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@markevans It would seem we share a similar mindset, mate. It's funny to think back on how different this blog was a couple of years back, when it was all about the numbers (rightly or wrongly). But I wasn't really enjoying blogging, nor getting the satisfaction I may have believed I'd get with higher traffic.

Now, like you, it's all about writing and creating content I'd want to consume as a reader. If others like it, great. If not - well, it's always a good sounding off base for ideas and thoughts. Which, at the end of the day, is where the real reward comes from.

Here's to more approaches like yours.

17 hours, 16 minutes ago on Why Thinking About Traffic is the Scourge of Great Content

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@Art of Breaking Out Hi mate,

It's been interesting to watch your crowdsourcing over on Facebook, and all the different answers coming through. Really looking forward to seeing how it all plays out. :)

17 hours, 25 minutes ago on The Problem With Making Grandiose Statements

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@Giuseppe Fratoni Well then double thank you, mate, appreciate you buying it, and love to hear your thoughts. :)

2 days, 20 hours ago on New Ebook on Sale: Why Simple Works

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@Giuseppe Fratoni Cheers, mate, appreciate the kind words. :)

2 days, 21 hours ago on New Ebook on Sale: Why Simple Works

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Look out for my next video, which will take a look at the Flare Pro social sharing solution from Filament Apps. It's much more than just a "simple social sharing plugin" - stay tuned! :)

2 days, 22 hours ago on Video: How Atomic Reach 2.0 Can Help You Create Perfect Content Every Time

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Check it out below (expand the video to full screen and HD for best viewing), and if you’re serious about your content, I definitely recommend hopping on over to Atomic Reach to set up your own account.

There are many more features on top of the ones I've highlighted in the video. You can create your own dictionary, for example, with most-used words to help the scoring process.

2 days, 22 hours ago on Video: How Atomic Reach 2.0 Can Help You Create Perfect Content Every Time

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@Wayne_Gosse Hey there Wayne, cheers mate, appreciated, and glad you enjoyed the piece. And cheers for the SEJ shout, that was a nice surprise, especially given the source. Have a great rest of week and upcoming weekend! :) @Mark Longbottom

5 days, 12 hours ago on Blog Comments, Digital Universes, and the Future of Social Conversations

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@andreagoulet You take that back right now! Charles Arment cultivated all the communities, here and across the web! That @GiniDietrich is merely riding his coattails and top hat!!

5 days, 17 hours ago on Why Spin Sucks is the Best Blog for Guest Posts

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@Digital_DRK "Nice comment"

5 days, 18 hours ago on Why Spin Sucks is the Best Blog for Guest Posts

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@IrisSignals I often feel it should be changed to, "You're stupid if you don't keep it simple", Kostas - like you say, so many overcomplicate and look for complications that aren't there. Ah well. :)

1 week ago on New Ebook on Sale: Why Simple Works

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@NancyCawleyJean Thanks, miss, and agree - easy to slip into automated gear, especially around friends and family. Working on being better when it comes to that. :)

1 week ago on Auto-Pilot is Life’s Blindfold

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@seftonmedia Then my work here is done. :)

Cheers, mate, glad the post resonated - have a great rest of Monday!

1 week, 1 day ago on Auto-Pilot is Life’s Blindfold

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@Tinu But what about the ads for single malt scotch?? :)

1 week, 3 days ago on The Future of Content Part 3: with Richard Becker

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@samfiorella It's not just in social media, though. Externally, you say "the wrong thing" and the people that you don't want to hear it will do. With social, it's just an easier process to find that unwanted ear.

Here's the thing, though - the post was more about not giving a crap about what others say, and laughing it off (or just ignoring it altogether). After all, if you don't give a rat's ass about that person's opinion, who cares? Unless they overstep legal or libellous boundaries,then it's a different matter. But that's what lawyers are there for.

As far as repercussions and the bigger picture about not giving a crap when speaking your mind, of course common sense plays a part. But you can still offer a definitive rebuttal while being respectful. 

For me, it remains pretty much black and white. Like you (as in, the generic "you"), I have a responsibility to earn to feed my family, help my kids grow, and provide for them. If a business - whether that be a client or employer - can't differentiate between valid points of view and insulting commentary, and would rather you stay silent, then I'd question whether that business is a fit.

If a business tells me that I have to remain silent on the topic of clients that are in the tobacco industry (which I've had put to me before), versus saying I don't believe in marketing cigarettes to minors and I won't be a part of that, then I'll find other work.

Both my wife and I are raising our kids to defend their points of view, to not be afraid to speak up when something's wrong, and to counter injustice with fact and counterpoint. I'd be hypocritical to not lead by example when it came to that.

For me, that's the bigger picture of not giving a crap. As the piece ends with, think of and listen to those whose opinions matter, respect those who have a different opinion, and the rest? Meh. Life is too short to worry about them.

