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@ginidietrich @dbvickery Hey, it is time to PLAY...um, except when taking care of grandkids now!

5 days, 21 hours ago on Gin and Topics: Farewell, Lindsay Bell

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What the...


I barely get to spend any time over on Spin Sucks and Gin & Topics nowadays...and Lindsay leaves for real?!? Well, at least there is Book of Face to keep in touch.


Did you see the little radio-controlled trucks with little snow plows hooked up to them? I need 3-4 of those right now...no more dogs for me, please. Only need batteries for the trucks, and I don't have to look for pet sitters when I want to take a rare empty-nester long weekend.

6 days ago on Gin and Topics: Farewell, Lindsay Bell

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@Adam | Customer Experience @dbvickery Greeeat - I did a karaoke version of Hotel California after a company event...still waiting for that to hit YouTube.


In that thread, I did just invest in Ultimate Tabs on the iPad...has 800,000 songs for me to butcher (umm, sing). Maybe we will have more options next time we all get together.

3 weeks, 6 days ago on The Spin Sucks Inquisition: Shonali Burke

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And she is a great singer...and struggles to remember which floor she is on when she gets in an elevator. ;)


Nice inquisition! I'm a Shonali-fan - even before I knew she was a movie star.

3 weeks, 6 days ago on The Spin Sucks Inquisition: Shonali Burke

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Classic - social listening, and timely response, at its finest.

1 month ago on Twitter Saves The Day For Virgin Customer In The Loo, Avoids #PooGate

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@ContentLama Hah - I DO love my sports, so I'm always writing analogies. And yes - I'm a big proponent of social listening (both as a consumer and a solution provider).

3 months ago on 4 Ways Social Listening is Like the Dallas Cowboys Offensive Line

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My favorite method of networking - getting on the committees or the boards. Then, you are generally getting face time...and people coming to YOU to initiate conversations.

3 months ago on How I Learned to Love Networking

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@ginidietrich @dbvickery It's interesting because some of my internal bloggers that I've enlisted have adapted well to the more conversational tone. Others feel they have to be "professional"...and it definitely comes across as a dry snoozer.

4 months ago on The Five Parts to Brand Storytelling Nearly Everyone Misses

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When you were for a high-tech company, which is purely a B2B play, it can be hard to convince folks to become more conversational vs tech-speak. I like the brand story-telling, and I wanted to even tell the stories that involved our "twists and turns"...because I think we've had some awesome ones that make us who we are.


But some of those twists and turns can be perceived as weaknesses. Me, I feel like the protagonist came out the other side a winner.

4 months ago on The Five Parts to Brand Storytelling Nearly Everyone Misses

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And boy can the delivery differ - yet work. Imagine the contrasts between Sam Kinison, Bill Cosby, and Steven Wright (am I dating myself here)?


Find out what works for your audience - start by listening before determining your own "voice" and presentation style.

5 months ago on What Standup Comedians Can Teach Us About Visual Storytelling

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@ginidietrich @dbvickery Hah, you and me both...yet more painful fodder for a "lessons learned" blog post.

5 months, 1 week ago on Managers vs. Leaders: The Traits of Each

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Love that Wall Street List...hard to break out the favorites, but I'll go with...

  • The manager maintains; the leader develops.
  • The manager does things right; the leader does the right thing.

5 months, 2 weeks ago on Managers vs. Leaders: The Traits of Each

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Big fan of "white space is your friend"...and no neon or crazy fonts!

6 months ago on How to Avoid a Canva Fail

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Yes, I skipped straight to the Jimmy Fallon videos because I knew they made it through Gini's stringent "is this the best of Fallon" filter...Freeman on helium - loved it.

6 months, 1 week ago on Gin and Topics: My Favorites

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Nice conclusion "While it doesn’t take a lot of work to keep a customer loyal, it takes even less work to lose one."


And that gets magnified when that customer was previously an advocate because you lose that voice...and just might get a zinger from them on their way out the revolving door.

