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Re: "there is still a lot of decisions being made with the gut rather than the data."
Couldn't agree more! I work in the real estate industry ... I think that more real estate agents could improve their marketing and conversions simply by analyzing the data they have available. They just need to know what to look for. But I find that most people simply get overwhelmed because they don't know where or what to look for. Heck, something as simple as Google Analytics and custom reports will give you so much to base changes off of!
11 months, 2 weeks ago on Data Gets You There Faster, Cheaper if You Know How
Nice analogy, sounds like fun!
This reminds me to dig through the archives and find ways to remix some of that old, but relevant content I have sitting on the site :-)
2 years, 3 months ago on To Grow Your Audience, Become a DJ For Your Content
Adding to point #1, I'll usually go for a run, hit the gym for some basketball, or hit the beach. Either one of those usually gets me going for some reason. I guess it's my form of meditation :-)
2 years, 3 months ago on 4 Bad Ideas That Are Great for Writer’s Block
I like it when I see a brand get social with photos and video content. Basically, content that makes it fun and encourages you to connect rather than contact that talks "at" you (a la "read my latest pitch").
2 years, 3 months ago on 5 Ways to Engage Followers (and Avoid Advertising)
Great write-up of the Pro's and Con's Jess! Going to check a few of these out :-)
2 years, 3 months ago on Favorite Social Media Management Tools for Small Business
Congratulations man, very excited for you!
2 years, 3 months ago on I Wrote A Book
Kinda dig the new home page look Danny -- flows nicely!
2 years, 3 months ago on Of Blog Design Changes and Looking to the Future
A podcast is a brilliant way to add something fresh to your content mix. And with the exception of editing (which takes the longest), they're fairly easy to do. You just need to know to ask the right questions if you're interviewing someone :-)
Personally, when I've done a podcast in the past, I know that it's been a great source of referral traffic!
2 years, 5 months ago on Five Reasons to Begin Podcasting Today
In regards to #2, competing on price is never a winning proposition. If the only way to convince people to buy your product is by lowering your price, you've lost (in my humble opinion).
Yes, pricing a product can be difficult (I've been there). I run a membership site currently priced at $25/month. I'm relaunching it soon and changing the price to either $30 or $40 (of course, I'm not sure which.
When I first launched, I set the price at $9.97. I thought, let's just keep the price low and get more people to sign up. But guess what, if you don't charge enough, people either a.) don't see the value, b.) don't commit to doing the work. It has to sting a little for them to effectively commit. Even later when I started charging $25, people didn't complain, they willingly signed up and remained loyal members. If the value is there, people will pay for it.
2 years, 5 months ago on Pricing Strategies: Top 3 Pitfalls to Avoid
That last sentence pretty much sums it up: "It’s ok to delegate, but if you give responsibility and flexibility with no accountability, do not be surprised if a whole lotta nothing is what is getting done."
Better to set some dates and expectations up front. Period.
2 years, 5 months ago on Responsibility vs. Flexibility vs. Accountability
Ha! Sounds about right..
2 years, 5 months ago on A day in a life of a social media expert
Personally, I dig the new look. I'll be using my Page more so than my profile to connect with people I don't know personally (share content, et cetera).
2 years, 6 months ago on Facebook Timeline for Brand Pages: What You Need to Know
@HLeichsenring I've been a speaker at several real estate conferences. What I did was put together a 5-6 page speaker bio.
- Page 1: my bio and recent speaking engagements.
- Page 2-3: list of presentation topics. I gave session titles and a bio of the presentation as if I was submitting it in a speaking proposal.
- Page 4: a list of previous speaking engagements (names, locations, attendance).
- Page 5: testimonials.
- Page 6: fee sheet (sometimes I included this, other times I didn't).
Then, I made a list of all upcoming real estate conferences in the next 6 months. I also made a short list of all of the local associations that did monthly or quarterly educational events. I called and asked to speak to their event coordinators to pitch them on why I'd make a great speaker and I followed up with my 5-6 page speaker bio.
That landed me several, profitable speaking engagements. That's my process anyway.
2 years, 6 months ago on Seven Tips for Gaining Business from Speaking Engagements
Over deliver, over deliver, over deliver and over deliver.
