Bio not provided
Expertise is earned. When we analyse what is happening in social media we can put the critics into two camps. The first are the ones who don't want to put in the work to gain expertise but yet provide a second rate service and basically alleviate people of their hard earned money. They provide social media templates but have no real business expertise or credentials. The use the template as a catch all and for the most part this does not work because the basic level of business analysis has not been completed and they have not developed and understanding of their clients enterprise. They have a couple of wrenches in the tool box and one is broken. There expertise in these situations is baseless. Rightly so they are called to account.
The second camp are those who do not understand the importance of social media or how specialisms develop within a particular sector, industry or indeed how new tacit knowledge and technological development delivers a paradigm shift that turns competitive markets on there head. The comments we see regularly develop from a lack of knowledge and in some cases ignorance, jealousy and envy. All industries evolve over time, new systems develop and innovation occurs. Sometimes in an incremental fashion but in social media case we see a completely new industry and cultural shift developing that changes the enterprise game completely across all sectors and markets.
The people you name in this post understand business. They know what is required to build a business and they have deep knowledge of marketing and how it has an impact across all aspects of a business. They have built there expertise on sound foundations and as a result they are able to grasp the impact of these changes and build new skills sets that are complementary. And indeed create completely new business models and services. Simply they deserve the title expert.
I could go on but don't want to clog up this blog with any more words. The last point however needs to be made. You left one person out his name is Sam Fiorella. I have massive respect for you Sam, Gini, Danny and Ric you have deep expertise and understanding. It shows through in everything you write and do. And you deserve to be called Experts.
Best to you all.
2 years ago on I Declare Open Season On Social Media Experts: Closed.
We know how this works. Free is never free. There is a cost to everything. Anyone who does not understand this may not get anything valuable from the social web perhaps except entertainment. Example. I come to this blog to contribute for free. I don't charge for it. My time is valuable. My knowledge is hard earned. My wisdom is lived and measured by the mistakes and successes. However i am here. Why ? out of respect and professionalism. I want to contribute to people I value to provide them with some form of value they may or may not extrapolate in one form or the other be it a book, blog post or insight that tweaks their creative slant towards a more valuable approach to delivering value for their community or clients. I give freely. I understand the cost. I understand the benefits. I accept it for what it is and can become. But ultimately there is a cost. Consumers direct consumers devour a different business model. They expect free but we know as marketeers, entrepreneurs, leaders their is cost attached. Business intelligence, new ways of looking at our products and services. Real time feedback and the ability to respond and iterate business models and services because of this feedback. The brand benefits more than the consumer seeking free. At least the smart brands do.
Tow for one Sam Fiorella and Danny Brown. Now that's a bargain. :-)
2 years, 1 month ago on Stop your bitching; you’re not paying for it!
I found the little browne site after a social media influencer called Matt told me about it. Amazing I have not heard of this site before. : - ) So little man. I am here to say your Auntie knows how to rock a letter. You dad knows how to rock a tweet and your mum I have not had the privilege of getting to know but she has to be special to be have you as son. I hope you read this one day. It is not easy being a dad or a mum. So help them out arrive on time, healthy and bright eyed. I will be waiting to greet your mum and dad on the big day and celebrate with them. It is a honor to be a father and mother and I know you will bless them and your Aunty with your love.
2 years, 6 months ago on A Letter From My Sister to My Son
I am creating an ebook right now. A freebie. The more ebooks the better. The higher the bar. The more people rise to the challenge or don't as the case may be. Readers will vote either way. And writers will learn what works and does not. Like you, I believe amazing content will always rise to the top. A great network helps but in the end it is all down to ideas, hard work, discipline, delivering value and nurturing a community.
