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@samfiorella @berkson0 That makes sense. I've thought for a while that micro-communities within communities is where the "gold" lies. Something I've been discovering as my content approach has morphed in the last 12-18 months. I can see a day, perhaps in the next year or so, where the gated content approach will be more widespread for bloggers, for example, and not limited to brands.

It may not even be premium content that's gated - more, "OK, here's my public stuff, but this little community over here is where we'll really dig in and get to know and support one another."

Mainstream content is disappearing - sure, it'll be there for eyeballs, but the real value is coming from micro.

2 days, 16 hours ago on Social Media Has Killed Consumer Trust

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@Eleanor Pierce Nobody tells me anything anymore!

2 days, 17 hours ago on Offsite Content Marketing: Six Tactics to Reach New Audiences

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@belllindsay Not just any old beer - FREE BEER! @ginidietrich

2 days, 17 hours ago on Content Distribution: Eight Ways to Gain New Readers

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@samfiorella Oh, for sure - but then that has to be included in any data disclaimer. Purchases based on financial situations are different from purchases made based on trust and influence (even though financial is a factor of influence).

2 days, 17 hours ago on Social Media Has Killed Consumer Trust

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@samfiorella To a degree, yes. But it begs the question again, how are ads being defined? Are advertorials posited as recommendations from trusted peers included? Disclosure comes down to the individual, unfortunately, and we both know from personal experience there are some crappy individuals out there posing as friends and trusted peers.

Not dispelling the notion that trust is eroded - I just find it hard to accept it as a key loss, when the same folks are happy enough to take free or discounted products and offers because a coupon is attached.

Let's say Friends A and B say, "Don't buy McDonalds, their products are pink slime", but Friend C buys anyway because they're running a two-for-one offer at Mickey D's that week. When morals go out the window for the sake of $5, it makes you question the validity of the information being given to the data collectors by the interviewees.

2 days, 17 hours ago on Social Media Has Killed Consumer Trust

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@Howie Goldfarb @AmyVernon I often wonder why the likes of Huffington Post and The Good Men Project don't get hit with Google penalties. Their sites are atrocious when it comes to load, due to all the tracking scripts and ads they have running.

2 days, 17 hours ago on RIP The Death of the Social Media Rock Star

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@Eleanor Pierce Look, it's against the law to fire moms when on mat leave, so you can stop sucking up to @ginidietrich now.

2 days, 17 hours ago on Offsite Content Marketing: Six Tactics to Reach New Audiences

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Hey there Sam,

Great thoughts as usual, and some interesting takeaways. I have my own thoughts on how consumers are equally of guilty at ruining social media as marketers are said to be, but that's for another day.

One thing I would say is, looking at the two charts you share, while word-of-mouth is still #1 in both, it's not as big a deal as seems to be made out by these two reports.

In the first chart, as you point out, ads come in at #2 and #3 respectively, but the #2 doesn't share how the ratio of internet ads (PPC, SEM) compares to social ads (Sponsored Stories, Promoted Tweets). For all we know, the very stuff Millennials say they don't trust could be the stuff they're actually clicking on.

With regards chart two, I notice that #2 and #3 are coupons, with online coupons almost sharing the same percentage as one-to-one recos. So, "we won't trust your ads, but we sure as heck will take your stuff because it's cheaper".

Which kinda negates the #1 reason of influence... ;-)

Sure, crappy marketing and shills have ruined social's potential - but consumers are just as bad at propagating this, because they still take advantage of the very thing they rail against. And so the cycle continues...

2 days, 17 hours ago on Social Media Has Killed Consumer Trust

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@Eleanor Pierce Clearly not where I should have been!! 

2 days, 17 hours ago on Offsite Content Marketing: Six Tactics to Reach New Audiences

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@JoeCardillo I think Bret Michaels is doing pretty much OK when it comes to marketing and business intel :)
http://www.thecastletheatre.com/event/637535-bret-michaels-life-rocks-tour-bloomington/

https://www.looktothestars.org/celebrity/bret-michaels

You don't have to be a consultant or agency to get how to market to your audience, and understand who you need to have involved, to be successful, all without selling strategy.