Do that and you'll never have to sell a thing. People will want to willingly work with you. Also agree with your point about follow up... What I used to do was promise to email attendees a copy of my slide-deck and/or I put together a 1-2 page PDF with a list of notes on my main talking points and tips. With a shout-out to how we could work together if they should want to learn more about that. Worked like a charm!
I like it when the author puts a short outline of the main takeaways from the video, just below the video itself in the post (as you mentioned in point #2).
2 years, 6 months ago on (Video) 4 Mistakes You Make When Posting Video on Your Blog
We do a monthly "Client Spotlight" on our corporate blog. We feature client's that are utilizing our technology in a unique way to show others how to do it. To share "best practices." Anyway, those posts are some of our most trafficked posts and they always generate a great deal of interaction and feedback among both clients and non-clients.
2 years, 6 months ago on Creating a Corporate Blog People Want to Read
I see this happen all to often in my industry (real estate). Agents take it upon themselves to invest hundreds of hours "trying" to build their own websites.
Nothing wrong with building your own website (if you know how). But if you don't have the technical skill-sets to do so, a few thousand dollars invested on hiring someone to do it for you, is well worth it. At the end of the day, your website is going to represent you, and if it looks less than appealing (design-wise), you lose. In this case, people will judge you based on looks.
2 years, 7 months ago on Free Isn’t Free, Baby
I got a small suitcase so that all I have now is my laptop bag and my carry-on. Best investment ever! No more waiting in baggage claim :-)
2 years, 7 months ago on Traveling: Great Business Travel Tips
It's very revealing to sit down and write out these numbers. And important too because if you're a creative like me, it's too darn easy to get distracted working on one thing, then another and another. When really, you should be focusing on the things that drive business, first.
2 years, 7 months ago on Are You Ready to Strip Your Business Down to the Essential Numbers?
C all the way!
Then A, then B.
2 years, 7 months ago on Help me choose the new Trailblazer logo
I've always found the whole "I don't have time" comment to be an excuse. It's not that you don't have time, you just don't care enough to make it a priority. When you want something bad enough, you make the time for it. Period.
2 years, 7 months ago on Time Management- I Don’t Have Time; No, You Just Don’t Have Priorities
@Jason Williams Exactly!
2 years, 7 months ago on Thank you for being one of our best customers!
So simple, yet effective!
In regards to the Call To Action... (Thinking out-loud here) Even for businesses that can't (or don't want to) do a coupon or freebie, you could put a CTA to submit a customer testimonial. I think well placed product reviews are very effective at helping drive purchases. So why not solicit some reviews while you're at it. Just a thought anyway...
True. Except when you think about it in terms of that big a number, it can seem overwhelming. Instead, I'd say celebrate the little victories - your first client, your first 10, your first 100. Breaking it down into smaller numbers, achievable numbers, makes it a little bit easier to accomplish.
2 years, 7 months ago on Focus On The People Keeping Your Lights On
I always say your current clients are your best promoters. Under-promise and over-deliver and they'll talk about you to their friends over and over and over again. Nothing beats that kind of loyalty and word-of-mouth.
...and it's so simple to do too. Reply to their emails, reply to their comments, show 'em that you care. That you value them. That you appreciate their attention and support. It's simple, but so many people miss (or skip) that part entirely.
I love these. "Create" was a big one for me last year. Sometimes, I feel like I'm all over the place. Writing ideas down here and there... It's easy to get distracted and lose focus. So I like that you've chosen "complete" as one of your words. For me, that serves as a subtle reminder to focus and get things done that are in-line with your goals.
2 years, 7 months ago on My Three Words For 2012
Re: "While this may seem like common sense, we often forget about how important that first impression is."
It does seem like common sense and yet so many people miss this. Like I've always said, you can train someone to do sales, but you can't train attitude. And the wrong attitude isn't going to get you very far.
2 years, 7 months ago on Great First Impressions in Business
Totally need to get you a Lord of the Rings box set on dvd :-P
Happy New Year Margie!
2 years, 8 months ago on 12 Resolutions for 2012
Earlier this year I wrote a post while sitting at the airport just before boarding my flight. It was a post that developed as a result of a conversation with my younger brother, and discussion(s) with others. It was a post that came from the heart, and that served as a message to all aspiring to be anything in the world.
Here's the post: http://www.ricardobueno.com/do-epic-shit
That was my most trafficked post this year - 266 Tweets, 480 Facebook Shares, 1,000's of views. It wasn't planned. It came straight from the heart. Just something I needed to say, right then and there before boarding my flight in 15 minutes. I published it, boarded my flight and was pleasantly surprised at the responses when I landed at my destination.