2 years, 6 months ago on Ebooks Are Dead
@Peg Fitzpatrick I am not telling you to ignore it. I am saying it is a problem that cannot be solved. How do you police ideas. Will someone with no integrity listen to you. No. They will carry on doing what they are doing. Taking a whole post is wrong totally. But how do you stop it. ? I see it all the time. It is the same as the tribe mentality excluding people who do not fit their world view. People steal and fake their way forward to get their own needs met constantly. It is what people do. Learned behavior. The world rewards it, at every level. And if that ain't worth a dollar a word. Cool :-)
2 years, 6 months ago on “I’m as Mad as Hell and I’m Not Gonna Take This Anymore!” A Tale of Copyright Infringement
People steal ideas, tweets, content ,blogpost, headlines, and other peoples work all the time. You can't stop people procreating on the internet. Unless you are google of course.
People are looking for any snippet to wake up there tired old blog brain from its inertia. There is no way to stop this practice. I see it constantly. This is why people get pissed because some lame writer or semi corporate wanna be with no moral compass or indeed the social climbers who follow take your micro/blog content and use it passing it off as their own original thought. You see it in quotes on Twitter, Blog posts. It is laughable and sad. Ideas are meant to be shared but when you put no work into providing a new perspective. It is Shisterism. Yes I made that up. :-) Please do not infringe my copyright.
Look at it this way. It means you have something that is valuable. The choice is to step up your game and let them do there thing except in the worse cases. Otherwise you will end up spending valuable time chasing your tail.
I used the clip above in my very first post on a blog.
Give me back my content. I am not going to take it anymore lol :-)
Marketing is most definitely dead.
Stop Marketing Start Loving.
Metaphor is dead.
Long Live Metaphor.
This list is so dead.
I knew Margie when she had like two followers. :-)
I am an early adopter.
2 years, 6 months ago on Miracle Max Presents 11 Things that Aren’t Quite Dead
Sometimes when we say we are done. It is about making intuitive space for other things. We can't do everything. We will not do everything. But what we do needs to be done with every sinew of our being, in that there is meaning.
Exercise is never done, all forms of it, mental, spiritual and physical.
2 years, 6 months ago on You're Not Done
The Klout model is fundamentally flawed for the reasons you point out. I don;t go for the large follower base because I am looking for quality over quantity. There is no point in having thousands of followers for me. I also don't want my timeline crammed full of low value tweets about yogurt.
True influence comes from building a sound relationship. Twitter does not change the fundamentals of human interaction. With a targeted approach, valuable content and in tune relationship management skills a # can be more effective than buying into a perk program. Looking beyond the numbers like you said Danny to how you we drive and contribute to the numbers as marketeers is the critical influence issue.
It is the age old problem of using numbers to validate decisions. It is the same as the Social Media ROI debate that confuses people. People who constantly bleat on about ROI in social media are really hiding behind the smoke screen and building new ivory towers to keep out the masses. Any entrepreneur or marketer worth their golf pants can analyse, develop and define the most apropriate metrics to measure.
It's the concrete bunker syndrome built by social media snake oil salesmen to protect their margins. It does not help customers or clients and it does not help enterprises develop a viable strategy to increase their influence. In the end it all comes back to delivering a fantastic product or service and true influence in a market will always will be driven by that fundamental quality and excellence.
2 years, 7 months ago on Influential Mentions Aren't the Same as Word Of Mouth Returns
@DannyBrown lol I thought you agreed with the greatness. I never smooth talk those I believe in. #Truth I love this blog. Its my go to place to check reality.
2 years, 7 months ago on What’s Worth More to You – The Cost of Your Reputation or the Cost to Monitor Your Reputation?
There is no choice for a new economy business. Social media will continue to play a key role in attracting customers and developing brand personality.
The equipment maketh the man, the man maketh the equipment. Social Media Psalms 1.
I would like to recommend Jugnoo to all my clients. They have a great team. I am hearing wonderful things about them. And any business with Danny Brown on board has to be on the way to greatness.
@ginidietrich Exactly. He also said he would work harder. Class, you can't buy character or principles.
2 years, 7 months ago on Sorry, Seth, But This Pitch Just Seems Kinda Tacky
@DannyBrown Absolutely Danny. I respect your opinion, wisdom, insight and knowledge, that is why I visit this blog more than any other. You are balanced and fair, online that is a priceless and rare commodity.
