Marketing, seo/sem, sales, cycling, crossfit, ice hockey, Cooking, Wine, Scotch. Most importantly have fun. The Social Media anti-Guru
@lizreusswig Thanks Liz, very exciting times in deed.
1 year, 1 month ago on Does Social Media Really Work?
@belllindsay Sometimes with "negative keywords" it's also about volume and conversions, don't waste your budget on words that don't work.....
1 year, 1 month ago on Use PPC to Refine Your Content Marketing
Great post @KaitVanDuzer, landing pages are so important and often over looked. PPC has so many great uses, refining content is great one.
Happy Birthday Gini! I agree over communicating is very helpful along with style points. Don't repeat, don't repeat, don't repeat, ask questions and most importantly be consistent in your instructions/position. Like you said all eyes are on you and you don't want them to loose you.
1 year, 1 month ago on Over-Communicate to Be a Better Leader
I agree, but isn't that with any promotional/marketing effort? You must always be better, your firm/agency must always raise their own bar and not be "me too". Marketing and advertising that never understood digital or for that matter the web have or are going away.
1 year, 2 months ago on How Content Marketing Could Kill PR
@KyleAkerman I agree, we use several tools to improve landing pages and we've noticed even just moving a few pixels makes big difference. When doing A/B testing it's not a shotgun approach have a plan for what you are testing an why.
1 year, 4 months ago on Landing Pages: The Key to Conversion
Jason great post, I like that you use "Prospect" and not "user". Too often when a person is doing a landing page they get "tech focused" then forget it's all about sales. Only two occupations have "users"; drug dealers and software.
Anyone can by clicks to a given landing pages that's a money game but getting them to take action is another story. The landing page is the most important part of the website, I'd argue even more important than the home page.
Nice post Jason, I agree with you about triggers and touches. Not all sales are the same many require several touch points and followups. Sure price matters but it is not the end all be all if within reason.
1 year, 5 months ago on Building A Successful Lead Nurturing Campaign
@ginidietrich @bdorman264 http://en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_you're_a_dog
1 year, 5 months ago on Fake Reviews Fined; PR Firms Beware
Great post, I agree egos of so called marketing experts is big issue. The inferred expertise by showing super bowl ads then commenting on them is a real issue. Knowledge level of the audience is also a problem with other educational conferences. A lot of marketing concepts required some deep thought, they cant always speak to the newbie. I'd like to see some conferences have a minimum knowledge or experience level for the different tracks.
1 year, 9 months ago on Marketing Conferences Need an Education
Great post, I do like the tips, in particular number 2. Clever rarely works and if the body or landing page copy doesn't match the click through it lost.
2 years, 2 months ago on Crafting Killer Email Subject Lines
@ginidietrich @rustyspeidel We can have in person conversation at the conference ;)
2 years, 11 months ago on Is Blogging Dead or Are Companies Not Trying Hard Enough?
@rustyspeidel @ginidietrich I agree, first kill all the lawyers. (just joking about killing)
@ginidietrich True, but are we talking Marketing doing the blogging or Sales? Fortune 500 companies biggest issue is aligning sales with marketing. If that isn't fixed blogging will never work. You have territory/district sales managers that have no idea what is being blogged about. So many companies are left with "now what". I am not saying there isn't ways around it but if the "real" problem isn't fixed then you are just rotating the tires to fix a flat.
Blogging clearly isn't for everyone nor for every business. We keep adding the caveat if done correctly and maintained. To me it's more about focus on your product or service. There is no doubt that blogging can help your business however, does that growth have a greater cost? We have two clients that blogging has set the business on fire. We are creative, plan it out, marry it with other marketing announcements, videos and it works. Like any marketing effort it's the right tool for the right job sometimes blogging works and other times it doesn't.
I don't think its always a question of being hard its about efficiency of running your business. You don't ride in front of the pack because its harder, you do it to reach a goal for the team. Of course in the corporate world it's a lot of times jumping on the next big thing for no apparent reason or game plan.
@JayBaer One thing I can see is Pinterest overload, I am already tiered of seeing all the post and tweets they have become noise. Makes me wonder if it has legs, like a Facebook, Twitter or YouTube.
3 years, 2 months ago on The Pinterest Debate Between Two Friends
Great points Anne, it's not just ceo's that inspire but it's also the motivated employees that motivate the c-suite. If employees don't then all you have is a bunch of "yes" men.
3 years, 6 months ago on The Entrepreneur and the Co-Laborers
@danielnewmanUV@samfiorella Honestly never do after I have seen the light, nor do I check others unless it's to make a case against the value. If people are saying things you like for whatever reason the score won't mean anything.
3 years, 7 months ago on 3 Simple Tips to Create Meaningful Engagement Using Klout
Really? Klout has no real value and the giving receiving a +K is just silly. It isn't engagement, nor is it an endorsement, what's wrong with just saying "What's up Dan? How's your day going?" Customize a message? How is the engagement? Just more mindless clutter in the end. As for lists don't you already sort your lists?
really no #mmchat?
3 years, 7 months ago on 12 Most Stimulating Twitter Chats
I agree with your points, the question is it that you have the ad to buy or is that fact it's from klout that made you buy? "IF" they have an IPO or are sold for big $$$'s then it looks more like 2000 and 2001.
checkout www.correctnicity.com it's still in beta but an interesting idea. You can prove your knowledge on a particular subject worth taking the time to play with it.
3 years, 7 months ago on Lucky for Business, We’re All Sheep.
