Boston via Buffalo
Head of Marketing at @Shareaholic. I love running, wine and startups.
Just want to say I appreciate you using your platform as a CEO to speak up about this. :)
1 month ago on PR Industry Salary Survey Has Bad News for Women
@Ramin Assemi Hey Ramin -- Sorry about the delay. I think that my comment got eaten by Livefyre. Love your take on this though. You really have to be scrappy and directly ask people to try your thing in the early days! Thanks for reading.
1 month, 3 weeks ago on Why I’m Marketing My Startup Before We Have a Product
@meghanskiff Hey there! Yeah you're totally right. The inbound stuff takes a long longer to pay off... but it pays off for a long time. People still tweet blog posts and mention me in the Tweet for content I wrote four years ago! Don't even work at those companies anymore lol. If you don't come from a marketing background as a founder, it's a great idea to seek out advice from someone who does as soon as you can.
@FredPerrotta Hey Fred!
OK, first of all, the Made in China post is my world right now. I'm really passionate about ethical working conditions. I want to create American jobs and I like the control I have making stuff here. However, "here" for me is Boston, MA -- one of the most expensive places in the country. I'm networking my ass off trying to find US alternatives in the Midwest (lower cost of living = potentially lower costs for me and customers) but it's a slow process.
I'm taking it day by day and trying to keep things here, while also being wise about what message I assign to the company. Instead of Made in the USA for all products forever, I may need to just focus on the value of transparency (ala Everlane) and consider ethical overseas options.
Anyway, I'll definitely keep publishing here about what's working for me and what isn't for marketing! Thanks for reading.
1 month, 4 weeks ago on Why I’m Marketing My Startup Before We Have a Product
+100 on the consistency piece thing. When you have the freedom to run your own schedule can be great and horrible.
Something I've been trying is translating my asana tasks into calendar invites to myself. Forces me to think about how long something will take and block out time for it.
3 months, 1 week ago on 11 Simple Things I Did to Improve my Productivity
@Daniel Beachhead Thanks! Sure I'll take a look. Email me at email@example.com
5 months, 1 week ago on When it Comes to Startup Metrics, Focus on Big Rocks
David this was a wonderful post and so very brave. You make some really good points in here. I think one that's key to reiterate is that it's okay (and sometimes best) to leave if something is not a fit. For obvious reasons we don't want to just leave as soon as the going gets tough and we certainly don't want to be seen as job hoppers. But startups change so quickly. Thanks to pivots or new management, the project or role you were hired for six months ago may not exist anymore today. It's also great advice to encourage people to speak up if they disagree with how things are being run. At any given time, you probably only have a year of runway in the bank. There's no time for avoiding tough conversations. It's better to leave it all on the table even if it doesn't work out in the end than to let a startup flame out knowing the whole time you had suggestions for how to do things better.
11 months, 3 weeks ago on How I Got Fired from a Hot Startup
The site looks awesome!
1 year ago on Announcing CMX Hub: A New Publication for the Community Industry
@Karenbb3 Hey! Glad you like it and thanks so much for passing it along. Yes of course I'll shopping with ya. <3
1 year, 1 month ago on Why Fashion Matters
@freshaire Hey there! Thanks for the insight. Yeah the last thing you'd want is to buy a $200 blazer and see it suddenly turn into this weird midriff blazer thing.
1 year, 2 months ago on Fashion Essentials: Blazers
@Karenbb3 Glad it was helpful! Looking at the fabrics definitely helped me consider what is the best buy and what might be overpriced crap. :)
@smitpatel Hey! Thanks so much. And holy moly I need to fix this theme - the font on comments is like 120pt right now.
1 year, 2 months ago on Career and Life Update, the Sequel
@DavidSpinks @JanetAronica Hey! I haven't interviewed for a VP of Marketing role - working up to that eventually. I was trying to get a Demand Generation Manager/Specialist or Director role - title wasn't as important to me, just learning was.
Reasons were mostly that I didn't have an already proven track record of success in a demand generation role - they wanted someone who had done the job before and could dive in and do the same thing they did before, only at a new company. The proven track record of success in other (related) areas of marketing weren't enough to get me the gig.
1 year, 6 months ago on Why Starting a Company is LESS Risky than a Traditional Career
Regarding if you are hireable after your startup - I can't weigh in as a founder, but I can weigh in as someone who has started her career taking on the role as 1st marketing hire for a few early stage places.
Being the first marketing hire helped me grow into a self-sufficient marketing generalist. It also gave me the opportunity to do a lot of business development - which I really like and plan to do again sometime. Additionally, it gave me the opportunity to grow as a manager in ways that I absolutely 100% would not have if I started my career at a big company. I find it unbelievably fulfilling to coach someone, see them take on a project and then absolutely kick ass at it. I feel completely blessed that I didn't have to wait until I was 35 to experience that part of my career.
