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Yes, yes, yes! Love this post, Ken. I've been thinking a lot about this after you shared that Huffington Post article about Thanksgiving shopping. In fact, I even expounded upon that article. It's so sad to me that a holiday designated for giving thanks has turned into a consumeristic frenzy. And, even worse, giving back has become an after thought shoved to several days later. I didn't even realize there was such a thing as "Giving Tuesday" until I heard a radio station doing a promotion on it yesterday. Where was the promotion and frenzy around that? I'm with you - we should give first, buy later. Perhaps that's the wrong way to think about it as a marketer, but I think that our culture focuses too much on the "stuff" and instead of the real reason behind why we give gifts in the first place.
4 days ago on Our Holiday Priorities are Backwards
@Frank_Strong I think your point about them being read and searchable is important. And, I think that's likely why it worked for my client a year ago. Like it or not, a wire release in CNN Money is going to show up in search results more than other things. So, it can definitely help to get information out there. As you said, it's just ONE approach - not the only one.
1 week, 3 days ago on Why Newswire Services Don’t Work (and When They Do)
@KateFinley If I were to bet, the reporter already had the story idea and found the release when doing research, but I really don't know. I don't know if reporters seek out wire services to troll for news. But, I could be wrong.
@KateFinley They incorporated the announcement into larger story in Fast Company about this particular type of online company gaining traction. I believe they even linked back to the wire release. We didn't pitch it to this reporter - the reporter must have found the wire release and included it in the story. That's why I say the coverage was a fluke.
OK - I'll bite. I actually agree with you for the most part. The Forbes article you linked to is excellent and highlights my example. I did use a wire service for a startup I worked with a year ago. We used the wire to distribute a release about this startup getting significant funding. That announcement was actually picked up and used as part of a larger story that mentioned how this particular kind of company was gaining traction. It worked in that case, but it was a bit of a fluke and it falls within the recommendation to use the wire for financial news and announcements.
Once upon a time, it was also good to use the wire for SEO, but that has changed now. I always think organic PR is best, but there are times where the wire makes sense. But, most of the time, rolling up your sleeves will win every time.
Great ideas! I always seem to know people looking or businesses that need to hire, but not always at the same time. I try to pass stuff along as I can, but I often wonder if I need to build a repository on my website or something where I could post resumes and jobs to help people out. But, this is definitely a good approach - especially the parameters about what you will and won't do.
1 week, 4 days ago on Not Hiring? Helping Job Seekers Connect is No Skin Off Your Back
Well, hells bells is right! You are now one step closer to world domination! ;)
Joking aside, huge congrats to you @jasonkonopinski and the entire AD team. Nice hire, @ginidietrich!
2 weeks, 1 day ago on #FollowFriday: Our New Paid Media Manager
Exciting news!!! Congrats, Kate! So excited for this next chapter of your business. We'll have to catch up sometime - I want to hear all about it! :)
2 weeks, 3 days ago on BIG NEWS: We’re Growing + Meet Heather Allen!
@ginidietrich @jasonkonopinski I've definitely been moving that way. It's hard to say no sometimes to businesses that just want execution....but, I keep reminding myself that it can lead to problems if I take it on without doing the strategy first.
2 weeks, 4 days ago on Six Ways to Be a Strategic Thinker in PR
@ginidietrich Yup, I'm a perfectionist too. It's a blessing and a curse. It's what makes me so detailed and thorough, but yes, it can cause some serious hang ups.
@jasonkonopinski Man, I'm with you on this. I've been thinking a LOT about this lately. Although I focus a lot on strategy, it's nothing without execution - which is why I do both. But, sometimes it's a tough sell. A lot of times, clients just want the "doing" without the "thinking" behind it. And, those are the ones that are not going to be successful.
2 weeks, 5 days ago on Six Ways to Be a Strategic Thinker in PR
Great breakdown, Gini. I think this applies to business in general, not just PR. Analysis paralysis is the WORST! Admittedly, I've had it on occasion, but it's particularly frustrating when clients have it.
Sometimes, you just have to DO and ACT. Without that, you'll never know if the way you interpreted something was right. Yes, you might fail. But, you won't succeed if you don't act, either.
I think the interpret part is also critical. I'm STILL thinking about your article from yesterday, which is why I haven't commented yet. It's hard to know for sure what's happening there, but it's important to watch and give it consideration.
@ClayMorgan Love the word, "noodle". So fitting for this. Or, as a colleague of mine used to say, "let it marinate." Sometimes, we have to do that to arrive at the right course of action.
Yes, yes and yes!!!! Any blogger would LOVE to get a pitch like this. If people only knew how just a little effort could go a long way when pitching, they would have a lot more success. Well done, Audrey!
3 weeks, 2 days ago on The Cold Pitch and How to Nail One
@arikhanson @Missy Berggren I agree - you absolutely need both. Content is nothing without strong ideas and strategy to back it up. Likewise, ideas that are never executed on won't do you any good either. Content should really be the execution of those ideas.
3 weeks, 2 days ago on PR isn't about "content"--it's about ideas
@ClayMorgan Wow. Hadn't quite thought of it that way, but holy smokes could that be powerful the paper. Whatever happens, it will be interesting to see what Bezos does.
And yes, let's make that lunch happen!
1 month ago on Distribution Methods: Match Your Content With Your Audience
Excellent post, Clay!
First, I'm with you on Bezos and the Washington Post. I had a conversation with a fellow journalism grad about this last night. I think it will be interesting to see how he might tackle distribution and monetization. Who knows, he might pave a great path for other publications.As for getting the content in the right hands, so huge. And your #1 is critical. Yet, so many fail to do this. Talk to your customers or target audience, conduct a survey, ANYTHING! Without this, you're just guessing.And, I never made it over to comment on your #FollowFriday introduction but congrats on the addition to the AD team! I hate that you live just down the road and we still haven't met. If you ever make it up to Nashville, let me know and we'll connect. Cheers!
@LauraPetrolino Wooohooooo!!!! We've decided that we ARE staying in Nashvegas for Thanksgiving, so we should be able to make it work. SO pumped! We'll have to give the world plenty of warning for the combination of our Laura powers! :)
1 month, 1 week ago on #FollowFriday: Our New Client Services Director
So excited for you, Laura!!! I can only imagine what's in store for the Arment Dietrich team having you and your #PetroPower on board!!! Watch out, world! :)
Wow! Very cool stuff, Jayme! I can't wait to hear more about all this fabulousness you've got going on. Good for you!
1 month, 3 weeks ago on Content Marketing: Can You Master It?