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@Digital_DRK @Howie Goldfarb Howie is fearless too....

1 day, 18 hours ago on How to Build a Community that Thrives


I thought this was a dating site; you just added some peripheral 'stuff' to give it some legitimacy, right?  

Probably the majority of the people I have met online have some connection to this site and even though I am not as active, I will still travel to meet someone in real life just because I think that's kind of neat. 

From a purely financial standpoint, there was certainly a lot of hooey in my efforts to build a community, but from a relationship standpoint I had a lot of fun and would do it all over again if I had to make a choice. 

2 days, 2 hours ago on How to Build a Community that Thrives


It's only stealing if you get caught....oh wait, that's cheating.....both are bad but too easy to do.

It's laziness is what it is, people want the 'easy' way and through the internet and access to data it must be hard to resist. Of course if it was just lazy then I would probably be the master, but even scraping content sounds like work to me so I probably should just avoid it. 

Good post and certainly valid points, I'm sorry if I started the comments out on a not-too-serious tone. I'll try to be more professional next time...maybe...

5 days, 2 hours ago on Four Ways to Fight Content Thieves


I am always hungry, but can confidently say not for content. 

Is middle aged a mean or median number? 

Even though we haven't connected, Dwayne I know 'of' you because I hang around this site enough to pick up whatever food or beer that is left over at the end of the day; so it's good to see you and @ginidietrich made a good choice. Then again, she's smart like that anyway, huh? 

That's not my job....which translates to NFL as in not for long if you want to be on my team; great story. 

1 week, 1 day ago on The Spin Sucks Inquisition: Dwayne Alicie


Yeah, but I'll bet you aren't deleting those e-mails from Nigeria helping a prince secure his inheritance, huh? 

Bottom line, people are looking for shortcuts and by throwing many lines in the water they are hoping for at least one or two bites. These 'people' need to get back to the basics and build it the 'right' way. 

1 week, 2 days ago on Media Relations Done Well: Ten Ways to Personalize


@ginidietrich @bdorman264 I'm still trying to figure out what the secret words are. I'm guessing it's like a really hard word you have to look up the definition or something but I didn't find any that qualified; but I'm still looking...

1 week, 4 days ago on How to Create a Call-to-Action for All of Your Content


I thought this is what Facebook and blogs were for, online dating. My wife thought so; I kept trying to convince her all these people (mostly women) loved me because of my incredible witty repertoire, but she wasn't buying it. Hey, I'm just a friendly kind of guy...:). Plus, I'm at the age where women not only don't even see me anymore, they can't hear me either...see, I can't break anything. 

Clever post; well done. Of course, we expect that from you, huh? 

It's a good thing Valentine's Day has not been commercialized like Christmas....

1 week, 4 days ago on Valentine’s Day Tips for Communications Pros


I didn't know this was going to be a 'working' blog, I don't think I signed up for that. I thought you were going to tell us how to pick winning power ball tickets....

Can't you hire people for this; I do so much better just showing up. Sad, but true...

Good post though. 

1 week, 5 days ago on How to Create a Call-to-Action for All of Your Content


I was going to give up a six-figure income to become a professional body builder, but the whole Speedo thing wasn't working for me...

Nice to meet you sir; you know if you are in this crowd there had to be some stray dog quality about you that @ginidietrich found endearing but glad you made it in...). Although, it appears you have much more culture than most in this group, but thanks for raising the bar. 

Good luck with your endeavors. 

2 weeks ago on The Spin Sucks Inquisition: Darryl Robinson-Keys


@belllindsay @RobBiesenbach @bdorman264 Pssst, I was just being silly; I think lack of direction (even after all the coaching @GiniDietrich tried to provide) and just general sloth like behavior pulled me away from my efforts. 

2 weeks, 1 day ago on How to Create High-Quality Content


Happy birthday sir.

Do you think the ego hurdle becomes easier w/ maturity; after life has knocked you upside the head a few times? 

Good post and whereas ego can drive us, it can obviously blind us as well. Effective communication is a gift. 

2 weeks, 2 days ago on Why do so many people suck at communications?


Two words - single track.

I ran my one and only marathon about the same time and mapped out the training, stayed healthy and exceeded my expectations; further driving home the point of doing the right kind of training and planning makes  a huge difference. 

Which I didn't do w/ my blog or my online presence, hence getting a 2-year suspension from Google or the wizard behind the curtain or something like that...maybe it was just my wife. 

If it's worth doing, then it should be worth doing right, huh? 

2 weeks, 2 days ago on How to Create High-Quality Content


All valid points, but I think appreciation trumps all; if you let your employees know they are truly appreciated it's a lot easier to get maximum effort out of them. Too many people are still stuck in the 'you are lucky you have a job mentality.' 

2 weeks, 4 days ago on How to Keep Your Best Performers Happy


Hey, I think I've read this somewhere before....

We can't help it, insurance is just kind of sexy so it's hard not to have it as part of our brand. The horror.....

2 weeks, 4 days ago on Tell Your Organization’s Story Without Sex


Actually, she asked me to be the 10th post but I would have actually had to write a post so I suggested you. 

Great job sir; you have a talent, now if you could just get somebody to pay you for it, huh? 

We both know Gini's the best and deserves all the love and accolades she receives. She's truly one of the good people in here. 

2 weeks, 4 days ago on Happy Birthday Gini Dietrich! 5 Things About Gini!


Hey @Howie Goldfarb go ahead and give me your secret word so I don't have to do a lot of reading....

2 weeks, 4 days ago on The Spin Sucks Scavenger Hunt


@TonyBennett I was her favorite for one day, but then she had me mixed up w/ another Bill and I fell down the list quickly...:). 

2 weeks, 4 days ago on The Spin Sucks Scavenger Hunt


If you aren't cheating then you aren't trying hard enough, and it's only cheating if you get caught....doh....just kidding, but I know some who live by this credo...

Good luck with the hunt and hope you have a big snow filled day tomorrow. 

2 weeks, 5 days ago on The Spin Sucks Scavenger Hunt


Great choice @ginidietrich; has she told you about the time I got her lost in the woods in Orlando? She was in my car and I think she thought it was going to turn into one of those weird Florida stories...:). 

We have another meet up planned in August with @AdamToporek; so she must feel there is some safety in numbers, huh? 

Like you, @shonali is definitely one of the 'good' people and it has been a pleasure getting to know her. She turned me onto Cricket and their World Cup and the rest is history as they say. 

I may be ultra-invisible these days, but can still lurk when I need to; thanks for sharing Shonali with us today. 

3 weeks, 1 day ago on The Spin Sucks Inquisition: Shonali Burke


@Howie Goldfarb @LauraPetrolino I think I could take the guy, one-handed shot or not...just as long as he doesn't have a wicked cross over dribble too....

3 weeks, 2 days ago on Growing a Business: The Jump Shot Strategy


Damn, I'm still not making any lists except maybe the most invisible these days. That's ok though, I'm seem to get in a lot less trouble if I'm not 'too' visible online.

Great list and happy holidays. 

BTW - what day is Christmas in Canada, or have you already had it? 

2 months, 1 week ago on The 11 Most Read Blog Posts of 2014 (and a Bonus!)


@Howie Goldfarb Did you know Candadian bacon tastes like ham, not spam? Just sayin'...

2 months, 1 week ago on The 11 Most Read Blog Posts of 2014 (and a Bonus!)


Well, @ginidietrich seems to attract her share of misfits and strays who exist on the fringe (how do you think @howiegoldfarb and I got in), so that's a pretty good start; otherwise, you should probably be crazy smart and talented if you want to make the cut. Or, a combo of all three....:). 

This is a great place to land to actually learn something while having fun and being a little silly and crazy too; sounds like a win to me.

Here's to all things good in 2015. 

PS - I still have some drink tickets if I ever get invited back...

2 months, 3 weeks ago on The Secrets to Becoming Part of the Spin Sucks Crazies


You said Harry Hole....

