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@Nicole Elzenga Nicole, Thanks, I am glad you liked this list. My fave is the #10, it is amazing how many companies think stuffing more info in an ad, website or piece of collateral is the answer...
1 year, 10 months ago on 14 Marketing Lessons Learned From Classic Movies by @smmanley
Yep, this post has fueled the creativity button, I think I have 3 or 4 in me based off of this idea....stay tuned!
@ConfessionsMom, Thanks, this was a fun post to write!
Along the lines of "I don't know" how about a shout out to "I don't get it...yet." It implies you are willing to learn the platform, but you haven't figured how how that platform fits into your "social life/strategy". There are lots of platforms that are like that for me.
2 years ago on I don't know. I was wrong.
I was just starting to write a blog that was along these lines this afternoon, but you said certain things better than I was writing and I have a different slant on some of my points now. Bravo Ken!!
2 years, 2 months ago on Business as Usual Won’t Cut it
I would like to say that it is part of "Strategic Ambiguity" but you are right--there is nothing strategic about it. It is lack of communication, which is frustrating for the employees AND the customer as there is no unifying strategy that everyone gets behind. It is like moving furniture--if everyone lifting the couch tries to move it at different times, the couch will never move, but by working together, the moving gets done!
2 years, 3 months ago on Breaking Down the Silos: Lonely vs. Functional
I totally agree that businesses tend to undervalue a marketing plan as a start point and something to revisit and revise. In fact I wrote about this last fall, do you agree with the idea of it? http://www.vimm.com/create-your-marketing-plan-like-a-time-travel-manual/
2 years, 6 months ago on Myth: Having a plan is lame
Just thinking out loud here: Do the "failure" posts come from "younger people" in the workforce who maybe haven't had a lot of time in business or have some sort of safety net? When your home, family, etc are on the line, the option to "fail" isn't ok. We should be treating our business world the same way, it really isn't ok to deliver failure to our customers.
2 years, 7 months ago on Myth: Failure is Sexy
I have been waiting for this post, waiting. I agree with most posters that using a cuss word is attention grabbing because rudeness seems to be the way that some people, with limited imaginations, think of it as the only way to get their point across. I also think the concept of women doing the cussing has lost its shock value. Remember when women kissing women was a big deal? I am so over it. At a former company I strategically used a cuss word in a meeting with my boss as a way to get my point across. Because I had never done it before and didn't use it after, it did make its point and I think it actually increased his respect for me in some small way. Using swear words in speech is way different than actually writing it down, because let's face it, words that are written/published aren't forgotton, they follow.
I think swearing can be a good tool to use, but really never in a professional setting; not in an email, blog post or even in a tweet. It just isn't a great precedence to set when doing business. So if you have a personal blog, go for it, but watch how it links to your professional life, it will never leave you and it may limit how far up a ladder you may climb.
2 years, 8 months ago on #womenwednesday The Cussing Game
I also feel the same way about quotes; while some are inspirational, people who only tweet quotes all the time means they probably don't have a lot of interesting, original thoughts and are riding on someone else's coattails. Now, I occassionally will tweet a quote, but not 10 in a row, even when I attend a conference or blogchat, I want to make that perfectly clear. Do you find there are too many "quoters" out there?
2 years, 11 months ago on Are you co-signing on crap?
Great article; I took this concept a few weeks ago in my blog: 13 Lessons Learned in 13 Years. http://www.vimm.com/13-marketing-lessons-learned-in-13-years/
3 years, 3 months ago on Ten Lessons I Learned from My Clients