Sometimes, you just can't force things.
2 years, 8 months ago on The Truth About Formulas and How to Be Original
#6 and #7 have been me this year. Head down, and always creating - moving forward. Nevermind what anyone else says or thinks.
2 years, 8 months ago on The Rules of A Creator's Life - A Blogger’s View
I used to not know what to look for - so that was frustrating. Then I used to get obsessed - I'd check my stats at so many intervals throughout the day. Not I get a traffic report daily if my traffic spikes beyond a certain point. And I'll check my stats a handful of times per week.
It's nice when you can hone in on what's working, spot a trend and then hone in on it to increase both traffic and conversions!
2 years, 8 months ago on Google Analytics Tips - Discover What People Click On Your Web Site
@schmittastic Well then pardon my random *ss comment. Still, great book ;-)
2 years, 8 months ago on An Instant Gift for Your (and my) Email Subscribers! [VIDEO]
Soo.... Not sure where the "Brains On Fire" image came from (I think it's an ad), but yeah, it's a damn good book!
I started the gym habit. Up to ~50 days straight. Best feeling ever!
I also stopped hesitating. Before, that used to get in the way of execution. What if I don't do this... Or is this ready? Instead, I eliminated hesitation and just executed. If I messed up, I corrected and keep shipping. That one little change, has made a huge difference!
2 years, 8 months ago on Don't Reflect, Don't Look Back, Look Forward
I haven't check how much traffic I'm getting from mobile devices, but nice reminder to do so. We're running on the same theme and I"m totally lovin' that it's optimized for mobile!
2 years, 8 months ago on 5 Totally SWAG Social Media Predictions for 2012
In my niche (Real Estate), the biggest mistake I see Agent's doing is having little to no contact info on their websites. Nothing on the home page, or the About page or the Contact page for that matter. Some have a form on the contact page and when you hit submit, nothing. Nada. Zip. It's broken.
I get it. It's an attempt to filter out the spam or the solicitation calls and emails. But if you ask me, that comes with territory. You're losing out on a bigger opportunity there by doing that.
2 years, 8 months ago on 55 Business Marketing Mistakes
@orbinaut Ha, good point and good catch...
2 years, 8 months ago on Simplicity Sells
This made me laugh hard: "Imagine McDonald’s asking you if you would like to increase the liquid volume capacity of your caffeinated beverage containing reservoir at the expense ratio of 9%."
In my industry, real estate, I see Agents do this all the time. They use industry jargon on their websites (in their navigation, call to actions, etc.). As an industry insider, I understand what they're saying. But I'm willing to bet that the average consumer does not. That's not to say that they're not smart enough to understand, but stating it simply, would have a much better effect on conversion.
I couldn't agree more with that statement: "You are the company you keep." If you hang around enough negative people in your day-to-day, it's a major downer. It kills your productivity. Period. I know because it's happened to me until I said enough is enough.
2 years, 8 months ago on The Company You Keep
I'm posting (almost) daily on our company blog. Lately, I'm finding that a tad bit difficult, so I'm writing shorter posts. Still, I'm thinking about spacing them out to say 2-3 per week but longer, and meatier posts.
Anyway, I think a commitment to quality is better than a vague commitment to a certain number of posts (if that makes sense). So that's what I'm going for...
2 years, 8 months ago on Three Things I Would Have Done Differently If I Started Blogging Today
I'm always writing potential post titles and bullet points. At all times throughout the day. It's a great way to keep and grow an idea bank that you can access at any time for new content.
The worst is when you feel like you don't know what to say/talk about next... So it's nice to have that least available.
2 years, 8 months ago on Writing Tips: 5 Ways to Write Faster and Better
I use both Aweber and Mailchimp. It's ridiculous how simple it is to create an email template in Mailchimp... Just sayin'.
2 years, 8 months ago on Creating a Newsletter Template in Mailchimp
1. What am I going to make/create today?
2. Who am I going to help today?
Those are the two questions I ask myself the moment I fire up the computer :-)
2 years, 8 months ago on Tis the season for GIVING! :: Quick Tip Monday [VIDEO]
Congrats on the move Danny - wishing you the best, though I know you will rock it!
2 years, 9 months ago on On Moving On and Jugnoo