We must be somewhat on the same book wavelength (don't let that scare you) as I have read The Weight of Blood; Unbroken (wow, what a story); Once We Were Brothers; and The Goldfinch.

Just finished The first fifteen lives of Harry August and it was good enough to tell my son he should read it and currently reading Empty Mansions which is interesting enough so far to keep me reading. 

Enjoy your Thanksgiving; thanks for beating up on my Bucs last weekend....however, they are only 2 games out of the lead, even at 2-9. 

3 months ago on 14 Books to Read…or Skip


@Howie Goldfarb was just teasing when he said 'that guy' worked for us. However, I do attend a lot of networking events but I go mainly for the food and drink; just ask @ginidietrich.

I like people and I am interested in what makes them tick or what 'their' story is. I guess I am more about the relationship, instead of just handing out business cards as I usually only have about 2-3 on me at any one time and you just can't give them out to everybody, right? 

Glad to hear your story and if you are a friend of Gini's, then you've made the cut; even though she will let just about anybody in...:). 

Good luck in your endeavors and raising the twins. 

3 months, 1 week ago on The Spin Sucks Inquisition: Nikki Little


@Howie Goldfarb @bdorman264 Or Bill Dorman is that guy....:). 

3 months, 1 week ago on The Spin Sucks Inquisition: Nikki Little


Pesos? What does that equate to in US dollars? 

3 months, 1 week ago on Planning a PESO Strategy with Integrated Teams


@Howie Goldfarb Yes, probably more prone to the rosy facade and having a line in the sand as to how personal you might want to get. My wife is my online monitor; I can't get anything by her and she will kill me if I post any 'family' stuff w/out her permission.

Yes, I lost control as soon as as replied "I do." 

3 months, 1 week ago on Anonymous Social Media: Why You Shouldn’t Participate


What? You mean everything I have said online is out there for everybody to see? I wish someone would have told me this when I got started...

Also, because of the perceived anonymity they are liking to say something they would never say in public either. 

3 months, 1 week ago on Anonymous Social Media: Why You Shouldn’t Participate


Hey Jayme, I bought that, uh book Getting Naked but it probably wasn't at the same establishment you bought yours...:).

I only get 5 minutes a day for social online these days and when I saw you were featured I definitely had to drop by. Good to see you, hope all is well and hopefully you have some indoor tennis courts in the big O, huh? 

Great choice @Gini Dietrich, Jayme is always a lot of fun. 

3 months, 2 weeks ago on The Spin Sucks Inquisition: Jayme Soulati


Hey, hey; I'm actually getting to comment in the middle of the day. We've had security issues on our system and we are usually so filtered up during the day I can't respond on posts. 

Go Noles indeed; the team everybody else seems to hate, but gives us enough of a chip on our shoulder to to rally around. I had a ticket to go to the Virginia game this weekend, but ended up having a conflict. One of these times maybe we can catch up and do an IRL meeting, huh? 

It takes a special person to do the work you are doing; I'm sure your star has not only already been picked out but has your name on it too. 

Good choice @ginidietrich

3 months, 3 weeks ago on The Spin Sucks Inquisition: Paula Kiger


Did you win? 

I don't know how I'm getting to comment, either the ban has been lifted or our network is being nice to me this am; it has been kind of hit or miss. 

You had to chase some rabbits, but through persistence and not being timid about trying something different, you have achieved a certain level of success and notoriety that is well deserved. A lot of people think a social platform is easy and the money will just flow in, but you are a good example of how much hard work it takes to even scratch the surface.

Well, if we had to lose Joe Maddon, I'm glad the see he ended up with the Cubs; I think he is looking for a place in your neighborhood.  

3 months, 3 weeks ago on Grow Your Communications Firm in 2015


We hire on the cheap....that's our culture....:). 

