Chicago, IL USA
Director of Content & Social Media for Straight North. Writer, blogger, content strategist, student of the game.
Sonja, These are excellent tips. Everybody is always blathering about the need to create "epic" content -- but posts like this that explain HOW to do it are few and far between. The issue we fight most often is #6, buzzwords/jargon. Often, writers resort to cliches when they haven't really thought through what it is they're trying to say. For instance, when a client writes, "... we create synergies ..." - we'll ask them what specifically that means. Sometimes we'll get a blank stare, but other times we'll find terrific selling points that nobody's spent the mental energy on to articulate.
1 month ago on 12 Most Worthwhile Rules for Creating Incredible Content
@Zahrah Musa Hi Zahrah, That's a great question. When I started writing this post, I was assuming that a boss would have whatever technical ability was needed to do the job -- sort of a given. However, there are bosses who don't have enough technical skill for the position, and that's bad.
1 month, 1 week ago on 12 Most Appealing Boss Behaviors
@Lori Drienka Absolutely right, Lori. That should be on the list - 12.1.
@Milaspage Thanks. Yeah ... there are people who are really unhappy in their jobs and for whatever reason just won't leave voluntarily. I've seen it a lot, and it's really sad when people in their 40s, 50s, 60s are just stuck. Good companies won't just throw somebody out on the street - they will provide career counseling, placement services, etc., as part of the package.
@Julie M Holloway Julie, we see this all the time as well. Bounce rates for an amateurish site can be quite startling. People take one look, conclude that the company is as clumsy as its website, and click off to find a competitor.
1 month, 1 week ago on 5 Biggest Marketing Mistakes Made by Small Businesses
@Heather Clark13 Great points, Heather. It's so important to keep it simple.
@mphcoach Those are good points. Better to put off a conversation than to engage in one while distracted.
@Carmen Rane Hudson Good point, Carmen. Perhaps it is easier for a larger company, in terms of having a financial safety net. However, I still like specialization for any size firm, and for a small firm, I think it's a much better strategy in the sense that you can become a big fish in a little pond, rather than a microscopic organism in a big pond.
6 months, 1 week ago on All Things to All People Marketing
@PointA_PointB @SteveWoodruff Thanks, Catherine. So many firms claim their industry is commoditized ... if that's the overriding mentality in the industry, what an opportunity that presents to an imaginative and bold marketer!
6 months, 3 weeks ago on All Things to All People Marketing
@SteveWoodruff Glad to hear you agree, Steve. "Afraid to differentiate" is an intriguing way to look at this problem. Very true!
@PointA_PointB Hi Catherine, I could be wrong, but my sense is that smaller businesses have actually regressed on the SM training front since the mid-00s. When SM was new, untested and untried, business owners were very cautious and wanted to be coached on the right and wrong ways to use it. Now, owners have formed their own opinions about what SM is (and these opinions are often caricatures of the reality), and are apt to dive right in.
7 months ago on Do You Overshare Online?
Great post, Shanna. These problems can be extremely damaging to a firm, without doubt. Too many firms see social media as some sort of toy, when in fact it is a very powerful tool that must be respected. You could argue that companies should train employees in social media engagement just as rigorously as they would train them in safety.
These are all excellent points, Rebekah. Automated messages are my SM pet peeve -- they are completely contradictory to the spirit of social media communication, in addition to being incredibly annoying. One of my problems is spreading myself too thin. Recently I deleted my Facebook account and that has helped a great deal.
8 months ago on 12 Most Simple Social Media Mistakes We All Make
@Yvonne Root Good one. We don't have that problem in Chicago because none of our expressways is more than 2 two lanes wide. :)
9 months, 2 weeks ago on 12 Most Infuriating Driving Habits
@heidithorne Good ones, Heidi. I enjoyed your little RAMPage.
@SteelToad Good one! We have tons of them in our area. The older I get, the more fearful I become of turning into one ...
@profkrg Honest readers always welcome!
@SteelToad Nothing like a surprise on the highway ...
@PaulBiedermann Paul, sorry for stealing your thunder, but i bet you could come up with 12 more ... at least. A couple of bad left turn people got in front of me just the other day and forced me to go through three light cycles that should have been one. GRR.
@stevehaase Please don't take up the tuba!