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Re: "When you publish quality content, you’re gearing yourself up to get more inspired. You’re experimenting with ideas."Couldn't agree more! The more you create, the more momentum you build and you know what ... it gets easier and it feels damn good once you find that writing groove!
5 months, 3 weeks ago on How Creating Content Curates Change
Re: "there is still a lot of decisions being made with the gut rather than the data."
Couldn't agree more! I work in the real estate industry ... I think that more real estate agents could improve their marketing and conversions simply by analyzing the data they have available. They just need to know what to look for. But I find that most people simply get overwhelmed because they don't know where or what to look for. Heck, something as simple as Google Analytics and custom reports will give you so much to base changes off of!
5 months, 3 weeks ago on Data Gets You There Faster, Cheaper if You Know How
Nice analogy, sounds like fun!
This reminds me to dig through the archives and find ways to remix some of that old, but relevant content I have sitting on the site :-)
1 year, 9 months ago on To Grow Your Audience, Become a DJ For Your Content
Adding to point #1, I'll usually go for a run, hit the gym for some basketball, or hit the beach. Either one of those usually gets me going for some reason. I guess it's my form of meditation :-)
1 year, 9 months ago on 4 Bad Ideas That Are Great for Writer’s Block
I like it when I see a brand get social with photos and video content. Basically, content that makes it fun and encourages you to connect rather than contact that talks "at" you (a la "read my latest pitch").
1 year, 9 months ago on 5 Ways to Engage Followers (and Avoid Advertising)
Great write-up of the Pro's and Con's Jess! Going to check a few of these out :-)
1 year, 9 months ago on Favorite Social Media Management Tools for Small Business
Congratulations man, very excited for you!
1 year, 9 months ago on I Wrote A Book
Kinda dig the new home page look Danny -- flows nicely!
1 year, 10 months ago on Of Blog Design Changes and Looking to the Future
A podcast is a brilliant way to add something fresh to your content mix. And with the exception of editing (which takes the longest), they're fairly easy to do. You just need to know to ask the right questions if you're interviewing someone :-)
Personally, when I've done a podcast in the past, I know that it's been a great source of referral traffic!
1 year, 12 months ago on Five Reasons to Begin Podcasting Today
In regards to #2, competing on price is never a winning proposition. If the only way to convince people to buy your product is by lowering your price, you've lost (in my humble opinion).
Yes, pricing a product can be difficult (I've been there). I run a membership site currently priced at $25/month. I'm relaunching it soon and changing the price to either $30 or $40 (of course, I'm not sure which.
When I first launched, I set the price at $9.97. I thought, let's just keep the price low and get more people to sign up. But guess what, if you don't charge enough, people either a.) don't see the value, b.) don't commit to doing the work. It has to sting a little for them to effectively commit. Even later when I started charging $25, people didn't complain, they willingly signed up and remained loyal members. If the value is there, people will pay for it.
1 year, 12 months ago on Pricing Strategies: Top 3 Pitfalls to Avoid
That last sentence pretty much sums it up: "It’s ok to delegate, but if you give responsibility and flexibility with no accountability, do not be surprised if a whole lotta nothing is what is getting done."
Better to set some dates and expectations up front. Period.
1 year, 12 months ago on Responsibility vs. Flexibility vs. Accountability
Ha! Sounds about right..
2 years ago on A day in a life of a social media expert
Personally, I dig the new look. I'll be using my Page more so than my profile to connect with people I don't know personally (share content, et cetera).
2 years ago on Facebook Timeline for Brand Pages: What You Need to Know
This was the part I took away from this article: "I’m just not convinced that people go to Pinterest to search for homes and I am fully convinced that home search registration is (far and away) the primary avenue for generating buyer prospects on the internet." Search registration. Search. Registration.
2 years ago on Why Pinning May Be Sinning in Real Estate (and elsewhere)
HLeichsenring I've been a speaker at several real estate conferences. What I did was put together a 5-6 page speaker bio.
- Page 1: my bio and recent speaking engagements.
- Page 2-3: list of presentation topics. I gave session titles and a bio of the presentation as if I was submitting it in a speaking proposal.
- Page 4: a list of previous speaking engagements (names, locations, attendance).
- Page 5: testimonials.
- Page 6: fee sheet (sometimes I included this, other times I didn't).
Then, I made a list of all upcoming real estate conferences in the next 6 months. I also made a short list of all of the local associations that did monthly or quarterly educational events. I called and asked to speak to their event coordinators to pitch them on why I'd make a great speaker and I followed up with my 5-6 page speaker bio.
That landed me several, profitable speaking engagements. That's my process anyway.
2 years ago on Seven Tips for Gaining Business from Speaking Engagements
Over deliver, over deliver, over deliver and over deliver.
Do that and you'll never have to sell a thing. People will want to willingly work with you. Also agree with your point about follow up... What I used to do was promise to email attendees a copy of my slide-deck and/or I put together a 1-2 page PDF with a list of notes on my main talking points and tips. With a shout-out to how we could work together if they should want to learn more about that. Worked like a charm!
I like it when the author puts a short outline of the main takeaways from the video, just below the video itself in the post (as you mentioned in point #2).
2 years ago on (Video) 4 Mistakes You Make When Posting Video on Your Blog
We do a monthly "Client Spotlight" on our corporate blog. We feature client's that are utilizing our technology in a unique way to show others how to do it. To share "best practices." Anyway, those posts are some of our most trafficked posts and they always generate a great deal of interaction and feedback among both clients and non-clients.
2 years ago on Creating a Corporate Blog People Want to Read
Reading this and all I could do is nod my head and sigh...
2 years ago on I *know* I can get a better deal working with the listing agent!
JonathanDalton - No worries, sorry about that. Like I said, just wanted to get the facts straight. Thanks for being a good sport Jonathan :-)
2 years, 1 month ago on Sandicor Fires Another Round in the Listing Syndication War