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And a good way to customize your BUSINESS Facebook page is to use MyWebees :) With the custom page apps that Facebook has added to business pages, you now have an unprecedented way of getting your fans to visit your website's homepage. Using MyWebees, you can give them a 'Home' button on the shiny new navigation bar that Facebook has provided them, and they can browse your entire website while still in Facebook.
You can get MyWebees here: http://bit.ly/GRK50g
2 years, 8 months ago on How To Customize Your Facebook Timeline
@JayBaer It's not that I don't get the difference between 'prefer' and 'expect', although your example did make the difference more clear. It's that the surveys are gamed by the people asking the question - and by the people writing posts with eye-catching headlines, by the way - in a specific way as to get the answer they were looking for at the time.
For example, I can assume, reading your original post, that people prefer getting their coupons (we'll call it coupons, but of course I'm referring to offerings as a whole) via email. Assume? Hell, that's what the data SAYS. I can't interpret that data any differently! Away to my email sending machine!
But that, of course, is wrong. If you had given the same question (what do you prefer, as opposed to what do you expect) and offered MULTIPLE CHOICE (ie. making sure the playing field is level), then, if only 5% ticked off ice cream, then the survey might be more valid.
But that didn't happen. The questions were changed, the format was changed, and a different answer was (surprise, surprise) given. The survey is gamed. The data is skewed.
We get into trouble not from interpreting the data (or rather, not just from), but also from the fact that the data is presented in a very problematic form.
All things being said, I'm not saying that this survey is bad, or that ExactTarget is out there gaming surveys for their private gain, far from it. I'm just saying that after reading your posts, I come away with a strong feeling that no one knows WHAT people expect from businesses in social media, be it email, Facebook, LinkedIn or whatever. And that these surveys, the more you dig into them, with each one saying something different, seem only serve to muddy the waters.
2 years, 8 months ago on Remembering the Dangers of Social Media Research
The problem is, that there are so many ways to game surveys, it kind of makes you wonder what's the point any more. For example, I might point you in the direction of this survey conducted by a company you might recognise, which states that 58% of the people expect to receive discounts or promotions via Facebook (link at the bottom).
Yes, I know it says 'expect' and not prefer, but for those of you who can't be bothered to follow the link, the survey was conducted by ExactTarget 6 months ago. So I might expect the way questions are asked to be a bit more similar, so I can actually compare the two surveys done by the same company, giving me contradictory results, but maybe the surveys here were intended for different reasons. And yes, when a survey tells me that users 'expect coupons on Facebook', it contradicts a survey saying that 'users prefer to get coupons via email', even though the verb and action aren't the same. Sorry, but the rest is semantics.
By the way, I will re-iterate my comment on your previous post - it's not that I don't agree with the fact that you need to provide your fans with good content (I think that by now that's a given). It's just that surveys should be there to help me understand what my users would prefer to get, and they don't.
@JayBaer I went back to read the report - didn't have time to read it first time around. Point taken (and I see you changed the image :)). But @Ari Herzog raised a very good point - I might not want to see promotions from companies, but from my FRIENDS, well, that's a different kettle of fish. Facebook seems to be having the same idea (or done the same research) with the new ad options they're coming out with, so maybe the next step in our role as consumers is to start visually blocking out friends who constantly talk about their 'amazing experience at 'Sham Harga's House of Ribs' .
And then we'll go full circle back to mail and circulars :)
2 years, 8 months ago on New Research: Americans Hate Social Media Promotions
I must admit., I don't really understand this.
1) From research that I read, most people want to get coupons from businesses that they 'like' on Facebook. Not social interactions, content, or anything else.
2) What you say and what the questions are asking are two different things. The answers don't indicate that people PREFER to be told about sales via email. The answers indicate that people DON'T LOOK for those sales on Facebook. If they were offered sales via Facebook, maybe they'd jump on it every time? You've changed the 'where do you look for' to 'where do you prefer'. Which isn't the same at all :)
I'm not saying that businesses should do nothing but ram sales and coupons and discounts down people's throats on Facebook, of course. But it's not that bad of an idea.
It's not all that bad :) For example, you can move the 'likes' to the bottom of the app pile, where it will be rarely seen. And instead, you can put up your entire website - after all, Facebook has kindly supplied business pages with a web-page-like navigation bar. You can use that bar to direct people to your webpage using apps like Mywebees (http://bit.ly/GRK50g) which basically import your entire website into the familiar surroundings of users' Facebook.
2 years, 8 months ago on 4 Facebook Page Features That Were Better Before Timeline
Basically, the top row of apps (because most people probably won't expand the app panel) is like your navigation bar. And one of the most important things in any navigation bar is your homepage. So you can add your website to your Facebook page (with the MyWebees app http://bit.ly/mywebees_app), and have a prominent icon on your navigation bar which people can use to see your entire website - IN your fanpage!
Which is pretty neat :)
2 years, 9 months ago on New Facebook Business Page Layout; Is Your Business Ready?
@nsweeney They are a bit different in Facebook Ad land, from a feature/technical point of view :)
2 years, 9 months ago on 14 Ways New Facebook Betrays Small Business
@shelholtz I thought of writing a post based on your post based on this post, but decided against it :)
I tend to disagree with your points - Facebook, and I think we can all agree on this, is in it for the money. And being in it for the money, they didn't change the rules (landing tab, cover image, etc.) because of some ethical or content consideration. They changed the rules, and have been changing page exposure over the past year or so, to force you to pay them money to advertise. Of COURSE you can set a default landing tab - if you are creating an ad. Of COURSE you can create a call to action - in an advert. And so on.
I'm not saying that the changes are all bad - in fact, I think having prominent app buttons is very cool and is an easy way to get people to visit your website, or see your products, or hear about your sale. But all the changes are focused on how to force businesses to pay for what once was somewhat possible for free.
(And just as by the way, you can't pin AND highlight a post. that'd be too easy :))
2 years, 11 months ago on 11 Reasons Why Facebook Friends Are Bad For Business
@akstout18 I stand corrected :)
A good article explaining concepts that although they have been around for a very long time, people are still confused by the difference between a Business page and a personal profile. By the way, another benefit business pages have are that you can install apps on them to increase user engagement, so your fans (the people who 'liked' the page) keep coming back - apps such as MyWebees, which import your entire business website to your business page.
@akstout18 Wow, thanks! I'm delighted you made it your landing tab - let me know how it goes, and feel free to contact me if you need anything (firstname.lastname@example.org)
3 years, 7 months ago on HOW TO: Easily Create a Custom Landing Tab For Your Facebook Page With Static HTML WYSIWYG Editor
An excellent tutorial, and it looks like an easy way to add a landing page to Facebook pages - I'll give it a try :)
If you want your entire website on Facebook, by the way, that's also possible. We've just launched an alpha service that imports an entire site into a Facebook tab in just 3 clicks - which is can be a HUGE boost for small businesses. And yes, it is three clicks, I counted :)
If you want to try it out, go to www.mywebees.com. Just use the Facebok connect button, add your URL and you're good to go!
Just as an example, here's this website as a Facebook page: