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@Tim Bonner Completely agree, mate, we can't judge a company or group of people based on the few. This isn't just in business, but in cultures, religions, etc.

Like you say in your comment, though, the main issue here is the culture that's being encouraged throughout the company from the leadership team. Employees take their lead from the top, and when those leaders are promoting abuse and don't see anything wrong with it, you have to ask at what point that filters out to employees. Especially when the employment process isn't as robust as you'd want it to be in certain areas.

1 day, 11 hours ago on When Does Convenience of Service Overcome Lack of Ethics?

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@3HatsComm Hey there miss,

And that's the problem right there. Like you say, most people don't care enough to look behind their favourite brand(s). And I'm as guilty as the next person - how do I know all the brands I use are ones I'd want to use ethically? Yes, it's easier to make decisions once unethical actions are brought to the front - but why should we wait on others to do that? We have the tools at our fingertips - maybe we should start using them more.

Always great to see you here, hope you're keeping well!

1 day, 13 hours ago on When Does Convenience of Service Overcome Lack of Ethics?

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Nikki is probably one of my favourite people I've met online, then met in person. She's exactly what she says she is on the tin. But why is @ginidietrich standing on an orange box in the picture?

1 day, 17 hours ago on The Spin Sucks Inquisition: Nikki Little

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@RobBiesenbach Cheers, mate, appreciate that. @ginidietrich

2 days, 16 hours ago on The Uber Issues Cannot Be Fixed by PR

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It also needs consumers to take a stand for ethics, instead of a "well, it doesn't impact me" mindset. We can denounce and complain all we want, but until we actually follow that up with actions, they're empty words.

2 days, 17 hours ago on The Uber Issues Cannot Be Fixed by PR

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@jkozuch Excellent points all round, Justin. It's a sad state of affairs if it does come down to the "well, it hasn't happened to me, so..." mindset. That's the thing - just because something hasn't happened to you doesn't mean it doesn't impact you.

I remember growing up in the UK in the 70's, and the Yorkshire Ripper was at large. He terrorized women for years, and it impacted everyone, because it wasn't just happening in Yorkshire now, it was spreading to different counties. No woman was safe - or she didn't feel it.

Let's take that back to Uber. Let's say you're one of these people that don't feel it's an issue worth your time (or it won't impact your use of the company). You feel OK, because nothing's happened to you, or your mother, sister, girlfriend, etc. But it doesn't need to - because now they have a fear of being abused if they step on the wrong side of Uber's policies, drivers, execs, etc. That little thing that doesn't impact you has changed the emotions of your loved one(s) - still nothing to be concerned about?

This whole personal world thought process makes me sad.

2 days, 17 hours ago on When Does Convenience of Service Overcome Lack of Ethics?

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@Randy Milanovic One of the things I find "interesting" are those that shut off their comments, so they can be more engaging elsewhere. Then completely fail to live up to that promise. It's one of the reasons I doubt I'll ever switch comments off - I'd rather engage right here, right now, as opposed to pretending to care about quality conversations and abandon everywhere, hoping no-one notices... ;-) @MartinGBEdwards 

3 days, 12 hours ago on Is It Time to Trade Your Blog for a Newsletter?

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@Randy Milanovic While that's understandable, it's also a dangerous game to play. If you're setting out with the mindset of acquisition, you fall into the danger of building cool things that no-one really needs versus things that are used cooly. Big difference, and something many investors find out after buying into a sales pitch.

3 days, 15 hours ago on Is It Time to Trade Your Blog for a Newsletter?

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@MartinGBEdwards That's a great point around the community recognition, mate - although on the flip side of it, it can put some commenters off. If there are a lot of comments that turn into in-jokes versus about the piece itself, it can feel cliquish and "unwelcoming".

To the point of interaction, I'm a big believer if you're going a personal route with a newsletter, then you should go the personal route 100% and be responsive to emails. After all, you're asking your subscribers to let you into their own busy lives. If they reach out and take more of their own time to email you, the very least you owe them is a personal response.

Here's to real interaction, wherever that may be!

3 days, 18 hours ago on Is It Time to Trade Your Blog for a Newsletter?

