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Fantastic article, and as a former scientist now practicing in the marketing field, many of these points that you have listed have been huge pet peeves of mine. Especially points #1 and #7. There are some in the social media industry who promote themselves as "social media scientists" where what they do has nothing to do with the scientific method. They are actually practicing pseudo-science and make a bad name for real science. I am glad you are brining this up and talking about it as we need this dialogue. In fact, I'd venture to say that the Marketing industry could benefit from the equivalent of a "peer review" process for publishing books and articles. What do you think? Would something like this fly outside of the scientific realm?
4 months, 3 weeks ago on The Halo Effect; Storytelling Is Not Business Strategy
What a great article, thank you!
My latest conversation: Hello world! | Nice day for a Doten Clone
6 months, 2 weeks ago on Three Data Points to Measure Your Blog Efforts
Ray, your fine, fine arts education at York U is shining through! Please continue, very nice! I am sure this will be a hit among your Plus man pals.
7 months ago on The Ballad of Connie and Clive – a Social Media Romance
I love the way you write Ray, great story telling!
8 months ago on Social Business – Hit or Myth?
I love this post Ray! Educational, yet entertaining! Thanks for putting it together!
10 months ago on The Basics for Enjoying Google+ Hangouts
I read this post and it reminds me of two people Ric Dragon and Ekaterina Walter, because a great portion of their recently published books talks about this very subject.
10 months, 2 weeks ago on When a business 'humanizes', what kind of human will it be?
Beautifully said Ric! May I add that thought leadership isn't only about sharing information, but inspiring change and motivating others, which is the "leadership" part of the equation that many marketers miss. Those who share information for the sole purpose of getting something back, aren't practicing leadership!
10 months, 3 weeks ago on Thought Leadership and Sales
Good stuff, thank you Klaudia!
10 months, 3 weeks ago on How to Hide Friends (List) on Facebook
Very nicely written! Long term thinking is the biggest challenge faced by business owners trying to get their heads around social media and it's benefits.
11 months ago on 2013: The Beginning of Context
Love this post and will start a virtual jar! Thank you!
11 months, 1 week ago on What Will Fill Your Happiness Jar?
Great post Ray! Short powerful list, power to you for taking your work to the next level in 2013. Now that we've all survived the end of the world, there's be nothing but a bright future for all of us.
11 months, 2 weeks ago on 3 Steps Forward, 5 Posts Back
Great job looking at the camera Ray! Great interview!
1 year, 2 months ago on Video Interview With Ray Hiltz
Thank you Matt, this was a lot of fun! My son (8 years old) watched it and said "Mom, you were great, you did a good job talking about social media". Thanks for making me look like a star in my son's eyes!
1 year, 2 months ago on Video Interview With Sherry Nouraini
So gald you are addressing this because I have been seeing this on a daily basis by one particular person. Also, because I was going to write about it and hesitated, but your post gives me motivation to write and address the problem. Hopefully the person who I see copying will read the post!
1 year, 2 months ago on Is Social Media Creating a Plagiarism Problem (+ Infographic)
Great article Ray! Recognizing threats really stands out for me, cause that could break a business if they are not predicted and prepared for. The world is so competitive that you almost have to think two to three years ahead and start planning, and that takes time, and vision, not easy to do.
1 year, 2 months ago on Building a Social Strategy With Blood, S.W.O.T. and Tears
Great article, and I am glad you are advocating the important role education must play in 21st century marketing.
My company is not a big brand, but education is the main venue through which I have promoted my business. What I am doing recently is weekly educational workshops delivered live via Google Plus On Air, and each week I cover a different topic. As you suggested in your blog post, I aim for ever-green content. Also, my main motivation for having an education-centered strategy is to help my potential and future clients understand my industry and what it takes to deliver value to them.
Here's the original blog post where I introduced the video series
Sorry for including a link, but it is relevant to the discussion.
Again, glad someone is talking about the importance of education.
1 year, 3 months ago on 5 Brands Successfully Using Education to Engage
Well said Ray! I think companies need to learn how to hire better leaders, because most of what you are recommending describes good leadership.
1 year, 4 months ago on Is Your Company Intrapreneur Friendly?
Oh Man, I love this post Ray, and I love you for who you are! I totally agree with you. Personally, I will not compromise my principles just to make a sale. Maybe that is the reason I am not swimming in money as a business owner, but that's my way and I am sticking to it.
1 year, 4 months ago on Is Being Authentic Bad for Business?
what an amazing post Mat! I think the next big thing for you would be moving to California, am I close or totally off?
1 year, 4 months ago on Do You Have The Courage To Follow Your Heart
@jureklepic @newraycom Just sent out a couple of times through tungle (what a cool tool!). Feel free to propose other times. Looking forward to it!
1 year, 4 months ago on How to Start Building a Social Business Strategy