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Thing is, Silver wasn't unknown. He'd already predicted 49 out of 50 state results for the 2008 election. 2012 was his full house. And he was already very well-known in the sports filed. 2012 was essentially his swan-song, given he'd already decided to move on to different ventures.

3 days, 15 hours ago on How Big Data Is Driving Measurable Marketing ROI

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@creativeoncall I think (for me) that's the big difference, mate. Sure, it's still a promo - but it's one that's put together with real people and, by association, real heart and emotion. Sometimes I feel brands can't win when it comes to telling a story.

4 days, 13 hours ago on THIS Is How You Do Brand Storytelling

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@PhilWhomes Hi Phil.

That's the thing - Wilson never said any of that, it was an inference and selling point by Melrose. Pure fabrication.

4 days, 19 hours ago on Are We In Danger of Losing the Right to an Opinion?

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@NancyDavis Agreed. However, they also need to remain factual - as long as they do that, the case for the blogger remains strong.

1 week ago on Are We In Danger of Losing the Right to an Opinion?

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@scottm52 In fairness, as the source article shows, she didn't defend herself as it was an emergency ruling, leaving her little time to find representation. Could she have pushed back? Perhaps - but then, how much could she afford to fight something that should never have gone to court in the first place?

While freedom of speech may be invoked, freedom to counter against that speech is a legal option - and there are plenty of cases where "free speech" has been shot down due to its illegal nature. I have a feeling that argument won't hold much weight when the law counters its validity.

1 week ago on Are We In Danger of Losing the Right to an Opinion?

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@OpEdMarketing I think it depends, mate. Yes, there may be negative sentiment around a business that does this. But how many eyeballs will see that, unless it makes the national press?

1 week ago on Are We In Danger of Losing the Right to an Opinion?

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@SarahArrow OK, so Google Translate does a REALLY bad job there... :)  But the gist of the review seems fine, there's no real disparaging comments (as far as I can see), simply the dissatisfaction of a poor experience and the explanation that the owner can't (won't?) pay overtime to have extra staff on busy periods.

To be fair, while Europe has led the way in many areas of privacy, consumer protection, cookie laws, etc., they're also very much behind on actually implementing said laws (and I say that as a European living in Canada). They also make it pretty hard for international agencies to take action against spammers, fake reviewers, etc - i've found far more effective results when dealing with the Canadian Commissioner's Office for Privacy. And the new CASL Act affects businesses outside Canada, including many European ones - something that even the likes of the Direct Marketing Association in the UK was unaware of, given how they broke the law when sending me a Commercial Electronic Message.

However, back to this post... ;-)

Yes, bloggers need to remember they're not above the law and, for the most part, the good ones do, and remain within it and show constructive criticism when raising issues. In this example, though, it would appear the restauranteur and the judge did themselves little favour in the bigger picture, given this seemed to be a valid critique of "customer service".

1 week ago on Are We In Danger of Losing the Right to an Opinion?

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Wait a minute - why are we being flipped the bird by a bunch of matches?

1 week ago on Thought Leaders, Not Organizations, Are Enticing to Publications

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Hi Erika,

This is both disturbing and sad (for want of a better word). We're digitally savvy enough to understand that the information we post online is publicly available - but only IF we give strict permission to use it (it's where Klout always stood on dodgy lines, given users gave permission to Twitter to use their data, and not allow something like Klout to create "full profiles" that could affect employment opps). Clearly you did not give Tinder these permissions, yet there they are, throwing you to the dogs.

Their lack of response, sadly, doesn't surprise me. They kinda remind me of the Snapchat guys, who clearly don't care about the users, simply how they can sell that data to the highest bidder. 

Hopefully, as time goes on and more crap like this happens, it starts to impact how investors look at services. After all, you want to really hurt these technologies? Take away the golden goose that is prevalent today.

Interested to hear Tinder's take, if they ever deem you worthy enough of a response...

1 week ago on How Tinder’s Software Glitch Broadcast My Private Information and Brought Me 4 Creepazoids in Less Than 24 Hours

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I'm not sure. While I completely understand the points you make (with maybe the exception of comments, as they're subjective), what defines thought leadership? I may think Bill Gates is a thought leader; someone I'm trying to impress may think he's the Devil Incarnate.

