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Great post, Daniel. I think this is really nothing new. I, too, come from an agency background, and I have no wish for the agency model to fail. But their way of thinking is outdated. They are used to huge budgets and producing creative that wins awards but their thinking has not been focused on "what do we do to help this client get more leads, which leads to more revenue." I routinely look at websites built by agencies that suck, have conversations that show me that they're not paying any attention to SEO or to the importance of content or who aren't doing any of the things those of us immersed in the digital space have been doing for years -- like having a robust corporate blog, a legitimate presence in the social space, etc.
However, thinking that all clients want to take this stuff in house is, I think, also a misstep. In my experience "in the trenches" - with clients of all sizes and across all verticals, is they know only a tiny bit of what it takes to be successful in the online space. They hire junior level people and think they've "got" social media covered. They don't understand that content marketing isn't advertising. They are barely paying attention to the reams of data that could be at their disposal and they're not connecting all the silos. Yet. And the other thing? They're not really interested in budget allocations that allow for all of that expertise to live under their branded roof. Yet.
It will happen. For the brands who can get it and who will budget and execute properly. And agencies will wise up, too. Some of them. And the others? They'll continue selling services that are incomplete and/or doomed to be ineffective to people who don't know enough not to buy them.
It's just the way of the world.
1 week, 1 day ago on Digital Agencies Have Reached An Inflection Point
Spot on, Todd. Without question we made a difference.
2 months ago on Did blogging challenge mainstream media?
@Danny Brown @ShellyKramer Good point - my comment there needs clarification. The fact that what that jackass did was deemed "funny" by his "audience" and that he likely made it up for attention, tells me everything I need to know about him. He's a loser. And a mean, attention-seeking (I almost wrote "whoring" there, then I realized that was mean that rewrote it - see how that works?) one at that. And there is never, ever a time when it's appropriate to say to someone, online, in writing or otherwise, "eat my dick" as a way of saying, "I don't like you, here's how much I don't like you." That just stinks.
2 months ago on Social Media Bullying Is No Joke
Bullying is wrong. Not speaking up when you see bullying is also wrong. And that's been proven time and time again by people who've watched bullying, assaults, etc., and done nothing. I totally agree that the mob mentality that we see online is wrong. But one of the biggest problems is that people rely on their "friends" to provide full information, then sometimes swoop in to "defend" their friends, on the basis of little factual information, just friendship. I've seen this happen time and time again with my group of friends - and that, to me, is akin to bullying and mob mentality as well.
I think we all need to think before we speak (or write). And I think we need to focus on treating one another like humans - humans who can sometimes do stupid things and who WILL, without question, make mistakes form time to time. The airline story? Totally made up. What did people do to or say about the idiot who did THAT (obviously seeking attention) ... probably nothing. Because it was funny.
And people on our collective line of business, they're often waiting with collectively bated breath for the next crisis so they'll have fodder for their "lessons from" blog post and/or be able to show people how smart they are because they would've done something differently, etc., or because they want to drive their own brand awareness, traffic to their websites, etc., with newsjacking headlines.
These are sad times that we live in. And sometimes it's really exhausting. Good people doing dumb things. Good people doing nothing. Good people making judgments about others based on not enough information. Good people being mean-spirited. Good people siting around looking for examples of others doing things wrong so that they can capitalize on it. Exhausting.
Hopefully, at some point, we can do better.
Well, I already loved you. This? Makes me love you more. Thanks for sharing, Lindsay. And, like you, the constant criticism, bashing and negativity is just too much. I so much more love looking for (and seeing) the good. And I'll take the top magazines - I don't mind the germs. xo
3 months ago on Truth, Lies, and Facebook Memes
@AmyVernon I feel the same way, and have talked about that ad nauseum re Robin Thicke and all that crap. Every time I hear someone call Miley a "slut" or a "whore" ... which happens all the time, I cringe a little. And when it's a woman, I cringe even more. This whole thing is so indicative of so many much, much larger problems in society and how women are portrayed (and allow themselves to be portrayed) in the media. Sometimes it hurts my brain to think of it.
6 months, 1 week ago on What if Miley Cyrus was punking us?
I think you've got a valid point, Amy. But I'm not buying it. I think Miley is young and trying to shed the "Disney girl" image and tired of being every little girl's role model. She's got all kinds of stuff going on in a relationship that's on again and off again and perhaps a fiance's family that's not all that crazy about her. I think she's experimenting with being wild, outrageous and punk. But I don't think she's doing it to punk anyone, I think she's just a kid and experimenting with growing up. And really? I think it's fine.
@bowden2bowden Exactly! And if people don't share our opinions, there's a chance they are wrong. Because we need to be right. I totally disagree with that thinking and can usually see many sides to every argument (a character trait that my family finds most annoying). And when something bugs me - online or off - I check out and focus on something that really matters. Life is too short.
6 months, 2 weeks ago on Social Justice: Have the Social Networks Failed Us, Or Have We Failed Them?
