You've probably seen me before: I'm a Millennial/GenY Community Manager. A Social Media and SEO pro, who tinkers with websites and blogs in her off hours. In short, I'm your typical nerd stew.
I think having Brinker leave (but not leave, just take a different seat in the boardroom) wasn't a very effective plan. I think they would have had better success with reputation repair if they skipped that empty gesture and went straight for a discussion of how they learned more about their core base of supporters than they had known before; that Brinker herself had a renewed sense of duty toward women and their complete health.That kind of gesture, apology, action and return of support to their community would have, in my opinion captured more flies. I don't think it matters who is the CEO - that decision wasn't singularly executive. I think it matters who the foundation is here to serve and how they carry out that service.I think replacing the CEO is scapegoating and pins the decision to remove support from PP, and the opposition to restoring support to PP squarely upon one person'e shoulders, when in reality it couldn't have happened that way.I ramble, but my point is that making a real recovery from this problem means more than changing SGKC's hat. SGKC needs to discuss and prove that they have shifted their focus from being "what our CEO wants" to "what our community of volunteers and contributors want" and ultimately "what ensures a healthy female body."
4 months ago on Social Justice: When an Organization Can’t Recover
4 months, 3 weeks ago on Because You Need to See This Today
Oh, and it takes some HUGE SLIMY snail balls to ooze up, unto, and over a railroad track before a train comes through and crushes it.
And I'm not even a Sarah B fan. What kind of sorcery is this?
@Erika Napoletano there is a LOT of inspiration and leadership to be gained from people right under your nose. People who didn't wait for a court case that made America mad, but who have diligently been building inroads into the dank dark backrooms where the "real lobbying" happens. Picking up the reins from them is both terrifying and a "too-slow/too-fast" process that absolutely MUST be done. it's not a sexy march or boycott or one-and-done march on the capital steps.....it's lunches and certificate banquets and endless week-long meetings to review literally a 4" binder agenda and materials.We have all these ideas to try to re-burrow the holes into the damaged system from the outside....but some of us are in a prime position to RECEIVE a prime position from a warrior who ready to retire from the fight.
4 months, 3 weeks ago on On Being White, Female, and Privileged
@ginidietrich have at it! perhaps an upcoming post can talk about easy collaborations that can open a business internally to relaxing their silos?
4 months, 3 weeks ago on Integrated Marketing Communications for Every Sized Organization
Right the eff on, Erika. I find it disgusting that those "in power" will flippantly use their position to incite fury from their opponents AND STILL BLAME THE OPPONENT FOR THE RESULTING FURY. ...AND GET. AWAY. WITH IT.
And i was just thinking on a drive yesterday while listening to a law professor break down the legality and actionability of this latest affront to personal safety with the full support of "the law".... Throughout my life, my father has played a persistent, insistent role in the state of KY fighting against this very thing. The *perception* of minorities in the state. And let me tell ya, it has been a thankless investment of his time from most sides except from within the minority community. His continuous work meant there was something to rally around, support and build together. And it took a LONG time for me to appreciate all the time he spent in service to others. Living as the example in your community is an ambitious GOAL, let alone a great starting place.
Well put, Gini. Getting rid of those silos (or at least putting wide doorways in) is the biggest imperative.
We have to keep communicating that collaboration and internal transparency isn't a loss of control, or inviting more supervision.
@PegFitzpatrick that behavior is deceptive no matter who it comes from. i was always advocating full credit where possible. and it's always possible to do SOME due diligence. Even if it's to add in a source link in the post or if it's a graphic like this, then credit to the source in the text on the graphic....
To me, it just makes no sense to cut off an inroad to a future content/promotion partnership.
4 months, 3 weeks ago on How to Create the Perfect Google+ Post
It's funny to ,me that people engage in this behavior....knowing that THEY found your content online, so YOU can find THEIR thievery online just as easily....
OH MY GOODNESS, did you deliver. This was kind of an exhilarating read. Your story is magnificent - and dang it, I wonder what mine would sound like if you told it. probably "Jillian was born. She definitely hit puberty. She moved to Tennessee. Then to Kentucky. Then to New York. That'll be $10.50."This post kind of makes me want to create a story that will FORCE people to eat entirely too much snack food while reading it because they are squirming with suspense, excitement and anxiety. I want people to read every word, and not skim. Dang.Also - CHICAGO, GO YOU! I hope you at least took a moment to do the Roxie Hart song and dance when you wrote that part.
5 months ago on Funny Things or Leaving Where You Love for What You Love
@AmyMccTobin @Soulati | Hybrid PR @TurnerBarr I'm feeling like it may have been someone's idea that they had no control over. It passed through hands that prefer to rely on "proven" strategies and that means "copy what worked"... idea stealing (possibly) is a part of their company culture.