1 week, 4 days ago on The Beautiful Freedom of Not Giving a Crap

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@Lisa Gerber And in extra ironic statements about "no one gives a crap about me or my career"..... ;-)

https://www.youtube.com/watch?v=n0Hok1EpDNY

1 week, 4 days ago on The Beautiful Freedom of Not Giving a Crap

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@maggielmcg For me, it came down to, "Do these people truly matter?"

My wife. My kids. My trusted circle of friends. My family. These are the "lead people". Others, like colleagues and peers, are secondary (though still important). Filtering from top to bottom made it easier to identify who didn't matter, and these were the folks that I siphoned out and muted. Or placed in the "who gives a crap what you say?" bucket. :)

1 week, 5 days ago on The Beautiful Freedom of Not Giving a Crap

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@TheEuniceFlynn And isn't that all that really matters at the end of the day? Here's to happiest over "happy enough". :)

1 week, 5 days ago on The Beautiful Freedom of Not Giving a Crap

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@Jon Loomer Hey there mate,

Great to see you over here, been way too long since we hung out - another afternoon beer should happen soon. ;-)

You know, it's interesting to hear you say that. Anytime someone asks me about Facebook, I make sure to send them your way and delve into your archives. I'm curious - are you feeling "restricted" by concentrating on one platform, or is this a bigger picture thing to d with content creation and distribution?

Either way, look forward to seeing what you come up with next!

1 week, 5 days ago on The Beautiful Freedom of Not Giving a Crap

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@Janice B Gordon The fact you just skimmed my hard work, sweat and tears, Janice? I don't give a crap!!! ;-)

1 week, 5 days ago on The Beautiful Freedom of Not Giving a Crap

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@AmyVernon Excellent point, Amy. Embracing narcissism is equally meh. And there sure seems to be a lot of it about at times. ;-)

1 week, 6 days ago on The Beautiful Freedom of Not Giving a Crap

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@elDragonata I love your attitude of just laughing it away. For me, that's the best response to them. They thrive on conflict and getting under peoples' skin. Take that away from them, they have nothing.

Thanks for such a thoughtful comment. :)

2 weeks ago on "Haters Gonna Hate" Or A Lame Assed Cop Out?

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@belllindsay WHAT ARE YOU TALKING ABOUT, NEWFIE???? ;-)

2 weeks ago on Understanding the Full-Width Video Trend

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Great timing. I've started experimenting with full-width video on my own blog (though not in the header as of yet), and the danger can be the very high resolution displays used by certain readers (say, anything over 1720px wide). If this isn't considered, the video can look as if it's placed to the left of the content area (I use single body, no sidebars). Not an issue on most displays, but it can still pop up and then look weird.

Cheers, Susan!

2 weeks ago on Understanding the Full-Width Video Trend

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The problem is the empty "We'll show them" mindset. People / "fans" show how appalled they are at the actions of players - and then promptly buy their seats, or TV season pass. Because the NFL is much like Facebook, and vice versa - people moan all the time about what's wrong with it, then continue to support.

If folks are really serious about changing the sport, stop supporting it. Properly. The NFL only cares about dollars - take that away, you'd see a huge increase in "good morals".

The problem is, the morals should be there already - and they're not. And the fans are only exacerbating the lack of morals by all the empty barrel chesting.

2 weeks ago on The NFL is Missing the Cardinal Rule of Crisis Management

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@gpfratoni Thanks, Giuseppe - the world is defined by us, not by those that would try and define it for us. 

Cheers, hope you're having a great weekend!

2 weeks, 2 days ago on The Boy With the Bread – A Business Parable

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@SherryRB I'm waiting on a Star Wars-themed moleskin. Then my life will be complete. ;-)

2 weeks, 3 days ago on 3 Types of Editorial Calendar to Manage Your Business Blog

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Welcome back, miss, and sorry to hear about your spam issues. I think you'll love @Livefyre - the filters, and blocking options, etc., make it a great solution for keeping spam to the very minimum.

Great to have you back! :)

2 weeks, 4 days ago on Take that!

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@ginidietrich Because if you did, you'd lose approximately 37.3% of your Comment Count metrics, and approximately 26.3% of your Comment Likes. (And the likes are only so high because I was drunk much of the time, and thought I was down-voting you to get you banned).

2 weeks, 4 days ago on Happy Birthday, Spin Sucks!

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@LauraPetrolino "Big break"? Lady, I was booked for Madison Square Garden before Dietrich promised me a lifetime's supply of Curly Wurlys for appearing here. I'm still waiting, Dietrich!! @belllindsay

2 weeks, 4 days ago on Happy Birthday, Spin Sucks!

