Jay Baer
Bloomington, IN
- 1051 comments
- 10 likes given
- 308 likes received
Tequila loving, hype-free marketing consultant and speaker. Author of Youtility and the Convince & Convert blog. Host of the Social Pros podcast.
JayBaer is a moderator of:
@Howie Goldfarb @margieclayman Just to clarify here, Nestivity isn't an agency, but a software company that sells Twitter community so that you can turn your Twitter account into a discussion board. I hate the headline of the infographic, but Nestivity is doing some interesting stuff and is thinking about Twitter much differently than most. (disclosure: they gave me a free trial account).
My latest conversation: Social Media Success for Global Enterprise
Thanks much! Yes, we've been doing Social Pros for a little over a year. 54 episodes now!
@KenMueller @JayBaer There is definitely an authenticity difference. My kids make fun of Criss Angel. They do not make fun of Penn & Teller.
My latest conversation: Social Media Success for Global Enterprise
Great point Ken. I wrote not too long ago about the dichotomy between going to the Criss Angel magic show in Vegas (no photos), and the Penn & Teller show (photos encouraged). My perception and loyalty were impacted dramatically by this difference. At this point, the genie is not going back in the bottle. You can't squelch content. The smart players don't try to beat em, they join em.
My latest conversation: Social Media Success for Global Enterprise
@samfiorella @JayBaer Maybe it's because my background is in email, but I'd say that on the whole, ROI calculation is much more common there than in social. Usually, fewer moving parts, a cleaner clickstream, more mature software providers, fewer ripple of influence, etc.
And in terms of social and budgets and execs, I've been thinking a lot lately of adopting David Meerman Scott's approach, which is to never utter the words "social media" to an exec. It conjures up all kinds of nonsense in their minds, and you end up fighting against perceptions of crazy memes, rather than having a conversation about business outcomes.
My latest conversation: Social Media Success for Global Enterprise
Great post Sam. The "industry" takes engagement tied to business success as axiomatic, when in reality it's circumstantial.
I enjoy the conversation with Ken below, however, because it shines the light on perhaps a more important topic, which is the rampant ignoring of social as a loyalty and retention mechanism, rather than an acquisition vehicle. I'm on record as stating (often) that I see social as more strategically and tactically similar to email (whereby you're mostly preaching to the converted) than any other marcom or customer service element.
My latest conversation: Social Media Success for Global Enterprise
Nobody succeeds in this business alone. Thinking you can is a recipe for failure.
I attend a few industry conferences each year unpaid (usually 3-4) not to generate clients, but to generate partnerships. Some of the best and most fruitful things I'm involved in have been born from face-to-face interactions at these events. I look at them as mid-term R&D for my business, and a way to determine with whom I want to collaborate, and on what.
My work with Schaefer, Falls, Webster on The Social Habit fits in this category. Jessica Gioglio from Dunkin Donuts is doing a new, weekly segment on my blog re: great social media images, and that stemmed from a conversation at NMX (Sam was there).
I do a lot of work with Joe Pulizzi and Robert Rose at Content Marketing Institute, which happened based on dinners we had together at events like these.
I first met Amber Naslund (with whom I wrote a book) at a MarketingProfs event.
Can I put a specific, ROI number on that stuff? Not really, but the value is incalculable.
I can't make SXSW this year, and I'm not worried about missing the booze, but I am worried about missing the conversation opportunities.
My latest conversation: Social Media Success for Global Enterprise
comment. feel better?
@crestodina From your lips to Google's ears, Andy.
My latest conversation: Social Media Success for Global Enterprise
You might also investigate inbounwriter.com and scribecontent.com that suggest keywords to you based on volume + competition while you're writing. Both have excellent Wordpress plug-ins, too.
Also, when we're doing major content marketing strategies for clients, we overlay deep keyword research with social chatter analysis. Helps flesh out trends and topics.
My latest conversation: Social Media Success for Global Enterprise
@margieclayman @ginidietrich Or, ask 100 bloggers to list the favorite post of their own they wrote this year. That would be really interesting (at least to me). I find that in many cases the ones I like the best, aren't the ones other people like.
My latest conversation: Social Media Success for Global Enterprise
@ginidietrich @margieclayman since nobody (except margie) can remember anything (which either speaks ill of blogging's impact, or speaks well of our booze consumption - I'll take the latter), maybe next year we can do a parallel list which is 1 favorite post from 100 different people?
My latest conversation: Social Media Success for Global Enterprise
Thank you so much for putting the work into this again. It's an amazing collection, and I'm honored to be a part of it. You're the best Margie.
My latest conversation: Social Media Success for Global Enterprise
If you're happy, I'm happy.
My latest conversation: Social Media Success for Global Enterprise
This is why it's so important to enable all employees to work "off-script". Everyone is in marketing and customer service, even if they aren't. Every person in your company can plus or minus your brand, and companies like Starbuck's, Southwest, Dell, ThinkGeek that let their employees be HUMAN are kicking the stuffing out of companies that require robotic and slavish adherence to the approved playbook. Love this story.
My latest conversation: Social Media Success for Global Enterprise
@prtini point is realistic. Some companies are paying for access + expertise. But the reality is that there should never be a blanket policy on this.
I universally try to use the "Mom" rule for promoting clients, sponsors, and even my own stuff. If my Mom wouldn't care, I don't talk about it.
I do believe we should be using #client on posts, or use cmp.ly technology (#investor). But I think the bigger issue is that you only have so many bullets in your promotional gun. People follow you because they trust you, and if you start promoting stuff of dubious value solely because it's about a client, you fray that trust at your own peril.
Boom! Great post.
Good. Fast. Cheap. Pick any 2. Applies to everything, including Facebook.
My latest conversation: Social Media Success for Global Enterprise
There's also apparently evidence to suggest that looking at backlit screens before bed messes up your chemistry and wrecks your sleep. I don't follow that advice, of course, and am on ipad at least 30 minutes right before bed. Probably not a good idea.
Thanks for the shout out. Outstanding post, and some new stuff for me here that I hadn't heard of previously.