San Francisco, CA
Marketing @Playerize | Founder @brandtree | Advisor @20SB | Chicagoan in San Francisco | #ideafreaks & #musicgeeks
@AlexGreentown Interesting point. We definitely see customers using both channels for various purposes, and I used Twitter as an example because I think it may be the one that more devs and studios have questions about... thought it could be more helpful to discuss how to manage it because it's newer/less familiar.
How are you using Facebook? The entire discussion around multiple accounts is definitely applicable to Facebook, where I might even venture a guess that many studios use a FB Page for each game. I also wonder what influence the game medium has over this - web games versus Facebook games versus mobile.
I actually think if you strip away the channel discussed, most of my pros/cons apply no matter the channel used for an array of business objectives - user support, engagement, marketing, etc.
Definitely interested in your thoughts! I'm also not totally clear on the API question... it's a fully baked API that (I believe) lets you do almost anything available in the native apps. It's an authentication tool as well. Facebook has a bigger audience, obviously, but in terms of your messaging being seen I'd say both have their challenges (and both allow you to pay for more eyeballs, obv).
1 month, 4 weeks ago on The Pros & Cons Of Your Gaming Studio’s Social Strategy
@Chikodi Thanks Chikodi! My dad coached my team as a kid too - Bobby was a step up:)
4 months, 2 weeks ago on Lessons In Team Culture From Stanford Men’s Soccer
@andydidwhat Well, it's hard to forget the pain you go through, so it's a mistake you hope you only make once. That said, aggressively containing the scope of enterprise engagements when you're early stage is crucial. Lock down the scope of a project early on, and stage it out so that you're never on the hook for future work unless it's going swimmingly.
It's hard, because a lead customer can be a great milestone. I just think it's important to remember that if things drag on and on, yours is the company that won't survive it - not theirs.
5 months, 1 week ago on Not Perfect Customers
@jacob_b Good point, the setup within your own site is a must. You want that content to bring people to your domain, not someone else's.
5 months, 2 weeks ago on 6 Out-Of-The-Box Marketing Tactics Indie Developers Can Implement For Free
@beegor Glad we could help! Let me know if I can flush out any of these tips any further - happy to.
5 months, 3 weeks ago on How To Rise Above The Sea Of Boring Development Blogs – These 32 Simple Ways
@Woot Events Great tips - we'd actually held off on including dopresskit.com for this particular post because it was listed in a few others.
I'm thinking we'll do something to break down the PR process/tools separately... there are some great youtube options as well.
Thanks for stopping by:)
6 months ago on 6 Out-Of-The-Box Marketing Tactics Indie Developers Can Implement For Free
@AlexGreentown Thanks for reading, Alex!
6 months, 1 week ago on 29 Best Feeds For Game Design, Monetization, and Free-To-Play Insights
@ktschoenberg Amazing. Really. Those last dollars are memorable aren't they?
My latest conversation: 8 Simple Insights Early Founders Forget When Pitching
9 months, 3 weeks ago on Are Startups Cool?
Boom. Love this.
9 months, 4 weeks ago on It always comes down to math
@saradavidson Sarah with an H thank you so much. That almost rhymed. I'm actually hoping to dig deeper into the moments - the health, the mental, the social experience. It's crazy, and it's worth it, but it's crazy and most people don't every experience it. I'd say I'm about a year "out" and just now itching to dig into the details. Talk soon? xo
10 months ago on Are Startups Cool?
@cr8ivecodesmith Thanks for reading:)
@rtanglao Roland, thanks so much. I miss VanCity bad. Just had a long catch up with Anthony about the city and what's going on around town. I'm hoping to stop thru this summer and would love to connect with you and @econwriter5 for some amazing coffee:)
@Caryn My gosh, dying to hear about what you're working on. For sure. Can we do it through Clarity? Pick a time: https://clarity.fm/#/dns/vip
@tjt Appreciate you reading. You're right, the tribe you build in the early stage can be really inspiring, even if it is hard.
10 months, 1 week ago on Are Startups Cool?
@brandonzeman Dude you're awesome. I'd love to catch up - let's see if we can't cross paths in Chicago this summer.
@CKana Sweet Cha, first of all, you were a big part of making it all work - you got quite a few late night emails spilling if I remember. Those were as much for me as you. The wedding thing's a whole 'nother post. I struggle with the ones I missed, but yours was non-debatable. Duh:)
You've given me more than any show or beer could. Love you endlessly.
Great piece but the typos make it really hard to read.
My latest conversation: Where I've Been & Where I Am
11 months, 4 weeks ago on LAVA honoring the Viddy financing was a travesty against the LA ecosystem
I caught this on twitter (via you) yesterday, and knew this kind of thing would surface and become prevalent eventually. Maybe those days are here?
This info isn't hard to come by, and I can't tell you how many times I was asked for membership info on our bloggers while I was running 20 Something Bloggers - 20k GenY personal bloggers. I'd say the incoming inquiries for 'partnerships' were 85% weighted in the direction of thoughtless marketing campaigns that treated our bloggers like media outlets. The ones we took were with brands that really understood engagement and dialogue, and paid close attention to quality over quantity. It got to the point at which I could smell a faker a mile away, and mostly did work with agencies who really got the right ways to engage (Weber, Edelman).
1 year, 1 month ago on 4 reasons Bulldog Reporter completely missed the boat with its “Mommy Blogger Contact Guide”
Been using very actively and finally feeling as if the link sharing/information sharing hole in my consumption habit is plugged.
My latest conversation: //hear
1 year, 1 month ago on Quibb recaptures the spirit of Google Reader’s “social network” and bottles it for professionals
@jkretch Yeah, not loving the overall tone of coverage on this deal. Incredibly hype-based and undermines a lot of core ideas around the challenges of this business. Almost all of the content right now is headline land grabs.
My latest conversation: Momma Montessori
1 year, 11 months ago on Seth Goldstein: 5 Take-Aways From the Facebook/Instagram Deal