6 months, 1 week ago on Social Media Missteps: A Jawbone UPdate

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@samfiorella @dbvickery Agreed - just like the language and photos they post to Twitter, Instagram, and Facebook...as if only their FRIENDS are consuming that content.

6 months, 1 week ago on Is our addiction to the utility of mobile apps blinding us to potential security issues?

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@ginidietrich @dbvickery Be frustrated..."take" it...build enough of a relationship with them, based upon mutual success, that you can start ragging on them about it.


At least, that is what I do...

6 months, 1 week ago on The “I’m Busy” Badge of Pride

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Ah, the price we are willing to pay for a more personalized experience...or because we want to be always-on with our friends, or are afraid we are missing out because all of our OTHER friends have the apps - where's the harm.


I still haven't installed Messenger or even Foursquare's Swarm. I appreciate personalized, but I do NOT want to be the conduit by which apps get access to my friends and start spamming them or otherwise invading their privacy.


Insightful post, Sam.

6 months, 1 week ago on Is our addiction to the utility of mobile apps blinding us to potential security issues?

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Wow, did I love this post - especially when you bring up the respect angle. One of my friends used to say "what gives you the right to think your time is more valuable than mine"?


And I do get frustrated when clients do it. It's as if they are thinking "I'm paying you - I'll respond when it is convenient to me"...and that convenient time never comes up because they are "so busy".

6 months, 1 week ago on The “I’m Busy” Badge of Pride

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Good answer on the "10 year trade"...start having kids (and grandkids) you want to live for as long as you can for them...and for the smiles they give YOU.

6 months, 2 weeks ago on The Spin Sucks Inquisition: Danny Brown

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@Howie Goldfarb @dbvickery and the statistics of checking down to a run play when he says "Omaha, Omaha".

6 months, 2 weeks ago on #measurePR Recap: Chatting with Heidi Sullivan

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Still not sure what a "data guy" will say for a #MeasurePR chat since I'm not a PR or marketing pro...but I'm sure we will have fun. FYI, Mantis Technology Group was acquired by ProKarma this year - so same job, different business card (and a lot more capabilities).

6 months, 2 weeks ago on #measurePR Recap: Chatting with Heidi Sullivan

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I'm still waiting for my Amiigo that I preordered a LONG time ago...and definitely frustrated with the continued delays even if it IS a startup company. And their engagement has been spotty at best, and now the preorders folks are demanding refunds.


But, oooh, the technology is SO cool. Blows the Jawbone (and other current wearable tech for fitness) out of the water. Umm, when it works and actually gets delivered.


Yes, I straighten pictures. It's like "could I get a glass of water, please" - then straighten while they are gone. Oh, and I do check my garage door when I leave the house...and if I'm convinced I didn't check it, even after only driving a block, I'll go back and check again.


But flying into brick walls with my eyes closed - that's too much, sorry.

6 months, 2 weeks ago on Brick Walls and Bad Social Media: Lessons from Jawbone

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I really liked Content Chemistry, too. And as a person who has had a few career pivots (software developer, data architect, account manager, product evangelist), I definitely appreciate the "Act like a Product Manager". If you maintain a great relationship with your development group, you can become the ideal conduit for passing customer/prospect feedback to them to make better products/services.

9 months, 1 week ago on Three Keys to Become a Disruptive Marketer

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Bonus points for mentioning Be Civil. I think it is OK to be a little irate, but do not stoop to insulting someone's worth or intelligence. And great point about "Are You Right". If not, you end up with egg on your face...yet STILL held a brand's reputation hostage, and they will lose simply because of the initial accusation.

7 months, 1 week ago on Four Questions to Ask Before You Complain on Twitter

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@KerryGorgone True, but I've also built the relationship enough in person to understand a lot of those polarizing views...BEFORE the Facebook friendship. That's probably why they friended me, rarely friended another one of my partners, and NEVER friended the third.

7 months, 1 week ago on Social Media Privacy: Should Bosses Be Allowed to Friend Employees?

