San Francisco, CA
Marketing @Playerize | Founder @brandtree | Advisor @20SB | Chicagoan in San Francisco | #ideafreaks & #musicgeeks
@AlexGreentown Interesting point. We definitely see customers using both channels for various purposes, and I used Twitter as an example because I think it may be the one that more devs and studios have questions about... thought it could be more helpful to discuss how to manage it because it's newer/less familiar.
How are you using Facebook? The entire discussion around multiple accounts is definitely applicable to Facebook, where I might even venture a guess that many studios use a FB Page for each game. I also wonder what influence the game medium has over this - web games versus Facebook games versus mobile.
I actually think if you strip away the channel discussed, most of my pros/cons apply no matter the channel used for an array of business objectives - user support, engagement, marketing, etc.
Definitely interested in your thoughts! I'm also not totally clear on the API question... it's a fully baked API that (I believe) lets you do almost anything available in the native apps. It's an authentication tool as well. Facebook has a bigger audience, obviously, but in terms of your messaging being seen I'd say both have their challenges (and both allow you to pay for more eyeballs, obv).
8 months, 2 weeks ago on The Pros & Cons Of Your Gaming Studio’s Social Strategy
@Chikodi Thanks Chikodi! My dad coached my team as a kid too - Bobby was a step up:)
11 months ago on Lessons In Team Culture From Stanford Men’s Soccer
@andydidwhat Well, it's hard to forget the pain you go through, so it's a mistake you hope you only make once. That said, aggressively containing the scope of enterprise engagements when you're early stage is crucial. Lock down the scope of a project early on, and stage it out so that you're never on the hook for future work unless it's going swimmingly.
It's hard, because a lead customer can be a great milestone. I just think it's important to remember that if things drag on and on, yours is the company that won't survive it - not theirs.
11 months, 3 weeks ago on Not Perfect Customers
@jacob_b Good point, the setup within your own site is a must. You want that content to bring people to your domain, not someone else's.
12 months ago on 6 Out-Of-The-Box Marketing Tactics Indie Developers Can Implement For Free
@beegor Glad we could help! Let me know if I can flush out any of these tips any further - happy to.
1 year ago on How To Rise Above The Sea Of Boring Development Blogs – These 32 Simple Ways
@Woot Events Great tips - we'd actually held off on including dopresskit.com for this particular post because it was listed in a few others.
I'm thinking we'll do something to break down the PR process/tools separately... there are some great youtube options as well.
Thanks for stopping by:)
1 year ago on 6 Out-Of-The-Box Marketing Tactics Indie Developers Can Implement For Free
@AlexGreentown Thanks for reading, Alex!
1 year ago on 29 Best Feeds For Game Design, Monetization, and Free-To-Play Insights
@ktschoenberg Amazing. Really. Those last dollars are memorable aren't they?
1 year, 4 months ago on Are Startups Cool?
Boom. Love this.
1 year, 4 months ago on It always comes down to math
@saradavidson Sarah with an H thank you so much. That almost rhymed. I'm actually hoping to dig deeper into the moments - the health, the mental, the social experience. It's crazy, and it's worth it, but it's crazy and most people don't every experience it. I'd say I'm about a year "out" and just now itching to dig into the details. Talk soon? xo
@cr8ivecodesmith Thanks for reading:)
@rtanglao Roland, thanks so much. I miss VanCity bad. Just had a long catch up with Anthony about the city and what's going on around town. I'm hoping to stop thru this summer and would love to connect with you and @econwriter5 for some amazing coffee:)
@Caryn My gosh, dying to hear about what you're working on. For sure. Can we do it through Clarity? Pick a time: https://clarity.fm/#/dns/vip
@tjt Appreciate you reading. You're right, the tribe you build in the early stage can be really inspiring, even if it is hard.
@brandonzeman Dude you're awesome. I'd love to catch up - let's see if we can't cross paths in Chicago this summer.
@CKana Sweet Cha, first of all, you were a big part of making it all work - you got quite a few late night emails spilling if I remember. Those were as much for me as you. The wedding thing's a whole 'nother post. I struggle with the ones I missed, but yours was non-debatable. Duh:)
You've given me more than any show or beer could. Love you endlessly.
Great piece but the typos make it really hard to read.
1 year, 6 months ago on LAVA honoring the Viddy financing was a travesty against the LA ecosystem
I caught this on twitter (via you) yesterday, and knew this kind of thing would surface and become prevalent eventually. Maybe those days are here?
This info isn't hard to come by, and I can't tell you how many times I was asked for membership info on our bloggers while I was running 20 Something Bloggers - 20k GenY personal bloggers. I'd say the incoming inquiries for 'partnerships' were 85% weighted in the direction of thoughtless marketing campaigns that treated our bloggers like media outlets. The ones we took were with brands that really understood engagement and dialogue, and paid close attention to quality over quantity. It got to the point at which I could smell a faker a mile away, and mostly did work with agencies who really got the right ways to engage (Weber, Edelman).
1 year, 7 months ago on 4 reasons Bulldog Reporter completely missed the boat with its “Mommy Blogger Contact Guide”
Been using very actively and finally feeling as if the link sharing/information sharing hole in my consumption habit is plugged.