I think we have to be careful about wanting to "be" a thought leader, and just actually do the stuff that might - might - see us fall into that description, whatever that may look like.

1 week ago on Thought Leaders, Not Organizations, Are Enticing to Publications

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Come on now, no-one ever listens to the customer anymore... ;-)

Truly unbelievable example of corporate idiocy.

1 week, 1 day ago on Comcast Customer Recovery Strategy – Too Much, Too Late.

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@CoreenT Thanks, miss - though, in fairness, that awesome image is less to do with me, and more to do with the creative genius of Pedro Moura Pinheiro, the photographer whose image I used from Creative Commons over on Flickr. Glad you enjoyed the post! :)

1 week, 1 day ago on The Ballad of Safe, Potential and Already There

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@annelizhannan Most of these aren't really "psychological tests", they're simple data mining questions. The tests adhered to in this experiment went much deeper - they deliberately controlled the type of sentiment you'd see in an update.

Let's say you're a teen, with hormones all over the place. You've just split with your boyfriend/girlfriend; your grades are suffering; your parents are on your back; you're being made fun of. Your emotions aren't anywhere near under your control - then you see negative post upon negative post upon negative post. 

Or let's say you're an adult with pyschological issues. Or financial worries. Or job worries. And you see nothing but negativity in your feed.

It's more than just games and silly questions that are on "trial" here. @Eleanor Pierce @belllindsay

1 week, 1 day ago on Facebook Experiment: Why Mess With Our Emotions?

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@Eleanor Pierce I'm in the process of creating an alternative profile. No real name; no family pictures; no personal pictures. No email address to tie to me. I'll keep locked down, and only invite a very small amount of people to become "friends". Then deleting my existing profile. 

The way I've begun to look at it is this - @belllindsay may say "we're the product and if you don't like it, tough" but for me, that's an unfair "rule" to put on people who shouldn't have to give up all privacy just to use a crappy network. To the experiment they carried out, are we really saying we're happy that they carried that out on friends, family, loved ones? We may accept "we're the product" (I don't), but I don't accept Facebook playing with the emotions of friends and loved ones like they're some sort of plaything.

1 week, 1 day ago on Facebook Experiment: Why Mess With Our Emotions?

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Great write-up, Eleanor, and raises some very important questions. There's data mining for data's sake, then there's this very unethical (personal opinion) move that Facebook took. I'm seriously considering my use of the platform - it won't hurt Facebook (at least in the short term), but it won't let them benefit from me, either.

1 week, 2 days ago on Facebook Experiment: Why Mess With Our Emotions?

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@Howie Goldfarb That's because you're never on Facebook, you doofus!!! :) @ginidietrich @belllindsay

1 week, 2 days ago on Facebook Manipulates Us and Handles the Communication Exactly Right

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@allpointspr100 I wonder if people ignore spammy links in comments as much..? 

1 week, 2 days ago on Facebook Manipulates Us and Handles the Communication Exactly Right

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@ThePaulSutton Part of it, mate. I'd been reconsidering direction for a while, as - truth be told - I'm bored of this "space" and the pollution of echo chamber content much of it produces. There are some excellent blogs to still be had on the topic, but many bloggers are simply chasing traffic now - I blame Buzzfeed and Upworthy for this. ;-)

So, much of my passion for the industry has left, and since I don't have anything to "sell", it's freed me to write what I want. More importantly, though, it's allowed me to write when I want - and that's a moment of time that's becoming less as my family time grows.

Here's to future directions, mate.

1 week, 3 days ago on The Moments We Do Not Take

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@Nikki Little Wow, that must have been scary as heck, miss. That's my big fear - we have two decent length sets of stairs in our home, and I jump whenever I hear the kids (Salem more than Ewan, just because of the age difference) making their way towards them. So glad little Nolan just had a tumble and nothing worse - these kids sure seem to be made tougher than I was at their age. :)

Regarding the gate issue, not sure if there's a possible solution here, but this forum thread seems to offer some viable alternatives - hope it helps!

