Ray, your fine, fine arts education at York U is shining through! Please continue, very nice! I am sure this will be a hit among your Plus man pals.
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I love the way you write Ray, great story telling!
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I love this post Ray! Educational, yet entertaining! Thanks for putting it together!
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I read this post and it reminds me of two people Ric Dragon and Ekaterina Walter, because a great portion of their recently published books talks about this very subject.
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Beautifully said Ric! May I add that thought leadership isn't only about sharing information, but inspiring change and motivating others, which is the "leadership" part of the equation that many marketers miss. Those who share information for the sole purpose of getting something back, aren't practicing leadership!
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Good stuff, thank you Klaudia!
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Very nicely written! Long term thinking is the biggest challenge faced by business owners trying to get their heads around social media and it's benefits.
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Love this post and will start a virtual jar! Thank you!
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Great post Ray! Short powerful list, power to you for taking your work to the next level in 2013. Now that we've all survived the end of the world, there's be nothing but a bright future for all of us.
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Great job looking at the camera Ray! Great interview!
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Thank you Matt, this was a lot of fun! My son (8 years old) watched it and said "Mom, you were great, you did a good job talking about social media". Thanks for making me look like a star in my son's eyes!
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So gald you are addressing this because I have been seeing this on a daily basis by one particular person. Also, because I was going to write about it and hesitated, but your post gives me motivation to write and address the problem. Hopefully the person who I see copying will read the post!
Great article Ray! Recognizing threats really stands out for me, cause that could break a business if they are not predicted and prepared for. The world is so competitive that you almost have to think two to three years ahead and start planning, and that takes time, and vision, not easy to do.
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Great article, and I am glad you are advocating the important role education must play in 21st century marketing.
My company is not a big brand, but education is the main venue through which I have promoted my business. What I am doing recently is weekly educational workshops delivered live via Google Plus On Air, and each week I cover a different topic. As you suggested in your blog post, I aim for ever-green content. Also, my main motivation for having an education-centered strategy is to help my potential and future clients understand my industry and what it takes to deliver value to them.
Here's the original blog post where I introduced the video series
Sorry for including a link, but it is relevant to the discussion.
Again, glad someone is talking about the importance of education.
Well said Ray! I think companies need to learn how to hire better leaders, because most of what you are recommending describes good leadership.
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Oh Man, I love this post Ray, and I love you for who you are! I totally agree with you. Personally, I will not compromise my principles just to make a sale. Maybe that is the reason I am not swimming in money as a business owner, but that's my way and I am sticking to it.
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what an amazing post Mat! I think the next big thing for you would be moving to California, am I close or totally off?
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@jureklepic @newraycom Just sent out a couple of times through tungle (what a cool tool!). Feel free to propose other times. Looking forward to it!
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@newraycom @jureklepic Definitely, we have to meet and plan a workshop for you for one of these Fridays (Open Social Media initiative), that is if you are interested. An of course, having Jure attend would be a treat!
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Great project Ray! You are absolutely correct, social media is more than just marketing.
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