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@Janelle the20what Thanks! :) 

And, I love Brene Brown's Book and TED Talk too. 

2 weeks, 6 days ago on My Theme For 2015: Vulnerability

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@JamieNRutter Thanks. I'm actually working on a follow up post around the dos and don'ts of Reddit AMAs. 

2 weeks, 6 days ago on The Reddit Marketing Guide

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@belllindsay I'm more than happy to set up a crash course webinar or Google hangout. :)  


3 weeks, 1 day ago on The Reddit Marketing Guide

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@ginidietrich I hear you. There are some subreddits that I stay away from too. Life's too short to spend time talking down and being mean to others. 

But, there are many, many other subreddits that are awesome and have really supportive folks in there. For example, the entrepreneur and smallbusiness subreddits are both pretty great. 

3 weeks, 2 days ago on The Reddit Marketing Guide

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@ginidietrich @samemac There's no doubt there are portions of Reddit that are "mean." By all means, stay away from those subreddits. 

However, Reddit is absolutely massively. There's a subreddit for just about everything. The key is to find your niche. 

3 weeks, 2 days ago on The Reddit Marketing Guide

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@Digital_DRK Congrats on taking the plunge, and glad to hear my post helped you. 

3 weeks, 2 days ago on The Reddit Marketing Guide

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@LauraPetrolino Shoot me an email or Google Hangout invite. I'm more than happy to help you get started. :)  

3 weeks, 2 days ago on The Reddit Marketing Guide

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Thank you for being YOU and providing some kickass advice that I didn't realize how much I needed to hear until now.  

Hope your back feels better soon! 

1 month, 2 weeks ago on Why You’re Frustrated (an audioblog recorded while on Vicodin)

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@SamanthaMykyte @EmilyBrownM @belllindsay I'm right there with you guys. There's no question there's a lot of ways that popups can go wrong and annoy site visitors. However when done well, they can be incredibly effective. 

It's all about keeping it simple and having a highly targeted, valuable offer.  

1 month, 2 weeks ago on Six Strategies to Boost eCommerce Conversions

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@Eleanor Pierce First, congrats on the soon-to-be new addition. How exciting. :)  

It's amazing how much more effective email marketing can be when the brand or individual is just honest and down to earth. So many people think that the only way to build and maintain an email list is just to send one coupon or discount after another. When in reality, all you really need to do is be honest and let them feel excited and vested in the brand. 

1 month, 3 weeks ago on Six Strategies to Boost eCommerce Conversions

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@belllindsay I hate popups too. However, they do work, especially if you have a highly targeted relevant offer. The more targeted the offer, the more likely it will work. 

1 month, 3 weeks ago on Six Strategies to Boost eCommerce Conversions

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Overall, there's some pretty solid tips in this post, Robert. I wanted to dive in and elaborate on one specific point- email marketing- as it can be a huge driver for ecommerce conversions. In fact, according to research from the Direct Marketing Association, email marketing has the highest return-on-investment of all organic channels

If you are an ecommerce business and you aren't seriously focusing on email marketing, you absolutely should start doing it asap. I've seen shops do 40-50% of their total revenue off their email lists alone. 

How do you build your email list? For the love of all things holy, please do not blindly add all your Linkedin connections or purchase some shady list from who knows where. Here's some suggestions for how to build your list the right way. Just like with any marketing initiative, it takes time to build a large, high-quality email list. You aren't going to automagically wake up one day with 5,000 emails on your list. Here's a few tips for how to scale your list quicker.

  • Create splash (a.k.a. landing) pages and sign up forms in strategic places in your shop to drive more email sign-ups.
  • Experiment with "pop-up box opt-ins," such as Mailchimp's evil popup mode, on first entry or site exit.
  • Promote your email list opt-in offer on social media sites.
  • Run a product giveaway on your site, where anybody can enter by signing up with their email address and/or liking your Facebook page.
  • Work with bloggers in your niche to do product giveaways on their blogs.
  • Collaborate on larger email marketing campaigns with complimentary brands to expand your reach.

For additional tips on how to use email marketing to increase conversions, I actually wrote a post about this topic. https://support.bigcommerce.com/articles/Community_Article/Email-Marketing-Best-Practices/?q=email+marketing&l=en_US&fs=Search&pn=1


1 month, 3 weeks ago on Six Strategies to Boost eCommerce Conversions

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Major kudos to @sherrierohde@DomGarrett and @houseofbrew for organizing all of this! :)  


Also, thanks for featuring my recap post! 

1 month, 4 weeks ago on Reflections on Community Manager Appreciation Day 2015

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@JohnMTrader Thanks, John.  

