Adam Justice
Pikeville, Ky
- 80 comments
- 20 likes given
- 45 likes received
CEO of Elkhorn Media, Founder of Social Media Sun.
Etelligence is a moderator of:
5 for 5 this week Gini. All these are great!
I always acknowledge and link to antecedents, in fact I've always been under the impression by Google that if your blog content was totally devoid of external links to contextually relevant articles that it would hurt your rankings in the SERPs, with only .edu sites being excepted. I remember seeing a few case studies several years ago that seemed to verify that.
... but I have to agree with you in the case of the Sloane article. They may as well have linked to Facebook because there was far more said about it on Facebook than anywhere else - the fact that NextJen Journal had Facebook commenting enabled is the primary reason that Sloane's article went viral while dozens of other articles in a similar vein never did.
I even wrote an article titled something like "Why You Shouldn't Let a 14 Year Old Manage Your Social Media". I never read the Hollis Lady's article though. I probably did see it tweeted (I remember purposely parodying the title from someone else's post), but I never read any of those articles because I already knew what they'd say.
I think the biggest reason that small businesses fail at Social Media is because they don't develop a strategy or identify their goals. They learn to use some applications and start producing content to meet a schedule, instead of boiling their tactics down to things that support their strategy and work toward their goals.
I guess the grocery store is a social place by default. I've done work for a grocery store this year, and it seems like results come easier. It's hard to drive traffic to a domain, but the visitors return and social media channels scale faster for a grocery store. I wish we had a SKH here.
Actively contributing to YCN is one of the best resources an aspiring writer or blogger could do to learn online writing style, and to get some basic experience at working with an editor. I haven't looked at the Academy stuff, but one of the things that I was kind of bummed at losing in the fire was my copy of the Yahoo! style guide. (It is available online for anyone interested) It is possibly the most useful text related to blogging that I've ever read, and using it as a reference will take any blog to a whole other level of professionalism.
lol who do they think he played in Spider Man? Does anybody know?
No Gangnam Style? The whole world went to Korea this week lol http://www.youtube.com/watch?v=9bZkp7q19f0 , 60 million more views than last weekend! There are already parodies coming out of it. I actually like the song!
Flame Sax!
I just started seeing her around more (Edge Rank has been popping your Facebook posts up more often too Gini!) and I was thinking a lot of these same things. Congratulations Allen, and you too Gini!
So sad. Good job Jennifer.
@ginidietrich I forgot to alert you that I mentioned you in an article. It's about Klout - I won't link it, I think you would have probably found it anyway lol.
no way, you started SS on the anniversary of 9/11?
actually, no :) I just know that it is becoming a really influential place, and a lot of the stuff that you see on other sites originates from there (The Google+ hot feed often has several pictures that come from there for instance.) I figured you were the go to gal for content discovery apps Peg! One of the newest things I've been looking through is Inbound.org . It's mostly SEO posts, is a joint venture for fun between Rand Fishkin from SEOmoz and one of the guys from Hubspot. It's really small blogs usually, and a little odd content. It's different, that's what makes it interesting I guess.
Stumbleupon and Pinterest could keep you busy for hours though. I barely have time to look through the articles on Triberr and the content roundup scripts I've set up. Here's a great one: BundlePost. You can set up a Google+ feed for search terms, and it's integrated with Twitter so you can schedule up a ton of relevant, new posts that are delivered right through the feed (just check the boxes besides the ones you like). I played with it one day, and it is really powerful, just not my cup of tea though. I am set in my ways.
Have a great week Peg!
I think Stumbleupon, Alltop, and Pinterest, and probably Redditt are definitely the best content discovery tools at the moment. Anybody know some others?
@Danny Brown I hate to hear this, and hope you get some restitution - but odds are they used a proxy or IP spoofer, and even if there is a traceable IP legal recourse is severely limited if they are not in the same country. It sounds like it was someone who may have knew you though, which makes it an even more doucheba move on their part.
@ginidietrich lol I thought I was the only one still doing this. Is that a Cyan ink pen you're using?
@SociallyGenius You should have worn a cape too. All the super powers are in the G though right?
Great article Mike. Just goes to show that when you feel compelled, a lot of that stuff comes naturally.
Great post Margie, I especially want to drive home the significance of 4, 5, 7, and 10. The community hears things like 'Failure is winning' so often that it becomes a type of law that is hard to challenge, even in your own mind. As someone who has little room for failure in most facets of what they do, I call bullshit on this one, and hope that others start holding themselves to a higher standard. Failing in my day job means that a mountain could fall on 26 miners, or compression seals could fail causing a catastrophic leak of bad air - which would mean almost certain death for the same miners. It coulld mean that the fasteners holding a bridge sheer under the weight of rush hour traffic. It means that my work deserves 100% of my attention, and that failure is NOT an option.
My finances and living situation is so precarious that failure in that regard means that it's going to hurt a lot more than it would most people if they lost their job. Missing a single paycheck means I'll probably end up homeless, and elderly family members that depend on me to stay in this situation would be SOL. I'd actually be fine homeless lol. but having others that depend on you kills out an option like that.
Ah, digital marketing, the one area where the consequences of my failure wouldn't be as far reaching. I haven't had a failure in a while in online work - but I do go through the motions of trying out several new tactics every month, and throwing some out for ineffectiveness. I never considered that kind of thing a failure, it's just how you format a win, and if you're drawing parallels between your Pinterest marketing strategy driving less traffic to your website than Twitter and real failures (things that have real world consequences), I truly envy your disposability.
I've never really heard that not having a plan is the right thing to do, but yeah that's ludicrous. 7 & 10 are results of the same thinking - the type of thinking that makes people associate the term social media with foolishness, and that has created a massive bubble that is going to make our utility a lot less valuable than it is in a year or so from now (I don't think it's a bubble in the sense it's going to pop. Traffic to most popular marketing blogs has been falling over the past year gradually, and it's obvious that the community is not as motivated lately). Being too bullish on digital marketing is like painting "noob" on your forehead.
Some of the other points are so ridiculous that I can' believe anyone thinks like that - has anyone ever really heard someone say that logo = brand? I have heard this about half a dozen times in the last 2 weeks, but have never heard anyone express a belief like that. I would also have to say that websites are increasingly becoming a piece of cake too. I still see people who have a terrible eye for design from time to time (They'll usually buy logos from Fiverr [or draw logos in paint that are equally as terrible] and then surface on Facebook touting their logo design agency or bragging about the deal they're getting on graphic design o_0 ) but I've saw many more average people that have worked their way up to legitimately capable designers in a matter of days using wordpress and a natural eye for design. Good design is often simple design, and you don't even need to know how to CHMOD (change permissions) on directories anymore to get a website online.
Great post though. I hope it puts a dent in that kind of thinking :)
You may not have known this, but I don't own a smartphone. Or a home phone. Only a trac phone that is dead or out of minutes 80% of the time. I don't carry it anywhere turned on. It has costed 60$ in minutes this year.
Like you said, nothing goes to hell when you ditch full time connectivity. 10 years ago we weren't subjected to that. I know too many people who get anxious when they forget their phone, that can't be healthy. From time to time I'll get the urge to sign up on a new contract and plug back in, but then I think of how much people incessantly texting aggravates me, and I forget about it. Sometimes I feel like I'm the only person in the world who still experiences freedom :( Since when was 150$ per month for phone service a must have commodity anyway?