Bio not provided
Great post, I do like the tips, in particular number 2. Clever rarely works and if the body or landing page copy doesn't match the click through it lost.
My latest conversation: Hello world!
4 months, 1 week ago on Crafting Killer Email Subject Lines
@ginidietrich @rustyspeidel We can have in person conversation at the conference ;)
1 year ago on Is Blogging Dead or Are Companies Not Trying Hard Enough?
@rustyspeidel @ginidietrich I agree, first kill all the lawyers. (just joking about killing)
@ginidietrich True, but are we talking Marketing doing the blogging or Sales? Fortune 500 companies biggest issue is aligning sales with marketing. If that isn't fixed blogging will never work. You have territory/district sales managers that have no idea what is being blogged about. So many companies are left with "now what". I am not saying there isn't ways around it but if the "real" problem isn't fixed then you are just rotating the tires to fix a flat.
Blogging clearly isn't for everyone nor for every business. We keep adding the caveat if done correctly and maintained. To me it's more about focus on your product or service. There is no doubt that blogging can help your business however, does that growth have a greater cost? We have two clients that blogging has set the business on fire. We are creative, plan it out, marry it with other marketing announcements, videos and it works. Like any marketing effort it's the right tool for the right job sometimes blogging works and other times it doesn't.
I don't think its always a question of being hard its about efficiency of running your business. You don't ride in front of the pack because its harder, you do it to reach a goal for the team. Of course in the corporate world it's a lot of times jumping on the next big thing for no apparent reason or game plan.
JayBaer One thing I can see is Pinterest overload, I am already tiered of seeing all the post and tweets they have become noise. Makes me wonder if it has legs, like a Facebook, Twitter or YouTube.
1 year, 3 months ago on The Pinterest Debate Between Two Friends
Great points Anne, it's not just ceo's that inspire but it's also the motivated employees that motivate the c-suite. If employees don't then all you have is a bunch of "yes" men.
1 year, 8 months ago on The Entrepreneur and the Co-Laborers
danielnewmanUVsamfiorella Honestly never do after I have seen the light, nor do I check others unless it's to make a case against the value. If people are saying things you like for whatever reason the score won't mean anything.
1 year, 8 months ago on 3 Simple Tips to Create Meaningful Engagement Using Klout
Really? Klout has no real value and the giving receiving a +K is just silly. It isn't engagement, nor is it an endorsement, what's wrong with just saying "What's up Dan? How's your day going?" Customize a message? How is the engagement? Just more mindless clutter in the end. As for lists don't you already sort your lists?
really no #mmchat?
1 year, 8 months ago on 12 Most Stimulating Twitter Chats
I agree with your points, the question is it that you have the ad to buy or is that fact it's from klout that made you buy? "IF" they have an IPO or are sold for big $$$'s then it looks more like 2000 and 2001.
checkout www.correctnicity.com it's still in beta but an interesting idea. You can prove your knowledge on a particular subject worth taking the time to play with it.
1 year, 9 months ago on Lucky for Business, We’re All Sheep.
I don't think Klout really shows how much influence you have. If you take the number at face value without digging it's meaningless. We all have sphere's of influence and Klout doesn't take that into account very well. I tweeted a post about the dangers of smoking pot. Suddenly I am influenced by people the promote pot smoking. Makes no sense.
Klout to me is ego stroking therefore goes directly into the BFD folder.
Lisa Gerber Kills me when people think social/digital is something sooo special. There are basics you do for anything, that's why they're called "basic" ;)
1 year, 9 months ago on Communication In the Digital Landscape
Lisa Gerber One of the first things we learned in the Army, "Lead by example".
Maybe I am missing the point but to me there is a difference between "command" and "lead". If the CEO really understands the value of a communication plan, they should have a blog, their own twitter account and even post/comment on other blogs. Show people what your company is about and don't be afraid to say "contact Mary, here is her twitter name". Shows you believe in Mary's ability but also understand twitter as a relationship tool. Think of the customer contacting Mary, they will feel empowered and respected.
Basically lead from the front. To me this is true for anything, but in social world it is even more important. Sorry if I am off base but I feel better now.
UnMarketing I don't think social media is the best but certainly isn't crappy. Like anything it how the tool is used and what the goals are. I would have never bought your book or known you the heck you are. So it can't be half bad as a sales/marketing platform.
1 year, 9 months ago on 5 Reasons Social Media Measurement is Making You Lie to Yourself
Great post, well said! too many get caught up playing the numbers not the message.
hackmanj Where eventually sold to Voyetra, they then changed the name to Turtle Beach. I believe they are doing well, providing mics and headsets to gammers. I am still doing some work with the founder on a new project for html5 and mobile. I like to stay in front it's the best place to lead from.
1 year, 9 months ago on Three Tips to Becoming an Early Adopter
hackmanj Funny I didn't start drinking coffee until my daughter was born 15 years ago. In the 90's I was a product manager for Turtle Beach everything was through IRC, Compuserve or just figure it out on your own. People take for granted how much of an early adopter you where if you had a CD drive.
Great post but too late ;) I do believe there should be three other things, patience, coffee and google search will help you pass the rough spots. Google mainly to save yourself if things don't go as planned.