Totally agree, Jayme. The more you read, the better you write. :)
And, as you know, I'm pulling together a blog post that asks this very question! Thanks for weighing in with your thoughts. If you think others in your community would like to participate in my crowd-sourced post, I'll be happy to share the link to my survey!
@jasonkonopinski Woot! Go here, friend: http://www.surveygizmo.com/s3/1267205/capturing-blog-ideas
Call me a weirdo, but I write in Word. I don't love the Wordpress interface either. Not only can I not see as much of the screen, I also end up with formatting issues if I edit in there.
I keep blog drafts on my desktop so I can easily pop them open and add ideas when I think of them. It also allows me to draft about a gajillion headlines before selecting one to put into Wordpress. When it gets into Wordpress, the post is finished and just needs to be formatted. It may add a step, but that's what works for me.
BTW - Ironically, I'm pulling together a crowd-sourced blog post about how people get blog inspiration and their process for capturing ideas and writing. If anyone in your community would like to participate, I'd be happy to share the link. Just let me know!
@ginidietrich @TaraGeissinger @stevenmcoyle I like that one, but don't like "spin" being repeated. I wonder if there's another word?
@ginidietrich That wasn't very nice of me, was it?! I hate getting feedback that about something not working without offering up suggestions. Here I just did that to you. So sorry!
Maybe it would help to know what keywords you're targeting? I could offer up some suggestions, but they might not be search friendly.
I voted for the first one, but agree with @Sean McGinnis that "new" needs to come out. But, I think there might be something better out there than these. I agree with @belllindsay that the search requirement does make it hard. And, with @margieclayman that these are maybe a bit limiting. I do like @Danny Brown's blueprint or roadmap suggestion. I think that's what the book seems to be really about. I'll let you know if a bolt of lightning strikes and I have a better suggestion!
@jasonkonopinski Yes, of course! I never listen to podcasts (need to figure out how to make the time). But, I'm subscribed to yours and need to give it a listen. If I pursue it, I'll definitely call!
Oh, and I'd gladly have you on my blog if it's a fit for you.
Great list, Gini. A lot of this boils down to practicing what you preach (or at least it is for me). I know some of these are on my list - especially the long form content and case studies. I've also wondered about podcasting, but I think that's much farther down the line for me. I'll be interested to see how these work for you guys!
Living in the south (Nashville), I can say this is so very true! Nashville is such a friendly city - people are often taken aback by it when they visit here. I think that's one of the reasons I love it here, but I digress.
I think friendliness is so important. The coffee shop down the street from my house totally wins in this department and I've written about it before. Yes, I go there because it's convenient and the coffee is excellent, but it's also because the people are so great. They work to get to know your name and my favorite baristas often give me high fives when I come in and place an order. Who doesn't want to come back after THAT experience?!
Oooh...I love thinking about this stuff. In fact, that's what @kateupdates and I spent time talking about last week. I wonder if the firms of the future will be some balance of remote working and office space. I do think there is value in being in the same place, but maybe give employees more flexibility about when they are there.
I also think the collaborative workspace is picking up steam - at least in Nashville. There are starting to be more places where you can pay a low-cost rent for having a mailbox, copy services and access to conference rooms and office space for so many days a month. It's way more affordable than traditional office rent, but yet, gives you the space for meetings and collaboration when you need it. I often wonder if that's a route I'll take as I grow my team.
And, P.S. - the people you're looking to hire really don't exist?! Darn. That's no good because that's very similar to what I'm looking for!
Agreed, Frank. I think comparing Facebook and Google Plus is like comparing apples to oranges. They are both good, but serve different purposes. Yes, Google Plus isn't as active of a place to hang out, but being there has incredible benefits for businesses - especially from a search perspective. Google Plus will never replace Facebook. That's not the point. It's just another channel that serves another purpose. Businesses would be wise to pay attention to it.
LAURA!!!! So good to see you here! Love you on video...and that wicked sombrero. Definitely an amazing combo. :) Oh, and good tips too!
The Say the Same Thing video is hilarious! Might have to try that. I think it might be good to unleash some creativity, no?
The other question I always get is "which social networks are best"? And, of course, "it depends" is always the answer. There are no one-size-fits-all answers for any of this. But sadly, all people want are silver bullets and unicorns.
BEAUTIFUL! Love it, Erin.
Good advice, Ken. Especially the first one. Having a website is essential for MOST businesses. You must have a home base! A Facebook page isn't a substitute.
I get your point about Facebook, but I disagree that all businesses should have it. I think it's important for consumer-facing companies. But, B2B companies have a much harder time on Facebook and it might not be nearly as critical. I would rather see a business have all the other things in place FIRST before diving into Facebook. Building a page just to have it is not a good idea -you have to make sure you're able to support the effort.
Excellent guest post indeed! Nice job, Matt. And, nice job Frank to push for a better blog post. This is true collaboration at work. I think the best give aways must either be practical or memorable. One of my favorites is Jay Baer's business card - it's a stainless stell card that has a bottle opener. It's both useful and incredibly memorable. I'll never throw it away!
Love the new digs, Gini! It's slick and clean! I really like the drop-downs with different ways to find content. Very cool! I know what a big undertaking a website redesign is, so kudos to you and your team for getting it done!
As to the social media tips, very good stuff. I think far too many businesses jump in without asking those questions. I think one to add, but kind of goes with #6 and #7 is "what content will we share?" I think that without original content that you create (typically on your website or home base), you'll have a tough time gaining any traction. Sharing other people's stuff only gets you so far.
@ginidietrich Um, yes. And I hold her personally responsible for the fact I couldn't get the chicken dance out of my head!