1 year, 8 months ago on Quibb recaptures the spirit of Google Reader’s “social network” and bottles it for professionals
@jkretch Yeah, not loving the overall tone of coverage on this deal. Incredibly hype-based and undermines a lot of core ideas around the challenges of this business. Almost all of the content right now is headline land grabs.
2 years, 5 months ago on Seth Goldstein: 5 Take-Aways From the Facebook/Instagram Deal
@thereneeborhood You so win:) I actually believe you too!
2 years, 5 months ago on Momma Montessori
@DonireeWalker That is so similar to my mom! Haha. It's awesome knowing the great ones are in there making little people great.
@BrittanyandTahn Thanks Brittany. I love how everyone digs walking to work.
2 years, 5 months ago on You And Me Both, Brother
@nicopolitan Dude anything I write that you like was worth writing.
2 years, 6 months ago on You And Me Both, Brother
Really, really well thought out model, Spinks.
2 years, 6 months ago on The User Engagement Cycle
Great guest post. Don't worry about numbers folks. Worry about the eyeballs you have, and finding your voice.
2 years, 7 months ago on The Importance of Reaching Out
The web is regressing. I'm seeing it everywhere. I'm starting to think "shitty UX/UI" is an indicator of froth.
I'm also just flat out skeptical of Twitter now. The founders haven't exactly gotten along or worked together - the company's product seems to be the biggest point of contention between stakeholders. That's a bit frightening. There's no Mark Zuckerberg. No Mark Pincus. Nobody who's owned the vision from day one; Jack might be the leader there but he's splitting time between two of the largest startups in the Valley. Imagine if Zuck was also running Salesforce's product.
2 years, 9 months ago on The New Twitter or the Old Myspace?
@Metamorphocity Yes. This. Exactly.
2 years, 10 months ago on Your Heroes Have Heroes Too
@MackFlavelle Well said:)
@brandyharris1016 Thanks for dropping by Brandy. I think first and foremost I'd start thinking about what you have to say, and how you want to say it. Content wins; thinking critically about a niche or field and then offering your perspective on it is hard, but it's generally just about putting in the time. The creativity then has room to spread its wings...experiment with ways to 'say' what you have to say without sounding like everyone else.
The other piece of the crazy online world is community, and it's a huge element that leads to progress and a group to support you as you chase your dreams. Dive in. Help other people however you can, and it'll come back to you in droves. Pay as much attention to being a part of a community as you do to your own contributions to the conversation.
2 years, 11 months ago on Five Years & Three Months Since Blogging
GREAT question. I'm actually working on having our icons cleaned up for smaller sizing, and I'm about to launch a rev-share network for all you awesome bloggers (you seriously heard it here first:)) which I'll have up here testing.
3 years ago on Five Years & Three Months Since Blogging
Phenomenal list. Harrison. I just linked a few panels in the Community Builders group on Facebook and this is a great expansion of that. I'd love to see community take a prominent place in the SxSW ecosystem.
3 years ago on 7 SxSW Community Panels to Check Out
@ChelsTalksSmack Woot woot...thanks Chels.
@alysonshane Thanks so much Alyson:) Would love you around more, obviously. You have one of the best blogrolls around, btw.
@tankboy We're getting old, buddy. :)
@nicoleantoinette.ross Sidebar queen!
3 years, 1 month ago on Five Years & Three Months Since Blogging
@JenniferBeese For sure...unplugging is really rejuvenating. Enjoy:)
@Emilyrosa I know right? It's crazy how the core list of reads always stay pretty small, too.
@busblog Thank you sir:) That makes you about 400!
@justinisaf All good points; it's probably not worth getting bogged in semantics...I do appreciate a distinction between CM and working in Social Media, and that we're in a period in which those lines are blurred to the point of confusion. Yes, I've seen the job postings, and have the same reactions you do to the way these roles are presented and positioned. It seems in the CM space especially there is still some learning left as to what the responsibilities are for the role.
3 years, 2 months ago on You may not actually be a Community Manager – and that’s ok.
This is an awkward "argument"...people don't "work in social media". What do you do for a living? I do Social Media? No. Are there people out there arguing that Community Managing or Community Building (two very different things: http://blog.dshan.me/2011/05/25/defining-community-building/) ARE Social Media? To me that feels like someone saying "Oh, I'm a Phone Caller".
I think you're talking about Marketers, as distinguished from CM. Or PR. ?
Congrats buddy...great team and product. #hustle
3 years, 2 months ago on My Next Big Leap: I’m Joining Zaarly
A - although I think all are under emphasizing "live and work on your own terms". :)
3 years, 3 months ago on I Need Your Help, New Header for Illuminated Mind
One of the best posts we're featured on this blog. Thanks Joey.
3 years, 4 months ago on Your Blog as a Press Pass
Okay that was weird. It's Spinks...not David. Does anyone call him David? Yeah, no.
3 years, 4 months ago on Oh Joy! u30pro.com Just Launched!
Congrats David and team...a wonderful addition to the landscape, seriously.
3 years, 4 months ago on Download: Monarchy - "Gold In The Eternal Fire"
As one of Livefyre's biggest critics, it's great to see you guys in the comments of music blogs posting killer tunes. :)
3 years, 4 months ago on Stream: Agnes Obel - "Riverside (Lulu Rouge remix)"
@NancyShanahan Love ya like a sister...obviously. :)
3 years, 7 months ago on Today We Celebrate Our Women
@theimmaturematron Glad you liked...happy to have you around reading too:)