2 days, 17 hours ago on RIP The Death of the Social Media Rock Star

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@belllindsay No - you can blame that on all the free beer you drank from the beer fridge. :) @ginidietrich  

2 days, 18 hours ago on Content Distribution: Eight Ways to Gain New Readers

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Wait - Eleanor Pierce is pregnant? Who is responsible for this outrage? Do we need to send someone over to have a chat with the male miscreant???

2 days, 20 hours ago on Offsite Content Marketing: Six Tactics to Reach New Audiences

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@belllindsay I can't help but notice the correlation of my hair getting greyer, and the time I worked with you... @ginidietrich

2 days, 23 hours ago on Content Distribution: Eight Ways to Gain New Readers

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@ginidietrich For the majority of it, yes. They're the ones that will check out other pages, as well as share more (versus, say, a Facebook share). Like I say, early days, but makes me wonder if G+ is having a bit of a renaissance now Google is fragmenting it, and making the actual G+ experience more focused.

3 days ago on Content Distribution: Eight Ways to Gain New Readers

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@OpEdMarketing In fairness, most "marketing" books from that era were either a collection of blog posts, or expanded thoughts around blog posts.

3 days, 18 hours ago on RIP The Death of the Social Media Rock Star

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@ginidietrich Speak to @amyvernon about Reddit, too. :) @rwohlner

3 days, 18 hours ago on Content Distribution: Eight Ways to Gain New Readers

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@ginidietrich @EventsResearch Additionally, I always find Disqus to have frequent load issues, especially on mobile. For anyone for whom site speed is important (hint: that should be every content creator), these load issues are a major no-no.

3 days, 18 hours ago on Content Distribution: Eight Ways to Gain New Readers

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Much like @belllindsay, I pull my non-existing hair out whenever I land on a piece of content, love it, go to share... and there are no effin' share buttons!! How hard is it to do (especially if you're on self-hosted WordPress)?!?

Not only are you not making it easy to share your content, you're losing out on a lot of valuable data (check your email, @ginidietrich!!) with the likes of Filament and their Insights Engine.

With regards the comments (it's actually a mix of Google+ Comments and Inline Comments), it's early days but results are encouraging. Page views are up about 3,000 so far (compared to previous period), and around 70% is attributed to extra awareness on G+.

I'll be writing a post about metrics in the next few weeks, and will be including takeaways from the experiment. :)

3 days, 18 hours ago on Content Distribution: Eight Ways to Gain New Readers

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You know what I feel happened (or had a big part in it)? Books. Books happened.

Like you say, a lot of folks hit the right place at the right time, without necessarily offering the stuff people actually needed (but thought they did).

Because it was a wild west scenario, this was lapped up, audiences were built, superstars were created, and then feted by publishers that saw an opportunity.

I enjoyed some of these books at the time, but many have failed to stand the test of time. The walls crumbled, the advice floundered, and the sheep pulled the wool from their eyes.

The real tragedy (as opportunists will always survive) are those businesses that put everything on black, and the only thing that cam up was consistently red.

Good stuff, mate, as usual.

3 days, 20 hours ago on RIP The Death of the Social Media Rock Star

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@ginidietrich Hmm, I don't buy that. Spam is spam, regardless of "names". Unwanted promotion and targeting is exactly what many people are complaining about when it comes to how social has been ruined (though I have my own thoughts on how it's the consumer, not the marketer, that ruined social).

1 week, 1 day ago on Influencer Relations: Tips to Extend Your Current Campaigns

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So what post are you going to write for me? :)

You know how I feel about influence marketing, and solid data to base it on - nice to see the breakdown and various options you offer here, miss.