I guess people make mistakes all the time. And Seth Godin is no different. I don't believe his intention was to offend or act in poor taste. I believe he was genuinely trying to make a statement about the importance of the Art rather than trying to benefit through the loss of such a literary colossus. Judging by the comments I am in a majority of one. But considering the contribution Seth has made and the impact he has had on people and their careers. I think he deserves the benefit of the doubt on this one.
The reality is if I would have received that email from anyone else. I would have viewed it as opportunism and in poor taste. But knowing Seth Godin, his work and the way how he has responded to me on numerous occasions I believe his intentions were honourable. In just the same way if I would have seen this post from anyone else I may have viewed it as opportunism. But coming from you Danny I know this is not the case. You always shoot from the hip and the heart with soul.
You walk in those fearless shoes every where. :) Respect Danny
RIP Ray Bradbury
@DannyBrown Absolutely. They had the B2B market in a vice like grip I remember wanting a BB early they had a big advantage and just seem to let it go to waste. Its the old mentality trying to stuff itself into a new world. This revolution has crept up on a lot of companies. I am not sure how they did not see it I mean Alan Turing invented the PC a long time ago. :) The problem is they have the corporate structure where creativity is stifled and a lot of those at the top don't understand people need freedom to create and be heard. A leaders role is to listen and help evolve the organisation culture constantly. Life does not stand still and we can't live on past glory. Complacency is our biggest enemy. Once we get comfortable and think we know we are done.
2 years, 8 months ago on Why Excellence Starts From the CEO Down – Or Should
I don't know you Tim. But congrats. And all the very best to you Sir. 12most Postgraduate. :)
2 years, 8 months ago on Facebook Post Leads to Community Manager Job
I am not sure they do. Not in social media la, la, land anyway. :) Timely reminder.
2 years, 8 months ago on You Are Not the Story
So proud to have been an early contributor to 12most. Congratulations on bringing the dream into the open for so many and enriching lives in the process with some stellar content. Namaste.
2 years, 8 months ago on 12 Most Celebrates its First 12 Months
CEO are busy people. You make that point in your usual intelligent manner Danny. There are examples all over of CEO who fail to keep a handle on the core profile of their customer and their needs. Most often you see this translated into a loss of market share and failure to make sure the business keeps evolving its offer. Absolutely people have to be given responsibility to act in the interests of the business. But once a CEO fails to keep in touch.and work the trenches every now again its a slippery slope that will create problems for he business in future. I believe there is a new emphasis and CEO need to develop new leadership skill set. Technology has changed the game completely. The businesses that will survive and prosper are those who get the paradigm shift that is taking place and are able to manage the demands it places on the business and develop the new skills required.
@Stanford Ha, Ha, I smell a real life authentic guru with an identity crisis. Just kiddin Stan. See that is how you show expertise in a subtle, unassuming manner. And then you have a kick ass blog with some A grade content. Anybody can do it :) Absolutely true the best would rather make a pact with the devil than claim guru ship. The thing is the best associate with the best to get to be the best. Its the people who are new that often get caught. The key is how the message claiming expertise is crafted and communicated. There are Charlatans everywhere and what you find is a lot of them are making big bucks offline too. I see it in my locale and it has always been the case in every area of business. You can't stop people with no integrity. That is my humble opinion.
2 years, 8 months ago on The Commoditization of Expertise and Why You Should Never Trust a Guru
Why I am here because expertise shows through on this blog. Its claimed but backed up with credentials, expertise, insight, depth. experience. This place is "Peer" reviewed all the way to the bank. If you get a gig here It means you have something relevant and interesting to contribute. The thing is unless you have an awareness of what "domain expertise actually is people cannot recognize it " online its difficult for people to cut through the crap. A 140 Character tweet, stolen thoughts, outlandish profiles, bought followers. It becomes easy for people to get caught. Unfortunately that will continue. It is up to people who know what they are doing to call it what it is, bullshit. So don't support it. Don't follow them. Call it out when you see it. Be strong. Indestructible. Real. But importantly shear those sheep with care so they can grow better wool and morph into Lions. Well crafted post Ryan.
