President of KBK Communications formerly KBK Marketing and Consulting.
Sweet Gini. We love you, and know where your heart is. We support you always. I'm so sorry...
It's hard to understand why we're experiencing bad things at the time, do we? But, in the end, your integrity, true heart, and beautiful soul will always shine through. Then, with life experience in hand, you willingly help everyone around you to know, there's a light on the other side. xoxoxo
7 months, 1 week ago on When a Leader Learns of Unethical Behavior
@Max Traylor Thanks so much for your input. I love how you shared how inbound leads find YOU! "They found you for a reason" is a great start. Thank you for adding your comments. Good stuff!
8 months, 2 weeks ago on How to Prospect Website Leads
Gini! This is so timely! We have JUST been discussing this very thing! I say, have our own library. We could have Ramona the Pug library totally filled out of the gate!
1 year, 1 month ago on Four Tips to Take Photos for Your Content
Great post! I like #4 and #5! So true!
1 year, 2 months ago on Sales and Marketing Quotes: My 10 Favorite
This is the cutest little man, EVER!
1 year, 2 months ago on Social Media Tips From My Toddler
Excellent points! The book looks packed with great info. You and Sam will do very well with helping people understand the definition of influencers and how to strategize for success.
1 year, 2 months ago on Does Influence Marketing Have a Future?
@ginidietrich I can't wait! We're gonna have to do lunch!
1 year, 5 months ago on Getting Things Done: Why Working at Home is Better
We are in the process of going completely virtual! (hands clapping) we found that with our business model, our team is now spread out across the country and out of the country. It makes sense for us.
I do tend to get more done in my home office, and am more focused. If we hadn't had office space, I would have always wondered.....should we, would it make us more productive, etc.
I'm a huge supporter of virtual offices!
@ginidietrich @HowieG @John Fitzgerald to your point, Gini, people are seeking those things on pinterest. When I'm looking for light fixtures, I end up at a site for vintage light fixtures, I'm looking and engaged because I chose to be there. I'm seeking information, on my terms, in my time frame. I don't mind the advertisements, its there where and when I want it.
1 year, 6 months ago on How Native Advertising Will Affect Public Relations
Gini, we've come to the conclusion, that with our team spread around the globe, with only a few members in town, it's our goal to get there.
Happy to get rid of the lease. (have another year on it) then we'll be implementing a similar set up. We already have "virtual Mondays," which has worked out well.
Our clients don't need to come here very often, and we also meet them in the hotel lobby, when their in town.
Thanks for sharing, Gini. I was going to ask you how it's going! ;)
1 year, 9 months ago on Pros and Cons of a Virtual Office
@ginidietrich Oh Yeah! I know what you mean!
1 year, 10 months ago on #FollowFriday: Lindsay Bell
Welcome to international! Everything happens for a reason, enjoy the blessing of getting to work with Lindsay. Welcome to Gini's team, Lindsay! Have fun!
Lisa, I'm sure you will be missed. I just know, you are going on to great blessings for you too!
The big advantage, I see to outsourcing, is you are tapping into a level of capitol knowledge that would cost you a great deal more, to own. You gain that knowledge and experience with out the long term commitment.
It's a win win!
2 years ago on Making the Most of Your Wage and Salary Dollars
@Lisa Gerber @janbeery @EricaAllison Enjoy! Just had my first grandson and I'm in love! He's coming to visit over Memorial Day. I told him he could bring his parents if he likes. Jameson is 4 months old. ;)
2 years, 2 months ago on #FollowFriday: Lisa Gerber
@EricaAllison Wait, Lisa, your a Grandma? What?!
Happy Birthday Lisa, Enjoy your day!!!!
@ginidietrich My bet is that Virginia Rometty isn't going to yank the sponsorship. She's not going to be the one to make it a bigger issue.
The focus for her does have to be on the business. I think she's choosing wisely by her choice in focusing on the business end. She's above this and is demonstrating her professionalism even though it is a lousy situation.
I believe it does take us back and is an insult to how far women have come and what we've gone through. There is still a glass ceiling, we all know that.
We still battle with it. Clients who treat us differently because we are women. Not being taken seriously in our abilities to lead an organization.
I think the best Virginia Rometty could do is exactly what she's doing. Demonstrate strong leadership skills in pursuing the results she and her organization have identified as key to performance.
2 years, 3 months ago on Are Women’s Rights Still an Issue?
@ginidietrich @HowieSPM careful Gini. haha, when facebook first started, my youngest son set up my page and I was traveling on business. He told me to just go in ad fill out the profile. So, I answered the questions. He and @kfas called me later in hysterics. "Mom, YOU LIKE WOMEN?" I said, "Of course, who doesn't!"
I still get grief for that.
I'll wear the T-shirt with you!!!!
2 years, 3 months ago on Augusta National Faces Scrutiny on “No Women” Rule
@ginidietrich @penneyfox I'd have to agree with you on this one Gini.
Yes, it's a club, yes they do have the right to choose. The insinuation of the exclusion is a tough nut to swallow seeing as how it is so specific. It's not based on portfolio or location, it's based on gender. That takes us back a long way.
We hurt ourselves, I think, when we just except such blatant discrimination. Not ok.
@bdorman264 @Howie HouseMusic Howie got your points. I heard he has a "Women Rule" t-shirt!
You're right, it's a private club, they can choose their members. To your point also, they have deep pockets and don't really need the Masters. It gets a little muddy when you have a female CEO to the key sponsor's leadership team. There's where it gets a little muddy.
Do women Work there?!
It's a debatable topic for sure.
I AM still surprised that the ACLU hasn't added their two cents. Hmmmm!
@ginidietrich hahaha I just laughed, out loud!!!!
Seriously! This infuriates me! I just shared this with the Professional Women in Health Care Group! So, Where is the glass ceiling?
I hope IBM yanks that sponsorship!
I agree with @billquiseng . What is the PGA doing?! If I were IBM, I'd be addressing the PGA with the issue.
If there was no change, I'd yank that sponsorship. And where's Jessie Jackson in all this? This IS discrimination, isn't it?
Shame on the PGA, and Shame on Augusta!
@Katie Gutwein There was a lot of good discussion from everyone. We all appreciated Anne and Cindy's transparency and candid sharing of their life experiences. Great Chat!
