Jason Keath
NYC
- 37 comments
- 5 likes given
- 19 likes received
Founder and CEO of Social Fresh
Huge congrats Sean. Excited for you. Sounds like an amazing opportunity and well deserved.
Glad you liked it so much. Thanks for the very kind writeup DJ. (drops mic)
Keep in mind Google Glass will use head movement too for navigating. So, voice will not be the only UI. Which is good. And we will all look like we have a weird series of ticks.
The link to Google analytics help pages does not work. Trying to solve this problem right now with GA goal tracking through eventbrite. Not getting all the data I want yet.
If you are having articles syndicated a best practice is to have them use the rel=canonical tag. This tells Google which article is the original. A link at the top helps, but is not always enough. More detail on that can be found at SEOmoz of course, here is one link:http://www.seomoz.org/learn-seo/canonicalization
Great stuff here.
I think the numbers are a little inflated as well, but keep in mind they are not saying of "all US people." They are saying US online adults. So take the online population of the US, and then take out all those under the age of 12 (12 and up is how I have seen the "US adult" defined in the past by companies like Edison).
@arikhanson @drewhawkins It still matters. If you count the number of people with physically published social media books, what number are we talking about here, 200? Out of how many thousand social media marketers, agencies, consultants?
I have huge respect for anyone that writes a book in our industry. And even more if I can actually get through it.
Thanks for including Social Fresh EAST earlier in the year JD. Our next event, Social Fresh WEST, is in San Diego on September 27-28.
MORE INFO http://socialfreshconference.com/events/west-2012
Don't forget to target job titles. Use LinkedIn to research the typical job titles of the journalists you want to reach.
Good questions. I know I would like to know more about how they calculated the Cision Influence Rating. I doubt comments have much to do with it. What I could dig up on their site is that it is more about to person or people that run the blog than just the blog activity itself. That probably sheds some light on it.
A few retorts/comments.
Social Fresh definitely covers marketing. More specifically, our site is more about digital marketing sometimes than social media as a whole. We cover Wikipedia, SEO, Email marketing, lead gen, ecommerce conversion, etc. With a focus on social or bringing those topics back to social. So clearly, I am biased, but I think we fit.
The list is for PR or Marketing topic blogs. Each blog does not have to fit into a PR topic mold. Something can be written outside the US and still have a big audience in the US. Not sure that point really matters.
I would agree there are some sites missing. Their list is form their database though and that database is part curated, part publication submitted. So sites can submit themselves to these categories if they are not already there. And I believe they can remove themselves too. Remeber, if you are on this list, they you are going to get pitched by companies that use Cision. Good or bad.
For me, I would like to see more info on the scoring, but I don't need to see the whole sausage making blueprint. Their social/seo list was great. They explained how they used 4 metrics from compete. Mostly traffic, users, return users, time on site I think. So I would like to see a little more info on what goes into the influence score they talk about here.
Good questions Arik. I am sure Cision will find this and share some of their thoughts.
Great stuff Nate. Small question. Any idea how, per the chart above, you can have a Fan-CPA for fan acquisition?
Great stuff Jay. Love the changes. One question... What is your strategic goal of having a better "related posts" option at the bottom of posts? Is it awareness/thought leadership? The idea being that keeping them reading longer will make them more likely to close on one of your products (speaking, consulting, etc)? My suggestion would be to drop that and make it all about converting to email at every rest point. Getting the email is way more valuable then getting them to another post. At every step you will lose a good chunk of people, so getting the email is better early on. And the end of a blog post is a great place to do this.
Love this post Sarah. such an awesome resource. Now I just have to wait for the paddle boats in Central Park to open.
@JayBaer @GuyKawasaki1 A 6 year old kid that goes out and skates on a pond 3 hours a day is pulling that time from somewhere else (Jay's opportunity costs). The question is, would he usually be watching TV during those hours or doing homework? Meaning… you are both right.PS. Canceling my appointment with my skating coach for later today.
@djwaldow Yup. I may check it if I was expecting an email and cannot find it. Maybe once a month or every other month.
I never check Spam.
People do it because it is rewarding.
They will keep doing it until the reward goes away.
That evolution is different for everyone. Offline relationships should be MORE rewarding, but as you know DJ, online and offline relationships are not always two separate entities. Many, especially in this industry, keep offline relationships that are strengthened through online sharing, conversations, and check ins.
@JayBaer I guess my feeling here is that the Facebook toolset for a small business is pretty robust. It is more user friendly than Google adwords for instance, and has more options. They provide free training resources, even a small business marketing page with plenty of demos and case studies. I think Facebook is investing plenty in small business opportunities. They are also going to invest in opportunities where they will make the most money, which are companies that can invest real time and money into the platform. I think this rollout is the closest they have come to providing better options for both.