh....just kidding, but I know some who live by this credo...


Good luck with the hunt and hope you have a big snow filled day tomorrow. 

1 month, 3 weeks ago on The Spin Sucks Scavenger Hunt

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Great choice @ginidietrich; has she told you about the time I got her lost in the woods in Orlando? She was in my car and I think she thought it was going to turn into one of those weird Florida stories...:). 


We have another meet up planned in August with @AdamToporek; so she must feel there is some safety in numbers, huh? 


Like you, @shonali is definitely one of the 'good' people and it has been a pleasure getting to know her. She turned me onto Cricket and their World Cup and the rest is history as they say. 


I may be ultra-invisible these days, but can still lurk when I need to; thanks for sharing Shonali with us today. 

1 month, 3 weeks ago on The Spin Sucks Inquisition: Shonali Burke

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@Howie Goldfarb @LauraPetrolino I think I could take the guy, one-handed shot or not...just as long as he doesn't have a wicked cross over dribble too....

1 month, 3 weeks ago on Growing a Business: The Jump Shot Strategy

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Damn, I'm still not making any lists except maybe the most invisible these days. That's ok though, I'm seem to get in a lot less trouble if I'm not 'too' visible online.


Great list and happy holidays. 


BTW - what day is Christmas in Canada, or have you already had it? 

3 months, 1 week ago on The 11 Most Read Blog Posts of 2014 (and a Bonus!)

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@Howie Goldfarb Did you know Candadian bacon tastes like ham, not spam? Just sayin'...

3 months, 1 week ago on The 11 Most Read Blog Posts of 2014 (and a Bonus!)

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Well, @ginidietrich seems to attract her share of misfits and strays who exist on the fringe (how do you think @howiegoldfarb and I got in), so that's a pretty good start; otherwise, you should probably be crazy smart and talented if you want to make the cut. Or, a combo of all three....:). 


This is a great place to land to actually learn something while having fun and being a little silly and crazy too; sounds like a win to me.


Here's to all things good in 2015. 


PS - I still have some drink tickets if I ever get invited back...

3 months, 4 weeks ago on The Secrets to Becoming Part of the Spin Sucks Crazies

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You said Harry Hole....


We must be somewhat on the same book wavelength (don't let that scare you) as I have read The Weight of Blood; Unbroken (wow, what a story); Once We Were Brothers; and The Goldfinch.


Just finished The first fifteen lives of Harry August and it was good enough to tell my son he should read it and currently reading Empty Mansions which is interesting enough so far to keep me reading. 


Enjoy your Thanksgiving; thanks for beating up on my Bucs last weekend....however, they are only 2 games out of the lead, even at 2-9. 

4 months, 1 week ago on 14 Books to Read…or Skip

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@Howie Goldfarb was just teasing when he said 'that guy' worked for us. However, I do attend a lot of networking events but I go mainly for the food and drink; just ask @ginidietrich.


I like people and I am interested in what makes them tick or what 'their' story is. I guess I am more about the relationship, instead of just handing out business cards as I usually only have about 2-3 on me at any one time and you just can't give them out to everybody, right? 


Glad to hear your story and if you are a friend of Gini's, then you've made the cut; even though she will let just about anybody in...:). 


Good luck in your endeavors and raising the twins. 

4 months, 1 week ago on The Spin Sucks Inquisition: Nikki Little

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@Howie Goldfarb @bdorman264 Or Bill Dorman is that guy....:). 

4 months, 1 week ago on The Spin Sucks Inquisition: Nikki Little

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Pesos? What does that equate to in US dollars? 

4 months, 1 week ago on Planning a PESO Strategy with Integrated Teams

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@Howie Goldfarb Yes, probably more prone to the rosy facade and having a line in the sand as to how personal you might want to get. My wife is my online monitor; I can't get anything by her and she will kill me if I post any 'family' stuff w/out her permission.


Yes, I lost control as soon as as replied "I do." 

4 months, 2 weeks ago on Anonymous Social Media: Why You Shouldn’t Participate

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What? You mean everything I have said online is out there for everybody to see? I wish someone would have told me this when I got started...


Also, because of the perceived anonymity they are liking to say something they would never say in public either. 

4 months, 2 weeks ago on Anonymous Social Media: Why You Shouldn’t Participate

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Hey Jayme, I bought that magazine...er, uh book Getting Naked but it probably wasn't at the same establishment you bought yours...:).


I only get 5 minutes a day for social online these days and when I saw you were featured I definitely had to drop by. Good to see you, hope all is well and hopefully you have some indoor tennis courts in the big O, huh? 


Great choice @Gini Dietrich, Jayme is always a lot of fun. 