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@Randy Milanovic What would you expect from a company that sells inbound marketing? ;)

In all seriousness, though, I question HubSpot's ongoing validity in this space, given their own numbers are so poor:

http://www.convinceandconvert.com/digital-marketing/is-inbound-marketing-actually-profitable-or-just-a-slogan/

When a brand's sales and marketing expenses trends towards being consistently more than their profits, you have to ask how long they can sustain that.

3 days, 18 hours ago on Is It Time to Trade Your Blog for a Newsletter?

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@Howie Goldfarb Here you go - it was a MOZ article (and it was comparison between 2005 and 2014, my bad on earlier quote):

http://moz.com/blog/eye-tracking-in-2014-how-users-view-and-interact-with-todays-google-serps

4 days, 14 hours ago on Is It Time to Trade Your Blog for a Newsletter?

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@Howie Goldfarb I can't recall the link at the moment, but there was a great report from Google themselves a couple of months back, on how search and SEO has changed. They shared two heatmaps - one from 2012, and one from this year.

Even in that short period of time, organic search results have been pushed below the fold, with ads (and eye tracking) for both top of search and right hand column the prominent ones being looked at.

With that kind of competition against organic, it's no wonder many smaller businesses are looking at different channels and platforms to really connect on.

Interesting times, for sure.

4 days, 14 hours ago on Is It Time to Trade Your Blog for a Newsletter?

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@JackVincent I feel it's stronger to resonate with MY readers and hope they share or talk about me than it is cater to the search engines who might deliver numbers. If  my content doesn't impact those new readers, I don't believe they'll become qualified leads, anyway.

Boom! And that's exactly why I put more credence on interaction/reaction on a post (wherever that may take place) than social shares or likes. One side is invested, the other side less so. And guess which side brings the most rewards? :)

5 days, 15 hours ago on Is It Time to Trade Your Blog for a Newsletter?

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I must admit, I would have thought you'd blur your Secret avatar out, Gini!!!

5 days, 16 hours ago on Anonymous Social Media: Why You Shouldn’t Participate

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@markevans I hear you on the longer posts, mate. Since I pretty much dropped down to one a week, I'm looking to make them a bit more than the usual 400-500 word fare. Seems to be getting accepted okay. :)

6 days, 9 hours ago on Is It Time to Trade Your Blog for a Newsletter?

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@lisabuben290 I've always been a fan of content being done when it's done, Lisa. So, yep, like you say, you can get equal value from posts whether they're 2,000 words long, or 200 words long - it's the takeaway and action points they create that really matter.

1 week ago on Is It Time to Trade Your Blog for a Newsletter?

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@Randy Milanovic In fairness, Godin is only experiencing what every other marketer / email marketer is. If his audience wants his posts, they'll ensure the email is flagged as Not Promotional. The new Inbox makes this even easier. :)

1 week ago on Is It Time to Trade Your Blog for a Newsletter?

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@Randy Milanovic I'll be sharing that in the post that complements this one, mate, but short answer - for me, no real sweet spot. You could have 1,000 subscribers and only 10 "buyers", or you could have 100 subscribers and 20 buyers. It's all about the relevance and connection, rather than a sweet spot for success.

1 week, 1 day ago on Is It Time to Trade Your Blog for a Newsletter?

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@Shelley Pringle  "My own decision to relaunch my newsletter was motivated by a number of reasons, including a desire to have a more personal connection with subscribers."

Exactly, miss. That was one of the core reasons behind my own shift, and it's certainly played out that way. It's been a joy and revelation, receiving emails after the newsletter has gone out, and has really reinforced many "community relationships" that have built up over time. For that reason alone, I think the switch has been the right one.

And glad you're enjoying the newsletter approach, I'll try keep you invested! :)

1 week, 1 day ago on Is It Time to Trade Your Blog for a Newsletter?

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@samtaracollier "Mentor" makes me sound (and feel) so old - ha! :)

Thanks, miss, sincerely - and great to see you around these parts, been way too long. Hope you and the growing family are well. :)

1 week, 1 day ago on Is It Time to Trade Your Blog for a Newsletter?

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@Tim Bonner Couldn't have said it better myself, mate. This was very much my line of thinking when making the switch - my blog will always be the home base, but now I can have a much more personal and "intimate" conversation with email subscribers.

The overarching response to the shift in delivery model would back that up - something I'll be digging into with the complementary post I'm writing for @Randy Milanovic :)

1 week, 1 day ago on Is It Time to Trade Your Blog for a Newsletter?

