Jerry Silfwer
New York
- 184 comments
- 140 likes given
- 20 likes received
Digital Agency COO
Jerry Silfwer is a moderator of:
@Juan J Thanks Juan, I appreciate it. We have to keep fighting.
@Poppetotte I hear you. But I've always felt that leadership is more of constantly ending up at crossroads where you can't really tell which road is 1), 2) or 3). But, at the same time, it's not exactly easy for anyone to make those calls, so someone has to step up to the plate and make a decision.
I've seen research that suggests that psychopaths are over-represented amongst leaders. I think this could be related to these constant "crossroads of insecurity"; the psychos don't sense risk properly, so they have no problem with stepping up with complete confidence. And we mistake them for alphas and say "here, go ahead".
In either case, we're a strange species, us humans.
@iSennbrink Yup. And it will take a while before a digital device gets more stylish than a Moleskine... Thanks for stopping by Björn.
@verne.ornitier Thank you for stopping by and leaving a comment!
I got a tips on this video on Twitter: http://www.contentplus.co.uk/marketing-resources/videos/the-anatomy-of-content-marketing-animation/
@viktoriansk Asafett låter utmärkt, den tar vi! :) Stort tack, Viktor!
@mattiasostmar Eller hur! :) Killkram.
@jardenberg Thanks man! And right back at ya! :)
@RichardYams Tack som fan Richard! Fet kram.
@uponacloud I'm sure that's not true! :) Thanks for dropping a comment, appreciate it!
@PontusSilfwer Thanks, bro!
@Guy Farmer Thanks Guy, I appreciate you stopping by. Have a great Sunday!
Some related reading:
http://gigaom.com/2012/10/09/digital-first-isnt-an-option-for-media-its-the-only-way-forward/
http://www.guardian.co.uk/gnm-press-office/guardian-news-media-digital-first-organisation
http://www.guardian.co.uk/media/2013/jan/21/financial-times-digital-first
http://buzzmachine.com/2011/09/07/digital-first-indeed/
http://jxpaton.wordpress.com/2011/09/07/digital-first-the-next-step/
http://gigaom.com/2011/11/21/the-future-of-news-and-why-digital-first-matters/
http://gigaom.com/2010/12/02/for-newspapers-the-future-is-now-digital-must-be-first/
@aspelund Awesome question!
A couple of examples:
1. Looking at trends from social media conversations and looking for historical correlations in sales data.
2. Cross-referencing web metrics and inbound linking with brand share of voice.
3. All the stuff that can be extracted from competitor activities online. Quantifiable learning from other mistakes and successes in digital marketing! :)
4. Big data mining to establish segmentations, publics, target groups and even personas - based on actual online behaviours.
5. A bit tricky still, but soon I think we'll be able to do some quite accurate analysis of how exactly brand messages spread and trace it backwards to better understand niche influencer dynamics.
A lot of fancy stuff, but for sure an interesting future as digital marketing and data mining integrates! :)
@NewBusinessHawk Thanks for stopping by and thanks for your comment!
@Markus Christiansson Well said, bro!
@Rudolf I like to use the Pareto Principle to describe this. You spend 20% on content creation and 80% on content promotion.
@JonathanMarks Thanks for stopping by, Jonathan. And I agree, it's a disgrace. I think it's because campaigning is the quickest way to get into the whole thing, so many creatives sort of takes the money and runs as soon as the campaign is "over".