Last year I was a little burned out on the the early stage life and needed more stability. I also was burned out on cranking out content and wanted to expand my experience into a more metrics-focused and strategic role. I sought out Demand Generation (specialist/manager/director - title wasn't as important to me, learning was) positions that would allow me to work more with Salesforce, Marketo, a marketing budget and more closely with a sales team. I viewed this as a necessary stepping stone toward becoming a VP of Marketing one day - the ultimate career goal. But several of the VP's of Marketing at companies I applied to or interviewed at weren't so impressed with the early stage experience. They preferred my big company counterparts - folks who had a consistent track record of demand gen excellence at big companies. I can't say anyone was all that willing to just take a chance on my tenacity and simply "hope" that if put in the role and the right situation, I'd just "figure it out" like I had done before. I was obviously disappointed that I wasn't being considered for what I felt was that next step in my career
In the end though, I think it turned out for the best: I found a content marketing role where I could further prove specific experience in a specialty that I had already developed. The role was on a team where a demand gen hire was planned all along to complement the content marketing hire. Now, as the content marketing manager, I get to work alongside a woman (the demand gen role) who has done the demand gen for years and years. Instead of gaining experience the way I have been - by trial and error - I get to learn directly from her. It's actually going a lot faster this way :)
My advice to folks trying to progress away the early stager role would be to be flexible! Don't be stubborn. Stay focused on what you want to learn and what you want to get out of your big company or bigger startup job, and focus so hard on that that you open yourself to the idea that there are a lot of different ways for you to achieve that outcome - such as taking a different type of role or working for a different kind of company that you initially intended. And don't be discouraged by people who don't appreciate early stage experience, tenacity or what your bring to the table from your startup experience. You don't want to work for those people anyway :)
@jeff1132 I'm glad you like it! Thanks for reading :)
2 years, 2 months ago on My Take on Nice Girls Don’t Get the Corner Office
@LFarnsworth Thank you for reading! And your post is RIGHT ON. I totally agree. Women just need to step up and ask.
@susansilver Yup, all about trying something new, but still tying it back to the main product or offering it some way. Thanks for reading!
2 years, 6 months ago on Untargeted Content Marketing
2 years, 6 months ago on Cancer Has a Marketing Problem
Gini and Ginny, love this combo :)
2 years, 7 months ago on Get More Shares on Your Content with these Five Tips
@JPedde The email marketing coordinator example is so good! Thanks :)
2 years, 7 months ago on What a Community Manager is Not
Not really the main point of your (awesome) post, but +100 on this statement - "Though I worry for all of the above should Facebook shut down or Twitter stop working because they’re all unowned properties"
LinkedIn could totally be someone's... maybe an entire team's 24/7 job at a company if they really all focused there and just decided to kill it on LinkedIn. Between ads, managing groups, managing the company page... all of that is SUPER time-consuming. But I don't know if I would want to do that career-wise. Surely the skills you build really focusing on one thing like that are applicable elsewhere, but I still don't know that I would want to pigeon-hold myself like that.
For me, I know I would simply get bored (and kind of overwhelmed by the communication) doing one platform all day every day - hence why I've chosen to pursue a broader product-focused marketing role over a social media one now. But I would be interested to hear people's perspectives about what the career path is like when you do focus your role on platforms like that.
@keesromkes I totally recommend it! Seriously... email is something that has a huge impact on the life of an employee and pushing the culture that it is not the first choice mode of communication is a good decision in my opinion. I also personally like these tools over other chat and project management tools I've used at other companies.
2 years, 8 months ago on Email Culture at Shareaholic
These are the top traffic sources, not all of them.
2 years, 8 months ago on Pinterest Sent More Referral Traffic Than Twitter in February
@keesromkes I don't get a ton of spam actually. I talk to my people face to face and through HipChat. Sometimes I'll send an email just so there is a more detailed outline of steps to take for a project, but in those cases it's usually something we've already talked about and the email is more of a formality or something they can go back to to look at later... not something they should reply to. Make sense?
@emichaud But he's "taken" if you will... AND YOU'RE MARRYING ME.
2 years, 9 months ago on Everybody Recruits: How Can Startup Business People Help Recruit Technical Talent?
@smit1293 color me biased... but I think we *are* big shots ;) I know what you mean though. And I'm certainly one not to focus nor discriminate based on college alone. I think it's about the skills and the person no matter what industry.
@smit1293 Thanks for your comment. :) Yeah I feel like luckily I can be pretty genuine when chatting about the big vision, for me it's about getting in front of the people to have those conversations with. I feel like I have a mountain to climb to expand my network to the point where these things are going to come up maybe more naturally, and I don't feel like I have the time to climb the mountain. We need and want to hire now.
@JamesonBull :) I liked this comment on the "social media manager" article - "The older you get, the dumber you realize you are." I guess I'm more and more aware of how little I know each day.