Whereas it doesn't take a rocket scientist to be a commercial insurance service person, there are enough moving parts and potential 'oops' if you don't do it right, that you can't just drag someone in off the street to do it. Being in a somewhat smaller market between Tampa and Orlando, it seems some of the better talent wants to chase the bigger bucks so we have a much smaller talent pool to chose from at times. I am a big proponent of hiring for culture first and training for a position, but sometimes we get stuck just trying to fill a position. Sometimes it works and sometimes it doesn't, but if you are slower to hire and quicker to fire I think you will have a happier and more productive work force. 

Good post even though you 'allegedly' weren't looking for another job...

4 months ago on Protect Your Corporate Culture by Hiring Right


Hey Brian, I haven't been able to comment on this site for about a month so you have to put up w/ my snarky comment that I didn't think would go through. 

I imagine it was a pretty sinking feeling and especially not being able to immediately rectify it. However, you took the high road as I would expect from you and when @GiniDietrich features you in her Friday series you can use this as your biggest mistake...:). 

Good luck w/ your writing. 

4 months ago on A Ghoulish PR Crisis Just for Halloween


How extremely average Brian....

4 months ago on A Ghoulish PR Crisis Just for Halloween


If I had the money, I would just hire a stunt double and pass them off as myself. Of course, when you show up in person people are like 'hey, you don't look anything like your video;' and I'm like 'yes, I know; I look much better in person, don't I?'

I don't consider myself overly vain, buy vain enough to care how I look; I just think we tend to be much harder on ourselves than necessary because at the end of the day, it's us we are thinking about, not how somebody else looked on the vid, right? 

You got it rockin', whatever that 'it' is, you just need to keep doing it. 

5 months ago on DIY Video: How You Look Matters


I know some very 'successful' people in my community that stepped all over that line of ethics to get where they are. The ironic thing is now that they have made it, how revered they are in certain circles. So even though I know the 'true' story as do others, if these people can look themselves in the mirror and sleep comfortably at night, did they win or lose? 

My yardstick is, what would my kids think of me if this became public; are they going to be proud or are they going to be making excuses for me. 

Sometimes it's tempting to take the money and run and let the chips fall where they may, because it's only cheating if you get caught, right? 

But we all know, it's never too late to do the right thing; we just have to be careful where our 'line' is and don't keep moving it to fit the situation. 

5 months ago on The Squishy Grey Line of Ethics


I don't know what Captain Underpants is all about, but it's definitely a 'must read' for me. 

In 2nd or 3rd we got to go to the library and pick out a book to read so I picked Swiss Family Robinson. The teacher thought it was above my reading level so I had to read her a page or two out of the book to exhibit my proficiency. I was already a good reader so that was no problem, but she didn't know I picked the book because it had topless natives in it...:). Of course, that is one of the pages she turns to and I'm red as a beet from embarrassment trying to read this while I have 'breasts' staring at bad boy Billy....

I had a friend who's dad was a minister and he couldn't have comics in the house so we would hang out at the elementary school reading mine and 'discussing' the story lines. 

With everything on the internet these days, we are worried about age appropriateness in books? Really? 

I'll see what I can find locally. 

5 months, 1 week ago on Banned Books Week: Celebrate the Freedom to Read


@Eleanor Pierce Me too, and it doesn't even have to be that good...:). 

5 months, 1 week ago on Banned Books Week: Celebrate the Freedom to Read


@LauraPetrolino Whew, one's nose can never too brown, huh @ginidietrich? Actually, from the outside looking it I would have to agree; I'm sure there has been a lot of trial and error on Gini's part but she's obviously doing something right. 

5 months, 1 week ago on Managers vs. Leaders: The Traits of Each


That's called 'walk away power' if it's not a good fit, but much harder to do at 25, huh? 

Good distinctions between the two and good to know what your role is and blend appropriately if necessary. 

Putting people in a 'box' w/ a certain set of expectations but that 'box' does not play to that person's strengths can be very frustrating indeed. 

5 months, 1 week ago on Managers vs. Leaders: The Traits of Each


The NFL is calling, can you give them a hand? 

If @GiniDietrich befriended you there had to be something quirky or stray dog in you, so I guess the socks fit the bill. 