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Hey there Randy,

First, thank you for sharing your smarts on here, mate, sincerely appreciated, and looking forward to seeing the discussion around it, wherever that may be.

There was a very specific strategy around moving to newsletter delivery - although I should clarify, it's not that I've given up blogging and replaced it with a newsletter. The only difference is, instead of email subscribers being notified instantly (much like RSS), now there's a dedicated day and methodology for the post.

But it's more than just the post, and to the points you raise about newsletters being quicker to produce, I'd have to say it's the other way round. With a blog post, all you're doing is worrying about the post itself. With a newsletter, you're still writing the post to link to, so that's equal work right away - but then I'm finding other content to recommend and share, along with content tools. 

I'm then getting into more personal conversations via email, from people who want to discuss that week's newsletter, or ask about a tool I've recommended, or share their own take on what I've written about (sometimes, sharing very personal experiences).

For me, that's where the real beauty of the newsletter approach versus simple email subscription comes into play.

There are also some interesting stats to share - but I'll save these for the post I'm writing to complement this piece. :)

1 week, 2 days ago on Is It Time to Trade Your Blog for a Newsletter?

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@Randy Milanovic Possibly - although is there a time when a company isn't considered growth phase? Sure, there may be a plateau for how many customers can be satisfied by current service levels - but that's not to say that lead opps shouldn't be chased, or at least noticed, while in solidifiying mode.

1 week, 2 days ago on Is It Time to Trade Your Blog for a Newsletter?

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@Ana Hoffman Hey there miss,

As @Randy Milanovic mentions, this is kinda like part one of a double header. I was going to write about my move from Feedblitz to MailPoet, and why I switched to newsletter delivery versus instant notification (since that's the only real change - I'm still blogging). So will make sure to update the post with that link when live. :)

1 week, 2 days ago on Is It Time to Trade Your Blog for a Newsletter?

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Can I call you on Google+ to talk about the PR benefits of Skype when I email you an Alta Vista invite?? ;-)

Sadly, this isn't just limited to PR, mate. Many marketers and advertisers, unaware of the seismic shift in comms that's happened around them, seem to still think they're the only deal in town.

Here's the thin - they're not. And they'll find that out even more as they chase leads while others are already writing about the experience.

1 week, 2 days ago on Experience turned to arrogance is never a good thing

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@donpurdum Hey there Don,

Thanks for such a thoughtful comment, and I've added your blog post URL for others to visit.

I completely agree that context is much more relevant and important than content when it comes to marketing (don't get me started on what I think of the term "content marketing"!!), yet for me, it's still simply marketing at the end of the day.

Take any prefix for the popular additions to marketing today, and you'll see they can just as easily be removed from the description.

  • "Content marketing" - it's not the content you're marketing, it's the service or product the content is describing that you're marketing. So, it's just marketing.
  • "Influence marketing" - you're not using influence to market, you're identifying customers and where they are in the purchase life cycle. Then you're seeing what sways their decision based on where they are - people, publications, situational factors, etc. So it's the data you're using to market - but we don't call it "data marketing".
  • "Relationship marketing" - uh, let's not even go there.... ;-)

Now, I totally agree that many business owners don't have the marketing skills to fully promote their services in the way that brings desired actions and results, so other solutions are needed. Yet if we, as both marketers and - to a degree - educators continue to add words to the lexicon, these business owners are never going to understand the basics of marketing. And that's where the real goal needs to be focused.

Cheers again, mate, appreciated! 

1 week, 5 days ago on Why Context Marketing is Nothing New

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@MartinGBEdwards ha, yeah, a major glitch with my email provider. Now you have me wondering about Monday morning deliveries... ;-)

1 week, 5 days ago on Why Context Marketing is Nothing New

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@remarkmarketing Oh yeah, mate, gotta love these headlines - and then the usual resulting fluff that follows, like it's some amazing cure for cancer. It's padding, usually to hide the lack of something else, and it shows. And yet the sheeple fall in line and appluad. Hey ho... :)

1 week, 5 days ago on Why Context Marketing is Nothing New

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@Howie Goldfarb You have to smile at the irony of how a "fleece" is something to keep us warm and cozy. So, perfect for using anything that makes the client feel warm and cozy, but not much else. ;-)

1 week, 5 days ago on Why Context Marketing is Nothing New

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@MartinGBEdwards You now, it almost reminds me of the spin that was sold to us as to why we should go to war on Saddam Hussein. No-one really thought there were WMDs, and yet the "marketing" of the reasons made so many eager to join Bush's personal vendetta. But I digress...