@AmyMccTobin @ShellyKramer And that is nothing new. That's why those magazines that are for sale in the supermarkets - right near the checkout - are so popular. They highlight the inane and the ridiculous - and people buy it. That's why shows like Honey Boo Boo and The Real Housewives' series and Swamp Boys and crap like that are so popular. We value them enough that we give them our attention. The same is true of the things that we see on social networks. We can rail against it or we can filter it. But really? If we think we're going to change people's proclivity in being interested in cats and Hollywood films and the like over what we personally define to be "what matters," well, then I think we're setting ourselves up for disappointment. Let's instead focus on the stuff that matters and effect change there instead of trying to effect change in people who aren't interested in changing. Social nets, "real life" or otherwise.
@Danny Brown @ShellyKramer @AmyMccTobin I realize that Danny, I read the post. You didn't need to come to her defense - I was just engaging in conversation via my comment. Everyone approaches life differently. When I read an article in an online newspaper I'm often astonished at the vitriol and ignorance (and anonymity) I see in the comments. If I gave them my time, energy and attention, I would be diverting it from something that does matter, so I choose not to. That was my greater point. And again, Amy and I are great friends - we have many conversations like this - and I don't think either of our views need defending. I don't leave comments when I've not read a post in its entirety!
@bowden2bowden @AmyMccTobin @Danny Brown @T_Burrows @Tinu That's what I do, too. And it works really well!
While I like your post, Amy, I truly don't see the problem. By that, I mean that I go to dinner with friends and discuss a variety of inane topics that we all get a laugh out of, then someone brings up sex trafficking or bullying or something else and while we talk about it for awhile, it's generally considered "buzzkill" so the conversation goes back to "safe" topics. Whether in person or online, I think that's often true. That doesn't mean social media is to blame, it's that in addition to in person conversations, we now have the ability to talk on the phone, on video and via the written word through social networks. Just like in "real" life, there are crazies, intelligent beings, political nuts, religious nuts, spammy salespeople, narcissists ... well, the list goes on.
Our world is changing constantly as do our means of communicating. People, however, they don't change. And we talk about as many asinine things as we do important things, depending on what we happen to care about at that particular moment.
I think there are a ton of examples of how social media (and other communication channels) regularly work to make the world less insane, but it's easy to overlook those when we're focused on the negative. Sure, there are cat photos and Affleck lunacy and other ridicularity, but there is so much good. Think of Jennifer Stauss's campaign to honor her dying mother with her SMAC Monkeys Against Cancer and how people all over the world rallied to support her and make her dream come true. Think of what Stacy Monk is doing with Mama Lucy and her kids and how people everywhere support them. And Andrea Weckerle and her mission for Online Civility. And Geoff Livingston and his missions and the campaigns to honor Jacob Weiskopf's honor. So much good - and all because of relationships that would have likely not otherwise happened but for social media channels and networking.
I think it's safe to say there will always be silliness when it comes to conversations, no matter the medium. And idiocy and hatred and all kinds of other bad things. But there will also always be people who are passionate about what it is they are talking about and who persist in making the conversations, wherever they happen, also be focused on important things. And really? A mixture of seriousness, activism, intelligent discourse and levity is part of what makes conversation interesting. I feel like I see that, on a regular basis, everywhere I look. I also see things I don't love, but those don't seem to be worth my time or my energy to even consider.
Better to look for the good. When you go down that path, it seems as though you're more likely to find it. At least that's the way I roll.
I love beets. It's a lifelong affair, really. And their color doesn't intimidate me - it makes me laugh. Like the next morning, when I go to the bathroom. Now THAT'S fun!!
6 months, 2 weeks ago on Do I Dare To Eat A Beet?
Great post, Daniel. We work with small-medium sized businesses all the time and teach these very lessons. Good stuff!
6 months, 3 weeks ago on Simplifying Small Business Blogging
Congrats. Soon I predict all things not related to this new adventure will go by the wayside (and you'll be focusing on that one thing that you really love). No rules that say any one of us ever has to do it all. Happy for you!
8 months ago on Funny Things or Leaving Where You Love for What You Love
Thanks for sharing this important information, Sean ... the more we can do to educate parents, the safer we can keep kids!!!
8 months ago on Attention Parents! You Need to Look and Listen!
Great post, Ken. I absolutely loathe the "I don't like it, so it won't work" mentality and try hard to keep an open mind and let things play out, test them, see what I think. Thank you for writing about it. PS Are you using a plugin that pulls related articles or do you curate those? I'd like to know what it is - I like it :)))
8 months, 1 week ago on Platform Killers, Game Changers, and Fatal Errors: Our Sad Rush to Judgement
JawBone is supposed to be awesome. I'd give that a try, Mick.
9 months, 1 week ago on Flex Frustrations
Congrats, Buddy. If anyone can help Sears, it's you.
9 months, 4 weeks ago on I’ve Accepted a New Job with Sears
Well said, Amy. Well said.
10 months, 1 week ago on Social Judge, Jury and Executioner: The Lynch Mob in Action