Founder and CEO of Social Fresh
Nice stuff Jeannie. Small suggestion, I would change #1 to "Community managers are nurtured, not trained". No one is born with people skills. They learn them through life or they don't. Parents, teachers, friends, spouse, etc. But rarely, as you point out, can you take a person that hates people and train them in a few weeks to be good at community focused tasks.
9 months, 2 weeks ago on 5 Tenets for a Stellar Social Customer Advocate
Dude. Brilliant stuff. I still love the phrase 'Get Shit Done' but I also cannot argue with anything you have laid out here. If you were not busy starting your own business(es), I think you would make a great CMO at a company with your social/community experience and clear grasp of what makes a good manager.
9 months, 2 weeks ago on Get Shit Done: The Worst Startup Culture Ever
Great stuff DJ! For #3 I would just add that you make the CTA a button if possible. We like to touch buttons on phones. =)
9 months, 3 weeks ago on Conversation @ http://www.entrepreneur.com/article/229618
@TomMartin Not always cost effective for a full video recording. Do you mean record it on your own? Or just whatever you can manage?
10 months, 4 weeks ago on How to max out your PR speaking opportunities
Well played sir. Great game plan here.
Smart move Marketo.
11 months, 2 weeks ago on 5 Reasons I’m Joining Marketo
This is great news for Facebook ads.
1 year ago on Did Gmail Just Kill Email Marketing?
They clearly need to integrate Klout. Done.
1 year, 1 month ago on The lie of the LinkedIn endorsement and recommendation
Great post Arik. It is always challenging to cover a book without what is usually a boring Q&A style blog post. This is much better.
1 year, 1 month ago on Youtility: 6 quotes that sum up Jay Baer’s new book
Huge congrats Sean. Excited for you. Sounds like an amazing opportunity and well deserved.
1 year, 3 months ago on I’ve Accepted a New Job with Sears
Glad you liked it so much. Thanks for the very kind writeup DJ. (drops mic)
1 year, 4 months ago on How To Write A Human Email Marketing Newsletter
Keep in mind Google Glass will use head movement too for navigating. So, voice will not be the only UI. Which is good. And we will all look like we have a weird series of ticks.
1 year, 4 months ago on Google Glass: Why it won’t go mainstream until 2023
The link to Google analytics help pages does not work. Trying to solve this problem right now with GA goal tracking through eventbrite. Not getting all the data I want yet.
1 year, 5 months ago on Cross-Domain Tracking In Google Analytics
Great stuff here.
1 year, 9 months ago on [VIDEO] Election Night TV Guide
I think the numbers are a little inflated as well, but keep in mind they are not saying of "all US people." They are saying US online adults. So take the online population of the US, and then take out all those under the age of 12 (12 and up is how I have seen the "US adult" defined in the past by companies like Edison).
1 year, 11 months ago on 1 in 5 women using Pinterest? I don’t think so.
@arikhanson @drewhawkins It still matters. If you count the number of people with physically published social media books, what number are we talking about here, 200? Out of how many thousand social media marketers, agencies, consultants?
1 year, 11 months ago on Is authoring a social media book the consultant equivalent of the corporate MBA?
I have huge respect for anyone that writes a book in our industry. And even more if I can actually get through it.
Thanks for including Social Fresh EAST earlier in the year JD. Our next event, Social Fresh WEST, is in San Diego on September 27-28.
MORE INFO http://socialfreshconference.com/events/west-2012
2 years ago on 2012 conferences: Social media, tech & marketing
Don't forget to target job titles. Use LinkedIn to research the typical job titles of the journalists you want to reach.
2 years, 1 month ago on HOW TO: Use Facebook ads to pitch media
Good questions. I know I would like to know more about how they calculated the Cision Influence Rating. I doubt comments have much to do with it. What I could dig up on their site is that it is more about to person or people that run the blog than just the blog activity itself. That probably sheds some light on it.
A few retorts/comments.
Social Fresh definitely covers marketing. More specifically, our site is more about digital marketing sometimes than social media as a whole. We cover Wikipedia, SEO, Email marketing, lead gen, ecommerce conversion, etc. With a focus on social or bringing those topics back to social. So clearly, I am biased, but I think we fit.
The list is for PR or Marketing topic blogs. Each blog does not have to fit into a PR topic mold. Something can be written outside the US and still have a big audience in the US. Not sure that point really matters.
I would agree there are some sites missing. Their list is form their database though and that database is part curated, part publication submitted. So sites can submit themselves to these categories if they are not already there. And I believe they can remove themselves too. Remeber, if you are on this list, they you are going to get pitched by companies that use Cision. Good or bad.
For me, I would like to see more info on the scoring, but I don't need to see the whole sausage making blueprint. Their social/seo list was great. They explained how they used 4 metrics from compete. Mostly traffic, users, return users, time on site I think. So I would like to see a little more info on what goes into the influence score they talk about here.
Good questions Arik. I am sure Cision will find this and share some of their thoughts.
2 years, 1 month ago on How accurate is Cision’s top 50 PR/marketing blog list?
Great stuff Nate. Small question. Any idea how, per the chart above, you can have a Fan-CPA for fan acquisition?
2 years, 2 months ago on Social Subscribe – Why Facebook Likes Do Matter
Great stuff Jay. Love the changes. One question... What is your strategic goal of having a better "related posts" option at the bottom of posts? Is it awareness/thought leadership? The idea being that keeping them reading longer will make them more likely to close on one of your products (speaking, consulting, etc)? My suggestion would be to drop that and make it all about converting to email at every rest point. Getting the email is way more valuable then getting them to another post. At every step you will lose a good chunk of people, so getting the email is better early on. And the end of a blog post is a great place to do this.