1 week, 3 days ago on The Moments We Do Not Take

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One thing I haven't seen brought up (though it may be in the links you've shared, @ginidietrich ) is how this may have impacted people suffering from depression, or suicide risks. We've heard countless tragic examples of people pushed over the line because of what was said online. Given, that's primarily been through targeted cyber-bullying - but it can take the smallest change in emotion to trigger a suicidal thought.

Imagine what would have happened had someone taken their own life because of how Facebook had toyed with their negative perception of their life..?

1 week, 3 days ago on Facebook Manipulates Us and Handles the Communication Exactly Right

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@ginidietrich I don't believe we are the product. If Facebook wasn't serving up ads in our face that they make money from, or collecting data that allows them to partner with businesses that need that data (making more money) without our implicit consent, then yes, we'd be the product. The fact the platform isn't "free" (just ask about the crappy forced options for even personal profiles to pay for more exposure of their updates) means we stopped being users long ago, and became the customer.

It's the same argument with any network, free over what they make from us. @belllindsay

1 week, 3 days ago on Facebook Manipulates Us and Handles the Communication Exactly Right

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@ginidietrich The moment a Facebook hack or security breach opens up peoples' financial data and history, we'll see how well that holds up. Just ask Sears. @belllindsay

1 week, 3 days ago on Facebook Manipulates Us and Handles the Communication Exactly Right

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@ginidietrich But we are dealing with peoples' money. You can buy direct from Facebook, or a G+ real-time ad, etc. You can pay for gifts to send to friends. So the loop is closing on the argument around money and finances. @belllindsay

1 week, 3 days ago on Facebook Manipulates Us and Handles the Communication Exactly Right

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@ginidietrich But that's like saying "If you don't want to breathe polluted air, don't go outside." ;-)

Why should people be scared to use something in case data they don't always profer is used against them? We make too many excuses for these companies versus holding them to higher account. @belllindsay

1 week, 3 days ago on Facebook Manipulates Us and Handles the Communication Exactly Right

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@belllindsay The big difference is vendors make you aware of changes in their ToCs and privacy statements. Try and see a credit card company, financial institution or utility provider make a change to their agreement with you and not update you, and you'd see major financial penalties. Facebook is (at best) lax with their updates, and clarifying this with users, and the fact they're not (currently) held to the same legal standards as other data vendors like the ones mentioned in this comment is why they get away with it.

It's nothing to do with "freaking out" - more to do with the fact that no-one (not even users that are savvy in the space like the ones commenting here) knows exactly when and how the likes of Facebook change the way they can use our data, until a site like a Gawker, for example, breaks the changes. That's not having users' best interests at heart - far from it.

1 week, 3 days ago on Facebook Manipulates Us and Handles the Communication Exactly Right

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@steve_dodd Section 5 of the FTC social media act is under scrutiny (“unfair or deceptive acts or practices in or affecting commerce…are…declared unlawful.”)

Also, the Consent Order from 2012 (again, FTC), would appear to have been breached.

The ICO (Irish Commissioner's Office) as well as the UK and Canadian Commissioner's offices are looking into agreements that were broken (or appear to have been broken) following rulings they put in place the last time Facebook invaded privacy, or similar.

What's really interesting is that Facebook added a "research clause" to its ToC 4 months after this experiment began. There was no public update to this effect - and this is the area the various privacy agencies are now looking at.

1 week, 3 days ago on Facebook Manipulates Us and Handles the Communication Exactly Right

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@Howie Goldfarb I think a lot of it can come down to the strategic approach to each platform, Howie. I'm in the process of defining a go-to-market strategy for our team, and we've identified where engagement will have the most chance versus where we'll simply use a platform for traffic-driving and social ads.

This (for me) is where businesses slip up - they hear "social" and expect engagement across all channels, where we know it doesn't quite work that way. Get that part right and social becomes properly effective.

1 week, 3 days ago on The Sunday Share: How to Use Social Media to Grow Your Business

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@DarrellMott Hi Darrell,

There's no audio uploaded with the Slideshare presentation, but perhaps the talk was filmed, @OpEdMarketing ?