One thing - I usually ignore tweets that CC me when they tell me "You might enjoy this" (unless I have a previous connection to the person). What's your take on that, and the idea it can come across as spammy?

1 week, 1 day ago on Influencer Relations: Tips to Extend Your Current Campaigns

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@LauraPetrolino Well, given @ginidietrich was just named a "Rich Media Social Influencer", I thought I better up the game. :) @belllindsay @Eleanor Pierce

2 weeks, 1 day ago on Vanity Metrics: Are They Here to Stay?

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@LauraPetrolino I said, for the record, I DON'T have herpes. Sheesh!!! :) @Eleanor Pierce

2 weeks, 2 days ago on Vanity Metrics: Are They Here to Stay?

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@Eleanor Pierce Oh, you're sharp! 

2 weeks, 2 days ago on Vanity Metrics: Are They Here to Stay?

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@RobBiesenbach I'd put results for clients on the platform over numbers of followers. Bill Gates never used to blog; would that mean he's not influential because he didn't have hundreds of thousands of blog shares and subscribers?

2 weeks, 2 days ago on Vanity Metrics: Are They Here to Stay?

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Vanity metrics are the herpes of the internet. Easy to get, hard to get rid of. Sadly.

(For the record, I don't have herpes)

2 weeks, 2 days ago on Vanity Metrics: Are They Here to Stay?

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I think it depends. A comms company like AD, for example, is perfect for a content calendar. 

An off-the-cuff company (fun start-up, irreverent news site) may be better off just running off-the-cuff with something that happens that day, that is relevant for their audience.

Then you have the solo bloggers that write better because they're not forced into creating content they may not have a passion for at that particular time.

So, calendar for some - yes; as you go for others, also yes. :)

2 weeks, 3 days ago on An Editorial Calendar Equals Lots of Content from One Idea

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@WesleyDrey Love this comment, and completely agree. The rise of 140-character comms, head-down SMS conversations, and Buzzfeed/Upworthy headline chasing with little content to reward the visitor with is a key reason why writing is in decline.

2 weeks, 4 days ago on Is there really a shortage of good writers?

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@ginidietrich I would hope they do. This has been around since 2009 - 6 years to start doing something about it doesn't inspire confidence, though.

3 weeks, 3 days ago on The FTC and Social Media: You Have to Disclose

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Until the FTC actually goes out on a bigger scale and starts punishing people as well as brands, this will continue. As @dough mentions, when those that should know better ignore the mandates because they know essentially nothing will happen, it's a soundbite and nothing else.

Given I've seen a boatload of people I know (who are all professionals and senior pros at that) not disclose relationships, I fear it's already a lost battle.

3 weeks, 3 days ago on The FTC and Social Media: You Have to Disclose

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@jesbursh Wow, I hadn't seen that story - quite the adventure! I have to say, the NYT is great at highlighting that kind of stuff.

And, yes, like you say, it's not that hard, but the rewards (and pitfalls) are clear to see, for sure.

3 weeks, 4 days ago on Customer Service is Not the Same as Being Customer-Centric

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@Howie Goldfarb Define "stuff".

3 weeks, 4 days ago on 2015 Business Goals

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Kudos on your honesty, miss. I know a lot of consultants and agencies that blow smokescreens when it comes to financials, so nice to see you not going down that road, and acknowledging where you need to grow (and more importantly HOW) in 2015.

Here's to your goals being met and more. :)

3 weeks, 4 days ago on 2015 Business Goals

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@davidjboozeronline Look forward to seeing what you think of it if you do. :)

1 month, 1 week ago on Three Web Design Trends to Consider for 2015

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@davidjboozeronline Interesting. Haven't seen that before - curious to dig more into how it works. The main "problem" I see, though, is current lack of platforms. I'm guessing it's just an HTML-based system at the minute - with WordPress running more than a quarter of the world's websites now, it would seem a missed opportunity if this idea was limited to HTML design?

