Co-founder of Social Strata (we make the Hoop.la community platform), mom, geek, movie nut.
This is a great set of ideas for measuring community success! I think often people just throw up their hands because it "feels wrong" to try to tie business metrics to human relationships. The way to change that mindset is to consider the true value of the information, support, help, etc., that the community is returning to its members, along WITH the benefits that are accruing to the business or organization itself.
1 week ago on 17 Simple Ways to Measure the Value of Community in Marketing Teams
It just so happens that we have already planned some #3 activities that we haven't done since the early 2000's. I think that digital, social, etc., is assuming its rightful place as one set of tools in the larger toolbox.
1 week, 2 days ago on The Five Communications Trends for 2015
You didn't mention the hazing ritual. (Or is that secret?)
2 weeks, 1 day ago on The Secrets to Becoming Part of the Spin Sucks Crazies
@Shonali @rosemaryoneill How did I miss this reply? Perhaps my email is not at in-box zero, hehe. Hoop.la is making noise! Thanks for visiting our bloggy abode :)
3 weeks, 6 days ago on Three Keys to Blueprinting Your Social PR Strategy
The ability to stay silent in a meeting, online, or at a gathering is like a secret weapon. When your words are fewer, they have more impact.
3 weeks, 6 days ago on Lessons in Silence from my Grandfather
"It's always nice to have a little fancy."
1 month ago on Gin and Topics: Guys Recreate Kardashian’s Rear-End Photos
@Soulati | Hybrid PR @rosemaryoneill @KristenDaukas @annelizhannan The veranda is open for business any time!
1 month ago on The Spin Sucks Inquisition: Jayme Soulati
@ginidietrich @rosemaryoneill you have to send me that, I never saw it! You need to come visit Charleston and have a banana pudding with me.
Yay, Jayme! One of my favorite people in the world. And too modest to mention her own most recent book, Message Mapping. I really love how she presents information in a way that feels like you're sitting down hanging out with your best girlfriend. Keep on being #RockHot lady!
Hey I saw what you did there :) Great "social in the wild" story! Target is on point right now with their social. (Also, did you get me any minion pajamas?)
1 month ago on Target Shoots and Scores! #TargetDog for the Win!
It's funny, I've recently been having a lot of conversations around this type of "discovery" when it comes to starting an online community too. Your process is directly applicable!
1 month, 1 week ago on Three Keys to Blueprinting Your Social PR Strategy
Frame this one and put it on the wall. Nuff said.
1 month, 3 weeks ago on How Erica Kuhl Proved the ROI of Community at Salesforce
I believe it was Tom Webster who cured me of ever saying I hate numbers (one of his on-point presentations). However I find analytics pretty daunting. Thanks for compiling all of these great resources!
2 months ago on Analytics Resources and Data for Communications Pros
@Shonali @rosemaryoneill All is great down here in SC, sorry I missed you on my trip up to DC a couple of weeks ago. One of these days we'll get a live catch-up!
2 months, 2 weeks ago on Whither WUL?
I can't wait to see what you've got cooking! Also, best use of the word "thrice" today :)
Something I see missing often (in journalism and in other communicators) is research. Much of the content out there is splattered on the page straight from the author's brain, without any supporting facts or ideas. And I'm not even just talking about random bloggers...even people who call themselves journalists are taking less and less time doing their own fact-checking and attribution, settling instead for riffing off of someone else's story (which may or may not be factual itself).
2 months, 2 weeks ago on Three Skills Every Communicator Must Have
Another smarty I'd love to meet in person one day :) Congrats on hitting the hot seat @KerryGorgone !
2 months, 3 weeks ago on The Spin Sucks Inquisition: Kerry Gorgone
I would add "wear something that makes you feel confident." If you're teetering around on heels that are uncomfortably high, pulling at your skirt, or otherwise feeling distracted by your clothing, you're wearing the wrong thing. Especially if you're pitching business or meeting someone new, be sure to wear something you've gotten compliments on previously, or something that feels like a suit of armor to you. It sounds shallow, but the right ensemble can help you project a powerful image.