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@belllindsay Listen, if the cap fits.... ;-) 

2 weeks, 5 days ago on Happy Birthday, Spin Sucks!

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 We had no idea what we were doing. We didn’t have an editorial mission or vision. We didn’t understand writing for the web. We had no clue about SEO. And we were afraid to take a stance on anything.

Great to see some things remain the same, then! :)

Happy Birthday, Spin Sucks - may you reign long over those that would take your crown. Except me. That's a given. ;-)

2 weeks, 5 days ago on Happy Birthday, Spin Sucks!

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@Susie Ellis The avatar seems to be just fine, Susie, so that's a great start! :)

2 weeks, 6 days ago on 3 Types of Editorial Calendar to Manage Your Business Blog

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@Howie Goldfarb Okay - I'm officially scared to ask what letter should replace the little ; symbol... ;-)

2 weeks, 6 days ago on Why We Shouldn’t Confuse Real Time Marketing with Data Driven Marketing

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@kathrynscorer OK, I have to ask - who's "Google Dave"? He sounds awesome, and much more fun that Siri or Cortana! ;-)

Thanks, Kathryn, glad you enjoyed @SarahArrow's post. :)

2 weeks, 6 days ago on 3 Types of Editorial Calendar to Manage Your Business Blog

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Will we be learning how to avoid logo fails?

3 weeks ago on How to Use Visuals in Your Content Marketing

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Hey there guys,

Thanks for the discussion around the real-time marketing post, much appreciated. To Kevin's question, agree, the Oreo tweet has been used so many times before. The reason I used it is to highlight the fact even the darling of social media real-time wasn't even really that "real-time". Instead, it was meticulously planned to the Nth degree - which kind of negates the whole real-time love that social media consultants are peddling around how Oreo changed the game. 

Hope that clears up the use, and thanks again. :)

3 weeks ago on Talking Points Podcast: Why are Marketers so Hung up on Real-Time Marketing?

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@KBenakole Exactly, mate - at the end of the day, we have so many ways of understanding our customers and their relationship with us (whatever form that takes). So why aren't we using that data more? It can only help us all in the long run.

Cheers!

3 weeks, 1 day ago on Why We Shouldn’t Confuse Real Time Marketing with Data Driven Marketing

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@IrisSignals Hey there Kostas,

Exactly - it's not rocket science, and yet so many businesses seem to try and make it that way. Hey ho. :)

Have a great weekend!

3 weeks, 3 days ago on Why We Shouldn’t Confuse Real Time Marketing with Data Driven Marketing

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I'm currently undergoing treatment that has me taking medication for 3 months. Prior to that, I had to take the same medication, at a lower dosage, for 4 weeks. After the 4 week period, I had to go back to the doctor for an update.

I was asked if the meds had helped, I replied no. So the doctor asked me, "OK, so what would you like to do now?"

I replied in the only way I saw fit: "Um.. see a doctor who can advise as opposed to ask?"

The health profession is losing confidence in it, because of doctors like the one you share here, and others like him. No wonder health insurance is so high.

Glad you're OK, Mickster - blog reading would be pretty dull without you. :) 

3 weeks, 4 days ago on When Dermatologists Attack

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@Howie Goldfarb A-ha, but I'm setting up some imposter towers to redirect your feed, so be warned!! ;-)

3 weeks, 4 days ago on Important Message for Subscribers to DannyBrown.me

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@seftonmedia Tell me about it, mate. The amount of "storytelling" that is rife on the web right now is only beaten by pictures of cats. At least have one worth telling and, more importantly, one that's your own. Oy.

3 weeks, 5 days ago on Why We Shouldn’t Confuse Real Time Marketing with Data Driven Marketing

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@ExtremelyAvg I think trying to use it for a novel could be difficult, if only because a novel is essentially "history" once published, and maybe a little more difficult to take advantage of a spur of the moment opportunity (especially if you're not self-pubbed, and you have approvals to go through). but it'd be cool to see Henry Wood attempt it! ;-)

3 weeks, 5 days ago on Why We Shouldn’t Confuse Real Time Marketing with Data Driven Marketing

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@belllindsay I think I've done my quota for 2014. And @ginidietrich still owes me $47. $49, if you make it American dollars.

3 weeks, 6 days ago on Visual Content and the End of Summer

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@biggreenpen Best. Afro. Ever.

3 weeks, 6 days ago on Visual Content and the End of Summer

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And, in all seriousness, looking forward to this month's content. I've taken a very deliberate approach in recent months to visual content creation and presentation, so looking forward to seeing how I can enhance that. :)

3 weeks, 6 days ago on Visual Content and the End of Summer

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My kids may say hi now and again too. :)

3 weeks, 6 days ago on Visual Content and the End of Summer

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Me and my bruh bruh will be here.

3 weeks, 6 days ago on Visual Content and the End of Summer

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