2 years, 3 months ago on I Wish I Knew Then, What I Know Now
Good points and great analogy, Gini! The risk factor and the trusting your team is vital to the success of Digital Media.
Also, I'd like to know what the double dog dare was, and of Course, @TheJackB would be researching "Big Brass Balls."
2 years, 4 months ago on Learn About Digital Media from Circus Performers
@techguy1@Katie Gutwein Enjoyed your quote, shows your level of integrity. I'm inspired!
2 years, 6 months ago on The Power of Written Goals #FinishYear
It's Friday and we've been slammed today! Ok, I LOVE this dog! No, Gini, I wouldn't recommend doing this with Jack Bauer! I've seen his personality, it could be disastrous.
I do think my Golden, Sam would totally dig that!
2 years, 7 months ago on Gin and Topics: Bathing Dogs, Baby Seals, and Bratty Kids
Happy Thanksgiving Gini!
We have much to be thankful for this year. The baby of the family, Sgt Brendan Fassl returns from Iraq on Sunday! @kfas had perfect weather for her outdoor wedding in August.
I'm thankful for the wonderful friends we've made and gotten to know this year, ahem Gini!
I'm very thankful we are able to live in a country where we are free to choose our jobs, our religion, our friends, where we live and what we have to say.
God Bless, Dear Gini. Happy Thanksgiving.
2 years, 8 months ago on Happy Thanksgiving from My Family to Yours
I love to see people taking risks. If you're not, you're settling for ordinary. I'd much rather help someone problem solve through a mistake then to see no risk taking at all.
2 years, 8 months ago on Four Ways to Fail Your Way to Success
Amazingly awesome analogy! What's KBK's theme song?
2 years, 8 months ago on The Music of Business
Great post LInnea. You are spot on. Inbound marketing will continue to grow and evolve and you'll be there to help the industry learn more about it! ;)
2 years, 8 months ago on Why is Inbound Marketing Important for Medical Manufacturers and Distributors?
@ginidietrich You're welcome for the link love. ;)
As long as health care companies communicate the same way they would in traditional marketing, they're ok.
2 years, 9 months ago on Importance of Social Media in Business: 5 Reasons to Engage
One of the best excuses I've heard is "we don't want anyone to know what we're doing."
My response, you ARE in business, right? You DO need customers to grow your business, right? It still happens. That's why we do what we do, right? Changing the world, one client at a time!
2 years, 9 months ago on Six Reasons Social Media Doesn’t Work
What I love about this man is his passion for his family and what he did. I heard on the news this morning that he allowed himself to be interviewed for a biography up until the end of his life. When asked why he was doing this, he said for his children. He wanted them to understand what he did when he wasn't there with them all the time. His legacy for us are his brilliant visionary mind that developed great products that have lead me to be called IJan. His true legacy for his family is, he was a husband who loved his wife and a father who adored his children. God Bless his family as they continue on through the loss of such a young man.
2 years, 9 months ago on Remembering Steve Jobs
Funny, I was at church this weekend, (that's not the funny part) and the pastor was talking about money. He put his hands cupped around his mouth and said very loudly, "THE GOVERNMENT IS NOT GOING TO TAKE CARE OF YOU!"
We have always been a country that pulls together and makes things happen. We need to get back to basics and move forward as the strong people we are.
2 years, 10 months ago on Control Your Own Destiny
You are spot on. I left the corporate world after many years of burn out. The hours were insane and for what? The quality of life was non existent. I'm managing life so much better now. Our clients are better for it, we are more innovative and on top of things, delivering outstanding results. (I'm proud to say)
All those eager executives who were on my team and felt it so important to compete with each other, on how many hours they were working, who was available in the evenings on weekends, who answered their blackberries on holidays? They're no longer with the company they devoted such a crazy pace to. Some have taken lower positions, some are completely out of the industry, many have serious health issues and lost perspective. They missed birthdays with their kids, important events, broken marriages, etc.
Best advice I can provide after being on that track for many years? Find what you enjoy doing and figure out how to make a living doing it. Remember you are working to live, not living to work.
2 years, 10 months ago on Four Ways to Unplug and Focus
Love this Gini! I was thinking so much of the same thing when I heard the story. This is so true!!!!!!
2 years, 10 months ago on Netflix: A Lesson In Communication and What Not to Do
@EricaAllison I'm going to share this with Brendan and his guys in Iraq!
2 years, 10 months ago on Thank You: A 9/11 Video Tribute
@John Falchetto God Bless you and your family, John.
AND.... Now I'm crying!
It was 10 years ago this Sunday that our lives changed. My oldest son Kevin, set his resolve that day, to join the military upon graduating college the following spring. Two weeks after graduation, he was in basic training. He served as a part of the last US lead Scout team in Korea! He lead his men on a tour in Iraq as part of 10th Mountain Division out of New York. Kev served our country for 8 years and is now an Army Veteran retiring his career as a Captain and a Ranger!
Brendan, my baby resolved to enter the military right after high school. He is now in his 8th year and his 3rd tour in Iraq. He has survived multiple IED's, one of which hit the vehicle he was in. He lost his hearing completely in one ear and wears scars on his face from the shrapnel that had to be removed. He has escorted and buried countless buddies in his young life and still has the strongest resolve to serve this great country.
911 is both a sad day and a proud day for this country and our family. We are a strong people, who pull together and stand for what is right and just. Thank you for your tribute and thank you for recognizing all who are serving.
We love you Erica!
How true is this!? We are seeing this time and again. So important and yes, I am convicted!
2 years, 10 months ago on Blogging Stats (and Why They Matter)
So glad you've shared your experiences with us. It's good to keep this open and support other people in the same position.
Here's a little support from my two cents. I have raised 3 kids as you know. @Katie Gutwein is my middle daughter between her brothers. All are independent, strong individuals that contribute greatly to our society including but not limited to serving our country.
They had jobs at home to earn money when they were little, the Master Calendar in my office to add their activities as they got older, did their own laundry upon 8th grade graduation and were well prepared for life after high school.
I've lead board room meetings with top level executives and have stepped out of my presentations to except calls several times from my son's while they were serving in war zones. I've also made last minute flights from a business trip to meet my son prior to an emergency deployment. Just to have an hour in the Atlanta airport with him and hug him one last time before he left.