1 week, 3 days ago on The Sunday Share: How to Use Social Media to Grow Your Business

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The problem Facebook has is it's not down to lack of ethics or morals (although they are definitely questionable). Nor is is the non-apology at stake ("we're sorry we got caught, not sorry we did the experiment and upset our users).

No, their problem is they've broke the law in various European countries, as well as Canada, and the various privacy commissioners are taking a major interest in this "study", with legal action already strongly hinted at (in far stronger terms than the lawsuits and fines against them in 2012). 

As Google found out with the European "right to remove" act recently, it doesn't matter how big a corporation you are - if you're in the wrong legally, you will pay the price.

1 week, 3 days ago on Facebook Manipulates Us and Handles the Communication Exactly Right

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@OpEdMarketing Anytime, mate, easy to share solid content - cheers!

1 week, 4 days ago on The Sunday Share: How to Use Social Media to Grow Your Business

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@Flora M Brown Hi there Flora,

That's true - we may "think" our worries are over once they reach adulthood, but a parent's worries are never truly over, are they? My mum used to say this to me all the time, and I thought she was being a little over-dramatic. Turns out she was right all along. As usual. :)

Thanks for being here and sharing your thoughts, miss, appreciated.

1 week, 5 days ago on The Moments We Do Not Take

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@davidjboozeronline If it keeps up, soon content creators will be sounding like this... ;-)

https://www.youtube.com/watch?v=f4zyjLyBp64

1 week, 5 days ago on The Top 14 Billion People You Should Definitely Do Something With List

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@ThePaulSutton Wow, that must have been scary, mate - glad she's okay and none the worse for wear. Like you say, we do beat ourselves up about it - after all, we're the ones they're meant to trust, who'll protect them from harm, and then we're the ones that cause them pain.

But, like you say, I guess it is part of parenthood - for all we hope to do right, there will always be the occasions we slip. It's making sure we understand it was just a slip, and ensure we do better moving forward, that keeps us all sane.

Here's to the kids that make parenthood all it is, bumps and all. :)

1 week, 6 days ago on The Moments We Do Not Take

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@danstelterSEO Hi Dan,

Completely agree, mate - there's only so many variations of the same topic you can talk about. I wrote about this malaise three years ago and, sadly, little seems to have changed my views three years later.

Like you say, those that actually do offer value through non-generic creation will be the ones that win in the long run. Meanwhile, we'll have to avoid the booby traps of content overload with little depth.

Have a great weekend, thanks for dropping by.

1 week, 6 days ago on The Top 14 Billion People You Should Definitely Do Something With List

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@NancyDavis I really want to make that Beer List now. :)

1 week, 6 days ago on The Top 14 Billion People You Should Definitely Do Something With List

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@SarahArrow That's a great point, miss - so many lists like these are all North American based (with a heavy slant on the U.S.). Because we all know nothing important happens outside its borders... It kinda reminds me of a post I wrote back in 2011, around the diversity (or perceived lack of) in social media when it comes to colour and cultures.

As I highlight in the post, that's not the case at all - we simply need to expand out thinking and global eyeballs and look beyond the usual suspects.

The likes of Forbes, HuffPo, FastCo, etc, are all simply chasing traffic now, so these lists come up more because they're easy and the vain share to their devoted followers. Meanwhile, the real "influencers" are the ones just quietly getting on with things and changing the world in their own way.

Here's to them.

1 week, 6 days ago on The Top 14 Billion People You Should Definitely Do Something With List

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@ginidietrich You did? I guess I should check my email...

1 week, 6 days ago on The Spin Sucks Inquisition: Bob LeDrew

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@OpEdMarketing Exactly, mate. We all know influence is contextual - generic one-size-fits-all "these people will influence you" lists? Not so much.