I don't think Klout really shows how much influence you have. If you take the number at face value without digging it's meaningless. We all have sphere's of influence and Klout doesn't take that into account very well. I tweeted a post about the dangers of smoking pot. Suddenly I am influenced by people the promote pot smoking. Makes no sense.
Klout to me is ego stroking therefore goes directly into the BFD folder.
@Lisa Gerber Kills me when people think social/digital is something sooo special. There are basics you do for anything, that's why they're called "basic" ;)
3 years, 7 months ago on Communication In the Digital Landscape
@Lisa Gerber One of the first things we learned in the Army, "Lead by example".
Maybe I am missing the point but to me there is a difference between "command" and "lead". If the CEO really understands the value of a communication plan, they should have a blog, their own twitter account and even post/comment on other blogs. Show people what your company is about and don't be afraid to say "contact Mary, here is her twitter name". Shows you believe in Mary's ability but also understand twitter as a relationship tool. Think of the customer contacting Mary, they will feel empowered and respected.
Basically lead from the front. To me this is true for anything, but in social world it is even more important. Sorry if I am off base but I feel better now.
@UnMarketing I don't think social media is the best but certainly isn't crappy. Like anything it how the tool is used and what the goals are. I would have never bought your book or known you the heck you are. So it can't be half bad as a sales/marketing platform.
3 years, 7 months ago on 5 Reasons Social Media Measurement is Making You Lie to Yourself
Great post, well said! too many get caught up playing the numbers not the message.
@hackmanj Where eventually sold to Voyetra, they then changed the name to Turtle Beach. I believe they are doing well, providing mics and headsets to gammers. I am still doing some work with the founder on a new project for html5 and mobile. I like to stay in front it's the best place to lead from.
3 years, 8 months ago on Three Tips to Becoming an Early Adopter
@hackmanj Funny I didn't start drinking coffee until my daughter was born 15 years ago. In the 90's I was a product manager for Turtle Beach everything was through IRC, Compuserve or just figure it out on your own. People take for granted how much of an early adopter you where if you had a CD drive.
Great post but too late ;) I do believe there should be three other things, patience, coffee and google search will help you pass the rough spots. Google mainly to save yourself if things don't go as planned.
@TheJackB @HowieG Youngblood
3 years, 8 months ago on #FollowFriday: Jason Konopinski
@HowieG @NancyD68 @Marcus_Sheridan In basic we had a tall skinny guy from Alabama named Rambo. Good for us, he took all the crap from the DI's. Yes, he cried more than once during that time.
@HowieG @jasonkonopinski @ginidietrich I have never seen him ride it, I think carries it around to get chicks.
He also plays rugby and his nickname is Muffin Man ;) Sorry, Jason had to spill the beans ;)
I agree still haven't figured it out. Some twitter friends and I "Hung out" used the cute little cartoons on our faces. Then we said "this was cool" then the "gotta go" started. Please note one of the friends was a girl ;). I don't think it has the connection with old friends like Facebook does, there's good and bad there. The invite system also seemed to break down and to me not a good idea, open it all up.
When I started using Google+ it seemed to change my normal Google apps interface and that I found frustrating.
So far it doesn't seem like a Facebook or Twitter killer more like another Google experiment like Buzz and Wave. Time will tell, but the cool factor for me isn't even there yet, it's just new and interesting.
By the way I am cheering for Andy Schleck again! - TDF
3 years, 8 months ago on What the Heck Is Google+?
@ginidietrich It's sad I got the same perk but being in PA Lot18 is a dead end for me. :(
3 years, 9 months ago on What You Can Learn about Gaming from Klout +K
Have you looked at the AppMobi XDK? A lot of the same features but haven't seen the same bugs described.
3 years, 9 months ago on Comparing Mobile Web (HTML5) Frameworks: Sencha Touch, jQuery Mobile, jQTouch, Titanium
It's a double edge sword when brands give anonymously or use it as PR/advertising. I have two clients that have been called out for not giving. However they give all the time, but nobody knows since the believe getting the credit is not important, the cause is. So one has had to layout what they do to avoid the bad PR.
If it helps people, encourages others like McDonald's then should we really care? In the grand scheme, credit, PR and advertising is not really the issue helping others is.
4 years ago on The New Advertising
@ginidietrich Some apps when linking with your id they grab other info about you. Facebook linking in particular, data mining of sorts.
4 years ago on A Review of Livefyre
@ginidietrich @Ike Chrome and Safari work perfectly as well.
I do like it from a commenting point of view. The easier it is to sign up the more you will get. I hate filling out forms. How simple was it to install with Word Press? When linked to an account is it digging deeper on the back end?
@patrickreyes @ginidietrich @davevandewalle People make mistakes some big some small, but it should be more about track record. Like Gini's example there are lessons you will never forget. Generally after an "Oh S@!t" moment that AE will be become much more thorough. A side benefit they will have a loyalty to the agency that forgave the mistake and become great asset in the future.
4 years ago on The Chrysler Tweet: The Take from An Agency Owner
Great write up, I like to take a page from the military when discussing social media/networking with C-level leaders. First I tell them social media is a tactic in a combined arms marketing strategy. There are a lot of C-level leaders that get laser focused on the latest marketing tactic and forget the simple things, like their website. The real question to junior staff is how does this fit in? and Should we or Can we do it all?
4 years, 5 months ago on C-Level Leaders: Don’t Get Carried Away by Social Media