I've had to make emergency calls from business trips out of the country to Katie when she was in college and panicked with an abscessed tooth. Why, because it's my pleasure, my honor, my joy.
All the while, I've multitasked, worked harder, won awards, lead winning teams in business, and raised great kids to become amazing adults.
Is it fair to discriminate against working Moms? Not at all! The glass ceiling is real and makes my blood boil. When I have anyone question my abilities based on my gender and position as a parent, I will, guaranteed, at this stage of my life, choose to do business elsewhere. THAT is the wonderful choice of being an entrepreneur!
I wouldn't change my journey at all. I've enjoyed every aspect of parenthood even when I was removing privileges from one of my crazy boys while being many states away.
Erica, Your children will thank you one day, as you've thanked your Mom. YOU are doing a great job!
We keep doing what we do because it is our right, our privilege and our desire. You go as far as you want to go. We've got your back!
2 years, 10 months ago on Seven Reasons Moms Rock as Entrepreneurs
@linneawilke Glad you are enjoying the ride in the clouds with us! We miss you! Come back from vacation! What the heck? Honeymoons, vacations........
2 years, 10 months ago on Balancing Act: How Different Personalities Can Work Together
I think people tend to start seeing themselves as bullet proof when it comes to rules, guidelines and consequences. WOW Groupon, WOW!
2 years, 10 months ago on Groupon IPO In Jeopardy As They Violate SEC Rules
First of all..... FLOATS IN THE CLOUDS!!!??? Secondly, I love the diversity of our team. I've always enjoyed surrounding myself with talented people who bring with them varying degrees of creativity and organization. One person can never be all things to all people but a talented team can move mountains. And those clouds, I don't float in them, I jump from one to next and to the next and to the next, so keep up and enjoy the ride! ;)
Well put Gini. Being a trail blazer is definitely taking a strong confident position. If you think your competition doesn't know what you're doing, you'll be surprised. I learned this all too well in manufacturing.
Better off to Lead then to play catch up.
2 years, 10 months ago on Be the Leader In Your Industry: Blaze the Trail
@EricaAllison That's great Erica! Giving back is so important. The other way you are giving back is by engaging with others on line. Being supportive, encouraging, sharing ideas and influence. All good stuff. The grander scale things like your non profit work is paying it forward. Good for you.
2 years, 11 months ago on Organizations Making a Difference
@EricaAllison@Katie Gutwein sounds like you're headed in the right direction. To Katie's point, best move we could have made. I know what will really help you. Give us a call, ok?
And yes, Katie is getting married on the 20th! I feel like I'm breathing wedding every day. Exciting, exhausting, her brother is stateside from Iraq so he will be singing her down the aisle. Her older brother will be in from D.C. all good stuff!!!
Vacation for Mom, come Septmeber!
2 years, 11 months ago on In Business, Expect the Unexpected & Deal With It!
@wabbitoid I agree with @EricaAllison Erik, so true! Do the right thing!
When I hear about troops concerned about paychecks not being there for their families while they are deployed. (we all know this is my sore spot) and government employees and seniors worried about not having a paycheck, that's a concern.
When we our country's leader is enjoying himself at the expense of not only contributors, but tax payers, that's a major lacking in responsible leadership and quite frankly, integrity for me. (tax payers pay for his travel, protection, local police etc.)
2 years, 11 months ago on Leadership Lessons In Washington
My favorite part of @ginidietrich 's blogs, (all be it the content is great) are the comments. I take a breather, get a cup of coffee (ahem, I mean fresh water in case my trainer sees this) and read through all the comments. Love my Spin Sucks quiet time! Happy Friday!
2 years, 11 months ago on Using Guest Bloggers
@KDillabough @ginidietrich @janbeery my oldest, the Captain/ranger tabbed tough guy would kill me if he knew I shared this but, it's worth a yuk! Qoute from him as a high school sophomore, I believe. "Mom! My tongue does NOT turn green if I'm lying!" my response, "hmmm, too bad you don't have 'mom vision' only moms have that special vision." I may have taken it too far but to this day, and he's 30, I'll ask to see his tongue and he says, "no way!" you're welcome to use this great tool. ;)
2 years, 12 months ago on PR, the Murdoch Affair, and Telling the Truth
Very true, Gini. It's too hard to keep track of lies and you get tripped up. We call it back stroking in our family. When you get caught, you try to cover your tracks and, oh crap, you're busted!
Interesting that my youngest was dealing with one of his troops and told me what he'd been doing. Then he said, "yeah, he was totally back stroking!" Love those aha moments!
Because it's harder to maintain integrity then to look for a quick, easy way out. People who lack in integrity and live with a "we'll get out of it" mentality think they'll always come out ahead.
Scum always, always floats to the top of the pond, eventually.
People may get rich quick lacking in integrity, I'd rather maintain mine and get rich a little slower, measuring wealth in more then $$.
The truthful road is definitely a tougher road, but more rewarding in the end.
The truth will always find you out. Better to maintain integrity then suffer the consequences of deceit down the road.
@ginidietrich @Danny Brown @spinsucks
I believe you two are siblings from different mothers!
3 years ago on Should I Have Multiple Twitter Accounts?
@ginidietrich We had a nest for several years on our front porch and Sampson (the golden) would butt his head against the door. The birds would scramble and, well, messy front porch. I loved seeing the babies every morning though! ;) Enjoy!
We have a company account and personal accounts. @KBKcomm is the corporate brand. @kfas manages that. I manage my own. We encourage our team to each build their own brand.
Gini, you crack me up. Just remember, baby birds grow into big birds. Big birds poop all over your front porch. Bird poop is a bear to clean!
@ginidietrich @janbeery Ha! Love you Gini!
3 years ago on Prom Queen or Prom Geek?
Maybe you might add a brief bio to your blog page?
Gini Dietrich leads her team at Arment Dietrich positioning her clients.......
It happens when people see you as extremely successful and ultimately, too busy. I'll invite you to the Prom!!!!!
@Katie Gutwein very true! Those customers are an extension of your sales force And part of your long term business growth. Extremely important to value them.
3 years ago on The Best Social Media Strategy for Medical Manufacturers
@bdorman264 Ha, We'll help get the word out for you! ;)
Just confirms why cleaning house is such a good idea. Walking away when it's not a good match will help put focus in the right direction! We're more productive if we don't have to resort to cocktail hour too soon bc of difficult clients! It's a win win!