1 week, 6 days ago on The Top 14 Billion People You Should Definitely Do Something With List

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@Craig McBreen Hi mate,

Yeah, it's that weird stasis where you know you have to act but you're also kicking seven shades of crap out of yourself internally for being such an idiot. Parenthood, eh? Here's to all that brings. :)

1 week, 6 days ago on The Moments We Do Not Take

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Bob is one of the best ones. I first met him back in 2009 at TEDx Ottawa, and he's been one of my look-up-to-people ever since. A true what-you-see-is-what-you-get guy.

Here's to you, Pepe.

1 week, 6 days ago on The Spin Sucks Inquisition: Bob LeDrew

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@Steph_Montreuil The media needs us to believe men don't worry - it's how they make their money. (While ruining future generations)

2 weeks ago on What Having it All Really Means

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@Howie Goldfarb I recall thinking certain people in social had it all - speaking, books, etc. Then watching as their marriages fell apart as they chased it "all". So, worth it then, huh?

2 weeks ago on What Having it All Really Means

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Great post, Gini - you're knocking it out the park lately! :)

Having it all means different things for different people. Sure, some folks will work all hours and have material things and have it all from that point of view; others will have a child run into their arms when they come home after a "normal" day at work (you know, the 8 hours at the office kind), and that feeling more tan anything is having it all.

There's no right or wrong; no-one's life is "better" than anyone else's. The only all we need to have is the kind that fulfills us. 

2 weeks ago on What Having it All Really Means

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@OpEdMarketing Sounds like a plan, mate - and first in 100 days? Man, that'll be a short evening. ;-)

2 weeks, 1 day ago on The Moments We Do Not Take

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@Howie Goldfarb Man, and I thought I was bad..! ;-)

Glad Lili is okay, mate - sounds like she's had quite the adventure! That's the thing though, right? Kids are exactly that - kids. And they'll experiment, and get hurt, and experiment again, and laugh - all while we go gray and panic at every knock, ding, sneeze, etc. 

Maybe we should take a pointer or two from our kids on how to be parents. Here's to your new addition and the fun times ahead!

2 weeks, 1 day ago on The Moments We Do Not Take

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@OpEdMarketing Hey there mate,

Yeah, the original version didn't have the "spoiler alert" at the beginning, I changed that as it read for the less positive outcome upon first reading. Glad that I did!

It's true, and as a new father again (and congrats!) you hit the nail on the head - we worry about the most trivial things and put them on a plateau they don't deserve. All the while, the real important stuff slips through our fingers, unless we take action now to stop it from happening. Here's to priorities, mate - and let's arrange that long-overdue beer to celebrate good news and good fortune. :)

2 weeks, 1 day ago on The Moments We Do Not Take

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@SarahArrow I'll have to investigate, I have a few friends who are really artistic, and it seems a great set-up for these kind of mobile users.

2 weeks, 1 day ago on Three Mobile Social Networks to Keep an Eye On

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@DigitaleMspace I seem to recall reading an article that said the Spayce app was expanding outside the dorm, so it'll be interesting to see how it fares. Maybe Zuckerberg will acquire that, too..? ;-)

There's definitely a lot of potential, but yes, like you say, that could go both ways. One of the things I do like about it is the emphasis it puts on face-to-face meetings, versus the virtual ones we're so used to. As long as they can keep users secure and safe, that could be one of Spayce's USPs as it comes to market.

2 weeks, 1 day ago on Three Mobile Social Networks to Keep an Eye On

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@Todd Lyden Great point, Tim, and very valid given the need to be involved versus the scale/cost to do so. I guess one way to look at it is compare to email - many SMBs believed they didn't need email, yet depending what surveys you read, email returns $40 for every $1 spent; or 67% of consumers give companies their email address for offers and promos. So it's clear that email has turned itself into one of the core tools for not only SMBs, but all sizes of business.

Looking at a recent Constant Contact report, SMBs are moving more into the mobile arena, with 2/3 using it effectively. However, only 34% have any kind of mobile optimization for their sites - so there's a clear disconnect between usage by business and optimization for customers.

Maybe it'll be the hard realization from analytics that show great clickthroughs but horrible bounce rates that will turn their heads and make them use mobile more efficiently all round?

2 weeks, 1 day ago on Three Mobile Social Networks to Keep an Eye On

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