I doubt (maybe unfairly) a senior member of the marketing team saw Barr's work and thought "totally viable, we should do that!" I think it was something discussed and discussed, and pitched within the team using Barr as the example and then the person with the idea being overruled on how to proceed with their own version of it.
5 months ago on Social Justice: Adecco Experiences the Shift in Power Social Media has Wrought
Dunham has her own issues of perceived impropriety, however, her tweet DOES sum it up perfectly. I was just conversing with a friend about this, and what really confuses me is that Tonto didn't have to BE Johnny Depp. And then again, it did.Because did we discuss that the role itself cannot be played with sensitivity by a non NA, and can't be believable when played by a NA (because of the "Hollywood sellout" aspect that the actor in question would face).
I do equate this role as Johnny Depp safely trying out black-face. Because in the end, this movie is another rehash of one of America's most beloved movies, Breakfast at Tiffany's - where Mickey Rooney mocked & mimicked his version of an Asian man.
And @AmyMccTobin , I think there AREN'T bigger problems to be calling out, personally. Because such a sprawling myriad of problems sprout from this root issue: people find other cultures, ethnicities and heritages LESS VALUABLE, and therefore undeserving of the RESPECT that is foundational for humane treatment and policies of all kinds.(end rant)
5 months ago on Social Justice: The Reaction to Johnny Depp’s Tonto
I just read this post, so I'm definitely waiting with baited breath for today's upcoming post.
5 months ago on Ever Feel Like This?
I read a post the other day that had Facebook post "templates" one of which I tried out for a client page for which the day had offered particularly slow news...and it actually worked to spark a bit of interaction. I was delighted to learn a bit more about my audience through that tactic.Here's the one, which I read on the advice of @ricdragon: http://www.postplanner.com/write-better-facebook-status-updates-with-these-5-templates/
Perhaps it can be of help to you as well @yvettepistorio (and @Cision NA).
5 months, 4 weeks ago on Nine Reasons Fans Don’t “Like” Your Status Updates
First: if you host an event, @ginidietrich, you may rest assured that I will be present, come hell or high water (or snow or that biting, ridiculous face-peeling Chicago wind). So that's settled. (also: DO THIS.)
Secondly, I am very interested in seeing a he/she video series. Two viewpoints (now with a variety of differences from male/female to agency/in-house) are very valuable in discussing digital marketing, especially when one has so much content to take in on a daily basis. Pulling in two bits of current advice in one place makes a LOVELY offering for visitors and for new audience discovery.Third, the last idea I'll call out for you to implement is networking with new groups. I think this will be the hardest of all, but when you succeed, building a presence and authority in a setting/group that isn't seeded with adoring fans like myself, it will shake that shroud that many speakers and authors have in this industry: once you start talking the talk, you forget entirely about walking the walk.
I hope as you go along, it'll ignite the fire for other business to follow suit and start spreading knowledge of best practices even further.
5 months, 4 weeks ago on Increase Blog Traffic with These 12 Ideas
Well that part at the end - it sums up a good client/agency relationship.
You're right that firms need to start bringing new ideas. But brands and businesses need to find and connect to an agency they can place their trust in - so that the great ideas can be implemented. I think it's too easy to say "clients need to trust their agency" because there are legitimate mis-matches that happen between the two and it's up to the brand to find the agency they can trust, then be bold in that trust. Goodwill - that's the word I'm looking for!
5 months, 4 weeks ago on What PR Firms are Missing: Ideas
One thing I do for all of my blog content is use my own photos. No copyright issues, no istock hunting, no release wrangling. The only thing is -- my face (which is about the only thing I can snap reliably) gets boring to see all over my blog! So this is the perfect little guide to help me make my posts more interesting for everyone.
5 months, 4 weeks ago on Four Tips to Take Photos for Your Content
@Erroin interestingly, I'm told by a friend in YUM! HR that every hire at the corporate level has to do a rotation of working (in the trenches) at a branch store (at least one, in their brand, and possibly more). She, herself, had the responsibility of working briefly on an international training trip to China. And she reports the CEO of the company is also an author with grand, infections vision as well.
The thing is, you're going to have weeds in every garden. I agree with you that integrity is tested and proven at every level in management - and agree with Erika that the culture at that establishment, as cultivated by the management, is indicative of a weed in the garden. This company needs to look at more than just that kid and his actions. They need to ferret out the reason that employee took a number of the liberties involved in that picture.
PS: i really enjoyed the season I got to watch of "Secret Boss." It does a marvelous job of showing the employment experience of a front-line-worker, and showing management the true effects of "policy."
5 months, 4 weeks ago on The Bitch Slap: Because You’re a Shitty Leader – That’s Why
I think it's amazing that you single people out that you know, that you follow their life motions and commend them on that. I find that quality special.
6 months ago on Amazing People Doing Amazing Things