3 years ago on Advice on Managing Difficult Clients
I love All the comments from everyone on the Facebook question on Arment Dietrich's Facebook page. @billdorman I so agree with you on your cleaning out of 10%. Uncooperative clients drain energy and time.Thank you for all the insightful comments.
@Katie Gutwein that's because you keep feeding them!
3 years ago on The Art of Herding Cats
Great post, Katie. When trying to herd cats, I will typically tell the client aka(cat) what the agenda is and what we'll conclude with. This helps with keeping things on track. They know what to expect and it's easier to rein things in when things get off kilter.
3 years, 1 month ago on The Art of Herding Cats
Katie, Common sense is half the battle for sure. That being said, to remember that anything you say is for public viewing should (hopefully) be a good measure. Be careful, your future could depend on it. For the medical industry, stay tuned as the FDA evolves with a social media policy for medical device/pharma companies. To this point, companies are learning by doing. Thus far it seems internet cases are very similar to traditional advertising cases. Watch your content as you would any other advertising message.
3 years, 1 month ago on The Best Social Media Policy? Don’t Be Stupid.
@HowieG @ginidietrich @sydcon_mktg Now your thinking! Brilliant!
3 years, 1 month ago on Three Social Media Myths
@sydcon_mktg @HowieG @ginidietrich Deep sigh! God Bless our Blackhawks!
@HowieG I'll see what I can do! I'm sure he's a very nice man. Probably doesn't know his pic was taken and now he's famous!
3 years, 1 month ago on Is Bad Website Design Hurting Your Business?
@sydcon_mktg @HowieG @ginidietrich I don't for a second believe Jennifer would do such poor creative!
@ginidietrich Did I tell you?! This is up in the Wall of fame for sure!
@EricaAllison @HowieG @ginidietrich @Griddy I LOVE your story telling Erica!
Here it is again. Sorry! Enjoy! http://ow.ly/5iKjb
@ginidietrich Let's try this one. http://ow.ly/5iKjb
Great idea for website design. Incorporate your near dead father and put it on your home page! Then, sell mattresses!?
@EricaAllison I loved your story Erica! I think your mom and my mom would get along great! My mom is 84 yrs old. She called me a few years ago to tell me not only what kind of knee implant she wanted but also who used the product in our area. I asked her how she learned about this she said, "I researched it on google!"
Every person seeking medical advise/help should be interviewing their health care professional. Who are you going to HIRE to help you manage your health? You have a choice. Or you SHOULD have a choice! I literally have walked out of a physician's office and told her she was not hired. I also fired a cardiologist that was caring for my mother.
The importance of every health care professional being on top of what is the best option in caring for their patients is never more immediately accessible then it is now. We all should expect it from our clinicians. If they aren't researching, I will be.
Cudos to your Mom Erica!
3 years, 1 month ago on How Physicians Are Using the Internet
@ginidietrich Yup. That's right! guess it was supposed to be a sleeping man. Take a look at this blog! Said picture is there! http://ow.ly/5iyob
We have the "why" conversations all the time. Why do you have a website? Why is it so out of date? Why is there a dead man on a mattress on your home page? Why can't anyone find you on a search?
All those whys lead to what can be done to help and how much help are you willing to except, ahem, contract for?
Some meetings are left with me saying, "my brain hurts, I need a cocktail!" Cocktail clients are the ones we let fend for themselves.
Why try and help clients who aren't wiling to except the help? I've said it before, I'll say it again, this isn't a ministry. We are in fact a for profit organization that has the ability to help and support our clients so they can do what they do best.
My back up career will be stand up comedy on Clients from hell!
@Katie Gutwein Amen Katie! Keep preaching and we'll keep helping the industry learn how to utilize these tools properly!
@Katie Gutwein Very true Katie. Driving potential customers to that site is more important then ever. So many clients to help, so little time in a day! ;)
@linneawilke true Linnea, what you put out there is going to leave a lasting impression. What IS your message? What Are you trying to communicate about your company? Yes, very scary!
@samtaracollier @kfas Samantha! I tell people, including my husband, all the time the exact same thing! Build your brand, with or with out your company support. YOU are your brand!
Yeah, the dead man, they sell mattresses! Yuk!
3 years, 1 month ago on Make Sharing Easy. Your Happy Customers Will Thank You.
From your lips to God's ears! Some days, cocktail hour is a must start shortly after noon!
I went to a recent prospects website only to discover a picture boldly placed on the site with an elderly man I guess sleeping. My initial reaction was AHHHHH!!!!! It looked like a dead body at a crime scene! (Yes @kfas , I am going to blog about it!) No presence to speak of. Entire investment is committed to one person traveling around like a chicken with his head lobbed off to gain new business. HUh?!? Why why why? and WHY the dead body website! Is this a metaphor for what your business is headed for?! Stay tuned for the blog on this!
@EricaAllison @janbeery awwh! Thnx Erica. We'd love to cross paths, anytime! You and your family know all to well about owning your own business. I wouldn't trade it for anything though.
3 years, 1 month ago on The Truth About Owning Your Own Business & Working with Family [Video]
With in the timeframe of this startup was also a lot personally going on. In two years time, both brothers/sons were in Iraq, the youngest is there again, Katie moved home after buying a house with her fiance' and is getting married in August, my oldest son got engaged, I had surgery, we started spinning and moved to new offices.
That's a lot in two years! Life's a journey and an adventure isn't it?
@Katie Gutwein @ginidietrich haha! Go easy on me, I love a challenge but I am in fact, well, getting up there!
The big '50' hits in a little over a month
3 years, 1 month ago on A Blog Post About Nothing
@ginidietrich @Katie Gutwein So, dare I ask what's the velodrome?
@Katie Gutwein Don't get to excited!!!!! We just switch roles on occasion. That's what makes things work.
3 years, 1 month ago on Change Your Perspective
Erica, great for you to share like this.
Years ago our family had the misfortune of loosing everything we owned in a house fire. Thankfully we weren't home but did loose our beloved pets. At the time, we discussed with our children the importance of how we value stuff vs. people and relationships. We had to inventory every item we owned. A daunting task if you think about it. Each of our children had to list their belongings as we instructed them to walk in their minds through their rooms and open each drawer, visualize the contents and start listing. Our oldest son had to be instructed that he owned more then a library of movies and video games but I digress! Deep sigh!