Like you say, mate, it all boils down to who does what with the data and information we have. 

It's like the Reach question, and if Reach has value as a metric. I say no, others will say yes (but dependent on context). But what context is there to using numbers that are essentially BS?

And so the cycle continues... ;-)

Good to see you over here, mate, been a while - hope you're keeping well!

1 week, 5 days ago on Why Context Marketing is Nothing New

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@BrianMcDaniel Hey there Brian,

That's a great point about AB testing, mate. I was talking to a Forrester analyst on Twitter today about this post, and he was arguing drip email campaigns aren't contextual. Once he said that, he lost me - email (and the accompanying AB testing you rightly mention) give you so much more context than a basic digital campaign can ever hope to provide. Yet context marketing is a far sexier proposal than email marketing...

And so we continue to be stuck with our heads in the sand... :)

2 weeks, 1 day ago on Why Context Marketing is Nothing New

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Tweeting without reading is like flushing without peeing. A waste of good water. Or tweet.

2 weeks, 2 days ago on How to Find the Right Content Distribution

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Gypsy? I prefer nerf herder, thank you very much! :)

2 weeks, 2 days ago on How to Find the Right Content Distribution

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I like you. You can stay. :)

2 weeks, 2 days ago on How to Find the Right Content Distribution

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True, the reliability I look at as the type of throwaway metric we often ignore. For me, even if it's just one email referral, that holds ten times more sway than a tweet, because it's contextual (to go back to Ike's point).

That's the beauty of Flare's insights, mate - the quantity of the share isn't delved into as much as the quality. Because of this, it can show you where you're winning, and with what content, which in turn helps identify how to encourage more sharing, both on high referral networks as well as lower ones.

Tie that level of data into a content optimization tool like Atomic Reach, and you have a powerful front and back end combination for any type of content creator.

2 weeks, 2 days ago on How to Find the Right Content Distribution

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Did you just call Gini smart?

2 weeks, 2 days ago on How to Find the Right Content Distribution

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I'd put more stock in the email metric (that's one I measure on my own blog and one of the sharing options I always use) as well as a click on something Iike Pocket, where the intent is also there to investigate at leisure, versus an easy immediate share.

I also tie that into PURLs and campaign tracking to see where I'm being effective.

On my own blog, I use Flare Pro for sharing, and that does a deeper dive into the behaviour of the sharer and the result of that share (most valuable network, for example, along with biggest advocate and visits ratio versus share ratio). It's a great way of actually assigning value to vanity metrics when it comes to ROI.

Re: Livefyre, you sure it's multiple personal and not one account for Livefyre, and then one that pulls up the Twitter username? :)

2 weeks, 2 days ago on How to Find the Right Content Distribution

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I can't read Neil Patel's content, given the amount of pop-ups he uses. That kind of approach is an immediate close browser for me.

2 weeks, 2 days ago on How to Find the Right Content Distribution

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@Eleanor Pierce I almost want to run an experiment with really offensive content, but give it a rainbows and unicorn headline, just to see what happens.... ;-)

2 weeks, 2 days ago on How to Find the Right Content Distribution

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Great overview miss, and thanks for digging deeper into the metrics behind a Buffer share.

Like you, I've had some of my content plugged into the Suggestions area of Buffer for when your scheduled updates are empty. And, like you, social shares went through the roof - at least on Twitter and the Buffer button, which makes sense given most Buffer users seem to prefer Twitter as their channel of distribution.

Having said that, much like Stumbleupon and Triberr, this does not necessarily equate into excellent blog metrics. While shares were high, and a nice way to capture social proof, visits were decent (though not explosive). Of the ones that came, the bounce rate wasn't good - whereas my subscribers and community generally visit 2 pages per visit, Buffer bounced around 90% of landing page. Additionally, I didn't see any rise in conversations, either in the comments or across other channels.

So, yes, it's nice to be shared - but it's nicer to have that share mean something more than an extra digit on a sharing button.

