Paul Biedermann
- 444 comments
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Creative Director engaging businesses with great design, sharp communications and humor. Strategic Design • Branding • Social Media • Communications
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I just read this post again, Mary — and now I’m really hungry and ready to fire up the grill. But first, watermelon margaritas!
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“Please share below so I can ignore them.” Classic.
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@ShennandoahDiaz Doing more with less is exactly it, Shennandoah — and it’s actually a comforting notion in lean times or when feeling shackled by an inhibiting work environment or client. Creativity will find the way if you stay open to finding creativity. Thanks for stopping by!
@Leanne Regalla I appreciate your comments, Leanne — interesting to get the musical perspective on this. Running around the stage like a crazy person would not be cool, although I remember David Byrne doing this a while back and loved it! :-)
Hmmm… “an interview with 12 creative people from different fields” — sounds like it could be weaved into the confines of a nice little 12 Most post!
My latest conversation: 12 Most Effective Ways to Market Your Business with Facebook
@susansilver Thanks, Susan! And talk about limitations — a book without “e’s” means a book without the word “the.” Hard to believe. (And I just used 3 “e’s” in that last word alone!)
My latest conversation: 12 Most Effective Ways to Market Your Business with Facebook
Terrific list, @BeckyGaylord — and one that will serve as a handy reference for the next time I hear any one of these lame excuses. #6 is so right on — when has anyone been able to prove a anything with mathematical certainty? Yet with social, so many benefits are plain to see even if ancillary to the main goal. Seems that people who don’t understand social media find it convenient to hold it to a higher standard.
Thanks for another well thought out, comprehensive post!
My latest conversation: 12 Most Effective Ways to Market Your Business with Facebook
So many great points here, @BeckyGaylord — but I can’t let #11 pass because… it’s so right on and something I hear less and less about these days. Instinct is key and critical to most truly successful companies and individuals, yet so much focus is put on data these days which is never as scientific as it seems. You need to trust your proven talent for real breakthroughs.
My latest conversation: 12 Most Effective Ways to Market Your Business with Facebook
Thanks for this great list of 12, Will! And hooray for #5 and no clutter! There's way too much clutter out there and I'll never understand why.
My latest conversation: 12 Most Effective Ways to Market Your Business with Facebook
Fantastic job, Brian — following this 12 Most series through all the way to the end took a lot of fortitude (and every other word similar to it right on through the entire alphabet) and is something many would not have be able to do. Hats off to you for that!
I think you have given us all a lot to think about over the past several months (years?) and I hope people have taken tid bits here and there to improve their own leadership skills. Thanks so much!
My latest conversation: 12 Most Effective Ways to Market Your Business with Facebook
@shalliebey I like it — now Brian starts over, going from Z to A. :-)
Wonderful post, Carol. And I totally agree on #12 — “Seek first to understand” really resonated with me too in the “Seven Habits.” Almost as much as finding the “win-win-win” for all involved, which also goes with your #9. Staying open-minded is so important to remember when working with someone to find the best solution. It is also what brainstorming is all about when collaborating on creative projects — not always easy for most people to do but vital to the process of doing truly breakout work.
My latest conversation: 12 Most Effective Ways to Market Your Business with Facebook
Great post as usual, Rebekah! All important points — I think #10 is what holds a lot of people back when beginning in social media but then gives them new life once they loosen up a bit and simply “relate” to people.
I think many of us have a little teacher’s voice in the backs of our heads that says “do this” and “don’t do that” which leads to grammatically correct but stilted writing — the key is writing “correctly” but loosening up enough to speak like a human and let people in.
My latest conversation: 12 Most Effective Ways to Market Your Business with Facebook
There is so much copying and illegal use of images on the web, especially now with the increasing move to “the visual.” More and more people are using images and in the competition for eyeballs, they may also be tempted to use an eye-catching image even without the proper clearances.
Thanks for this great, helpful post, Sara!
My latest conversation: 12 Most Effective Ways to Market Your Business with Facebook
I love this post, Mike — always loved Batman but never realize just how masterful he was until you pointed these things out. And you’re right, the Batman brand is all-POWERFUL — projecting it into the sky every night is an amazingly experiential way of getting your brand out there for all to see.
My latest conversation: 12 Most Effective Ways to Market Your Business with Facebook
@Grace Great! Honesty and integrity are the pillars that make good reputations and the trust factor that is so important to doing good work.
My latest conversation: 12 Most Effective Ways to Market Your Business with Facebook
@Shell Haffner Thanks so much for your comments! Integration is key for sure. As I like to say, you should surround your market wherever they are and whatever they are doing — that may be a screen one moment, a printed ad the next, and then maybe a radio ad or bus stop poster!
The businesses that understand that and know how to pull it all together so each experience reinforces the other are the big winners in branding and strategically designed programs that work.
My latest conversation: 12 Most Effective Ways to Market Your Business with Facebook
@DaveTaub Good communication is what good visual communication is all about! And it’s a bit ironic that so many think it is purely about decoration, since actually, adornment without any communications value gets in the way of good communication.
Thanks for the comments and please help me share these ideas with “the multitudes.”
My latest conversation: 12 Most Effective Ways to Market Your Business with Facebook
Anything that’s bigger and more visual, I like. However I have a couple of concerns:
1) It does eat up a lot of prime real estate at the top of the screen now, so any content below is diminished or more hidden.
2) More opportunity for more visual means if it’s not handled well, there will now be more ugly visuals too. So things could get a little “noisy” unless they are treated with care.
My latest conversation: 12 Most Effective Ways to Market Your Business with Facebook
@stephanhov Glad it resonated with you, Stephan!
My latest conversation: 12 Most Effective Ways to Market Your Business with Facebook
@Milaspage Thank you, Mila — so happy you enjoyed it! As you know, I am passionate about what design can do for business and continue to be amazed at how many companies seem to miss that.
My latest conversation: 12 Most Effective Ways to Market Your Business with Facebook