If you started a conversation like that, you would definitely turn heads. And, who knows? It could be an epic conversation starter. :) 

2 months ago on 11 Tips For Recruiting Your First 100 Members To Your Online Community

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@jesslaw That means a lot. Thanks! :)  

2 months, 1 week ago on My Theme For 2015: Vulnerability

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@patrickokeefe Sure, it was a great blog post. Have a Merry Christmas and a Happy New Year! :)  

3 months ago on Best of the Best: 11 Top Community Management Reads of 2014

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@heathpadgett Thanks! Keep up the great work on your journey. :)  

4 months, 2 weeks ago on 4 Community-Building Lessons From A Couple On A Cross-Country Quest

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@ginidietrich  Does podcasting have its perks? Absolutely. But, so does blogging, posting on social media, creating ebooks and whitepapers.  

Bottom line: You don't have to be doing everything. Focus your time on what drives the best results. 

5 months, 1 week ago on Join Tom Martin for a Special Author Q&A Today

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What's the biggest trap companies fall into when optimizing their content or website design for higher conversions? And, what do you recommend to avoid it? 

5 months, 1 week ago on Join Tom Martin for a Special Author Q&A Today

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@Richard Millington All very valid points. In the case of your blog, I totally get why removing the comment section makes sense. It's much more effective to channel all of that directly into the CommunityGeek forum as opposed to having a bunch of fragmented commentary channels. 

However in the majority of cases, I'm seeing bloggers remove the comment section. Only to replace it by telling folks to share and RT their posts with commentary on social media. I'm not sure about you, but it's very hard to create articulate, thought-provoking comments in 140 character tweets. 

As for myself, I don't blog for the traffic (although it's a nice perk), I blog to start conversations rather in the comment section or elsewhere online. That's why I don't see myself removing the comments on this blog anytime soon. 

Thoughts? 



8 months, 2 weeks ago on Why You Should Think Twice Before Removing Blog Comments

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@Michelle Hals  I feel exactly the same way. Sure, it feels good to get 1,000 or more people briefly glancing at and retweeting my content. I mean, who wouldn't like that? However, that's not what keeps me writing. I would rather write something that resonates and creates a lasting impact for 1 or 2 people instead of just filling a 2 minute void for 1,000, if that makes any sense. 

10 months, 3 weeks ago on Why I Deleted My Snapchat Account and Started Writing More

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Thanks for featuring my blog post review of your book in this case study. Like many others have said, I absolutely love that you are so transparent about what works and what doesn't. 

11 months, 1 week ago on The Spin Sucks Brand Ambassador Program: A Case Study

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@Danny Brown Sorry, i couldn't resist sharing that. :)  

Keep up the great work! I can't wait to see the new direction this blog takes. 

11 months, 1 week ago on Why You Might Want to Unsubscribe From This Blog

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As long as the "new content" doesn't include this social media video (https://www.youtube.com/watch?v=itvvFfeLh84), you better believe I"m staying put. This was one of the first industry-related blogs I found and it's been one of my faves ever since, since you aren't afraid to challenge the status quo. 

11 months, 1 week ago on Why You Might Want to Unsubscribe From This Blog

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Congrats, guys! This site looks awesome. 

11 months, 3 weeks ago on Announcing CMX Hub: A New Publication for the Community Industry

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@Anton Koekemoer @dennis brown: Great points, guys!  While many posts will probably never get a comment, others will. You should make it as easy as possible for them to leave their thoughts- in a constructive manner of course. 

11 months, 3 weeks ago on Why You Should Think Twice Before Removing Blog Comments

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Congrats! It was a great read. I'll have a blog post review up later this week. :) 

12 months ago on Spin Sucks (the Book) is Here!

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@TaraGeissinger  I am completely obsessed with Shark Tank. Plus, it's one of the  few shows where I have actually learned a few things. 

12 months ago on Financing a Growing Business: Options and Advice

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@halthomas  I couldn't have said it better myself. It's way easier to try and mimic someone else's success instead of carving your own path. 

Thanks for taking the time to comment on this post, Hal! 

1 year ago on Why You Shouldn’t Invest In “Real-Time Marketing”

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Love the tips in your presentation deck. Thanks for introducing me to Umano! :) 

1 year ago on How to stay ahead of the social media onslaught–in 30 minutes a day or less

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Unless your brand specifically caters to tweens or teens, the risks of joining a not-yet established social platform, like Snapchat, far outweigh any of the benefits. Even then, I would express extreme caution before embarking on any marketing campaigns. 



1 year, 2 months ago on Is Snapchat really the next big social media platform?

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I want to agree with you on this perspective, but I just can't get behind it. To be clear, I'm totally with you on the point that Facebook is more alive than ever. It's not dying by any stretch of the imagination. 

However, I do think this decline in organic reach is finally awakening a call in marketers and PRos - of all sizes including small biz,  to stop being so heavily dependent in Facebook. We all "rent space from Facebook." They can make changes at any second (and do) and there is very little we can do about it besides being forced to adapt or abandon it altogether. 

