Boston via Buffalo
Head of Marketing at @Shareaholic. I love running, wine and startups.
@DavidSpinks @JanetAronica Hey! I haven't interviewed for a VP of Marketing role - working up to that eventually. I was trying to get a Demand Generation Manager/Specialist or Director role - title wasn't as important to me, just learning was.
Reasons were mostly that I didn't have an already proven track record of success in a demand generation role - they wanted someone who had done the job before and could dive in and do the same thing they did before, only at a new company. The proven track record of success in other (related) areas of marketing weren't enough to get me the gig.
2 months ago on Why Starting a Company is LESS Risky than a Traditional Career
Regarding if you are hireable after your startup - I can't weigh in as a founder, but I can weigh in as someone who has started her career taking on the role as 1st marketing hire for a few early stage places.
Being the first marketing hire helped me grow into a self-sufficient marketing generalist. It also gave me the opportunity to do a lot of business development - which I really like and plan to do again sometime. Additionally, it gave me the opportunity to grow as a manager in ways that I absolutely 100% would not have if I started my career at a big company. I find it unbelievably fulfilling to coach someone, see them take on a project and then absolutely kick ass at it. I feel completely blessed that I didn't have to wait until I was 35 to experience that part of my career.
Last year I was a little burned out on the the early stage life and needed more stability. I also was burned out on cranking out content and wanted to expand my experience into a more metrics-focused and strategic role. I sought out Demand Generation (specialist/manager/director - title wasn't as important to me, learning was) positions that would allow me to work more with Salesforce, Marketo, a marketing budget and more closely with a sales team. I viewed this as a necessary stepping stone toward becoming a VP of Marketing one day - the ultimate career goal. But several of the VP's of Marketing at companies I applied to or interviewed at weren't so impressed with the early stage experience. They preferred my big company counterparts - folks who had a consistent track record of demand gen excellence at big companies. I can't say anyone was all that willing to just take a chance on my tenacity and simply "hope" that if put in the role and the right situation, I'd just "figure it out" like I had done before. I was obviously disappointed that I wasn't being considered for what I felt was that next step in my career
In the end though, I think it turned out for the best: I found a content marketing role where I could further prove specific experience in a specialty that I had already developed. The role was on a team where a demand gen hire was planned all along to complement the content marketing hire. Now, as the content marketing manager, I get to work alongside a woman (the demand gen role) who has done the demand gen for years and years. Instead of gaining experience the way I have been - by trial and error - I get to learn directly from her. It's actually going a lot faster this way :)
My advice to folks trying to progress away the early stager role would be to be flexible! Don't be stubborn. Stay focused on what you want to learn and what you want to get out of your big company or bigger startup job, and focus so hard on that that you open yourself to the idea that there are a lot of different ways for you to achieve that outcome - such as taking a different type of role or working for a different kind of company that you initially intended. And don't be discouraged by people who don't appreciate early stage experience, tenacity or what your bring to the table from your startup experience. You don't want to work for those people anyway :)
@jeff1132 I'm glad you like it! Thanks for reading :)
10 months ago on My Take on Nice Girls Don’t Get the Corner Office
@LFarnsworth Thank you for reading! And your post is RIGHT ON. I totally agree. Women just need to step up and ask.
@susansilver Yup, all about trying something new, but still tying it back to the main product or offering it some way. Thanks for reading!
1 year, 2 months ago on Untargeted Content Marketing
1 year, 2 months ago on Cancer Has a Marketing Problem
Gini and Ginny, love this combo :)
My latest conversation: Conversation @ http://blog.shareaholic.com/2012/09/ultimate-guest-blogging-guide/brainstorm-2/
1 year, 2 months ago on Get More Shares on Your Content with these Five Tips
@JPedde The email marketing coordinator example is so good! Thanks :)
1 year, 2 months ago on What a Community Manager is Not
Not really the main point of your (awesome) post, but +100 on this statement - "Though I worry for all of the above should Facebook shut down or Twitter stop working because they’re all unowned properties"
LinkedIn could totally be someone's... maybe an entire team's 24/7 job at a company if they really all focused there and just decided to kill it on LinkedIn. Between ads, managing groups, managing the company page... all of that is SUPER time-consuming. But I don't know if I would want to do that career-wise. Surely the skills you build really focusing on one thing like that are applicable elsewhere, but I still don't know that I would want to pigeon-hold myself like that.
