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I loved the videos! And, the corresponding campaign was brilliant. Word Crimes is my favorite - it's the anthem for grammarians and word nerds everywhere! I think it's the modern version of "conjunction junction" from SchoolHouse Rock! I hope teachers and professors start using it. :)
2 days, 11 hours ago on Weird Al Teaches PR Pros a Thing or Two
Great overview, Frank! We've written a lot about this too - negative reviews are an opportunity to completely turn the situation around and truly and surprise and delight a customer. That won't always happen, but this gives you the chance to find and fix chinks in your armor or win back customers if you handle things the right way.
1 week ago on Small Business Negative Reviews are a Gift; Here’s What to Do
@ginidietrich Haha! Sad, but true. I haven't done award entries in a long time, but certainly know what you mean.
Speaking of awards, this is something I've wrestled with lately - are awards valuable? We've not focused on them because I've been busy building the business. But, I know that it can give social proof to prospects. Personally, I'd rather focus on getting results for clients, but I wonder if I need to think about this. Thoughts? Maybe worth another blog post? I'd be curious to hear what you think.
3 weeks, 2 days ago on PR Metrics: What to Measure in the PESO Model
@JoeCardillo @ginidietrich @LauraPetrolino I thought the same thing, Joe. This could make for a great eBook or workbook. Or, maybe even downloadable dashboards people could use. So much goodness to repurpose here!
Preach it, Gini! This is an excellent run-down of what needs to be measured. It might be hard for some companies (especially smaller ones) to do all of this right away, but starting with the basics will certainly help. Then, you can build on it from there. Without measurement, how do you know if your efforts are working?! This is a must.
Love these stories and examples, Clay. I wrote about this topic several months back. I think believing the client is always right can be dangerous - especially when clients are unethical, treat you and your employees poorly or make unreasonable demands.
I think it takes incredible skill to handle these people will professionalism and grace. But, it doesn't mean you have to put up with it. A lot of this is knowing when and how to hold your ground. And maybe more importantly, how to avoid bad client relationships in the first place.
1 month, 2 weeks ago on The Customer is Always Right (Except When They’re Wrong)
Yes! That is the crux of it right there. :)
Infographics, comics or illustrations, screenshots and demos are some other options to include. There are tons of ideas you can use. But, to @ClayMorgan's point, they still require some level of writing. You can't escape it completely.
1 month, 2 weeks ago on Content Creation without Ever Writing a Word
Oh man, am I going through this right now. My mom recently apologized to me and said "I think your farm upbringing has hurt you. We're so used to rolling up our sleeves and doing it ourselves. But, you have to let that go."
She's right. Aren't they always?! ;)
But, it's easier said than done. It's not that I don't trust my team, it's that it takes a mindset shift on my part and figuring out how and where to peel things off. Any practical tips on making that transition with your clients?
2 months, 1 week ago on Founder vs. CEO: How to Scale Your Business
I don't bike, but I run. While I don't encounter all of the same problems as you, I do have similar frustrations. My biggest pet peeve is when people roll through their turns and don't let me through an intersection. Another one is when people don't use their blinkers. I'm in the crosswalk (with the right of way) and they nearly take me out when they turn. I can't avoid them because they didn't signal. SO frustrating! This is why I always wave really big before I run through intersections!
I wish we could all learn to share the road a little better!
2 months, 2 weeks ago on Share the Road: A Few Tips for Cars from Cyclists
Great round up, Gini. I really liked the Atlantic piece. That's something I've been feeling for awhile. In fact, I have a half-baked blog post sitting in my folder about the fact the conversations have left Twitter. It will be interesting to see how the network continues to evolve. I don't think it's dead (yet, anyway), but you're right - it's not the same as it used to be.
Also, interesting article about the news release. Sensationalism sucks! :)
2 months, 3 weeks ago on A Reading Assignment: Five Articles You Should Read this Week
@ginidietrich High school girls can be so mean! No wonder we don't want to talk about our accomplishments as adults after going through that as teenagers. Ugh!Also, thanks for your kind words, Gini. That really means a lot coming from you! Know that I truly admire you and the amazing work you do - as a business owner and champion for women! You rock! Don't be afraid to talk about all the awesome stuff you've got going on. :)
3 months ago on Women Can’t Be Awesome: What’s Really the Root of the Problem
@JoeCardillo @RobBiesenbach Joe - I like that point about learning how people are growing or developing. Now, THAT is interesting and something I want to hear about...way more so than puffery about all the wonderful things you do.
I agree with Rob as well - overt braggadocios behavior is just flat-out annoying no matter if you're a man or a woman.
You know, this story makes me realize why I despised high school so much. I grew up in a tiny rural town and at my high school, sports were valued far more than smarts. I played sports, but I wasn't a start athlete. Instead, I was at the top of my class and therefore, not very popular.
