I am a copywriter and a content marketer working with B2B tech companies
@LSSocialEngage@Word NinjaI have read some of them. They are not that great. Passable if you sitting in an airport waiting for your delayed flight
2 months, 3 weeks ago on Fourteen Greatest Villains in Literature
You guys missed Sauron from Lord of the Rings.
@Gini Dietrich And this is the confirmation that I needed- Being John Malkovich has landed on terra firma. I am hoping the portal left only a scar.
Or is this straight out of Scott Pilgrim? Maybe @Aimee West should look for a microchip in her neck
4 months ago on Fiction, Write Club, and Content Creation
@RegisDudley This is a situation that especially bedevil designers where clients seem to know what they want, until they see what they were talking about and then realize that they didn't want that. There are forums filled with horror stories like these, and I think there is even a website selling posters and T-shirts with slogans excerpted from client emails.
I agree that constant check-ins is absolutely necessary, but what do you do when the client changes their opinions as frequently as a weather vane in a tempest? This situation will be exacerbated when it's an agency situation because it's not just your billable time on the line- it's the entire agency's.
8 months, 2 weeks ago on Starting a Public Relations Firm: The Business Side of Things
There is good, solid advice in here.
Here is a question, though. Picture this scenario.
You have a good opening conversation with the client, have a pretty decent feel for what they want and are confident that you can deliver it. You two also seem to gel and the project is exciting.
You draw up the plan, the client okays it and you work your ass off to hit the deliverables. And then the inevitable happens. The client seems to have a sudden change of mind and decides that they don't really want that, and could you redo the whole thing again, with these modifications. You take another stab but you might as well be spitting into a storm. The client is unmoved.
Assuming that you are not incompetent, this is a client that will suck you dry and needs to be fired. How have you dealt with these situations, especially when there is a disagreement between you and the client on the monetary value of the work already delivered? By your book the work done was according to client specifications and you should be paid for it. By the client's book it's overnight's pickle sitting on the kitchen counter that goes into the trash.
How do you think brands can get their heads around all that data which drives purchases? Do you think data mining and Big Data is the answer?
8 months, 2 weeks ago on How to Understand, Define and Identify Online Influence
@JuliaRosien Yup...if you can stand the smell you should be all right. It's certainly no devil's brew, especially if you make it out of oranges or ketchup as described in the link I posted below. Also, nice reading you @Erroin @Erika Napoletano
11 months, 3 weeks ago on 5 Social Media Lessons I Learned in Prison
That point about asinine and snarky comments that are shared like wildfire and perceived as more influential by Twitter than meatier content shared less is so true.
I think that one of the challenges influence ranking services will have to take into account is people who actually are influencers might not play by the arbitrary rules of that service. They may be busy doing good shit instead of wasting their time tweeting. Heck, they may be away from Twitter or Facebook for months, and may only use email or telephone to drive million or billion dollar decisions.
How do you identify these true players who fly under the radar?
On a completely different note, new threads on your site, mate
11 months, 3 weeks ago on The Grading of the Social Web and Its Impact on Influence
@Erroin@JuliaRosien@Erika NapoletanoYou could use this link and make that brew http://www.howtodothings.com/food-drink/how-to-make-pruno-wine. Goes without saying, caveat emptor
Prison and community management...now that's a very interesting and intriguing link..
I think one of the most valuable habits a brand or a community manager should cultivate, especially in times of crisis when allegations are flying thick and fast and tempers are running sky high, is patience and an ability to evaluate the situation dispassionately. Since the Internet never forgets, and since words can have far reaching consequences it's always good to think once, twice and maybe thrice before wading into the melee.
That bread and ketchup thing is legit. It's called Pruno or prison wine, according to Wikipedia. The bread provides the yeast for fermenting the ketchup. Wiki says that depending on how long the fermentation is carried out, the end results can be resemble weak beer or strong wine. (2% to 14% alcohol content).
On a side note, I need to stop thinking about alcohol
@ginidietrich @kateupdates Never knew who Michael Buble was before this, and just like that 2 hours of my morning, gone. I blame you, Gini. His voice has a certain richness that reminds me of black and white, fedora hats and a pub in Casablanca
1 year ago on Gin and Topics: Harlem Shake, Downton Arby’s, and U.S. Military
The first time I saw the Call me maybe video, it was a standalone US military one and I was this close to falling out of my chair. I might have possibly scared a bunch of sparrows and a whole nest of ants nearby. A little bit of Googling and when I saw the juxtaposed version i KNEW I had to show it to you
So what's your book about? If it involves vampires and teenage angst, though I'm probably going to pass. No hard feelings, m'kay? :P
As impressive your results have been what's striking is that you stuck to the basics and didn't do anything fancy. You gave people things to think about, carried out a constant conversation and nurtured your network, one person at a time. It's grunt work and unglamorous but that's what brings home the bacon (or cupcakes. Cupcakes are cool)
Here's to a successful 2013
1 year, 3 months ago on How to Get Big Things Done
@ginidietrich @Danny Brown From what I have read this crackdown is focused on consumer oriented apps, not enterprise. Danny, am I talking sense?
1 year, 5 months ago on As Twitter Locks Out Developers, a New Site Welcomes Them
@ginidietrich Found it. Actually, didn't get posted the first time, so I hit the post comment button multiple times and now there are 3 comments in place of one
I was reading this story today where FB execs were essentially bellyaching that they lost out massive amounts of dough by selling marketers from Thicktown, Thicktania user data-names, address and the inside scoop on whether someone prefers Bieber Fever over Black Plague.
Apparently Facebook Exchange and retargeted ads is where they are making a killing, and re-targeted ads don't involve user profile data, only for a teensy weensy cookie sitting in your computer that phones home.
@ginidietrich BTW I think one of my comments got eaten up for double posting. Please rescue it...I would hate for the moderately, middlingly witty comment to go waste. Breaks my bleeding 'eart
@jasonkonopinski @MSchechter @KenMueller @ginidietrich I was reading this story today where FB execs were essentially bellyaching that they lost out massive amounts of dough by selling marketers from Thicktown, Thicktania user data-names, address and the inside scoop on whether someone prefers Bieber Fever over Black Plague.
@jasonkonopinski @MSchechter @KenMueller @ginidietrich I was reading this story today where FB execs were essentially bellyaching that they lost out massive amounts of dough by selling marketers from Thicktown, Thicktania user data-names, address and the inside scoop on whether someone prefers Bieber Fever or Black Plague.