New York City
Marketing coordinator @Click3X, social media specialist, blogger & videographer. Proud Mizzou alum. Closet Gator fan. Instagram obsessed. NCAAchat co-founder.
Love the tips in your presentation deck. Thanks for introducing me to Umano! :)
1 week, 1 day ago on How to stay ahead of the social media onslaught–in 30 minutes a day or less
Unless your brand specifically caters to tweens or teens, the risks of joining a not-yet established social platform, like Snapchat, far outweigh any of the benefits. Even then, I would express extreme caution before embarking on any marketing campaigns.
1 month, 3 weeks ago on Is Snapchat really the next big social media platform?
I want to agree with you on this perspective, but I just can't get behind it. To be clear, I'm totally with you on the point that Facebook is more alive than ever. It's not dying by any stretch of the imagination. However, I do think this decline in organic reach is finally awakening a call in marketers and PRos - of all sizes including small biz, to stop being so heavily dependent in Facebook. We all "rent space from Facebook." They can make changes at any second (and do) and there is very little we can do about it besides being forced to adapt or abandon it altogether. I would argue that instead of blowing the small ad budget that many small businesses have on Facebook ads that may or may not get you increased reach and brand exposure, they should invest that money in building up their owned channels. Channels like email newsletter lists, blogs, forums, etc. Throw your small budget into promoting blog posts and/or ways to increase signups to your email lists. This I argue is a much more cost effective way to go.
1 month, 3 weeks ago on Why Facebook may be the MOST cost-effective marketing option for small businesses
@evanhamilton Agreed! If it really comes down to it, I think "customer service" as many brands know it is about to change in a big way. The marketing of the future is going to be defined by the brand's reputation and customer service. The most successful companies in the future are going to have exceptional customer service. Gone will be the days (thankfully) where you can treat all your customers like a number and give them an incredibly poor experience day in and day out.
3 months, 2 weeks ago on Finally, a marketer realizes social media is not marketing
First of all - I'm a community manager in the support ("customer service") side. I've been on the marketing side before. I think rather than creating a new department called community, I think support or customer service should own community management. And, here's a few reasons why. 1. It allows you to have a deeper understanding of your customers and their pain points. 2. Sentiment tracking. 3. Also since you know their pain points, it allows for more relevant and engaging content creation. 4. To better utilize the power of the community to deflect support costs.
Finally, customer service is becoming the "new marketing." Marketers don't control the brand messaging anymore. They may like to think they do. But, the real messaging is controlled by the customers. (Measuring this also ties in nicely with #2).
Wow, it takes major guts to post something this honest and kickass. You're an inspiration for us all, Amber. Keep up the great fight.
3 months, 3 weeks ago on Guest Post: Would You Like Fries With That? (Meet Amber Hott)
@David Spinks Out of all these tips, I think the last one is the absolute most critical. There's no point in trying to even start conversations unless you're committed to listening and nurturing your community along.
4 months ago on How to Start a Conversation
Great post, @DavidSpinks. I can definitely relate to many of your struggles. I am a nightowl too- and I've always been more productive in the evenings and night. I am also lucky that I only need about 6 hours of sleep to really be "on." So, the whole going to bed at 1:30am or 2am and waking up 7:30am or 8am thingie, generally works decently for me. That being said, I definitely could learn a few things from you via working out. I love how energized I feel after working out but I am so bad at sticking to a workout routine. Any tips?
5 months, 1 week ago on Waking Up at the Same Time Every Day and the Power of Routines
@John_Trader1 That's a great tip, John. Twitter is only as powerful as the conversations you can have on there.
5 months, 3 weeks ago on Five Lessons Learned From Five Years On Twitter
Congrats on the new gig @marketo!
6 months ago on 5 Reasons I’m Joining Marketo
I think the biggest mistake we can make is comparing and treating G+ the same way we treat Facebook. They are fundamentally different. G+ is a hybrid of search and social. There are so many ways that a brand can harness that.
7 months ago on Rethinking Google Plus
@Karl Sakas Great points, Karl! I never really thought about this way but positioning online dating with similar CRM lead scoring tactics is actually 1/2 crazy and 1/2 ridiculously brilliant.
7 months ago on The Biggest Problem Plaguing Many Online Communities (and why I hate Match.com)
@lil_tea Great advice! Specifically, the never say, "I can't." Saying "I can't" is the equivalent of saying I give up. If you really don't know something, take the time to learn it.
9 months ago on My No BS Advice For 2013 College Grads
This campaign reminds me a lot of McDonalds' #McDStories campaign from a couple of years ago. We all know how that ended. It's not just about taking risks, but taking smart, calculated risks. In my opinion, the potential reward is far smaller than the risks to their brand's reputation.
9 months, 1 week ago on Jello FML social media campaign: Brilliant or bone-headed?
OMG, this "Prancercise lady" is something else. Hands down, one of the weirdest exercise routines I've ever seen. It may be even weirder than "chair dancing." Do a search on Youtube. You're welcome.
9 months, 1 week ago on Gin and Topics: Dancing, Rapping, and Prancing
My high school principal was named Dick Gehman.
My latest conversation: The History of Typography (VIDEO)
9 months, 3 weeks ago on QUESTION OF THE DAY: What’s the most unfortunate last name you know?
All of these are great apps. In particular, I would be lost without Evernote and Dropbox. Two additional suggestions would be Feedly and Flipboard, which are great for staying on top of industry news and posts.
10 months, 2 weeks ago on 5 Must-Use Apps for the Business Person
@juliaprior Exactly! Now is the time for brands to be strategic. You don't need to be every "next big thing" site. Choose the ones that must align with your core goals.
10 months, 2 weeks ago on Is The “Social Media Kool-Aid” Running Out?
@juliaprior Agreed! And, the Flash was a low estimate. Many sites are losing a lot more than 25% of their visitors.
11 months, 1 week ago on 7 Web Practices That Need To Die