During high school, I always felt like I couldn't tell anyone about my achievements or I'd get ripped to shreds. For instance, I distinctly remember one time in particular (I can't believe I'm admitting this) I had won a statewide pageant and scored some scholarship money. I was proud and excited. I remember coming into school that Monday morning and everyone was talking about their weekends, but I felt like I couldn't share my story. When it came to stuff like this, I'd always come home and tell my mom instead. Isn't that sad?
Thankfully, since then I'm so glad to have amazing friends who care about me and WANT to hear about my accomplishments. But, far too often, women have a tendency to tear each other down in order to pull themselves up.
Why can't we all celebrate how uniquely amazing each of us are?
@KateFinley Just realized I never responded - sorry about that! I just had my two-year anniversary in February! :)
3 months ago on It’s Our Birthday!! + Get to Know Our Team #BelleBirthdayBash
Here here! Which reminds me, aren't we long overdue for a chat?! I think we talked about it eons ago, so let's make it happen! It would be good to reconnect!
3 months ago on Women in PR: We need each other; let’s start acting like it.
Great roundup - I especially love @Jessostroff's post! Thanks for including me too! :)
3 months ago on Monday Roundup: Challenge the Status Quo
@Shonali I'm so glad to hear she's doing well!!!!
Love, love, love this! I've definitely been there. I tell clients that they've hired me for my honest advice, not just telling them what they want to hear. It's a tough pill to swallow, but if you can get past your pride you can make changes that will dramatically impact your business!
3 months, 1 week ago on The Best Company Feedback is the Toughest to Hear
Has it really been a year already?!? Wow, time flies! Congrats on year one! I'm so excited for you and all of your growth, Kate! Happy business birthday!
3 months, 1 week ago on It’s Our Birthday!! + Get to Know Our Team #BelleBirthdayBash
Excellent roundup! And, thanks for including me, Shonali! You rock! :)
4 months ago on Monday Roundup: Success
@CarrieMorgan I really loved your post, Carrie! Thanks for introducing it to me, @Shonali!
@ginidietrich Awesome! Looking forward to connecting and hearing about it. :)
4 months ago on Spin Sucks (the Book) is Here!
Woooohoooo! So excited for you, Gini! I ordered my book over the weekend. Looking forward to reading it! I'm sure it's going to be great. :)
Wow. That ad gave me chills! So very cool. A great message and an excellent tie-in with the brand. Thanks for sharing!
4 months ago on THIS Is How You Do Brand Storytelling
Wow - when did you join the team, @Eleanor Pierce? There have been so many changes here, I can't keep up! Congrats on the job!!!!
Also, great tips here. This advice is not only useful for finding a job, but building business relationships and opportunities too. I can attest to much of my business coming from the relationships I've built online.
4 months, 1 week ago on Social Media Connections and Landing a Great Job
@rosemaryoneill @lauraclick @Shonali Sadly no, I'm not going to SMMW14. You'll have to let me know what you think of it. I need to find a good conference or two to attend since Social Slam got canceled this year. Wish I would have planned for SMMW instead. Any other conference you recommend?
4 months, 1 week ago on How Milaap’s #HopeProject Gives New Life to Former Devadasis
Very cool! I'll have to check this out.
4 months, 1 week ago on How Do You Network? There’s An App For That!
@Shonali I'm good! How are YOU? Do email. I'd love to hear from you. :) And no, I've not chatted with @rhogroupee. Waving hello now! Rosemary - how are you?
That song has been stuck in my head for days! I actually love it though. The perfect song to run to! Great tips on how to capitalize on a trend! And, I see why this local video spread - it's incredibly well done. I think quality definitely matters when you're competing against so much content.
4 months, 2 weeks ago on 5 Tips on Using Video Memes to Make Your Customers Happy
Kate - I joke sometimes that I need to hire more help and grow my business so I can be more generous with my time. Though, the reality is that it's true! I'm with you - I LOVE giving back. But, it can be especially hard to do when you're on the hook for running a business.
Despite it all, I'm really involved with my church - I'm actually part of a church plant, which is almost like helping start a second business! So, that's the way I give back most. But, I've always wanted to incorporate giving with my business too. I haven't done it yet, but I have an idea for what I want to do. Maybe this is the nudge I need to make it happen!
BTW - we still need to schedule that Skype chat sometime!
4 months, 2 weeks ago on Are We Too Busy for Compassion? Give … Like a Boss.
@Lisa Gerber I remember you talking about that awhile back. I need to revisit that again. I think that's a cool idea!
This is awesome, Shonali! Let me know when you set up your fundraiser. I'll be happy to support you and this great organization!
And PS, loved hearing your lovely voice on the voice over!
4 months, 2 weeks ago on How Milaap’s #HopeProject Gives New Life to Former Devadasis
Thanks for the shout out, Shonali! So glad you liked that post.
And, I loved the one from Eric Deckers awhile back - so good!
