Brittany Botti
Winter Garden, FL
- 81 comments
- 53 likes given
- 37 likes received
Social media guide, fighting for the small town store, family business, & underfunded nonprofit. UF Alum, @ClermontFlorida curator, Shift Digital team member.
Brittanybotti is a moderator of:
Wow. Such a sad story, and such an important lesson. You did both justice beautifully. Praying for Rex.
My latest conversation: The Story of Outspective: How I Lost My Job & Found My Place
@ginidietrich @John_Trader1 whoa whoa whoa. Wine:thirty? I'm gonna need to get in on that.
My latest conversation: The Story of Outspective: How I Lost My Job & Found My Place
@John_Trader1 Their philosophy that employees that work from home aren't part of the team environment is some serious horse poop! ;) My company, @outspective , is proof. We've got team members in Orlando, Asheville, Las Vegas, and San Diego, and we all meet on Google Hangout at the same time each day, as well as gchat throughout the day. I've never felt more a part of a team than I do with these guys. Probably because if they have any annoying habits or ticks, I don't know about them!You should have your bosses jump on a hangout with us one day. We'll let them know what's up. :)
My latest conversation: The Story of Outspective: How I Lost My Job & Found My Place
@RossQuintana Thanks Ross! I'm not a fan of EdgeRank either, but it is kind of fun learning how to game the system ;) Come back and let me know how it works out for you!
My latest conversation: The Story of Outspective: How I Lost My Job & Found My Place
@paulsteinbrueck Hi Paul, great question! It does in the sense that if I had posted that same message without using post privacy gating, it would be unlikely that those 17 people from the UK would have ever seen that message, since on average about 31% of the page's fans see any given update. But since I did, that sub-set of people saw it and interacted with it because it was speaking straight to them, and as a result received a lot more engagement that boosts EdgeRank. There's no long term research evidence (that I have seen) that using post privacy gating automatically gains favor in the eyes of EdgeRank, but I wouldn't be surprised if it does. Just based off this one case study, only 5 people should have see this update since the page averages 31% of fans seeing any given update.What is surprising to me is how little publicity this tiny little feature gets, and I think it's because it involves strategy & scaling, and a more advanced knowledge of Facebook & how marketing on social media works.
I would love to hear how it goes if you decide to experiment with this feature. It would be great to have case studies from a variety of pages so that I can get a deeper sense of how post privacy gating can be used strategically.
My latest conversation: The Story of Outspective: How I Lost My Job & Found My Place
@IanTruscott Thank you for your tip about CXi Ian! Also, loved your perspective in that blog post.
My latest conversation: The Story of Outspective: How I Lost My Job & Found My Place
@Adam | Customer Experience @Dragon Blogger Thanks Adam! Oh yes, consistency is a huge challenge. My problem is that I get sucked in on a long rabbit trail of great blog posts that I'm learning from, the next thing you know it's lunch time! :)
My latest conversation: The Story of Outspective: How I Lost My Job & Found My Place
@marketwithmario Haha! Yeah, reading it is very important! You're welcome Mario, hope you come back & chat with us more!
My latest conversation: The Story of Outspective: How I Lost My Job & Found My Place
@IanTruscott @tomdebaere Hey Ian, thanks for visiting! Would love to read that blog if you want to post the link. It's crazy to me how many CMO's don't use social media, but then again I'm not convinced that social should be fully controlled by the marketing department. Marketers tend to exploit and suck the life out of things sometimes. I think we'll see some big companies who think they are too big to fail fall to companies who go all in on the social business concept. It will be interesting to see who will rise to the top as social media becomes more saturated by brands.
My latest conversation: The Story of Outspective: How I Lost My Job & Found My Place
@tomdebaere You're welcome Tom, and thank you for reading. I agree, you can read as many books as possible on the subject but until you use it yourself, you can't truly understand what it means for your business. Thank you for your comment! Hope you make it back to read more of my blogs in the future.
My latest conversation: The Story of Outspective: How I Lost My Job & Found My Place
@Free Man True, it is time consuming. I look at it as education and learning rather than another SEO task. Reading a couple articles daily on entrepreneurship or digital marketing keeps me sharp and current. The added bonus is the SEO and the following I develop along the way.
My latest conversation: The Story of Outspective: How I Lost My Job & Found My Place
@SusanCollini Thank you Susan!
My latest conversation: The Story of Outspective: How I Lost My Job & Found My Place
@Dragon Blogger Thanks! I totally agree...as a blogger, you want comments that are meaningful & continue the conversation. Thank you for your meaningful comment!
My latest conversation: The Story of Outspective: How I Lost My Job & Found My Place
Love this! Especially the advice to walk in your customers shoes often.I had a former client of mine who would constantly complain about bad reviews online. I pointed out to him the patterns in the complaints and that there were some glaring issues that need to be resolved. But instead of working to change policies, or at least help his customers to understand them better, he told me that his customers should be smarter! It's that kind of thinking that will ruin a business reputation very quickly, and there's no amount of money you can spend on marketing to fix it.
My latest conversation: The Story of Outspective: How I Lost My Job & Found My Place
@eleanorkuhl Definitely enjoyed the cookies...we brought a tin back for my boyfriend's dad and they didn't last the night! Thanks for the great experience. We'll be back :)
My latest conversation: The Story of Outspective: How I Lost My Job & Found My Place
@GeoffReiner @outspective Love it...looking forward to it too :) Thanks Geoff!
My latest conversation: The Story of Outspective: How I Lost My Job & Found My Place
@GeoffReiner That's such a cool philosophy...actually not far off from our goal here at @outspective.
My latest conversation: The Story of Outspective: How I Lost My Job & Found My Place
@GeoffReiner So true! It's funny to me that I was struck by that simple interaction, but then I realized it's because hardly any companies are doing it, or doing correctly anyway. In this particular instance, it seemed like the cashier was trained to understand where we were coming from as customers, and not just on a call to action, which I think made all the difference in how it was communicated and received.
My latest conversation: The Story of Outspective: How I Lost My Job & Found My Place
@Danmyer35 Thank you Dan! Such an honor to work with you. Thanks for the beautiful new site!