We experienced an overwhelming, and when I say overwhelming I'm talking like, It's a wonderful life overwhelming, outpouring of support from our community. For us, the feeling of being misplaced only lasted a few weeks and we stayed with friends until we found a place to rent. We had the resources and support to rebuild our lives. I can't imagine having the feeling of not knowing where your next meal is coming from let alone where you'll sleep.
From that experience, to this day, none of us care about things, stuff, clutter. We care about helping others and giving back. When we hear of a need, military families in need, community food pantry, children, and various other needs that tug on our hearts, we give.
We are so very blessed in this country for so many reasons. Giving is a way of saying thank you for all our blessings and it's an honor and pleasure to help others.
3 years, 1 month ago on Next time you think Poor Me, grab your Blue Key!
Very well put Katie. It's so true. When we're in the thick of our own issues, it's hard to see above it.
That being said.... "At least it's not the end of the world!" "At least your not marrying a goon!" "At least your not with out resources." "At least you have a great family." "At least you have your wedding dress." "At least you light up everyone's day who has the unbelievable pleasure to know you." ;)
3 years, 2 months ago on Change Your Perspective
I've had to make some pretty serious decisions in my life both personal and professional. I am confident I'll continue to have to make more as we just did a relaunch of @kbkcomm
It's never easy, there's no clear cut map. You gather knowledge and experience from you support systems and the pieces fall in the best places for you and your situation. No right or wrong answer, just the absolute determination to continue moving forward.
3 years, 2 months ago on Failing In Order to Learn
@ginidietrich @EricaAllison I'll be there with Gini, Erica. You've got what ever support you need. Decisions like this are never easy. Don't be bashful about tapping into your support system.
Unfortunately, I think the best we can do is to not compromise our own integrity and be consistent in our ethics.
It always saddens us when we see someone who we admire fall from grace. Or seeing a smear campaign targeting someone else.
I don't think in an imperfect world we'll ever see that go away. Sadly, we do the best we can and control and manage what we have the power and authority to oversee.
3 years, 2 months ago on The PR Industry’s Performance-Enhancing Drugs
@lisa Gerber We literally still have a client like this (long, long, bottle of wine story.) I am pretty forward with them and we charge for the aggravation.
3 years, 2 months ago on Three Ways to Create Culture
Lisa, I agree with Wendy. Great take-aways! We didn't make the decision to do what we do just for the money. If we did, I'd be working with a multitude of clients I'd prefer to take a pass on. Clients that burn through your energy bank like a credit card with no limit can and will leave you totally depleted.
We also have defined our niche more as well. Now, move forward and be the best we can be, for our clients and with our clients who want to reap the benefits of what we do best, help them!
@EricaAllison Katie comes from a long line of strong women. Looks like you do too! ;)
3 years, 2 months ago on Happy Mother's Day to My Mom
@EricaAllison @ginidietrich haha, Erica, you're adorable. Of course, one of my favorite things in life, supporting people who are trying to tackle life's curve balls. If I can help you avoid a few hits along the way, I'm happy to.
3 years, 2 months ago on Seven Reasons Moms Rock as Entrepreneurs
Happy belated Mother's day! What a beautiful interview! Your strength is in your blood and you'll do very well. Remember, you were watching Your parents, and Your children are watching you. Keep on moving forward. Oh, Katie Fassl is MY daughter? :)
@ginidietrich It infuriates me how much of this is STILL rampant! If you were a man, that question NEVER would have come up!
We as women have to fight hard for everything we do. I've been part of a male dominated industry for ever, I was the only female in the board room at a company and when they dished it out, my "southside" went into action. There were times I would question, "do you really want to go down this road with me?" I blew my male counterparts out of the water every time.
I'm part of an organization called PWH Professional Women in Health care. Our mission statement is To Empower Women to Lead and Succeed in an Industry Equally Lead by Women." We've got a long way to go! We're not stopping OR going away!
Well said Erica!
As a mother of 3 now adult children, I had many many obstacles in my career. I once had a man ask me in an interview how my husband felt about me meeting the demands of travel this position required. He further questioned what type of mother I would be if I was on the road.
I've been an entrepreneur for many years. I've multi tasked, managed teams, built winning teams, won every incentive trip there was to win, made it to my son's football games, my daughter's gymnastic tournaments, my youngest son's band competitions, spoken with clients on the phone while holding a sick child, conferenced called with a CEO on Christmas day, and left a conference early when the threat of bad weather would have kept me from seeing my oldest son graduate from basic training. I've made it clear when I was in the corporate world that any time one of my kids called while they were deployed, I would, and did take the call even if we were in a high level board meeting.
Why do we do it? Because we love our children and our careers. Can you have it all? Absolutely! Will it be hard at times, of course. Would I change any part of it? Not a chance.
Oh, the man that asked me such inappropriate questions? I've been mentoring him for years.... He just had a severe case of my favorite diagnosis, cranial rectal inversion! ;)
@Lisa Gerber The registration is in the works! We often use this diagnosis for particular types of clients we call them CRI's. Have any of those?
3 years, 2 months ago on Executives and the Ostrich Syndrome
@ginidietrich @T60Productions Hey, I still have a bunch, don't knock a good thing! My 8 tracks are gone though!
@KenMueller @ginidietrich @Petya AMEN!
I call this Cranial Rectal Inversion! aka Head stuck up the Behinder! (Oh Lord, Katie is going to tag me for another blog on this!)
In the medical industry, people long thought and still think if they hold their cards close, no one will know what's going on. EXACTLY! That's the point! This is definitely like herding cats. A necessary task in our chosen field but some days, my brain just hurts and the Vino here at KBK gets cracked mid afternoon!
You are spot on Gini. We will just keep on preaching and sharing success stories. At the end of the day, there are some people that rather enjoy their Cranial Rectal Inversion and are happy there. The world will keep on moving forward and they, in fact, will be left behind.
@TheJackB You already are. What a great foundation you're providing them. You're preparing them responsibly for life. That's awesome. Well done!
