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This is such a baller initiative on so many levels. 1) this further enables her to own relationships with fans 2) the site is awesome and allows her to have full control over her brand in this capacity 3) the tutorial after signing up is awesome 4) the content is sick.. This is definitely going to be successful. Look forward to hearing and seeing more.

2 years, 1 month ago on Lady Gaga’s Social Network: Fan Club 2.0

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Kudos for laying it out here like this. Keep working hard (and smart) and good things will happen. And you know you can always let me know if you need anything.

2 years, 7 months ago on What it Means to be Fearless

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Congrats!

2 years, 7 months ago on Announcement: The Next Step in My Career

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Thanks for the shoutout/link to the MLB stadiums and checkins piece. Enjoy your weekend!

2 years, 11 months ago on Five for Friday: Labor Day Edition

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Love the shirt. Love the hat. Not sure if I'll be able to make it down to Charlotte, but good luck with everything and say hey to all the awesome people for me.

3 years ago on Social Fresh Charlotte: Win A Free Pass

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Killer information here. Adding the right calls to action in the right places is something just about every blogger and business can do a better job of.

3 years ago on How to Increase Sales Online with Derek Halpern

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Not really. I prefer Discus. But once I decide to comment on a blog post, I'll comment, regardless of what system the site uses.

3 years, 1 month ago on Do blog commenting systems matter?

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Great stuff here! Another we look at in determining fan engagement is the average number of interactions (likes, comments, fan posts, etc) per day on a brand's Facebook page. Ideally, (if we and our clients are doing a good job) this increases over time and will jump up during promotions. We also like to look at how this correlates with weekly and monthly active users as well as seeing if there's any correlation between this and referral traffic to the client's website from Facebook (and purchases as a result of this traffic).

3 years, 1 month ago on Measuring Facebook Fan Engagement Beyond the Like

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Great points here. I like how the Clippers have handled this. By controlling the process, you not only can ensure that you can collect all the data, but you don't have to share revenue and can create whatever deals you want- tickets, concessions, merchandise, a mixture, etc.

The other use for these sites that maybe people don't consider as much is as part of a fan acquisition program. This could be especially beneficial for teams that are in the minor leagues or in smaller markets. Yes this is going to cost some money, but might be worth it if you look at the numbers--even if a majority of deal buyers don't come back. Hard to say for sure without running the numbers.

3 years, 4 months ago on Should Sports Teams Use Deal-A-Day Sites?

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Wow, honored to be included in this list!

3 years, 8 months ago on Top Sports Social Media Professionals of 2010

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If an athlete just wants to share certain thoughts/pictures with family, then Path or private Facebook groups could work. But I definitely don't see these things as a replacement for building an audience on Twitter/Facebook. And athletes definitely need education on what to do/not to do there.

There are other ways athletes could offer fans exclusive access (and if it's good enough content, some people will probably pay for it). But this probably works best with a custom app or website. Interested to hear your thoughts though.

3 years, 9 months ago on How Exclusivity Can Be Big for Athletes in Social Media (Part 1)

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I like your thoughts here. I agree that we'll probably see some sort of bidding/self-service system for targeting in the near future. Data will be able to be extracted from everyone...everyone who plays the game and checks in--manually or automatically. The thing these platforms need to improve on is to tell us why we should check in. When there's a benefit for the average web user, then we'll really start to see some interesting stuff. There needs to be more game mechanics built in and various levels/rewards for loyalty and checking in.

3 years, 10 months ago on What is Geolocation’s Endgame?

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