President of KBK Communications formerly KBK Marketing and Consulting.
Good post, Nicole! I would also add, that Marketing will gain all the topics for content that will drive leads, by talking to sales. What are their problems? What do their prospects and customers have to say about the products? What are the industry issues that are blocking their success? What improvements would help? How can the selling cycle be shorter and more efficient? What exactly is a qualified lead?
Guess I just listed a bunch of blog topics, huh?
1 month, 1 week ago on Is Your Organization Smarketing Yet?
Here you go! Jack Bauer needs a boot camp! I got a Guy!
Here you go! My challenge again!
2 months ago on The Grateful Challenge
Sweet Gini. We love you, and know where your heart is. We support you always. I'm so sorry...
It's hard to understand why we're experiencing bad things at the time, do we? But, in the end, your integrity, true heart, and beautiful soul will always shine through. Then, with life experience in hand, you willingly help everyone around you to know, there's a light on the other side. xoxoxo
1 year, 1 month ago on When a Leader Learns of Unethical Behavior
@Max Traylor Thanks so much for your input. I love how you shared how inbound leads find YOU! "They found you for a reason" is a great start. Thank you for adding your comments. Good stuff!
1 year, 2 months ago on How to Prospect Website Leads
Gini! This is so timely! We have JUST been discussing this very thing! I say, have our own library. We could have Ramona the Pug library totally filled out of the gate!
1 year, 7 months ago on Four Tips to Take Photos for Your Content
Great post! I like #4 and #5! So true!
1 year, 8 months ago on Sales and Marketing Quotes: My 10 Favorite
This is the cutest little man, EVER!
1 year, 9 months ago on Social Media Tips From My Toddler
Excellent points! The book looks packed with great info. You and Sam will do very well with helping people understand the definition of influencers and how to strategize for success.
1 year, 9 months ago on Does Influence Marketing Have a Future?
@ginidietrich I can't wait! We're gonna have to do lunch!
2 years ago on Getting Things Done: Why Working at Home is Better
We are in the process of going completely virtual! (hands clapping) we found that with our business model, our team is now spread out across the country and out of the country. It makes sense for us.
I do tend to get more done in my home office, and am more focused. If we hadn't had office space, I would have always wondered.....should we, would it make us more productive, etc.
I'm a huge supporter of virtual offices!
@ginidietrich @HowieG @John Fitzgerald to your point, Gini, people are seeking those things on pinterest. When I'm looking for light fixtures, I end up at a site for vintage light fixtures, I'm looking and engaged because I chose to be there. I'm seeking information, on my terms, in my time frame. I don't mind the advertisements, its there where and when I want it.
2 years ago on How Native Advertising Will Affect Public Relations
Gini, we've come to the conclusion, that with our team spread around the globe, with only a few members in town, it's our goal to get there.
Happy to get rid of the lease. (have another year on it) then we'll be implementing a similar set up. We already have "virtual Mondays," which has worked out well.
Our clients don't need to come here very often, and we also meet them in the hotel lobby, when their in town.
Thanks for sharing, Gini. I was going to ask you how it's going! ;)
2 years, 3 months ago on Pros and Cons of a Virtual Office
@ginidietrich Oh Yeah! I know what you mean!
2 years, 4 months ago on #FollowFriday: Lindsay Bell
Welcome to international! Everything happens for a reason, enjoy the blessing of getting to work with Lindsay. Welcome to Gini's team, Lindsay! Have fun!
Lisa, I'm sure you will be missed. I just know, you are going on to great blessings for you too!
The big advantage, I see to outsourcing, is you are tapping into a level of capitol knowledge that would cost you a great deal more, to own. You gain that knowledge and experience with out the long term commitment.
It's a win win!
2 years, 6 months ago on Making the Most of Your Wage and Salary Dollars
@Lisa Gerber @janbeery @EricaAllison Enjoy! Just had my first grandson and I'm in love! He's coming to visit over Memorial Day. I told him he could bring his parents if he likes. Jameson is 4 months old. ;)
2 years, 8 months ago on #FollowFriday: Lisa Gerber
@EricaAllison Wait, Lisa, your a Grandma? What?!
Happy Birthday Lisa, Enjoy your day!!!!
@ginidietrich My bet is that Virginia Rometty isn't going to yank the sponsorship. She's not going to be the one to make it a bigger issue.
The focus for her does have to be on the business. I think she's choosing wisely by her choice in focusing on the business end. She's above this and is demonstrating her professionalism even though it is a lousy situation.
I believe it does take us back and is an insult to how far women have come and what we've gone through. There is still a glass ceiling, we all know that.
We still battle with it. Clients who treat us differently because we are women. Not being taken seriously in our abilities to lead an organization.
I think the best Virginia Rometty could do is exactly what she's doing. Demonstrate strong leadership skills in pursuing the results she and her organization have identified as key to performance.
2 years, 9 months ago on Are Women’s Rights Still an Issue?