For me, I know I would simply get bored (and kind of overwhelmed by the communication) doing one platform all day every day - hence why I've chosen to pursue a broader product-focused marketing role over a social media one now. But I would be interested to hear people's perspectives about what the career path is like when you do focus your role on platforms like that.
@keesromkes I totally recommend it! Seriously... email is something that has a huge impact on the life of an employee and pushing the culture that it is not the first choice mode of communication is a good decision in my opinion. I also personally like these tools over other chat and project management tools I've used at other companies.
1 year, 4 months ago on Email Culture at Shareaholic
These are the top traffic sources, not all of them.
1 year, 4 months ago on Pinterest Sent More Referral Traffic Than Twitter in February
@keesromkes I don't get a ton of spam actually. I talk to my people face to face and through HipChat. Sometimes I'll send an email just so there is a more detailed outline of steps to take for a project, but in those cases it's usually something we've already talked about and the email is more of a formality or something they can go back to to look at later... not something they should reply to. Make sense?
@emichaud But he's "taken" if you will... AND YOU'RE MARRYING ME.
My latest conversation: Conversation @ http://blog.shareaholic.com/2012/07/top-olympic-athletes-by-search/wieber-vs-komova-2/
1 year, 4 months ago on Everybody Recruits: How Can Startup Business People Help Recruit Technical Talent?
@smit1293 color me biased... but I think we *are* big shots ;) I know what you mean though. And I'm certainly one not to focus nor discriminate based on college alone. I think it's about the skills and the person no matter what industry.
@smit1293 Thanks for your comment. :) Yeah I feel like luckily I can be pretty genuine when chatting about the big vision, for me it's about getting in front of the people to have those conversations with. I feel like I have a mountain to climb to expand my network to the point where these things are going to come up maybe more naturally, and I don't feel like I have the time to climb the mountain. We need and want to hire now.
@JamesonBull :) I liked this comment on the "social media manager" article - "The older you get, the dumber you realize you are." I guess I'm more and more aware of how little I know each day.
My latest conversation: Conversation @ http://blog.shareaholic.com/2012/07/top-finance-blogs/screen-shot-2012-07-12-at-1-31-52-pm/
1 year, 4 months ago on Be Confident, But Not Certain
Thank you for such an amazing writeup! :) Glad you like the updates. Team has been working hard.
- Janet from Shareaholic
My latest conversation: Conversation @ http://blog.shareaholic.com/2012/05/the-ultimate-guide-to-the-10-most-popular-wordpress-plugins/edit-post-shareaholic-blog-wordpress/
1 year, 5 months ago on Sharaholic Wordpress Plugin Gets Impressive Update
Hi Brien - Thanks for reading! This data comes from sharing trends for a global network of 200k publishers who reach more than 270 million people each month. This is a significant dataset. These publishers are a wide range of websites, mostly content-driven websites like blogs. Among our publishers are Wayfair.com and Patriots.com, if you're looking for evidence of our tools across the internet. Surely some websites get more Pinterest data than others depending on the industry, but across all websites this is the general trend.
Hope that helps!
1 year, 5 months ago on Pinterest Drives More Referral Traffic Than Google Plus, YouTube and LinkedIn Combined
thanks for using Recommendations! Can you email a screenshot to firstname.lastname@example.org? We can help you out much better via email.
1 year, 5 months ago on 4 Must-See Features in the New Shareaholic for WordPress
Sheryl Sandberg is definitely my girl crush.
1 year, 5 months ago on The Top 15 Internet Stories and Memes of June