CTO, LexiConn. CTO means I get less sleep than the rest. Ecommerce / Hosting tweets.
Nice post Danny. For me (and our business) we think of using our blog as a "thought leader" in our market to showcase our experience and "leadership" in our niche. I don't see it as a literal translation, more of a business term for displaying your expertise on a subject.
Ultimately, we hope that through our blog, we can demonstrate what we can bring to the table for prospective clients. Whether that's called "thought leadership" or "super cool company I want to host my website" does not really matter to me, as long as the end goal is achieved.
But I agree that the literal meaning of the phrase is pretty lame and not really applicable.
2 years, 6 months ago on The Problem with Thought Leadership