The first time I saw that on YouTube I thought it was emotional and powerful. The fact is it gets right to the heart with no fluff no hype. It's the simplicity of the message that makes it so powerful real influence. I love that guy. Love him. The thing about influence is a lot of the time people do not recognize their the power and influence. I went to a meeting once when I worked in government at a local youth center to meet a youth worker involved in project I was working on with my boss. My boss asked him why he became involved in that type of work. He said because of people like him and pointed to me. I was completely shocked. I counted this guy as a friend who I knew from the neighborhood but had no idea I had that kind of impact on him. He had his scrapes with the man but went from negative to positive. He was helping a lot of kids who were on the periphery and with the potential to make mistakes none of us wanted them to make. All they needed was understanding. more opportunities and some hugs. :) I remember going home from work nearly in tears. This was a rough, tough guy. I also remember making a point of telling the people who influenced me how much impact they had on me. I could have gone the wrong way and times did when I was younger but it was them that kept me focused on doing the right thing. Thanks for the reminder Danny. And for the record you influence me. You are one of the best bloggers around. You always get to the heart of the matter. Respect.
2 years, 8 months ago on The TRUE Power of Influence and Emotional Impact
Forgot my English manners. Hello from Manchester England. Mike and Gini :)
2 years, 8 months ago on #FollowFriday: Michael Bowers
Great Story. I know cliche but really great story.
Straight shooting. Relationships. Try to be real and real and real. Care deeply. Don't act like you care truly care. Cultivate that. Reach out like Chris says. the more you look at people for what they are and what they do is the more interested they become. in you., Its not about gaming the influence metric for what you can get. People smell it especially people like Chris. Just do the right thing for the right reasons. and give more than you take. I bet you do that consistently and you will never be hungry, in need of job or somewhere to sleep. People will do anything for you because they know you are nicer than nice. Namaste.
2 years, 8 months ago on Chris Brogan Talks About Online Relationships
@DannyBrown Go Danny :)
2 years, 8 months ago on Your Value
@DannyBrown lol :) I will drive.
2 years, 8 months ago on Everything Is Dead
Great insight Danny. I love this insights section and the new design. Don't call me a groupie. I prefer advocate. :)
I agree. Nothing is truly free. At some point we have to pay whether it is through the choices we make, the values we hold dear, or the principles we forget to uphold. Life and business is a contract with the world. The currency exchanged is the level of epic creativity, wisdom and knowledge we provide. And for that I am prepared to pay accordingly all day every day.
Damn that gun looks serious. :)
Some people can't help themselves. They were brought up to protect, hide and avoid the uncomfortable emotions. It's a symptom of our disease that is the world. We are told to be tough and strong and have an idenity and beliefs, policies and to prescribe to persona or people will think we are weak.
Some people just find it easier to block out the emotion and ignore the pain they see and feel. The funny thing is we are all the same and hurt the same way. Some people just have no problem in celebrating that humanity and using it to set themselves and others free. And that is social for me.
2 years, 8 months ago on The problem with armor
I thought I was in the wrong place, but after reading the content I realized I was definitely wrong. I like the thinking process. I have noticed the shift. Brian Clark wrote about his thinking behind the redesign of Copyblogger a few months back. I think you are right. The improvements you mention bring more focus and ease of use. Offering other content videos, downloads etc on series of linked pages makes everything clearer. I have been trying to work out the best format for my blog so this was timely advice and of the usual high standard,. Thanks for sharing Danny.
2 years, 8 months ago on Of Blog Design Changes and Looking to the Future
The headline is slightly misleading. People who like you will buy from you that is definitely not a myth :) .But I know your working your headline magic with a teaser. Participating in chats to find customers is a very time consuming and ineffective way to build a business. Monitoring chats to identify leads will probably be more profitable. As you know I participate in a few chats. primarily because I want to network with peers and those whose insight and knowledge I find interesting and valuable. I also want to reciprocate support I have received from my online community.
There is the potential to develop profitable relationships. This takes more work because that development work is with B2B clients and essentially mean identifying gaps in peers/competitors services and providing value they cannot provide or are not willing to provide.
