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@BenKillary Send me an email at firstname.lastname@example.org and we'll talk...
1 day, 4 hours ago on The next generation of PR pros: 24 young PR pros to watch
@kmskala Cookies are related to Old Navy? C'mon now. I agree about Red Bull, but they talk about topics and issues that are related to an entire subset of people they're targeting (thrill seekers/alternative sports junkies/etc). I guess you could say chocolate chip cookies are relevant to the Mom market, but that seems like a pretty big stretch. I guess we'll have to agree to disagree on this one, sir ;)
1 day, 19 hours ago on Should companies give up promoting holidays on Facebook?
@AyalaDenisse Agree. When it aligns--go for it. Starbucks does a great job there. As does a brand like Target. I still question Old Navy's approach...
2 days ago on Should companies give up promoting holidays on Facebook?
@kmskala Right, it got likes. But, what do those likes mean for Old Navy? Not much, in my view. The content is not related to the brand--at all. So, they may have "gamed" it for now, but what does that ladder up to? That's kinda what I'm talking about. Can brands get likes/comments using this approach? Yeah. But, what do those likes/comments really mean from a bigger picture POV?
@Ike Ha--I subscribed to the Strib in a former life. Then nixed it and got INCESSANT calls asking us to re-subscribe. It was highly annoying, and I wouldn't think that to be "best practice" when it comes to developing a "long term" relationship with a potential subscriber. Needless to say, as a subscriber, I haven't had the best luck with the Strib to date. Hoping that changes.
3 weeks, 5 days ago on The real reason nobody's reading hard copy newspapers
@AlisonKenney That's EXACTLY what I'm hoping for, Alison, with our kids! Glad it's working for you. Juries still out for us...
@BryanReynolds @jeffespo I was just about to say that Jeff was being snarky with that unicorn metric comment and that if you follow/interact with him regularly, you know that about him (as I do). Then he went and left the comment above. Thanks, Jeff. Thanks, a lot :) I'll leave it to you two to figure things out from here.
I'll just say this: It's OK for us to disagree (like we were above--essentially you and I haven't agreed on a single thing in this stream, and that's perfectly fine). In fact, I wish we had more constructive disagreements online. So, thanks for your input here--and I hope you'll continue to offer it up. I just hope we can do it in a bit more productive way down the road (Jeff, I'm looking at you, too, buddy boy :)
1 month, 1 week ago on Is Oreo really the brilliant marketers everyone thinks they are?
@BryanReynolds @jeffespo @kmskala First, I'd ask you be respectful of other commenters, Mr. Reynolds. That's certainly not too much to ask. I respect your opinions--all I ask if you respect others'. Second, I'd like to jump in on one side issue you keep bringing up. As consultants, part of our job is NOT to do exactly what the client tells us to do. In many ways, it's our job to offer up our counsel and opinions--sometimes that's what they ask us to do. And other times it's something they really don't want to hear (which is often the case with digital marketing, which some clients don't fully understand). So, to say our job is to "do what the client asks" is really cheapening our roles as counselors. And, I think that's relevant to what @jeffespo and @Kasey Skala are pointing out (both of which are potential clients, by the way). Because, sometimes you have to push the client to measure what they SHOULD be measuring--not what they ASK to measure.
@UniqueVisitor Good examples. Thanks for sharing. Still entitled to my opinion though ;) (even though it may end up being very wrong--wouldn't be the first time)
1 month, 1 week ago on Why Vine is dying on the...well...vine
@christopherpollard Nice example--thanks for sharing, Christopher!
@BryanReynolds Like I said, I'm not saying they haven't seen success. Some of their content marketing is brilliant. I just take issue with labeling that quippy Twitter back-and-forth stuff as "brilliant" marketing. It's not. It's just great, funny writers being empowered to write funny tweets. I agree, getting the buy in from a big brand like Nabisco is no small feat--they should definitely be lauded for that. But, for creating "funny" tweets with AMC Theaters? Not so much...
@KevinWatterson Wait, Oreos are unhealthy? They should put that on the packaging! :)
@MikeSchaffer @jeffespo The quippy back-and-forth things are what really eat at me. And then, for an outlet like AdAge to laud praise on them for it? It's too much. It's simply ridiculous.
1 month, 2 weeks ago on Is Oreo really the brilliant marketers everyone thinks they are?
@UniqueVisitor No--they most certainly did not over-hype themselves. I'm completely referring to the "social media guru" crowd. And a number of tech/social media outlets, too.
I'm not necessarily anti-Vine. I just don't see it surviving for the reasons I shared in the post. Time will tell. As a consultant, I need to understand how it works and when it might make sense for clients. Right now the answer to the latter is "not often."
1 month, 2 weeks ago on Why Vine is dying on the...well...vine
@bigboxcar @kmskala Nice arm!!! :)
@bigboxcar @lulugrimm I thought the teenagers were all using Snapchat?
@UniqueVisitor "Why don't we give it 10 minutes to breathe?"--that's my point. Why hype the crap out of it in its first month? Then, I probably would have never written this post! I guess we'll agree to disagree. I see Vine as going away in a year. I don't care if Twitter integrates it--I don't think that'll matter to enough people. They can force people to use it (as Google has forced us to sign up for G+), but we all know that doesn't necessarily make a tech/app a winner...
@bigboxcar I didn't know about that update. Good to note for future Vine-blasting posts :) You're using Vine more than FB? Is that right? That's surprising. I'm not necessarily saying it's failing now (I know, the headline), but I will predict that Vine will not be a viable platform a year from now. And, my main beef with the Vine hype is well, all the hype. If you don't want people to blast Vine for being a failure, then stop hyping the crap out of it one month in. That's been my biggest issue. I'm tired of everyone lauding these apps before they even have a chance to take off. Like the guy says below (who makes my point for me--thank you!), give it a chance to breathe...
@christopherpollard @lulugrimm Good thoughts, Christopher. Personally, I like Vine, but I don't see it gaining a wider audience as IG has. 1) It's just another place people need to post, and 2) Posting/capturing text/photos is one thing, capturing video is quite another. Like I said below, time will tell. I'm on the side of the fence that says Vine will be closed up a year from now.
@lulugrimm @chrispollard It is early, no question. I just think photos are much easier for people to capture/wrap their head around than videos. Obviously, I could be proven wrong, but that's my take. Time will tell!