Thank you for your kind words. For us, it's just another day in the life. ;)
3 years, 2 months ago on Death of Bin Laden Spreads Rapidly through Social Media
@KarenBice Karen, God Bless your son. I know how that is with our troops eager to go with their buddies. You're right about needing to focus on the day to day activities of life. This is their job and what they have chosen to do. It's honorable and dangerous so we support them, cover them in prayer and wait for their return.
If you ever need support, now you know how to find a fellow military mom, feel free to reach out to me. Been in this game a long time. My oldest is taking on a new role that is highly dangerous with our government. Deep sigh! Special forces guys tend to stay on that track.
@MimiMeredith That's awesome. Welcome to the world of military families!
@TheJackB I have 3 children. A daughter between two boys. Our children were raised to be responsible and make a difference. Defend freedom, do the right thing and give back. When 911 happened, my oldest was in college and was absolutely pacing livid! I told him to focus and finish school. He just completed 8 years with the US Army as a Captain, Ranger tabbed with his MBA. now in DC transitioning to a gov't agency job. Our youngest is a Tank Commander with the US Army, a SGT with 1st CAV. Has 3 more ya to his service of 10 yrs. We are a strong military family and our sons have sacrificed a lot. They each have done some amazing things with our youngest a purple heart recipient. Although you'll never him share that with you. He also transported Bob Woodrov when he was seriously wounded, they are true heroes in so many ways. You're doing the right things with your children. They're learning to take responsibility for their country and make a difference. Mine now range in age from 25-30 yrs. What a great gift you re giving them, preparing them for life. Well done,
@MimiMeredith thanks Mimi. God Bless your daughter's Fiance. When is he returning?
@ginidietrich thanks Gini. Our troops morale is way up after our Seals accomplomplished their mission last night. We r still praying that SGT Fassl will be able to return and sing his sister down the aisle in August! Always have to think positive.
Great post Mack,
I think my favorite is "You have to make the choice to begin to participate, or to begin to become irrelevant." So true and is happening at a rapid rate.
Thanks for sharing!
3 years, 2 months ago on Participation is no longer an option
@EricaAllison Thank you Erica. I appreciate your support. Our armed forces and families are great men and women.
A Big day for the US! 10 years ago our oldest son joined the military after 911 and further became an Army Ranger, all to help capture this man and help protect us all. Now onward with yet another gov't agency to continue protecting all of us from terrorism.
Our youngest joined the military 8 years ago for the same reasons and we've almost lost him to terrorist activity on more occasions then I care to count. He's now redeploying in another week. To say this is a day I am proud to be an American is an understatement. Proud to be a military Mom, indescribable!
Social Media is how our troops from Fort Hood first found out about the terrorist who murdered troops on Post while they were in Iraq and Afghanistan.
The first place I went to find out what was going on in the news was social media. Then turned on FOX (Heraldo was a turn off! deep sigh)
People have a voice and it's being heard immediately. I saw a post of ecstatic New Yorker's heading for ground zero. Tweets from the white house, the military, CNN, FOX, etc. It's a beautiful thing that won't go away, will continue to evolve and grow.
For today, I choose to boast about my pride to be an American and happy to shout it across the social media platform!
This sounds like a Bog title!
3 years, 3 months ago on The 12 Traits of Managers and of Leaders
@ginidietrich True, people do need process and structure. Where I think a problem can occur is when the focus is too much on processes and structure and the vision gets lost.
I'm sure you're not as terrible as you think you are. We all need accountability to some extent and that includes tapping into your peers for input.
IN the meantime, keep your vision, that's what started your business and will keep it vibrant. Process and structure is an evolution and your's is in motion.
Just a phone call away dear Gini!
Gini, I love the Wall Street Journal's Management vs Leadership list!
I have had some great management mentors and some poor management stiflers. The great ones truly lead me and the poor ones controlled me.
I've found that the best way to manage is to lead. Have confidence in your abilities and bring out the best in others. If I have someone on my team that requires a great deal of babysitting, I've got the wrong person and yes, I do compliment. Everyone loves to know they're on the right track, doing well and appreciated. Even the Leader!
@Mr.D how beautiful! Gini, u have a great support and that makes all the difference! Just ask Mr. B! Who true to form and used to me working on the IPad late at night, is snoring! That's love!
3 years, 3 months ago on An Entrepreneur’s Journey: Mine
@ginidietrich You're in!
Gini, I got choked up reading your story this morning. You are a sincere, beautiful person and I just adore you!
You found what you loved doing and you're figuring out how to make a living doing it. Along the way, you're growing and inspiring others. Your team evolves and you continue to move forward.
We wish you all our blessings and support.
Spin Sucks Pro will do well and you'll evolve with that too.
Yes, stop and smell the roses, I have to remind myself the same. I'm thinking of returning to my previous plan of annual spa trips!
Gini! You're drinking the water up in Wrigley aren't you?
3 years, 3 months ago on #FollowFriday: Justin Goldsborough
Good discussion topics!
Outlet: I exercise, I spin, bike when the weather is nice, get together with friends and laugh out loud! I enjoy my dogs and love that I can bring them to my office and get a good cuddle when I need one. My golden is great for big hugs! Ramona the pug is great for all out belly laughs!
For my Commiseration and Inspiration: Just this morning, I was thinking about how I check in with my favorite "twitter board of directors." It helps me to see how we all are dealing with various challenges and triumphs, successes and failures, lessons learned and information that will help us grow. This powerful group is great to check in with and feel not alone in all the uncertainty there is in life.
Keep it in perspective: It always could be worse. Sometimes, I take myself to the worse case scenario and work backwards. Typically, it isn't as bad and I'll get through it.
Pulling it off: I'm a great one for leading with a "can do" attitude! I'm confident in moving forward even if I'm bluffing ahem, I mean uncertain.
We can never be fully certain about anything. Pulling it off? Not really, we're doing what we should do, taking risks, trying without the fear of failing, and enjoying what it is we do every day.
3 years, 3 months ago on Teach Yourself to Work in Uncertainty
@ginidietrich @janbeery great! You'll have to come see it!
3 years, 3 months ago on Social Media Permission Marketing
Ha Agreed! We need to seriously schedule this!!!!! Hey, I can see Horton from my office window!
Pls define "douchy" ;)
I agree with Gini on this one. Err on the side of caution. Be mindful!
This Is social so if it's, as @MarthaGiffen mentions, more educational, you're safer. This is where it gets creative!