2 years, 9 months ago on Be Confident, But Not Certain
Thank you for such an amazing writeup! :) Glad you like the updates. Team has been working hard.
- Janet from Shareaholic
2 years, 9 months ago on Sharaholic Wordpress Plugin Gets Impressive Update
Hi Brien - Thanks for reading! This data comes from sharing trends for a global network of 200k publishers who reach more than 270 million people each month. This is a significant dataset. These publishers are a wide range of websites, mostly content-driven websites like blogs. Among our publishers are Wayfair.com and Patriots.com, if you're looking for evidence of our tools across the internet. Surely some websites get more Pinterest data than others depending on the industry, but across all websites this is the general trend.
Hope that helps!
2 years, 9 months ago on Pinterest Drives More Referral Traffic Than Google Plus, YouTube and LinkedIn Combined
thanks for using Recommendations! Can you email a screenshot to firstname.lastname@example.org? We can help you out much better via email.
2 years, 10 months ago on 4 Must-See Features in the New Shareaholic for WordPress
Sheryl Sandberg is definitely my girl crush.
2 years, 10 months ago on The Top 15 Internet Stories and Memes of June
@gregorylam First, THANK YOU for trying out Recommendations! Glad to hear this feedback...Recommendations should start showing up immediately and there should be variety. Could you send us a little more information (website link, screenshot) to email@example.com? Want to troubleshoot. Thanks!
@jennalanger great meeting you too! We shall hang again :)
2 years, 10 months ago on BlogWorld Recap: Social Media and Blogging Lessons from the Pros
@Jeanmusique will do! I'll post the slides here. :)
2 years, 10 months ago on We Love WordPress: Shareaholic Is Speaking At WordCamp Boston!
@Michael Stelzner thanks for teaching me so much about content every day!
2 years, 11 months ago on Why No One Shares Your Blog Posts
@bdorman264 haha me too! I wish I were that cool. :) Thanks for reading!
@avgjoegeek We do! Keep your eyes peeled.... :) Thanks for reading!!!
2 years, 11 months ago on 5 Things You Need to Know About Shareaholic's Wordpress Update
@cute twitter names That is one theory, I think it's an interesting trend to watch. I love Pinterest personally :) Thanks for reading!!
2 years, 11 months ago on April 2012 Traffic Sources Report: Pinterest Continues to Fall Behind, Bing Gains Market Share
Thanks for the blogging tip! Thanks for reading!
2 years, 11 months ago on 15 Great Google Web Fonts Demonstrated By The Best Steve Jobs Quotes
@Tanmay Sawant thumbs up to you buddy! :) Thanks for being a loyal user.
2 years, 11 months ago on Shareaholic for Publishers: FB Like, Send, Google +1 Sharing Buttons Support
Congrats Sarah! Startups are fun ;) Good luck on the move, safe travels to you and your lovely fam as you get settled in and good luck with your new professional adventure too :)
2 years, 11 months ago on FAVE ANNOUNCEMENT: Goodbye Chicago, hello Las Vegas — I’m joining Team Tracky as their new Chief Evangelist
....but getting people to your site is the first step...right? I hear you though and do agree with this statement : "
Knowing that Pinterest sends a ton of traffic to your site should CREATE questions in your company, not answer them."
My friend does social media for a well-known online homegoods retailer and she had some pretty cool stats regarding conversion rates of peeps coming from Pinterest. Basically not only are they getting traffic from Pinterest (agree with you, at the end of the day.... woop de doo... ) but people coming from Pinterest bought a lot more stuff than from other channels. It's pretty clear - they have more ideas on what to buy! That blanket goes with that couch and hey, so does that lamp... A homegoods business is a clear win so it may be an unfair example, but it is an example of a social media manager doing some deeper thinking on conversion metrics and reasoning for spending time making Pinterest boards.
2 years, 11 months ago on The Most Overrated Social Media Metric
@JMZRY but there's gchat? :)
2 years, 12 months ago on Top 10 Things We'd Miss About AIM
@sweets541 aw love that you made that your Livefyre name :) thanks for reading.
Smart! :) thanks for reading.
Such an interesting conversation and completely agree with the persona development part. It's somewhat of an on-going process and you can't be everything to everyone. Having this idea of who you're going after helps draw a line in the sand and make everything from content to product decisions so much easier.
3 years ago on Optimize and the Confluence of Search and Social Media
@JackSprat Numbers are hard! :P Silly mistake, thanks for catching!
3 years ago on 15 Great Google Web Fonts Demonstrated By The Best Steve Jobs Quotes
@paulgpetty Thanks for the recommendation!
Bold statement but I like it. I think a lot of people underestimate just how aggressive you have to be when it comes to finding that first job, but also succeeding once you are working by trying to learn and prove yourself beyond entry-level. After college is when the work really begins... and like @jessicamalnik said I think that applies beyond PR.
3 years ago on Why half of all PR students will be working at Burger King in 3 years