4 months, 3 weeks ago on Monday Roundup: More or Less
@LauraPetrolino @ginidietrich @lauraclick Great question, Gini. I remember getting asked something similar at my last job and I rattled off a ton of ideas...which made it much easier for me to pursue and implement after I got the job. It's like I got pre-approval during the interview.
5 months ago on Five Ways “No” Men Help Your Business
Really liked Laura's post and this one too. I'm curious - is there anything you ask or look for when hiring to ensure you find people with the willingness to share their honest opinion?
Thanks for the behind-the-scenes look at this! I'm definitely interested in trying it out once that functionality has been enabled on my profile. Any idea when they're adding more folks as publishers?
5 months ago on Gamechanger: LinkedIn Professional Publisher
Interesting round-up. There are many of these I haven't heard of. I remember checking out Visual.ly awhile back, but haven't used their paid service. Though, in looking at it now, they do have some free tools and creators that seem rather nifty. I'll have to play around with it. Thanks for sharing this!
5 months ago on Infographic: 25 Useful Content Marketing Tools
Arik Hanson had a blog post a couple of weeks ago with feedback from reporters about how they like to use social media. Most of them echoed exactly what you have here - social media is great for connecting and building relationships, but not for pitching. I would also add that social media is a great way for PR pros to research reporters and pay attention to what they talk about.
All that said, this just goes to show that the old-school methods still work. That's why I wrote about blog posts not being a great substitute for press releases. As much as social media and blog posts can complement media relations, they are not a substitute for pitching the good old fashioned way.
5 months ago on Do Journalists Prefer Contact through Social Media or Email?
@Soulati | Hybrid PR Ha! Well, I was up at 5:30 (like most days). Just got around to the blogosphere a bit earlier this morning. :) So true - marketing / communication / PR should infiltrate and permeate through the entire organization. As you said, often companies realize that way too late and we get involved to fix the mess.
5 months, 2 weeks ago on When Startups Flounder, Is PR To Blame?
Totally agree with you, Jayme. It's hard to get PR for a startup or company that doesn't have something interesting, compelling or different to offer.
Also, it's important to note that PR/marketing should be brought on early in the game. I've had startups contact me a month before they launch wanting to get media coverage. It's hard to get coverage or achieve success when PR and marketing is an afterthought at the very end.
@ginidietrich @lauraclick @ClayMorgan @jasonkonopinski I totally get the answering part. That makes sense. But, who asked the question? It seems questions are anonymous now? Is that right? I thought when Quora started, you could see who asked the question. Sorry for my dumb questions...it sounds like I need to get reacquainted with Quora!
5 months, 2 weeks ago on Quora in Your Earned Media Efforts
I'm with @ClayMorgan and @jasonkonopinski - I haven't spent time on Quora in forever. But, this is food for thought.
But, I have a question - who is doing the asking on Quora? Does it work and is it ethical for you to ask a question for your client to answer? Maybe my foggy brain is missing the point here, but I'm trying to understand exactly HOW you orchestrate this without it just seeming like a total ploy. I think people would see right through that unless it's something really, really useful or interesting that you can't get anywhere else.
@LauraPetrolino I would LOVE to talk to you about this and how it could be used as an organization and for individuals too. I also hear you could tell me how you guys are using Asana. So, now we have multiple reasons to talk. Let's make it happen!
5 months, 2 weeks ago on Vision, Goals, and Gold Medals
@ginidietrich Right there with you. Being a perfectionist is a blessing and a curse.
Great tips! A few months back, I was at my monthly board meeting with fellow business owners, and we did a SWOT analysis for each other. I had gone through that exercise scores of times for clients and others, but never for myself. It was enlightening - both with the strengths and the weaknesses. Having an outside perspective - negative and positive - can ben really helpful to keep you grounded and innovative.
@rosemaryoneill So true about the email. Even though it's sometimes convenient to catch up on email over the weekend, I try not to do that too much - even on the client side of things. Not just because I don't want them to feel like they need to respond, but also because I don't want them to think they can email me all weekend and that I will respond (unless it's an emergency of course).
5 months, 3 weeks ago on Over-Communicate to Be a Better Leader
There's something about a closed door that always makes people assume the worst. I've been in multiple office settings where doors were never closed, but when they were, people always wondered what was going on. Honestly, I don't think you can ever over communicate. It's important for a healthy organization. Sadly, so many places get this wrong.
More importantly, HAPPY BIRTHDAY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Hope it's a great one!
Whoa. It's memorable, that's for sure!
5 months, 3 weeks ago on Best Super Bowl Commercial You Never Saw
Haven't heard of HelloSign, but I use Adobe EchoSign and it works much the same way. You get five free documents per month. I love it!
Great round up of articles too. I'm a big fan of Erika Napoletano's article about haters. She's such a smart cookie. And thanks for the shout out too. Y'all rock! :)
6 months ago on #THRIVEable Friday: Public Speaking, Relationship-Building, and Electronic Signatures