1 month, 1 week ago on Three Web Design Trends to Consider for 2015

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@Frank_Strong That's where your friendly neighbourhood admin can come to the rescue, mate. :) Good suggestion, though, I'll drop it in the plugin forum for a future update, cheers! @grissombrad @kevinweber

1 month, 1 week ago on Blog Comments, Digital Universes, and the Future of Social Conversations

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@JackVincent You get extra kudos for referencing one of my all-time favourite books, mate. :)

The people I've looked up to in my life, and continue to look up to, are exactly the ones that have struggled and overcome. That's real-life. That's dedication. That's who I want to be.

Cheers, mate (and received your email, will reply this weekend!).

1 month, 1 week ago on Balancing Your Autobiography

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@MartinGBEdwards Agree, mate. I liken it to reverse narcissism. It's a shell, a false layer of a better life that even the snow flakiest of Disney movies could never hope to achieve.

If you think about it, the memorable characters in movies and books are the flawed anti-heroes - and they're memorable for a reason. So why do we try and hide our flaws, instead of being memorable for being true? 

1 month, 1 week ago on Balancing Your Autobiography

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@belllindsay Do you think there'd be a rye shortage in the US if I was??? 

1 month, 1 week ago on The Spin Sucks Inquisition: March through December

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@ginidietrich Okay. What about Mark Zuckerberg, who only thinks he's God?

https://twitter.com/notzuckerberg

1 month, 1 week ago on The Spin Sucks Inquisition: March through December

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I would like God to be included. :)

https://twitter.com/thetweetofgod

1 month, 1 week ago on The Spin Sucks Inquisition: March through December

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@BrandonMcGrath Hi Brandon,

To a large degree,  I agree - after all, if the content isn't worth discussing, no-one will discuss it. :)

Having said that, I see a lot of discussions happening away from the post itself (sometimes, even in forum threads) - so it has evoked conversation, just not on the host platform. So, while lack of comments may suggest lack of quality, it's not always the case.

Thanks for your own comment (and appreciate the kind words about the engagement on this post),

Cheers!

1 month, 1 week ago on Blog Comments, Digital Universes, and the Future of Social Conversations

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@grissombrad Hey there Brad,

I'm a HUGE fan of the approach Medium takes to pretty much everything (as evidenced by my theme design) :)

The inline commenting is no exception - I was an immediate fan when I saw it in use. Livefyre has their own version called Sidenotes, which is good but has some big flaws (the main part being, they're not classed as comments, so if you delete the Sidenotes plugin, you lose these comments completely).

I've just installed and activated the Inline Comments plugin by @kevinweber - you can see it if you're on desktop and using a mouse to scroll down the page (the comment bubbles appear to the right of the content). Looking to see how I can implement better in 2015, and it may involve changing the use of Livefyre on the blog, I'll see. :)

1 month, 1 week ago on Blog Comments, Digital Universes, and the Future of Social Conversations

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@BartDP Hey there Bart,

Very welcome, mate, love the way Readz helps take a brand's story in multiple directions. Looking forward to the upcoming release - have a great holiday yourself, and will catch up in 2015 for sure.

1 month, 2 weeks ago on Three Web Design Trends to Consider for 2015

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@MariaAnemone Funnily enough, I just had an experience with a WordPress developer regarding a potential risk over a cookie tracker found in their plugin. Their "response" immediately turned me off - defensive and accusatory. Especially when they came back and admitted it was something they were aware of, after further inspection...

Yep, the right response is much preferable to the fast one. :)

1 month, 2 weeks ago on Speed of Resolution Over Speed of Response is Key to Social Media Success

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@tobey fusco Hey there miss,

I can only imagine the difficulties you must face, and wish you all the best in your next stage. I would definitely recommend checking out @Craig McBreen's Art of Breaking Out site - it sounds like you and it may be a great fit.

http://www.artofbreakingout.com/

All the best, miss. 

1 month, 2 weeks ago on What Happens When You Change Your Blog Subscribers Over to a Newsletter Format?

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