@Katie Gutwein yeah yeah!FYI, Katie is not only the blog Nazi, she's our "well, at least the sun is out" person in the office!
3 years, 4 months ago on Is Happiness the Same As Being Dumb?
Dang it! Whose side are you on?,@ginidietrich
Great Post Gini! What we're doing each day to increase our "silent 75%" is to remain relevant and roll with the environment. How do we stay ahead of the curve for our clients? How does this position us as leaders/experts in our category to navigate with and for our clients and our own brand?
Shoot, if Katie sees this post, I'm going to be hit with blog topics to write about!
Annnnd Done! Thanks Gini!
3 years, 4 months ago on On Twitter? Change Your Settings
I'm very humbled Gini! Great job! KBK and I will be promoting this great group of awesome industry leaders! I see a PWH event in your future!
3 years, 4 months ago on Dear CEO: Letters to the C-Suite
Holy right brain dominate! What I love about visual thinkers/learners is our ability to be such visionaries.
Katie was explaining to someone in our office how they are learning to speak "Jan." I LOVE filling a page! This is great!
3 years, 4 months ago on Learning through Visual Note-Taking
Totally agree with you Gini!Sharing information in blogs and tweets is a great tool that builds your credibility. When you are offering further information via webinars, meetings, proposals etc, then you're in the area of what it is we do to pay our bills. Like every product or service in the world, they were developed to meet a need. Customers research, decide on who will help them achieve their own business growth goals and the cycle continues. Webinars share information and upon further review will gain potential business. We've been doing it for years, just not on the web but in person. You present in a forum your audience can understand. KISS! KBK is presenting actually at an upcoming medical conference. What do we expect? We'll be making business connections, subsequent meetings and business growth opportunities for our organization. So charging for webinars that exude a lot of information and knowledge is in fact your product. Go for it!
3 years, 5 months ago on Not for Free: Why We’ll Pay for Content
@Doug_Davidoff after thinking about it, I hope u didn't think I was serious on the execution of my response to the client! Just a little silliness.
3 years, 6 months ago on Living with the Pregnant Widow
@lesmckeown We deal with a lot of solution based environments in the medical community. Problem solving, seeking solutions, resulting in answers. Possibly a different use of language?This is very interesting! I'm ever learning, ever broadening my mind to consider other approaches. NOW I'm going to take this to our team meeting tomorrow and ask the question, Are our clients seeking answers or solutions?Thanks Les and Doug.
@Doug_Davidoff Agree Doug! Good response! Bottom line, you going to get the business or is your competitor!
hahahaha breath hahahahaha! Ok, now..... Whew! Real tears too!
Bottom line my dear potential client. When YOUR potential client is searching for a product or service and YOU have that product or service, are YOU where they are searching? Are YOU top of mind? Is YOUR potential client able to ask YOU for "whatever's next baby" on the latest and greatest improvement or solution to their problem? You'd better be, cause your competition is. That competitor is seeking any and all ways possible to be THE PRODUCT OR SERVICE of choice!
Oh, Look at the time! Well, I'm off to my next "problem solving" session. So many people in need of solutions, so little time!
Need anything else before I leave?
@ginidietrich @LesLent That's a lot of running! I ran a race in Denver at a conference one year and thought my lungs would fly out of my chest! Been in on many a scope case, not fun! I gave up running about 10 years ago now but avoided surgery. Good for you cross training!
I would LOVE to ride with you! I have no idea how this whole biking portion of a marathon is going to be so that would be a blast. Definitely! Let's do it!
3 years, 6 months ago on Do One Thing Outside Your Comfort Box in 2011
Coming from a former runner and extremely competitive individual, you'll begin to be competitive even with your own pace, goals etc. Then you'll be comparing race times and events with other runners, heading to D.C. for the Army 10 miler, going for the 1/2 marathon etc....... I can't wait to see what you decide NOT to be competitive in!!!! ;)
I've somehow raised very competitive adults! We struggle with this all the time. Getting together, games are dangerous. We had to ban "spoons" from being played, casualties were getting to frequent with blood being drawn and the smallest of these young adults, will kill, no really, kill for the last spoon!
As for me, I think I'm doing the biking portion of a triathlon team this year. Definitely outside my comfort zone. I made a deal with myself years ago when I messed up my knees NOT to compete in running anymore! As a result, I compete with myself, (calories and heart rate) my trainers, my fellow spinners, weight training etc. Was kind of cool when a young girl told me in a weight training class that she was afraid of being paired with me because I might hurt her! Not bad for going on 50!!!!! So my biggy this year, for fun will be to head outside the box and hold up my end of a triathlon team!!!! Competitive, of course, that's how I roll.......
Happy New Year and keep me posted on your running!!!!
You know what? I know we talked about this before and the bottom line is this.... If you want to have children when and how, it's a personal decision and there isn't a right or wrong answer. If I could do it over would I have waited, probably but the reality is, you do what's best for you and your family. It all works out and there is always a way to accommodate what it is you're comfortable with. We do the best we know how to do. When we learn differently we change it or just move forward.... Personal Personal Personal!!!
3 years, 6 months ago on Having Children Means You Can’t Run a Start-Up
People buy from People! Going that extra bit always pays off. Social media is a great platform for yet another way to build relationships. Love it!
3 years, 7 months ago on Personal Marketing with Canadian Pet Connection
@ginidietrich Sounds like a plan!
3 years, 7 months ago on Eight Steps for Getting Buy-In and Managing Change
Amen to my dear friend whom I met through Twitter! ;)
3 years, 7 months ago on 12 Reasons You Should Use Twitter for Business
Gini,It is true, especially for women leaders, transparency can be a blessing and a curse. I've had to go into situations and create and manage complete overhaul of environments. I've also had to get huge change accomplished with out the power to command and so I had to create buy in from an existing team. Bottom line is, be cautious of how much you share. It's kind of like parenting. You want to be mindful of how much info you put out there so your "charge" if you will remains confident in your ability to lead and keep things under control. Too much transparency can also be viewed as weakness. Gaining insight/input from your team empowers them and also shares an appropriate level of transparency. The outcome? A productive team taking responsibility, working together for a mutually agreed upon end result and ownership. Again,,,,,We have got to have a wine meeting!