@ginidietrich @HowieSPM careful Gini. haha, when facebook first started, my youngest son set up my page and I was traveling on business. He told me to just go in ad fill out the profile. So, I answered the questions. He and @kfas called me later in hysterics. "Mom, YOU LIKE WOMEN?" I said, "Of course, who doesn't!"
I still get grief for that.
I'll wear the T-shirt with you!!!!
2 years, 9 months ago on Augusta National Faces Scrutiny on “No Women” Rule
@ginidietrich @penneyfox I'd have to agree with you on this one Gini.
Yes, it's a club, yes they do have the right to choose. The insinuation of the exclusion is a tough nut to swallow seeing as how it is so specific. It's not based on portfolio or location, it's based on gender. That takes us back a long way.
We hurt ourselves, I think, when we just except such blatant discrimination. Not ok.
@bdorman264 @Howie HouseMusic Howie got your points. I heard he has a "Women Rule" t-shirt!
You're right, it's a private club, they can choose their members. To your point also, they have deep pockets and don't really need the Masters. It gets a little muddy when you have a female CEO to the key sponsor's leadership team. There's where it gets a little muddy.
Do women Work there?!
It's a debatable topic for sure.
I AM still surprised that the ACLU hasn't added their two cents. Hmmmm!
@ginidietrich hahaha I just laughed, out loud!!!!
Seriously! This infuriates me! I just shared this with the Professional Women in Health Care Group! So, Where is the glass ceiling?
I hope IBM yanks that sponsorship!
I agree with @billquiseng . What is the PGA doing?! If I were IBM, I'd be addressing the PGA with the issue.
If there was no change, I'd yank that sponsorship. And where's Jessie Jackson in all this? This IS discrimination, isn't it?
Shame on the PGA, and Shame on Augusta!
@Katie Gutwein There was a lot of good discussion from everyone. We all appreciated Anne and Cindy's transparency and candid sharing of their life experiences. Great Chat!
2 years, 10 months ago on I Wish I Knew Then, What I Know Now
Good points and great analogy, Gini! The risk factor and the trusting your team is vital to the success of Digital Media.
Also, I'd like to know what the double dog dare was, and of Course, @TheJackB would be researching "Big Brass Balls."
2 years, 10 months ago on Learn About Digital Media from Circus Performers
@techguy1@Katie Gutwein Enjoyed your quote, shows your level of integrity. I'm inspired!
3 years ago on The Power of Written Goals #FinishYear
It's Friday and we've been slammed today! Ok, I LOVE this dog! No, Gini, I wouldn't recommend doing this with Jack Bauer! I've seen his personality, it could be disastrous.
I do think my Golden, Sam would totally dig that!
3 years, 1 month ago on Gin and Topics: Bathing Dogs, Baby Seals, and Bratty Kids
Happy Thanksgiving Gini!
We have much to be thankful for this year. The baby of the family, Sgt Brendan Fassl returns from Iraq on Sunday! @kfas had perfect weather for her outdoor wedding in August.
I'm thankful for the wonderful friends we've made and gotten to know this year, ahem Gini!
I'm very thankful we are able to live in a country where we are free to choose our jobs, our religion, our friends, where we live and what we have to say.
God Bless, Dear Gini. Happy Thanksgiving.
3 years, 2 months ago on Happy Thanksgiving from My Family to Yours
I love to see people taking risks. If you're not, you're settling for ordinary. I'd much rather help someone problem solve through a mistake then to see no risk taking at all.
3 years, 2 months ago on Four Ways to Fail Your Way to Success
Amazingly awesome analogy! What's KBK's theme song?
3 years, 2 months ago on The Music of Business
Great post LInnea. You are spot on. Inbound marketing will continue to grow and evolve and you'll be there to help the industry learn more about it! ;)
3 years, 2 months ago on Why is Inbound Marketing Important for Medical Manufacturers and Distributors?
@ginidietrich You're welcome for the link love. ;)
As long as health care companies communicate the same way they would in traditional marketing, they're ok.
3 years, 3 months ago on Importance of Social Media in Business: 5 Reasons to Engage
One of the best excuses I've heard is "we don't want anyone to know what we're doing."
My response, you ARE in business, right? You DO need customers to grow your business, right? It still happens. That's why we do what we do, right? Changing the world, one client at a time!
3 years, 3 months ago on Six Reasons Social Media Doesn’t Work
What I love about this man is his passion for his family and what he did. I heard on the news this morning that he allowed himself to be interviewed for a biography up until the end of his life. When asked why he was doing this, he said for his children. He wanted them to understand what he did when he wasn't there with them all the time. His legacy for us are his brilliant visionary mind that developed great products that have lead me to be called IJan. His true legacy for his family is, he was a husband who loved his wife and a father who adored his children. God Bless his family as they continue on through the loss of such a young man.
3 years, 3 months ago on Remembering Steve Jobs
Funny, I was at church this weekend, (that's not the funny part) and the pastor was talking about money. He put his hands cupped around his mouth and said very loudly, "THE GOVERNMENT IS NOT GOING TO TAKE CARE OF YOU!"
We have always been a country that pulls together and makes things happen. We need to get back to basics and move forward as the strong people we are.