2 weeks, 2 days ago on How to Find the Right Content Distribution

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@belllindsay Not while I have heathens like you to keep me in check. you faux Canadian you!

2 weeks, 2 days ago on How to Find the Right Content Distribution

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@JackVincent I don't know about you, mate - I never win a spousal argument, it's just not the done thing!! ;-)

That's the thing when you outsource the life and soul of your brand, mate. Yes, the third party is being paid to do a job for the head to listen to - but sometimes, you really do need to listen to the heart that made your company what it is today, and work out how you can keep that without losing the roof over your head. 

And, ironically, simply meeting the needs of your customers is a pretty good start, when all's said and done...

Cheers, sir!

2 weeks, 3 days ago on Are We In Danger of Losing the Right to an Opinion?

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@Shelley Pringle Ah, "native advertising" - I'd love to meet the bugger that came up with that doozy! :)

It does make you wonder what we'll see 30 years from now - perhaps we'll be back to just plain old marketing. Now wouldn't that be revolutionary... ;-) 

2 weeks, 3 days ago on Why Context Marketing is Nothing New

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@annelizhannan See, that really surprises me, miss. As I mentioned to you on Twitter, I always assumed healthcare would be one of the most contextual professions around. There always seems to be a process based on prognosis - but, like you say, perhaps much of this is down to what the doctor can get out of it versus the patient (not all doctors, I hasten to add).

It's sad - yet perhaps that's what comes from a healthcare system driven by affordability to a few versus one driven by servicing the many? I know it's probably easy to pick on the US system, but it does seem less context-driven than other systems (Europe being one example, Canada another - though even Canadian healthcare has come under fire for profit-driven practices recently, one the health commissioner was quick to act on).

Like you say, it seems to be going in the right direction now - here's hoping it's a constant, versus a politically-driven glitch.

2 weeks, 3 days ago on Why Context Marketing is Nothing New

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@NancyDavis Hey there miss,

It's funny how life can be, huh? I know the hardships you've been through, and the struggles you've overcome. And, as a parent myself, I know how it must have been with the custody issues of your son - so it's great to see that hopefully going your way sooner rather than later.

One thing that you mention about getting things done - no-one else is going to do it for us, no matter how much we wish they might. We gotta wear the ass-kicking clogs ourselves! :)

Cheers, miss - here's to you!

3 weeks, 2 days ago on The Little Boy That Could (Or Why We Need to Make What We Do Brilliant Every Time)

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@IrisSignals Thanks, Kostas, glad the story resonated, and thanks for your kind words, they mean a lot, mate.

3 weeks, 2 days ago on The Little Boy That Could (Or Why We Need to Make What We Do Brilliant Every Time)

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@JackVincent Hey there mate,

I hadn't heard that about Lennon and McCartney - love it, and it's so true. Like you say, often it's the most tortured souls or the most hard done by individuals who change the world the most - you have to love that karma, not sure if I'd want it either. :)

Cheers as always, mate (and email coming your way soon, had some personal stuff to take care of, thanks for your patience!).

3 weeks, 2 days ago on The Little Boy That Could (Or Why We Need to Make What We Do Brilliant Every Time)

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@Anne Weiskopf Hey there miss,

Given your own experience with these tragic types of loss, thank you for adding your thoughts here. I didn't know that about the frontal lobe - this adds another layer of pressure on young minds not yet fully developed, and offers answers into why so many fall to the darkness. 

Thanks again, miss, hope you're well. x

3 weeks, 6 days ago on Is ‘Mental’ Health a Misnomer? Why We Need to Destigmatize Depression

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@vptaylo Hey there Victoria,

First, congratulations on getting started - most people that want to blog don't even do that, so kudos! And, yes, patience can be the biggest hurdling block, for sure - especially given all the content marketing "gurus" who say you need to have x amount of shares, and comments, etc, to be successful. Poppycock!

And that @Lisa Gerber never listens to anything I say anyhoo, so you're already sweeping past that troublemaker. ;-)

Have a great weekend, and here's to your blog!

4 weeks ago on The Three Core Tenets Every Successful Blogger Needs to Have

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@Joshua Wilner/A Writer Writes Exactly, mate. And I bet it's not just you that's seeing the benefit(s). Here's to the important things, mate, cheers.

4 weeks ago on What We Want Versus What We Need

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