Brian Vickery
United States
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I love my wife and two daughters. I am blessed in that I also love my job as a principal and EVP of the Rocky Mountain Region for Mantis Technology Group. I am very excited about our Pulse Analytics SaaS offering for social media monitoring, sentiment analysis and engagement. I enjoy teaching just about anything and coaching judo, tennis and soccer. I graduated UT-Austin. I've discovered that I like to write, so I look forward to your comments on blog posts.
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FYI, did that sales presentation many years ago in the Valdoro Lodge in Breckenridge...and bought in. ;)
We've stayed at the Valdoro extensively, and we've stayed at a couple of the Orlando and Hawaii resorts and Fiesta Americanas in Cabo and Cancun. Even used the RCI exchange to get to Puerto Vallarta.
Great 1st person example, Sam. I've seen the same issue w/brands that ramp up to address negative feedback, but do not respond to positive feedback. Of course, I've still seen cases of the opposite - they are more than happy to engage when you have something good to say, but they hope you will run out of bluster and go away when you pose something negative.
When I do show our monitoring solution, I've usually found cases of both negative and positive sentiment associated with the prospect's brand. I then explain the advantages of finding/engaging the natural brand advocates as well as responding to the detractors. It's inexpensive marketing, and people believe user reviews/chatter more than anything the brand can say...keep those advocates on the line and talking as long as you can!
@manamica @dbvickery @crestodina Commencing Andy-stalk...
@janetcallaway I always like it when you stop by, Janet - you always encourage! Glad you enjoyed the post...I have good "material" to inspire me every day!
And thanks for the Fathers/Granddaddy Day wishes.
Just added...
Spin Sucks: Reputation Management Without the Spin DoctorPug Bowling - no bumpers needed (bonus points for Hotel California)...and #5 was hilarious
My favorite part: Compelling Content Wins. I use automation primarily as a content curation strategy. I still read through the content, but if I shared as quickly as I read, then good content would get lost in my own noise.
Instead, Hootsuite, Buffer, DoShare, Triberr, and BundlePost allow me to schedule that great content over a longer period of time. I do tend to "schedule and forget", but that is because I already read and approved the content (and sometimes commented on the blog post).
I really liked TweetSpinner for helping me with my follow/unfollow and targeted Twitter following. When TweetSpinner was acquired, I moved over to ManageFlitter. I do not like it as much, but it still helps me out. My followers/following grows slowly because I still take the time to vet out who I follow.
I thoroughly enjoy the tributes that Dads get on Facebook, and I love sharing the day with my wife and children. However, I have to jump a generation and remember how my grandfather treated me. My own dad died in Active Duty when I was 4, and the 2 step dads left a LOT to be desired as they struggled with dishing out abuse and struggling with addictions.
They formed the prototype of what I knew I would NEVER become, so their parenting formed the basis for my loving relationship with my own wife and kids.
Thanks for the post, Ken.
@ginidietrich @dbvickery Sent an email this afternoon from my Mantis email account.
All I got out of this post was "Ken likes Michael Bolton"...did I miss anything?
Actually, the part I'll preface my sharing with - "Be prepared for anomalies."
I love some of the initiatives that are trying to keep the girls in STEM initiatives (which would include programming). I've even volunteered at a couple STEM schools and events.
Then I raise two daughters - who blow the doors off of the Chemistry/Physics/Calculus classes and tests - and decide to go into Accounting and Political Science / International Relations
ARGH!
Loving this. Since we are in the monitoring space, we can help with the "reverse engineering" for the influence marketing. That helps you not only crowd-source ideas from ALL of your fans and detractors...it helps you find the most influential ones in regards to impacting the decision process of others w/their leadership and community engagement.
@Unmana @dbvickery Ditto - I did it briefly for a period of time...thought that there MUST be a better way (and I know how I respond to cold calls).
Outstanding suggestions - and as a fellow introvert, I've used a few of them. I definitely prefer to use my social media profiles/interactions...and face-to-face networking events...to ensure any "sales call" is already a "warm lead".
I do not have it in me to go for a hard sell. I actually wrote a 12 Most post a couple years ago titled 12 Most Obvious Reasons I Suck at Sales ;)
@ginidietrich @dbvickery Would love it - cycling is a blindspot in my sports repertoire. And I bet the Livestrong story would be VERY interesting!
@Danny Brown @dbvickery Yeah, the inline pic was great...umm, thinking of some of your college career hopes - not so much.
Enjoyed this piece, and I love how it dovetails with the Influence Marketing methodology. It still takes some work to scale from the guy grabbing his McMuffin to a "profile" similar to his for better listening and marketing, but the right tools can help do some of the heavy lifting for marketers. Leaving them more room to be creative and engaging...
@Danny Brown @AmyMccTobin @dbvickery @hessiej I'm good for both of those times. I'll send a GoToMeeting invite to Danny since I have his email...he can forward to the rest of the gang...or FB message / Twitter DM me your email address.
Some images I can do without, you know what I'm saying.
I traveled pretty extensively when both of my daughters were infants. I've then been telecommuting for about 15 years now. I've compromised salary and corporate visibility - things I definitely WANTED coming out of college - and realized that my NEEDS were more than met. In fact, it helped me redefine and prioritize my WANTS for a healthier and happier lifestyle and family.
@AmyMccTobin @dbvickery I am here for your comic relief...