3 years, 4 months ago on Control Your Own Destiny
You are spot on. I left the corporate world after many years of burn out. The hours were insane and for what? The quality of life was non existent. I'm managing life so much better now. Our clients are better for it, we are more innovative and on top of things, delivering outstanding results. (I'm proud to say)
All those eager executives who were on my team and felt it so important to compete with each other, on how many hours they were working, who was available in the evenings on weekends, who answered their blackberries on holidays? They're no longer with the company they devoted such a crazy pace to. Some have taken lower positions, some are completely out of the industry, many have serious health issues and lost perspective. They missed birthdays with their kids, important events, broken marriages, etc.
Best advice I can provide after being on that track for many years? Find what you enjoy doing and figure out how to make a living doing it. Remember you are working to live, not living to work.
3 years, 4 months ago on Four Ways to Unplug and Focus
Love this Gini! I was thinking so much of the same thing when I heard the story. This is so true!!!!!!
3 years, 4 months ago on Netflix: A Lesson In Communication and What Not to Do
@EricaAllison I'm going to share this with Brendan and his guys in Iraq!
3 years, 4 months ago on Thank You: A 9/11 Video Tribute
@John Falchetto God Bless you and your family, John.
AND.... Now I'm crying!
It was 10 years ago this Sunday that our lives changed. My oldest son Kevin, set his resolve that day, to join the military upon graduating college the following spring. Two weeks after graduation, he was in basic training. He served as a part of the last US lead Scout team in Korea! He lead his men on a tour in Iraq as part of 10th Mountain Division out of New York. Kev served our country for 8 years and is now an Army Veteran retiring his career as a Captain and a Ranger!
Brendan, my baby resolved to enter the military right after high school. He is now in his 8th year and his 3rd tour in Iraq. He has survived multiple IED's, one of which hit the vehicle he was in. He lost his hearing completely in one ear and wears scars on his face from the shrapnel that had to be removed. He has escorted and buried countless buddies in his young life and still has the strongest resolve to serve this great country.
911 is both a sad day and a proud day for this country and our family. We are a strong people, who pull together and stand for what is right and just. Thank you for your tribute and thank you for recognizing all who are serving.
We love you Erica!
How true is this!? We are seeing this time and again. So important and yes, I am convicted!
3 years, 4 months ago on Blogging Stats (and Why They Matter)
So glad you've shared your experiences with us. It's good to keep this open and support other people in the same position.
Here's a little support from my two cents. I have raised 3 kids as you know. @Katie Gutwein is my middle daughter between her brothers. All are independent, strong individuals that contribute greatly to our society including but not limited to serving our country.
They had jobs at home to earn money when they were little, the Master Calendar in my office to add their activities as they got older, did their own laundry upon 8th grade graduation and were well prepared for life after high school.
I've lead board room meetings with top level executives and have stepped out of my presentations to except calls several times from my son's while they were serving in war zones. I've also made last minute flights from a business trip to meet my son prior to an emergency deployment. Just to have an hour in the Atlanta airport with him and hug him one last time before he left.
I've had to make emergency calls from business trips out of the country to Katie when she was in college and panicked with an abscessed tooth. Why, because it's my pleasure, my honor, my joy.
All the while, I've multitasked, worked harder, won awards, lead winning teams in business, and raised great kids to become amazing adults.
Is it fair to discriminate against working Moms? Not at all! The glass ceiling is real and makes my blood boil. When I have anyone question my abilities based on my gender and position as a parent, I will, guaranteed, at this stage of my life, choose to do business elsewhere. THAT is the wonderful choice of being an entrepreneur!
I wouldn't change my journey at all. I've enjoyed every aspect of parenthood even when I was removing privileges from one of my crazy boys while being many states away.
Erica, Your children will thank you one day, as you've thanked your Mom. YOU are doing a great job!
We keep doing what we do because it is our right, our privilege and our desire. You go as far as you want to go. We've got your back!
3 years, 4 months ago on Seven Reasons Moms Rock as Entrepreneurs
@linneawilke Glad you are enjoying the ride in the clouds with us! We miss you! Come back from vacation! What the heck? Honeymoons, vacations........
3 years, 4 months ago on Balancing Act: How Different Personalities Can Work Together
I think people tend to start seeing themselves as bullet proof when it comes to rules, guidelines and consequences. WOW Groupon, WOW!
3 years, 4 months ago on Groupon IPO In Jeopardy As They Violate SEC Rules
First of all..... FLOATS IN THE CLOUDS!!!??? Secondly, I love the diversity of our team. I've always enjoyed surrounding myself with talented people who bring with them varying degrees of creativity and organization. One person can never be all things to all people but a talented team can move mountains. And those clouds, I don't float in them, I jump from one to next and to the next and to the next, so keep up and enjoy the ride! ;)
Well put Gini. Being a trail blazer is definitely taking a strong confident position. If you think your competition doesn't know what you're doing, you'll be surprised. I learned this all too well in manufacturing.
Better off to Lead then to play catch up.
3 years, 5 months ago on Be the Leader In Your Industry: Blaze the Trail