Great to meet you, now that I know the name guess I better keep my eye out for all the great things you are doing, eh? 

Best of luck to you. 

5 months, 1 week ago on The Spin Sucks Inquisition: Melissa Agnes


The all consuming beast known as the National Football League...I don't know if they are at the height of their popularity, or have already reached the tipping point but it will be interesting to see how strong their brand is 5 years from now. Gambling and fantasy football will go a long way keeping it relevant, but will that put fannies in the seats? 

I've lived in the south all of my life and have been a sports fan all of my life too. I couldn't tell you squat about hockey until 2 years ago; but for me locally, I will say the Lightning experience is 10 times better than the Bucs experience and I thought I'd never say that. 

Bottom line, pro sports have many mouths to feed so they should be very protective of their brand; the first thing they can do is tell the truth and get ahead of these stories and don't look like they are trying to hide something. I'm not big on mandatory punishment as there really is three sides to every story so these cases should be able to play themselves out, but the teams want these players on the field until told otherwise, right? 

Whadda ya gonna do?

I just know it's never too late to do the right thing. 

5 months, 2 weeks ago on The NFL is Missing the Cardinal Rule of Crisis Management


Nice to meet you Laura, based on your bio I would say the TV part is surprising.

I was going to read the Autobiography of a Yogi, but when I found out it wasn't about Yogi Bear and Boo Boo, I lost interest. 

@ginidietrich you definitely have to work on the selfies; I would have taken one the time we met if my phone hadn't gotten wet from being in the pool, but fortunately somebody took one of us reasonably close together...:). 

Great lineup Gini and I already feel much smarter by meeting these great people you are shining the spotlight on. 

5 months, 2 weeks ago on The Spin Sucks Inquisition: Laura Mansfield


@belllindsay @elissapr @ginidietrich Who's on crack? 

5 months, 2 weeks ago on Happy Birthday, Spin Sucks!


@Howie Goldfarb @bdorman264 @ginidietrich Just ask that Arment guy where the other founders are....just sayin'....

5 months, 2 weeks ago on Happy Birthday, Spin Sucks!


You're welcome; you notice your numbers spiked once I got on board. Not saying it was me, but maybe me and @howiegoldfarb combined.

And your first post probably shouldn't have been about fags.....what? Fads, oh; I guess I should have read the whole post, huh? 

Whatever accolades you have rec'd are well deserved. You were very instrumental in bringing me into this crazy hot mess and not only have I met you, but many more fabulous, talented and creative people. 

Happy birthday blog and thanks for being a trooper and staying the course. You da best. 

5 months, 2 weeks ago on Happy Birthday, Spin Sucks!


@LauraPetrolino SnobCon, what is that?

5 months, 3 weeks ago on The Spin Sucks Inquisition: Joe Hackman


I think I want to take a road trip, but I'm afraid it would be my wife's definition of hell. 

One hand it is good there is so much mediocre and bad customer service because it doesn't take much to separate yourself from the pack and it truly can be just paying attention to detail that does it. 

Nice to see you in the spotlight Joe; now that HD is out I'm glad I'll never be in the running for this. Good luck on your journey sir. 

5 months, 3 weeks ago on The Spin Sucks Inquisition: Joe Hackman


The not thinking part I can do pretty well; but to come up w/ 10 life changing books I have read might be a little more difficult. I read a lot and usually pretty diverse in my readings but most of the times they are not so life changing that I recall the Title and author at will. 

Because I was of the Vietnam era and actually served in the military right after the war ended I was interested in reading some of the real life account books at that time. The Marine Sniper was a book that stuck with me. 

The authors I've enjoyed are Dean Koontz, Tom Clancy, Sidney Shelton, John Grisham, Vince Flynn, James Patterson, Robert Ludlum, Michael Crichton, David Baldacci, John Creasy, Ken Follett, etc. As guess there is a common thread, I believe most are fiction writers. 

5 months, 3 weeks ago on Read a Book Day is September 6