2 years, 4 months ago on Redesigning Your Blog to Drive Reader Behavior
@JayBaer @GuyKawasaki1 A 6 year old kid that goes out and skates on a pond 3 hours a day is pulling that time from somewhere else (Jay's opportunity costs). The question is, would he usually be watching TV during those hours or doing homework? Meaning… you are both right.PS. Canceling my appointment with my skating coach for later today.
2 years, 4 months ago on Is Social Media Strategy Required or Redundant?
@djwaldow Yup. I may check it if I was expecting an email and cannot find it. Maybe once a month or every other month.
2 years, 5 months ago on How Often Do You Check Your Spam Folder?
I never check Spam.
People do it because it is rewarding.
They will keep doing it until the reward goes away.
That evolution is different for everyone. Offline relationships should be MORE rewarding, but as you know DJ, online and offline relationships are not always two separate entities. Many, especially in this industry, keep offline relationships that are strengthened through online sharing, conversations, and check ins.
2 years, 5 months ago on Sharing vs. Living in the Moment
@JayBaer I guess my feeling here is that the Facebook toolset for a small business is pretty robust. It is more user friendly than Google adwords for instance, and has more options. They provide free training resources, even a small business marketing page with plenty of demos and case studies. I think Facebook is investing plenty in small business opportunities. They are also going to invest in opportunities where they will make the most money, which are companies that can invest real time and money into the platform. I think this rollout is the closest they have come to providing better options for both.
2 years, 5 months ago on 14 Ways New Facebook Betrays Small Business
@jewelfry I think it is plenty fair. Facebook has built great tools for businesses of all sizes. But not all of them are going to be able to keep up or know what to do on day one. Facebook is not broken for anyone, it just has more features that they will learn about over time. Facebook does not need to have the perfect system for every business. They need to provide tools for the businesses that are investing in the platform. That is how the overall usefulness of the platform moves forward (for everyone).
@JayBaer @BrianHamlett Can't we just send this plumber a Facebook message through his page?
@brandsteve You can run ads to drive people to your facebook event (or other event website).
@JohnWedderburn This type of use is diminished. I think the main reason is they want the space to be more brandable and less of a potential PR disaster for larger brands. There is however the option to highlight (make full width) user comments to stand out more. Make sure to check and use the activity log. Responding to comments and highlighting them will be great in the new timeline. Wondering if this could help you get there part of the way. Facebook would tell you to build an app specifically for this activity (and pay them for ads to send people there).
@jewelfry They do not have anything against small businesses. The only thing most businesses cannot access are premium ad products like reach generator. This is the case because people have to set up this product manually and Facebook does it for anyone with enough of a significant budget ($10k is a common number thrown out). I personally cannot use that product because of the money needed, but I understand that it is not possible to role out for everyone. This is like ALL online advertising. Yahoo doesn't say a small business can't buy the front page add on yahoo.com, it just does not make since for the wallet of most businesses or for Yahoo's time.Facebook opened up more tools for all businesses last week than they ever have before.
@brandsteve I do run an event focused business. What do they need to fix for events? The platform is definitely not a perfect one, but would be curious about where you have issues with it.
Give small businesses a little credit, plenty of them are already doing great things with ads, branding, and will rock timelines. Facebook is not singling out small businesses, they are just providing better tools for those that choose to invest in the platform.
Based on some actual conversations I have had with tv ad types, they have been using Twitter to tweak commercials for a while. Just probably not as quickly or as often as we would like.
2 years, 7 months ago on 6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment
I don't understand Jay... So you are saying an organization should have expertise and experience in an industry before selling products to their clients in said industry? Boy, that would change things.In all seriousness. It is just as inevitable as every agency (ad, pr, design, digital, et all) getting into social. They will follow the money. And frankly, social media marketers, the good ones, are needed greatly in the conversation. So are the traditional corporate consultants and finance hands. Social media marketers just happen to be the technology and human experts. Ok, done preaching to the choir. Let's regroup this time next year and point out all the agencies doing social business. Will be interesting to watch.
2 years, 8 months ago on Should Your PR Firm Be Your Social Business Advisor
@nickcicero thanks Nick.
2 years, 8 months ago on RESOURCES
You guys are nuts.
So basically everyone before Pete is not for the ladies?
2 years, 10 months ago on Beards+Social Media=Win
@djwaldow Mainly former, but also the latter.
2 years, 10 months ago on Choices and Consequences
Well played Waldow, well played.
You hit it on the head @JayBaer. Twitter followers and Facebook likes are the most talked about metrics because they are public and universal. AND the easiest to "get" for higher ups and clients. I don't know what that campaign does exactly, but hey, 100,000 likes sounds big and it is bigger than X competitor. WIN!It is a starting point. Our job is to push the conversation, to evolve a more mature metrics discussion with clients and bosses.
3 years ago on 5 Reasons Social Media Measurement is Making You Lie to Yourself
@Nikki Little Livefyre question. How do I get my name to link to my blog and not a livefyre account?
3 years ago on 8 questions on every PR job-seeker’s mind
Laura's story is great. Glad you found that one.
I think your advice on getting hired at an agency without agency experience is very strong Arik. Develop your skills and focus on a niche.
How are you defining influence to say "ads are not influential"?
3 years, 2 months ago on Influencers is becoming the new viral