Marketing, seo/sem, sales, cycling, crossfit, ice hockey, Cooking, Wine, Scotch. Most importantly have fun. The Social Media anti-Guru
@lizreusswig Thanks Liz, very exciting times in deed.
3 weeks, 3 days ago on Does Social Media Really Work?
@belllindsay Sometimes with "negative keywords" it's also about volume and conversions, don't waste your budget on words that don't work.....
3 weeks, 3 days ago on Use PPC to Refine Your Content Marketing
Great post @KaitVanDuzer, landing pages are so important and often over looked. PPC has so many great uses, refining content is great one.
Happy Birthday Gini! I agree over communicating is very helpful along with style points. Don't repeat, don't repeat, don't repeat, ask questions and most importantly be consistent in your instructions/position. Like you said all eyes are on you and you don't want them to loose you.
3 weeks, 3 days ago on Over-Communicate to Be a Better Leader
I agree, but isn't that with any promotional/marketing effort? You must always be better, your firm/agency must always raise their own bar and not be "me too". Marketing and advertising that never understood digital or for that matter the web have or are going away.
1 month, 2 weeks ago on How Content Marketing Could Kill PR
@KyleAkerman I agree, we use several tools to improve landing pages and we've noticed even just moving a few pixels makes big difference. When doing A/B testing it's not a shotgun approach have a plan for what you are testing an why.
3 months, 2 weeks ago on Landing Pages: The Key to Conversion
Jason great post, I like that you use "Prospect" and not "user". Too often when a person is doing a landing page they get "tech focused" then forget it's all about sales. Only two occupations have "users"; drug dealers and software.
Anyone can by clicks to a given landing pages that's a money game but getting them to take action is another story. The landing page is the most important part of the website, I'd argue even more important than the home page.
Nice post Jason, I agree with you about triggers and touches. Not all sales are the same many require several touch points and followups. Sure price matters but it is not the end all be all if within reason.
4 months, 1 week ago on Building A Successful Lead Nurturing Campaign
@ginidietrich @bdorman264 http://en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_you're_a_dog
5 months ago on Fake Reviews Fined; PR Firms Beware
Great post, I agree egos of so called marketing experts is big issue. The inferred expertise by showing super bowl ads then commenting on them is a real issue. Knowledge level of the audience is also a problem with other educational conferences. A lot of marketing concepts required some deep thought, they cant always speak to the newbie. I'd like to see some conferences have a minimum knowledge or experience level for the different tracks.
9 months ago on Marketing Conferences Need an Education
Great post, I do like the tips, in particular number 2. Clever rarely works and if the body or landing page copy doesn't match the click through it lost.
My latest conversation: Hello world!
1 year, 1 month ago on Crafting Killer Email Subject Lines
@ginidietrich @rustyspeidel We can have in person conversation at the conference ;)
1 year, 10 months ago on Is Blogging Dead or Are Companies Not Trying Hard Enough?
@rustyspeidel @ginidietrich I agree, first kill all the lawyers. (just joking about killing)
@ginidietrich True, but are we talking Marketing doing the blogging or Sales? Fortune 500 companies biggest issue is aligning sales with marketing. If that isn't fixed blogging will never work. You have territory/district sales managers that have no idea what is being blogged about. So many companies are left with "now what". I am not saying there isn't ways around it but if the "real" problem isn't fixed then you are just rotating the tires to fix a flat.
Blogging clearly isn't for everyone nor for every business. We keep adding the caveat if done correctly and maintained. To me it's more about focus on your product or service. There is no doubt that blogging can help your business however, does that growth have a greater cost? We have two clients that blogging has set the business on fire. We are creative, plan it out, marry it with other marketing announcements, videos and it works. Like any marketing effort it's the right tool for the right job sometimes blogging works and other times it doesn't.
I don't think its always a question of being hard its about efficiency of running your business. You don't ride in front of the pack because its harder, you do it to reach a goal for the team. Of course in the corporate world it's a lot of times jumping on the next big thing for no apparent reason or game plan.
JayBaer One thing I can see is Pinterest overload, I am already tiered of seeing all the post and tweets they have become noise. Makes me wonder if it has legs, like a Facebook, Twitter or YouTube.
2 years, 1 month ago on The Pinterest Debate Between Two Friends
Great points Anne, it's not just ceo's that inspire but it's also the motivated employees that motivate the c-suite. If employees don't then all you have is a bunch of "yes" men.
2 years, 6 months ago on The Entrepreneur and the Co-Laborers
danielnewmanUVsamfiorella Honestly never do after I have seen the light, nor do I check others unless it's to make a case against the value. If people are saying things you like for whatever reason the score won't mean anything.
2 years, 6 months ago on 3 Simple Tips to Create Meaningful Engagement Using Klout
Really? Klout has no real value and the giving receiving a +K is just silly. It isn't engagement, nor is it an endorsement, what's wrong with just saying "What's up Dan? How's your day going?" Customize a message? How is the engagement? Just more mindless clutter in the end. As for lists don't you already sort your lists?
really no #mmchat?
2 years, 6 months ago on 12 Most Stimulating Twitter Chats