I would argue that instead of blowing the small ad budget that many small businesses have on Facebook ads that may or may not get you increased reach and brand exposure, they should invest that money in building up their owned channels. Channels like email newsletter lists, blogs,  forums, etc. Throw your small budget into promoting blog posts and/or ways to increase signups to your email lists. This I argue is a much more cost effective way to go. 

1 year, 2 months ago on Why Facebook may be the MOST cost-effective marketing option for small businesses

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@evanhamilton  Agreed! If it really comes down to it, I think "customer service" as many brands know it is about to change in a big way.  The marketing of the future is going to be defined by the brand's reputation and customer service. The most successful companies in the future are going to have exceptional customer service. Gone will be the days (thankfully) where you can treat all your customers like a number and give them an incredibly poor experience day in and day out. 

1 year, 4 months ago on Finally, a marketer realizes social media is not marketing

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First of all - I'm a community manager in the support ("customer service") side. I've been on the marketing side before. I think rather than creating a new department called community, I think support or customer service should own community management.

And, here's a few reasons why.  
1. It allows you to have a deeper understanding of your customers and their pain points.
2. Sentiment tracking.
3. Also since you know their pain points, it allows for more relevant and engaging content creation.
4.  To better utilize the power of the community to deflect support costs. 

Finally, customer service is becoming the "new marketing." Marketers don't control the brand messaging anymore. They may like to think they do. But, the real messaging is controlled by the customers. (Measuring this also ties in nicely with #2). 

Thoughts? 

1 year, 4 months ago on Finally, a marketer realizes social media is not marketing

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Wow, it takes major guts to post something this honest and kickass. You're an inspiration for us all, Amber. Keep up the great fight. 

1 year, 4 months ago on Guest Post: Would You Like Fries With That? (Meet Amber Hott)

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@David Spinks Out of all these tips, I think the last one is the absolute most critical. There's no point in trying to even start conversations unless you're committed to listening and nurturing your community along. 

1 year, 4 months ago on How to Start a Conversation

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Great post, @DavidSpinks. I can definitely relate to many of your struggles. I am a nightowl too- and I've always been more productive in the evenings and night. I am also lucky that I only need about 6 hours of sleep to really be "on." So, the whole going to bed at 1:30am or 2am and waking up 7:30am or 8am thingie, generally works decently for me. 

That being said, I definitely could learn a few things from you via working out. I love how energized I feel after working out but I am so bad at sticking to a workout routine.  Any tips? 

1 year, 5 months ago on Waking Up at the Same Time Every Day and the Power of Routines

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@John_Trader1 That's a great tip, John. Twitter is only as powerful as the conversations you can have on there. 

1 year, 6 months ago on Five Lessons Learned From Five Years On Twitter

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Congrats on the new gig @marketo!   

1 year, 6 months ago on 5 Reasons I’m Joining Marketo

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I think the biggest mistake we can make is comparing and treating G+ the same way we treat Facebook. They are fundamentally different. G+ is a hybrid of search and social. There are so many ways that a brand can harness that.

1 year, 7 months ago on Rethinking Google Plus

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@Karl Sakas Great points, Karl! I never really thought about this way but positioning online dating with similar CRM lead scoring tactics is actually 1/2 crazy and 1/2 ridiculously brilliant.  

1 year, 7 months ago on The Biggest Problem Plaguing Many Online Communities (and why I hate Match.com)

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@lil_tea Great advice! Specifically, the never say, "I can't." Saying "I can't" is the equivalent of saying I give up. If you really don't know something, take the time to learn it. 

1 year, 9 months ago on My No BS Advice For 2013 College Grads

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This campaign reminds me a lot of McDonalds' #McDStories campaign from a couple of years ago. We all know how that ended. It's not just about taking risks, but taking smart, calculated risks. In my opinion, the potential reward is far smaller than the risks to their brand's reputation.  

1 year, 9 months ago on Jello FML social media campaign: Brilliant or bone-headed?

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OMG, this "Prancercise lady" is something else. Hands down, one of the weirdest exercise routines I've ever seen. It may be even weirder than "chair dancing." Do a search on Youtube. You're welcome. 

1 year, 10 months ago on Gin and Topics: Dancing, Rapping, and Prancing

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My high school principal was named Dick Gehman. 

1 year, 10 months ago on QUESTION OF THE DAY: What’s the most unfortunate last name you know?

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All of these are great apps. In particular, I would be lost without Evernote and Dropbox. Two additional suggestions would be Feedly and Flipboard, which are great for staying on top of industry news and posts.

1 year, 11 months ago on 5 Must-Use Apps for the Business Person

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 @juliaprior Exactly! Now is the time for brands to be strategic. You don't need to be every "next big thing" site. Choose the ones that must align with your core goals. 

1 year, 11 months ago on Is The “Social Media Kool-Aid” Running Out?

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