Every business has different cost drivers. And the opportunity cost of providing particular services may not be worth their time and effort. However it may be worth it for a new business or one with a different cost, operational or strategic focus.
Interesting Margie. :)
2 years, 8 months ago on Myth: People who like you will buy from you
When we are unsure we are alive. Don't know who said it but it was not me.:) Committment is everything without taking the risk on failure or success we never know what might have been. One thing for sure is we are going to die so we might as well go teeling that we experienced everything we possibly could whilst kicking and screaming. I did it. I did it. I did it.
2 years, 9 months ago on The Commitment of Success
I use Alexa for some content. I am not really focused on Bench marking in my view to my detriment. I not at the point where it matters to me that much. But Bench marks and understanding the data and performance is key business practice. I am not technical but more strategic. Context is everything. I tend to incorporate a wide variety o perspectives to identify themes and opportunities. Using these tools is essential but only at the point where traction makes them a primary concern from a business perspective.
2 years, 9 months ago on BenchMark Narcissism – Why Benchmarks Rock but we Reject Them!
When people say honestly the accepted wisdom is that they were less than honest previously. I don't think this is true sometimes it is a way of not wanting to offend a person who we respect, admire and class as a friend albeit a online friend. For me there is no differentiation. I give my all. Half measures don't cut it ever. I always thought the pace would get to you. In your early days you were prolific present and correct everywhere. I was worried about you. I thought this pace cannot be maintained. But I know you are committed and don't want to be perceived as someone who does not follow through. I noticed when you had a break , when you were carrying an injury that stopped you tweeting and blogging. I was hoping it would not get to you. And it didn't you kept going, persevering. And the results of all the work and discipline show through. You are already successful. You have stayed the distance and the experiences have made you a better person, blogger and engager. The difference now is you are setting your own pace instead of looking externally for markers. And people recognize you are settling into a groove how high and how deep the arc of that groove ascends and descends is up to you. Your friends and supporters are with you for the ride whatever you choose to do and that respect and support is deserved. Keep on pedaling :)
2 years, 9 months ago on Run fast or run long
@margieclayman No you are definitely not seeing things. You are way to smart and insightful.
You know how to generate a conversation, communicate a viewpoint and interpret the insight to form a systems theory approach to data aggregation . :)
You get me in that last sentence. I am starting to sound like a social media consultant. :)
2 years, 10 months ago on Myth: Killing anything that's not social media is advisable
Social Media is just another aspect of marketing. Why people believe social media needs to be a stand alone aspect of business development is foolish. Entrepreneurs who are making money out of the social media bandwagon have a vested interest. They make a living from promoting social media. However when you take away all the sound bites and really listen as in listen you will see they don't advocate it as stand alone process. Advertising is also another element of the marketing mix. Business theory and practice changes constantly if it did not there would be no new products, services or perspectives. You can measure anything except insight without insight allied with understanding and knowledge people are unable to identify what they should be measuring. ROI is one of those concepts that people like to voice that they understand. The reality is different. Experienced marketeers get it wrong constantly. It is comical to see and hear some of the social media comments. The truth is businesses and specialisms will always go through transitions and phases and social media is just one of those phases until it has been fully incorporated into business culture there will be people who cannot see the wood for the trees and even then it may be debatable if some of them ever will. :P
@samfiorella I like your place especially the ice rink :)
2 years, 10 months ago on Don't lie
Come on Margie, people lie and worse online. Seriously there is some real nonsense that goes on. I have witnessed and felt it. People can be what and who they want online and that is why to an extent it is so attractive people can escape from reality. I don[t lie to myself or anybody else. It is the easy way to end up in a place you don't want to be. But people embellsih the truth constantly from an ethical point of view that may be just as bad. I agree though in general.
Don't lie :)
Good Luck Justice. But you won't need it. :) Value based on a clear plan of action, a strong network and the ability to deliver consistently. One of the first things I learned in business school was the concept of the value chain and it still informs my thinking today. Your definitely destined to be a very successful entrepreneur. What you can't buy is insight and yours shines through.