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@JoeCardillo @dbvickery I'm definitely in favor of more folks taking the "probably shouldn't be saying it" approach! ;)

7 months, 1 week ago on Social Media Privacy: Should Bosses Be Allowed to Friend Employees?

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@biggreenpen I really like Walking and Wise, also. And in regards to wisdom being in short supply, I think some of that can be offset if the true leaders endeavor to be Worthy of their leadership position - every day.


Thanks for the comment, Paula.

7 months, 1 week ago on 12 Most Wizardly “W” Traits of Great Leaders

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This is definitely a slippery slope. I'm friends with employees and clients, but I never really share anything polarizing or with foul language, etc. I have seen some employees go off of the deep end with their views or use of language, but I acknowledge that their Facebook profile is a personal space. If I can't handle their views, then I can hide or unfriend them. I CANNOT use what I see to impact our business relationship.


I've always looked at it as a risk for the employee. I never thought about the repercussions for the employer. Interesting...

7 months, 1 week ago on Social Media Privacy: Should Bosses Be Allowed to Friend Employees?

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Amy - the spunky, lone American cheerleader. ;)


Good story, Hessie. I'm rooting for you folks and even hope we will have opportunities to work together...since BOTH companies understand their is a LOT of intelligence buried in that social data (and other data silos within organizations).

7 months, 2 weeks ago on The ArC Story: Success Means Moving Fast and Breaking Things

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Just getting around to reading this...after a great vacation and sectionals tennis playoffs (I live a hard life). Thank you for the mention, Margie. You reeled me in with the title regarding social listening, and then BONUS with the mention!

7 months, 2 weeks ago on #FivetipsFriday Social Media Listening

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@crestodina @dbvickery That research reminds me: "when you don't pay for the product..."

8 months, 1 week ago on Content, Trust, and the Power of Influence

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"Post, forgive, and forget." Interesting point, Andy. A person's negative review can have negative ramifications well beyond the point that the original poster has "gotten over it".


It's amazing how many of these types of posts I'm reading now - as folks understand the power of social, and peer reviews, in the purchase decision. And yes, I'm a huge proponent of both social listening AND sentiment analysis...even when the sentiment analysis remains flawed.

8 months, 1 week ago on Content, Trust, and the Power of Influence

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Great points throughout, Sam. I know I often draw the ire of people who put a lot of stock in polls and surveys, but I wrote a post over a year ago saying "people are talking about you - and it's not in your survey".


In addition to perhaps not phrasing the questions correctly, I would also argue that the people inclined to even agree to participate in the poll are in a dwindling group that truly would never use social or review sites to make a purchase decision. Meanwhile, my purchase decision is based upon:


- identify need/want

- research (generally starting with Google)

- read professional/influencer reviews

- read peer-to-peer reviews (Yelp, TripAdvisor, Best Buy Comments, Amazon comments)

- poll my own social circles (via Facebook and Twitter, usually)

- Possibly see if the brand, or distributor like a Best Buy, will engage socially


Do the poll of folks across all ethnicities and household income demographic, for ages between 18-45, and your numbers would change without even having to change the questions.

8 months, 1 week ago on Gallup Poll is Correct: Social Media DOES NOT Influence Purchases

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I'm always talking about "find your brand advocates AND your brand detractors...then commit to the positive customer experience to turn the detractors into advocates". And the world is watching. Besides taking care of the squeaky wheel (Petro) that writes reviews, you also position yourself as a brand who cares - for everyone that watches the exchange on social channels.


But now this post leaves me wanting for my own version of "PetroPower"...VickeryVroom?

8 months, 1 week ago on Three Ways to Succeed With Second Chance Customer Service

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@ginidietrich @GosiaBourne Speaking of which...I am SOOO far behind in my Yelp and TripAdvisor reviews (and Amazon...and Best Buy...). I rely on them so much that I keep saying I need to do my part, but it takes time to come up with a thoughtful, detailed review!