@ginidietrich I'm in! We'll have our first strategy meeting over wine. I agree with you on the boomers. I walked from a great opportunity that would have been extremely lucrative. I opted for quality of life. I'm much happier and I've not looked back (well, maybe a couple of times.)
3 years, 7 months ago on My Groupon Prediction
Gini,You are spot on! About 15 years ago I worked with a smaller medical manufacturer who built a product from scratch into a multi million dollar company! They made knee braces. At the time, every orthopedic surgeon was bracing their patients pre and post op. The business was unbelievable! We all were making money hand over fist!The owner was offered 38 million dollars for the company by a much larger medical manufacturer. Offer was declined! He was convinced he could get more! Then, standard of care changed with improved surgical procedures and rehab. Bracing after one presentation at an ortho conference changed everything! Standard of care no longer required the same protocol.The company ended up selling for under 5 million! Greed is a terrible disease that never has a happy ending! Groupon is an easily replicable business with enhanced improvements that could make it better. Hmmmm! Maybe we've got something here!
@ginidietrich See... You're on the right track! It's about quality of life. Um. I too USED to drive a beamer! Missing that heated steering wheel about now!This is a wine conversation! We have GOT to do this!!!!
3 years, 7 months ago on Money Is Not a Motivator
Gini,I've lived in the culture of growing up the corporate ladder and going for the almighty dollar. I walked away from some great opportunities in the last several years and took the plunge into leading my own team. The support and mentoring I love as a business owner/leaders comes from my network. I have found, (now far beyond my 30's) that happiness and being a part of something that helps others is so rewarding. There's a great book by John Ortberg called "It all goes back in the box." Worth the read, it's so true. As for me and my company, I'll continue trying to make a difference. At the end of the day, I'd rather be happy doing what I do then unhappy doing what other people think I should be doing!
@Danny Brown @wabbitoid @david siteman garland Our challenge is taking a d*#% off line and trying to present them as great people! Ahhh, the things we do for entertainment, I mean a living!
3 years, 8 months ago on The Online Community Secret Sauce
@ginidietrich We will. I have every confidence and can't wait for the opportunity!
@Danny Brown @jennalanger @HowieG hahahahaha.....breathe...hahahahaha
@Danny Brown Let's just say the apple didn't fall too far from the tree with Mom!I lived in Operating Rooms with Docs for a number of years as a manufacturer. Got the reputation of "the eye roller." When ever they would step out of line and pull out the ego, my eyes would roll, I'd deep sigh and say, "are we ready to work now or do we need to wait for the swelling to go down!" It has gotten way out of line with materialism. Love to remind people that at the end of the day, it all goes back in the box!!!! Hey, thats a great blog post title!
@Danny Brown I believe the ego boosts on line are a little insight into who a person is, really. We have a couple of clients I have said and I quote, "i'm gonna need you to bring that down to Mock 1, you're a little over the top big guy!" I understand more now than ever why my 84 year old mother who's filter wore out years ago says, "what are they gonna do, kill me?"
Love me some Gini humor!My mantra, give and it will be given back to you. That being said, the reason we enjoy helping others and doing what we do is that we love people! We love caring for, supporting, encouraging and building up people. The bonus is we always seem to be provided for with clients and opportunities. My favorite thing to do is to look back and see how well we've been covered. In the heat of the drama, we panic, stress and somehow get through it. We learn from each other, help when we can and continue learning and growing. You dear friend have been a bonus piece in that journey. So from this online fellow Chicago girl, we appreciate all you share. The secret sauce for me is all about the community!
Chuck, Very good insight bringing this to the forefront. Bringing our clients along in educating them on how all the pieces need to work together is an ongoing discussion. You've gotten my wheels turning on how to be more proactive in initial client discussions on the importance of analyzing all the touch points. This truly helps with the entire marketing plan. Thanks for the discussion.
3 years, 8 months ago on The Era of Social Data Convergence is Here!
@ginidietrich @manamica Agreed! would be tough to juggle.
3 years, 9 months ago on Having Children Means You Can’t Run a Start-Up
Gini,For everyone it's such a personal decision. There is never a perfect answer! For me, I did it all while raising 3 kids and occasionally mumbling, "one little pill, one little pill!"All I can tell you is I didn't know whether to use the toilet or wind my watch half the time! We were very organized, charts, goals, paycheck rewards (aka allowance) and yes, I often was racing from the airport to make it to football, band competition, gymnastic meets etc. I look back and think how crazy it was that I even survived. I was an avid runner logging 30-35 miles a week, traveled 30-50% which increased when my youngest was in High School. (Much to his enjoyment as he scammed my husband on a routine basis.) I have many gray hairs, all attributed to my two sons and areas of my body that remind me of the what it was like to carry baby elephants inside of me. Memories of the infamous phone calls like, "Hello Mrs. Beery, this is the police department, we have your son" while his older brother feverishly called everyone he knew telling them his brother was in the slammer! Or yet another one of my personal favorites, after I had lit up my oldest son upon returning from a long business trip, I hear my other son call down to him while I'm in my office, "Hey, Anne Frank, the coast is clear, you can come out now!" Yes, all great memories!!!!!Was it worth it? Absolutely. Would I do it if I had more years on me than sense, probably not. Result, well rounded young adults contributing in large ways to our world. I look at these 3 people with amazement at their accomplishments and say to myself, "wow! now THAT's my own personal success AND I survived to tell about it!" The best part is that I put the mother's curse on them. "May you have many like yourselves and may the be multiple births!"
I completely agree with you Gini. This was such an annoying run on story. Is there nothing else going on in the world that we can be educated on? Really!!??Granted, his response was less then stellar but agreed, enough all ready. I'm certain we all would be more then happy to suggest other topics we'd be interested in hearing more about!!!
3 years, 9 months ago on Steve Jobs Answers Emails
Gini, Yikes! We have found that recommending 6-8% of gross to encourage growth is most effective AND they recover that investment in ROI rapidly. That being said, we utilize that budget for all aspects of marketing. Even in medical manufacturing we committed to 10% sometimes higher depending on the product.Interesting, do your clients establish a budget?
3 years, 9 months ago on How Much Should I Budget for Social Media?
Yikes! Gini, we've found that for growth we encourage 6-8% of gross which has proven results and more than covers budget in ROI.