Great to see the evolution.
2 years, 10 months ago on Entrepreneurship, Is It For You? Maybe Not!
The Art of Being You. On the face of it a simple statement. Social creates immediate pressure to respond, to be seen, to be in the know and on your game. The balance between professional and personal remaining true to yourself and your objectives is very difficult to maintain.
I believe people should choose a track and stick with it either be completely professional within the context of your specialism or industry or use the social web for personal reasons. Really there are no hard and fast rules to business or life. For me it always comes down to thinking, trying to be wise and using our judgement to meet our needs whilst maintaining respect for other people.
Interesting post Mila
2 years, 10 months ago on Learning the Art of You: The Marriage Between Your Online Persona and Your Personal Views
Falling off a cliff hurts a lot more than missing a step. I have spent a year pinning my hopes on some funding for my business. I got the funding and then they withdrew the offer. I was pissed. Really demotivating and then my personal life became way to complicated to boot.
I realised the real issue was not the funding it was mindset. I was focusing on making my big idea the one. But really what I needed to do was taking my own advice and knowledge and use it. I was hiding, making excuses.
Once I got real it became a whole lot easier for me to focus on starting small, being determined and finding the focus to be consistent. You can't build a business on dreaming but you can build a dream on business.
Big Dreams Start Small.
2 years, 10 months ago on Redefining Ordinary or Why It's Okay to Dream Small
Thanks Jessica. Great to hear you are taking the plunge. The best advice I can give is to keep it simple, develop a system that works for you, focus on your target market and what services/products you provide that meets their needs. Positive you will be successful. Best to you.
2 years, 10 months ago on How to Use Your Blog to Market Your Service or Business
People don't die. They just evolve to a higher consciousness. I am proud to be one of the original usguys members. I am proud to have conversed with so many great people. I am proud of the support I received from people I hardly know and unfortunately probably will never get to meet. I am proud to have debated, had a riff with few usguys :) and grown as result. I have been pissed off by a few things but hey human beings get pissed off right :) I mean I am not perfect and neither are usguys. The one thing I can state categorically is I loved the early days. I love the morning commute commentary from Sean and the vitality the # had in the beginning. But to see it still going strong and the connections made IRL and online is a wonderful thing. I am not as active as I used to be mainly because of other committments at the moment. But I hope to be more active in 2012 and to make it America and Candada in 2012. I am looking forward to the day when I can meet some of you in person buy you a drink of real coffee or your favourite fire water of choice . Until then Namaste my friends.
3 years, 1 month ago on Sad & Good things about #usguys
I enjoyed the post. So often we get overloaded by the idea and enthusiasm experienced by building a business we sometimes miss the most important steps. Doing the simple things really well lead to extraordinary results. I loved this post. And the surprise pingback Thank You. :)
3 years, 2 months ago on One Important Thing to Know About Getting Clients Through Your Blog
@RobertDempsey@taariqlewis@redtype I don't think it is cheaper marketing. A brand has to stand for something in my view. The best companies are in it for the long haul. And by implication if you don't choose the right partners and focus on creativity and real value it is short sighted. Now that may work if you want to be a banker but then again I may be wrong. :)
3 years, 2 months ago on I’m Taking Back my Influence; Opting Out of Klout
@samfiorella Agree Sam. Got to play our own game.
Congrats Danny. Look forward to see Jugnoo become one of the best on the social web.
3 years, 2 months ago on On Moving On and Jugnoo
@SteveWoodruff So it's your fault Mr Woodruff you converted Sam. lol :)
@samfiorella@taariqlewis@redtype@RobertDempsey Absolutely. Hamsters. The API is the value. They have generated the momentum. Now they dumping users and their concerns. A 20th Century business strategy for a 21st Century economy. Honestly I hope they are fine. I would hate for people to lose jobs. I hope they come up with a way to address the flaws. I don't want to write them off yet. But lets hope they act and try to be more inclusive by serving the people who they used to get the traction with the VC's or am I delusional ;-p