8 months, 2 weeks ago on Your Customers Control Your Brand

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Of course, once brands realize this - they need to start monitoring social channels to find the who/what/where/when/why of consumers that ARE impacting the brand reputation. The brands can't control it, but they can at least help guide the message on a peer-to-peer basis or demonstrate timely and contextually relevant customer service.


Find the advocates - applaud them. Find the detractors - appease them and try to turn them into advocates.

8 months, 2 weeks ago on Your Customers Control Your Brand

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Ooh, I love sole source supplier contracts...when I'm the sole source, that is!

9 months ago on Gin and Topics: Word Sneak and Baby Giggles

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Um, does anyone pick the die 10 years sooner option?!?

9 months ago on The Spin Sucks Inquisition: Jeannie Walters

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Poor Richard Gere...


The dancing teachers was hysterical with those oblivious students, and all I could think about during the beer bottle video was "I think I had enough to equip all of those guys this last Monday".

9 months ago on Gin and Topics: Word Sneak and Baby Giggles

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Love it. Up until this year, I worked remotely since 1998! I've also run multi-project remote teams that spanned several time zones. I absolutely agree that it allows you to get the best and brightest. Some leadership still do not get it, though. They need to see the minions working in the cubicle and punching the time clock.


I definitely appreciate the goal mentality vs time mentality. Ironically, when leadership focuses on that 8-5 timeclock mentality, they will get LESS work and productivity from employees. They need to "get out of their own way" and let these employees drive innovation and successful delivery while working a more flexible anytime/anywhere schedule.


9 months ago on Run a Virtual Company with these Seven Tips

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Great anecdotes. As a services company that also has a product, it is all about trying to get that social proof. Otherwise, nobody ever gets fired for choosing the 800# gorilla in your industry (for services OR product).


Nice summary points. Gotta get other people telling your story - influencers and happy customers.

9 months, 1 week ago on Is Social Proof Driven by Your Cortex or Your Content?

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I always get excited when reading posts around contextual social monitoring case studies - even if hypothetical. We have the monitoring solution, but it is still going to take that ANALYSIS beyond the tool to dig deep (beyond the first question answered) and get the full and varied context. I hope to see more of these hypothetical scenarios become live case studies...and I hope we get to be a part of those case studies.

9 months, 1 week ago on The Question of Context in Meaningless Data

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Just wrapped up a 13-year run at Mantis where we struggled DAILY with making the transition from founders to C-levels willing to step back in order to scale.

9 months, 1 week ago on Founder vs. CEO: How to Scale Your Business

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@samfiorella @dbvickery  Very cool. We are taking a similar approach with some of our hospital clients. We are doing some cool mobile app development to allow more preventative/predictive care and even touchpoints for initial assessment that do NOT require that initial visit (where they tell you go get some labs and come back...thus 2 co-pays).


The hospitals and healthcare providers that provide that level of service and customer experience will be the winners in the age of the socially-savvy (and demanding) consumer.

9 months, 3 weeks ago on Business Strategy: Reinventing the Rules of the Game

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This will be one of my more broadly shared blog posts I've read in awhile. Great job, Ken.

9 months, 2 weeks ago on The Graduation Speech I’ll Never Be Asked to Give

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I definitely do #1 and sometimes #2. I could use work on the rest of them. I still can't bring myself to set aside a specific time FRAME to do email and social media...I always try to be the most responsive possible (which probably does nothing more than add to my blood pressure, right?)

9 months, 2 weeks ago on Time Management: Six Tips to Be More Productive and Get Things Done

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@Shonali @dbvickery  Took my first ride on the Harley today...and lived to type this message. So life is good. Looking forward to a lot of tennis this weekend, hit a few graduation parties for friends' kids, do a lot of grilling (pork steak tonight, chicken fajitas tomorrow, and queso burgers on Sunday)...and maybe take that Harley out for a few more spins.


C'mon, sing it with me, "all she wants to do is...all she wants to do is dance"

9 months, 3 weeks ago on Why I Dance

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