Livefyre Profile

Activity Stream

@HowieG actually - I believe that men who make it to the "top" - as defined by top management at large corporations - have to be "cut throat beyond sanity," too.  Sounds like you are disappointed by those "top" people on an equal opportunity basis, Howie. :-)  

I'm not going to judge people for making career choices that require them to be ruthless or do what it takes to stay in power. What I care about is that everyone have an equal opportunity to make (or not make) those choices...

2 months, 3 weeks ago on Lean In, Lean Out, Do *Something*

Reply

In my college and early career days, I often told people that I'm not a feminist -- but grateful to those women who were so that I didn't have to be. (That's changed a bit today, since unfortunately there is now more of a need to speak out in support of women's right to privacy and other gender-specific issues than there was 10 years ago.)

Thank you for reminding us to keep it all in perspective: how lucky we are to be where we are. And not to make excuses for finding solutions to go through, over, around or just blow up anything that might be getting in the way of where we want to go.

2 months, 3 weeks ago on Lean In, Lean Out, Do *Something*

Reply

Thanks for sharing this info, @Soulati | B2B Social Media Marketing  - and great discussion in the comments.

 

My sense is that Google is currently experimenting with all of these different signals -- the search algorithm, the personal results (based on who you're connected to on G+), and now authorship.  I have to believe that they will try to find a way to calibrate the engine that does *not* result in a rush to game the G+ system--they've worked too hard to eliminate SEO spammers from their search algorithm to let that happen.  And if they really are going to filter results based on the nr of circles an author is in? A lot of really good quality content will get buried.

 

Still, like @HughAnderson  and others here, I'm concerned about the power they have to force people who want their content to be found to change how they use their platform.  Interesting times.

My latest conversation: Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

3 months, 2 weeks ago on Google+ Meet Influence Marketing

Reply

@amyvernon yes - such a simple idea, but totally nails one of the things I love most about NYC -- the chance to see so many different ways that people express themselves in public. And his photos are so well done, too.

3 months, 3 weeks ago on Why it’s a bad idea to use photos you don’t have the rights to [UPDATED @DKNY / @HumansofNY]

Reply

So wrong. I've reblogged his post. And P.S. his photos are amazing.

3 months, 3 weeks ago on Why it’s a bad idea to use photos you don’t have the rights to [UPDATED @DKNY / @HumansofNY]

Reply

Lani - thank you so much for writing this. I have several friends who have recently lost loved ones. It really helps to hear your story & have a reminder to keep reaching out to them.

4 months, 2 weeks ago on Can You Affect How Personal Tragedy Impacts Your Professional Life?

Reply

thanks for pulling this together, Paul.

My latest conversation: Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

6 months, 3 weeks ago on Learn About Social Media ROI from an Epic Twitter Debate

Reply

Justin - this is a fascinating concept, and I love how you've outlined the formula.  Have you seen @bernardohuberman's  work in this area?  http://h30507.www3.hp.com/t5/Data-Central/What-makes-a-tweet-influential-New-HP-Labs-social-media-research/ba-p/81855 -- some similar ideas to what you outline here.

7 months, 3 weeks ago on How to Use the “Network Density” Formula to Measure the Health of a Community

Reply

what a great, comprehensive post. It would make a great downloadable check-list, @allenmireles .  Thank you!

My latest conversation: Lexus Uses Mobile Game ‘Draw Something’ To Target Younger Audience

8 months, 2 weeks ago on Tips for Creating a Profitable Trade Show Experience

Reply

wow - very smart way to use Pinterest. Thanks for the write-up on this, Marissa.

8 months, 3 weeks ago on Volvo Launches Pinterest Account With #VolvoJoyride Campaign

Reply

@BrianCarter Look forward to seeing it, Brian.  And I suspect that the Coca-Cola team is aware that they need to keep working on increasing the numbers of interactions -- Coca-Cola SVP MarCom Wendy Clark   retweeted this story yesterday and said "Now we aim to fuel deeper engagement."  https://twitter.com/wnd/statuses/246228675064913920

My latest conversation: Check In, Get Gumball: Geolocation Gets Interactive With Check’n Chew

9 months, 1 week ago on Coca-Cola Is #1 Brand In Social Media Impressions

Reply

I would definitely check in for a gum ball. Definitely. :-)

9 months, 1 week ago on Check In, Get Gumball: Geolocation Gets Interactive With Check’n Chew

Reply

@MarthaGiffen one of the most interesting thing about studies like this: they measure people who are talking -- but not who's quietly listening... as you say, the jury is out!

9 months, 1 week ago on Social Networks and Politics: 16% Have “Changed Their Views” Based On Social Media

Reply

@ThinkCEO Brendan - I couldn't agree more with many of your points: it's the fundamentals of building relationships that matter.  And it's one of the reasons that we still send holiday cards -- let me know if you'd like one!  If so, you (and anyone else interested) can send me your name and mailing address at tonia at modernmediapartners dot com.  

At the very least, this discussion got you to check on your own (and your brother's) social media policies, so I feel like I've done some good with this debate!

Cheers, Tonia

My latest conversation: Social Networking Grows 52% Among India’s Internet Users But Reaches Just 6.3% of Population

9 months, 2 weeks ago on Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation

Reply

@ThinkCEO Hi Brendan - thanks for sharing your comment & perspective.  You are totally correct that the role of social media for B2B companies can be very different from the role it plays at consumer-facing companies.  That said, there are still certain risks that companies like your brother's should be prepared to address.  What about the employee who acts inappropriately on Facebook or Twitter and offends an important client?  And what about the opportunity to use networks like LinkedIn to build business relationships with clients or partners?

There still ought to be a policy about appropriate personal use of social media, coupled with reinforcement of company policies on privacy and how to treat confidential information. And I'd encourage any company to actively experiment with how social media platforms can help them create and deepen relationships with customers, even if they're b2b customer relationships.

What do you think?

My latest conversation: Social Networking Grows 52% Among India’s Internet Users But Reaches Just 6.3% of Population

9 months, 2 weeks ago on Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation

Reply

@KevinWinterfield Interesting; thanks for sharing that, Kevin.  In that case, they're doing a great job -- since that's where they'll be able to actually capture information they can use to build the relationship (and ask for donations).  I'll have to check that out -- have you seen that to be true for both campaigns?  

My latest conversation: Social Networking Stats: Facebook’s User Base Is Getting Older; Twitter’s Is Getting Younger, #RLTM Scoreboard

9 months, 4 weeks ago on Presidential Social Media Campaigns: Obama Sees 2x More Engagement Than Romney

Reply

I think it's fascinating that people are so much more likely to engage with the candidates' posts about personal and social issues vs. economic issues.  That tendency for voters to be highly engaged around social issues is hurting the Republicans right now as they're struggling to get the story-line back onto the economy and away from the abortion debate!

9 months, 4 weeks ago on Presidential Social Media Campaigns: Obama Sees 2x More Engagement Than Romney

Reply

@HowieG I was guessing Converse - that's what I wear *if* you catch me in a sneaker.  ;-)

10 months ago on How Nike Stole Social Media Gold From Olympic Sponsor Adidas

Reply