Creative Director engaging businesses with great design, sharp communications and humor. Strategic Design • Branding • Social Media • Communications
@Sandra Sallin Glad to be of service, Sandra — hope you find lots of new inspiration!
1 week, 3 days ago on 12 Most Inspired Online Resources for Creative Juice
@Sonia Thompson Nicely said, Sonia — hope you enjoy them!
@markjohn222 We have a strict “no link-dropping” policy in the re:DESIGN G+ community — makes a huge difference!
2 weeks, 1 day ago on 12 Most Googletastic Reasons Google+ Communities Are the Bomb
@markjohn222 I appreciate your comments — the key is finding a good community that fits your interests and has real interaction, not just a bunch of dropped links. It is also not easy to build and grow a thriving community — but the good ones are great!
2 weeks, 3 days ago on 12 Most Googletastic Reasons Google+ Communities Are the Bomb
@Katherine Tattersfield Thanks, Katherine — and thanks for your contributions to the community! There have been so many amazing conversations around creativity there — all about how people, companies and the world at large can benefit from design, especially in this climate of business and technological innovation. In our own small way, I feel we are making a difference.
2 weeks, 5 days ago on 12 Most Provocative Google Plus Posts About Design and Creativity
@Sandra Sallin She was, Sandra. I am sure she would want her important messages to continue to be spread as broadly as possible. It is remarkable to see all the stories about all the people who had a close connection with her — she was that type of person.
1 month ago on 12 Most Practical Strategies to Beat Stress at Work
@Sandra Sallin Being able to inspire others by being yourself is a gift. I look forward to learning more about you in the coming weeks and months, and hope you will write for us again really soon!
1 month, 3 weeks ago on 12 Most Potent Ways to Rock It After You Hit Your 70s
I am just loving all the comments here, @Sandra Sallin — look what your post inspired! You no doubt have a presence (and a future — ha-ha) in blogging and social media — my only concern is that we don’t take you away from your “other” amazing talent! Painting!
You are the perfect conduit for helping people see the potential of engaging with people online — and I’m glad we are able to do our little part here at 12 Most. Thanks, Sandra!
Love this, Katherine — great post and very convincing reasons why people should get involved in the #onething movement. That’s right, I called it a MOVEMENT! :-)
1 month, 3 weeks ago on Take the #ONETHING Creative Challenge!
@LucyChenFineArt Ah yes, and I agree 100%. So much so, that I previously wrote this article: From Cave Drawings to Modern Visual Storytelling :-)
2 months ago on 12 Most Insightful Reasons a Visual Strategy Will Power Your Business
@KatherineKotaw The feeling is mutual, Katherine — thank you so much for the kind words!
Words are crucial — visuals will help make sure those words are read (and shared, if we’re talking about social and digital channels). But beyond that, I think it is important that business’s develop programs that are strategic and consistent. Just like a traditional ad/marketing campaign or communications program, those are necessary ingredients for online efforts too — reinforcing a company’s messaging and developing brand awareness.
@hiteshsahni Absolutely, and the way you track the metrics would be the same as any other marketing effort too, which will differ depending on what is trying to be achieved. It also wouldn’t be difficult to A/B test side-by-side with alternative approaches that either don’t use a visual strategy or use different types of images.
But I think it’s hard to deny that there are fundamental truths about how we respond to visuals that give most marketing efforts a boost when done strategically and effectively, and that’s what I tried to point out here.
@biggreenpen Right, arriving at the right message is a team effort. If a designer isn’t provided what they need, they should ask the right questions to get the answers they need to provide an appropriate design/brand/visual solution, and then proceed accordingly.
In any event, design should never be created in a vacuum — it is more of a partnership — marketing, communications, investor relations, key executives and anyone else critical to the outcome should play a part.
2 months ago on 12 Most Artful Ways to Get the Most from Your Design Investment
@LucyChenFineArt Funny how we all seem to have our own experience with the rotating woman — for me, it’s clockwise 95% of the time, but sometimes when I look away and look back, she changes direction. Interesting how size impacts how you see it — I’ll have to check that out. Thanks for your comments!
2 months ago on 12 Most Provocative Google Plus Posts About Design and Creativity
Wow, @stephanhov — this post is great but I love the way Plussers came to assist on the Star Wars references. Glad I clicked on that link to your Google+ post — it’s a great working example of the engagement you can get on G+ with the right skills and effort. Thanks for another excellent contribution to 12 Most!
2 months, 1 week ago on 12 Most Jedi-Master Ways to Rock Google+ in 2014
@spinchick Have a feeling we’ve done that once or twice before, but yeah! :-)
2 months, 2 weeks ago on 12 Most Socialgasmic Days of Christmas
@spinchick Hope the fauxperts and ninjas don’t feel left out. :-)
@Katherine Tattersfield I knew I’d catch one or two of you with that line. :-)
@thefarmerslife This was an excellent post, Brian — very interesting stuff and you really brought it to life. Who knew there was so much to corn?
2 months, 3 weeks ago on 12 Most Corny Things You Didn’t Know About Corn
@Katherine Tattersfield I’m glad you found it too,Kathering! And glad I found this about you finding it and then sharing it in your post — win, win! Thanks! :-)
2 months, 3 weeks ago on 12 Most Powerful Ways Good Design Propels Business ROI