Bob Reed
Naperville, IL
- 127 comments
- 97 likes given
- 56 likes received
Bio not provided
Holy schnikes, Sean! Congratulations!
Rock solid, Sean. Nice to see inclusion of the the customer care component. So many smaller to medium-szied B2B companies overlook this all too important source.
Reader I knew about, but Alerts too?!? Thanks for the skinny on Talk Walker!
How many times can these people seemingly write the same book over and over and over again? Every time I see a new title I think of a single word: derivative. I'm better off reading one-off case histories of real companies doing real work on Marketing Profs and Marketing Sherpa.
Wow! How did i miss this news? Oh, man... I can't believe I just wrote that.
What a logical extension of the "Gini" brand. Makes total sense that you'd write something like this. Looking forward to it!
Hi, Nick. Nice to meet you! The dog thing around here happens several times a day. Just no camera to catch it.
@Lisa Gerber @ginidietrich It makes me shake my head. They do themselves, and us, a disservice. It doesn't move the profession forward. I haven't done a media relations campaign in years.
@Lisa Gerber @jasonkonopinski @thejoshuawilner Evernote is great. I'm just waiting for Evernote to post the Apple Script video before I can switch over.
I'm going to my first Toastmasters meeting tonight. Nothing replaces good preparation and practice, but, like anything else, doing more of it consistently breeds familiarity and confidence. Here's the ironic part: I was a speech major in college. But, as I said, if you don't use the instrument, you forget how to play.
Dance on that grass, Lisa! Huzzah!
Besides clear communication and managing expectations, this demonstrates ignorance on the part of Samsung. And that information deficit goes straight to the top. Samsung's lawyers waited three days to tell the CEO that it lost the recent Apple lawsuit. The CEO reacted very poorly. One of the biggest tech stories of the year and this guy didn't know what was going on? Begs the question of how big a bubble these people live in.
When prospects have asked us to put "skin in the game" it's always been some kind of fee holdback to be "rewarded" if the the goals were met. I'd be skeptical if companies would be willing to part with multi percentage, show business-type payout. It's an interesting question nonetheless.
My morning is a wash. 6:00 a.m. the Freshman gets up fed and pushed out the door at 6:45 (the dog gets feed in there, too). Then it's the seventh grader at 7:00 and she gets the boot at 7:45. In between I check FB and email. Workouts are now pushed to noon because I couldn't bear starting my day at 9:30.
@Sean McGinnis I hate her, too.
@AnneReuss HI, Anne. Yes, I'm wearing them now.
HI, Anne,
Knock. My. Socks. Off. Awesome.
The message of your video came from a perspective that I never considered before, Anne. We all talk about the access social media can deliver... access to new customers, prospects and communities... but not about accessibility and the ability to simply communicate.
Following you in 3..2..1. Now.
We have a client that, through every fault of his own, will likely lose his job simply because he has failed to engage in social, despite all the proofs we and his attending a two-day seminar on the topic have provided. Instead, he defaults to the same channels and is surprised that he gets the same results. Some people are intractably resistant to change as the world moves on around them. I simply call it lazy.
It goes with short attention spans and short term profit myopia. Too many business people won't tolerate failure of a marketing push that doesn't produce what it originally intended. As counselors, we have to be firm in our convictions of what we plan needs to have good research to back it up. And, much to the consternation of many, they'll have to pay for that, too.
Great stuff, Ken.