Winter Garden, FL
Social media guide, fighting for the small town store, family business, & underfunded nonprofit. UF Alum, @ClermontFlorida curator, Shift Digital team member.
Wow. Such a sad story, and such an important lesson. You did both justice beautifully. Praying for Rex.
My latest conversation: The Story of Outspective: How I Lost My Job & Found My Place
1 month, 2 weeks ago on Real Men Admit When They Are Wrong
@ginidietrich @John_Trader1 whoa whoa whoa. Wine:thirty? I'm gonna need to get in on that.
4 months ago on Getting Things Done: Why Working at Home is Better
@John_Trader1 Their philosophy that employees that work from home aren't part of the team environment is some serious horse poop! ;) My company, @outspective , is proof. We've got team members in Orlando, Asheville, Las Vegas, and San Diego, and we all meet on Google Hangout at the same time each day, as well as gchat throughout the day. I've never felt more a part of a team than I do with these guys. Probably because if they have any annoying habits or ticks, I don't know about them!You should have your bosses jump on a hangout with us one day. We'll let them know what's up. :)
@RossQuintana Thanks Ross! I'm not a fan of EdgeRank either, but it is kind of fun learning how to game the system ;) Come back and let me know how it works out for you!
4 months ago on How To Improve Facebook EdgeRank Using This Hidden Feature
@paulsteinbrueck Hi Paul, great question! It does in the sense that if I had posted that same message without using post privacy gating, it would be unlikely that those 17 people from the UK would have ever seen that message, since on average about 31% of the page's fans see any given update. But since I did, that sub-set of people saw it and interacted with it because it was speaking straight to them, and as a result received a lot more engagement that boosts EdgeRank. There's no long term research evidence (that I have seen) that using post privacy gating automatically gains favor in the eyes of EdgeRank, but I wouldn't be surprised if it does. Just based off this one case study, only 5 people should have see this update since the page averages 31% of fans seeing any given update.What is surprising to me is how little publicity this tiny little feature gets, and I think it's because it involves strategy & scaling, and a more advanced knowledge of Facebook & how marketing on social media works.
I would love to hear how it goes if you decide to experiment with this feature. It would be great to have case studies from a variety of pages so that I can get a deeper sense of how post privacy gating can be used strategically.
@IanTruscott Thank you for your tip about CXi Ian! Also, loved your perspective in that blog post.
4 months ago on Social Media In Business: Should Your CMO Be Using Social Media?
@Adam | Customer Experience @Dragon Blogger Thanks Adam! Oh yes, consistency is a huge challenge. My problem is that I get sucked in on a long rabbit trail of great blog posts that I'm learning from, the next thing you know it's lunch time! :)
4 months, 1 week ago on Top SEO Techniques: Blog Commenting
@marketwithmario Haha! Yeah, reading it is very important! You're welcome Mario, hope you come back & chat with us more!
@IanTruscott @tomdebaere Hey Ian, thanks for visiting! Would love to read that blog if you want to post the link. It's crazy to me how many CMO's don't use social media, but then again I'm not convinced that social should be fully controlled by the marketing department. Marketers tend to exploit and suck the life out of things sometimes. I think we'll see some big companies who think they are too big to fail fall to companies who go all in on the social business concept. It will be interesting to see who will rise to the top as social media becomes more saturated by brands.
4 months, 1 week ago on Social Media In Business: Should Your CMO Be Using Social Media?
@tomdebaere You're welcome Tom, and thank you for reading. I agree, you can read as many books as possible on the subject but until you use it yourself, you can't truly understand what it means for your business. Thank you for your comment! Hope you make it back to read more of my blogs in the future.
@Free Man True, it is time consuming. I look at it as education and learning rather than another SEO task. Reading a couple articles daily on entrepreneurship or digital marketing keeps me sharp and current. The added bonus is the SEO and the following I develop along the way.
5 months ago on Top SEO Techniques: Blog Commenting
@SusanCollini Thank you Susan!
@Dragon Blogger Thanks! I totally agree...as a blogger, you want comments that are meaningful & continue the conversation. Thank you for your meaningful comment!
Love this! Especially the advice to walk in your customers shoes often.I had a former client of mine who would constantly complain about bad reviews online. I pointed out to him the patterns in the complaints and that there were some glaring issues that need to be resolved. But instead of working to change policies, or at least help his customers to understand them better, he told me that his customers should be smarter! It's that kind of thinking that will ruin a business reputation very quickly, and there's no amount of money you can spend on marketing to fix it.
5 months, 1 week ago on Infographic: How Did Your Customer Experience Get on the Naughty List
@eleanorkuhl Definitely enjoyed the cookies...we brought a tin back for my boyfriend's dad and they didn't last the night! Thanks for the great experience. We'll be back :)
5 months, 1 week ago on How Byrd's Famous Cookies Integrates Online & Offline Customer Interaction
@GeoffReiner @outspective Love it...looking forward to it too :) Thanks Geoff!
@GeoffReiner That's such a cool philosophy...actually not far off from our goal here at @outspective.
@GeoffReiner So true! It's funny to me that I was struck by that simple interaction, but then I realized it's because hardly any companies are doing it, or doing correctly anyway. In this particular instance, it seemed like the cashier was trained to understand where we were coming from as customers, and not just on a call to action, which I think made all the difference in how it was communicated and received.
@Danmyer35 Thank you Dan! Such an honor to work with you. Thanks for the beautiful new site!
5 months, 2 weeks ago on The Story of Outspective: How I Lost My Job & Found My Place
@bradlyc37 Anytime Bradly, thanks for visiting.
My latest conversation:
5 months, 4 weeks ago on How Partnering With A Non-Profit Can Give Your Social Media Efforts a Boost