4 months, 2 weeks ago on The Spin Sucks Inquisition: Jayme Soulati

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Hey, hey; I'm actually getting to comment in the middle of the day. We've had security issues on our system and we are usually so filtered up during the day I can't respond on posts. 


Go Noles indeed; the team everybody else seems to hate, but gives us enough of a chip on our shoulder to to rally around. I had a ticket to go to the Virginia game this weekend, but ended up having a conflict. One of these times maybe we can catch up and do an IRL meeting, huh? 


It takes a special person to do the work you are doing; I'm sure your star has not only already been picked out but has your name on it too. 


Good choice @ginidietrich

4 months, 3 weeks ago on The Spin Sucks Inquisition: Paula Kiger

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Did you win? 


I don't know how I'm getting to comment, either the ban has been lifted or our network is being nice to me this am; it has been kind of hit or miss. 


You had to chase some rabbits, but through persistence and not being timid about trying something different, you have achieved a certain level of success and notoriety that is well deserved. A lot of people think a social platform is easy and the money will just flow in, but you are a good example of how much hard work it takes to even scratch the surface.


Well, if we had to lose Joe Maddon, I'm glad the see he ended up with the Cubs; I think he is looking for a place in your neighborhood.  

4 months, 4 weeks ago on Grow Your Communications Firm in 2015

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We hire on the cheap....that's our culture....:). 


Whereas it doesn't take a rocket scientist to be a commercial insurance service person, there are enough moving parts and potential 'oops' if you don't do it right, that you can't just drag someone in off the street to do it. Being in a somewhat smaller market between Tampa and Orlando, it seems some of the better talent wants to chase the bigger bucks so we have a much smaller talent pool to chose from at times. I am a big proponent of hiring for culture first and training for a position, but sometimes we get stuck just trying to fill a position. Sometimes it works and sometimes it doesn't, but if you are slower to hire and quicker to fire I think you will have a happier and more productive work force. 


Good post even though you 'allegedly' weren't looking for another job...

5 months ago on Protect Your Corporate Culture by Hiring Right

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Hey Brian, I haven't been able to comment on this site for about a month so you have to put up w/ my snarky comment that I didn't think would go through. 


I imagine it was a pretty sinking feeling and especially not being able to immediately rectify it. However, you took the high road as I would expect from you and when @GiniDietrich features you in her Friday series you can use this as your biggest mistake...:). 


Good luck w/ your writing. 

5 months ago on A Ghoulish PR Crisis Just for Halloween

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How extremely average Brian....

5 months ago on A Ghoulish PR Crisis Just for Halloween

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If I had the money, I would just hire a stunt double and pass them off as myself. Of course, when you show up in person people are like 'hey, you don't look anything like your video;' and I'm like 'yes, I know; I look much better in person, don't I?'


I don't consider myself overly vain, buy vain enough to care how I look; I just think we tend to be much harder on ourselves than necessary because at the end of the day, it's us we are thinking about, not how somebody else looked on the vid, right? 


You got it rockin', whatever that 'it' is, you just need to keep doing it. 

6 months, 1 week ago on DIY Video: How You Look Matters

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I know some very 'successful' people in my community that stepped all over that line of ethics to get where they are. The ironic thing is now that they have made it, how revered they are in certain circles. So even though I know the 'true' story as do others, if these people can look themselves in the mirror and sleep comfortably at night, did they win or lose? 


My yardstick is, what would my kids think of me if this became public; are they going to be proud or are they going to be making excuses for me. 


Sometimes it's tempting to take the money and run and let the chips fall where they may, because it's only cheating if you get caught, right? 


But we all know, it's never too late to do the right thing; we just have to be careful where our 'line' is and don't keep moving it to fit the situation. 

6 months, 1 week ago on The Squishy Grey Line of Ethics

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I don't know what Captain Underpants is all about, but it's definitely a 'must read' for me. 


In 2nd or 3rd we got to go to the library and pick out a book to read so I picked Swiss Family Robinson. The teacher thought it was above my reading level so I had to read her a page or two out of the book to exhibit my proficiency. I was already a good reader so that was no problem, but she didn't know I picked the book because it had topless natives in it...:). Of course, that is one of the pages she turns to and I'm red as a beet from embarrassment trying to read this while I have 'breasts' staring at me.....you bad boy Billy....


I had a friend who's dad was a minister and he couldn't have comics in the house so we would hang out at the elementary school reading mine and 'discussing' the story lines. 


With everything on the internet these days, we are worried about age appropriateness in books? Really? 


I'll see what I can find locally. 

6 months, 1 week ago on Banned Books Week: Celebrate the Freedom to Read

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@Eleanor Pierce Me too, and it doesn't even have to be that good...:). 

6 months, 1 week ago on Banned Books Week: Celebrate the Freedom to Read

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