2 months, 3 weeks ago on 4 Tips to Dress for Business Success
Happy birthday Spin Sucks and fellow Crazies! This blog is the toasted marshmallow to my s'more. Thank you for everything!
3 months, 1 week ago on Happy Birthday, Spin Sucks!
Hey cool, one of my favorite people in the whole wide world on the Inquisition hot seat!
I had the good fortune of meeting Joe at SOBCon Portland a couple of years ago, and he is one of those rare people who is both shrewd and genuine. I want him in the bunker with me if I ever have to go into battle.
3 months, 2 weeks ago on The Spin Sucks Inquisition: Joe Hackman
I think you should include video in all of the hot seat interviews from now on. That was brilliant. Nice to "meet" you Danny!
3 months, 4 weeks ago on The Spin Sucks Inquisition: Danny Brown
The key is the emotional intelligence of the PR person/copywriter/blogger. I'm convinced that you cannot teach savvy. You either have it, or you don't, and a lot of people producing content right now clearly do not have it.
4 months ago on Newsjacking Gone Wrong: Four Simple Rules to Heed
Uh oh, worlds colliding...Mark Schaefer on Gini's blog....streams crossing...brain about to explode.
Here's my Mark story---after being a member of his community for a couple of years, I attended my first Social Slam. When I arrived at the venue hotel, kinda nervously sneaking through the lobby, not sure if I would know anyone, this voice from across the lobby says, "Rosemary?" He gave me a giant welcoming bear hug and I was instantly at ease. As the conference organizer, I know how busy he was in that moment, but he took the time to welcome me. I will never forget that.
4 months, 3 weeks ago on The Spin Sucks Inquisition: Mark Schaefer
@Eleanor Pierce @rosemaryoneill Well now, I've never gotten a marriage proposal. I'm a little bit hurt at this point.
4 months, 3 weeks ago on Enterprise Social Networks, Fun, and the Creep Factor
@LauraPetrolino @rosemaryoneill I've had numerous dudes try to start chats with me, and there's a slew of guys who have circled me, and then when I go to check their profile out, they only have a gigantic "harem" of women in their circles. Ick.
For me, Google+ has been the biggest source of unwanted stalker-ish activity. But you nailed it...wherever people are connecting with each other (for any reason), there are always going to be creepers. On LinkedIn in particular, though, it's really hard to delete a contact once you've hit that "accept" button!
4 months, 4 weeks ago on Enterprise Social Networks, Fun, and the Creep Factor
The most difficult thing about an inaccurate article is that any item with any sensational content gets grabbed up by the me-too scrum, and then it goes like wildfire. Sometime over drinks I'll tell you about something that happened to us about 11 years ago...ever since then I use the Reagan rule when reading any news of any kind..."trust, but verify."
5 months ago on Walmart Responds to Scathing Article in Brilliant Way
OMG I was laughing so hard the puppies fell off the couch. That goes in the pantheon.
5 months, 1 week ago on Gin and Topics: It’s Summer Everywhere, But Canada
I absolutely love the idea of incorporating trade show activity into the community. Any company that is sending folks out "into the field" has a great opportunity to get some face-to-face community building going.
5 months, 2 weeks ago on How to Integrate Online and Offline Communities
Well that was a jab, jab, punch! Awesome batch of videos! "I'm not tucked or lyposucked..."
5 months, 3 weeks ago on Gin and Topics: Cute and Inspiring Overdrive
Thanks for inviting us into the RV Joe :)
5 months, 3 weeks ago on Adventure Day 4 – Unpacking and Office Setup, US Ties Portugal
I'm just patiently waiting my chance to stalk Ann at a conference some time...loved this inquisition!
6 months, 1 week ago on The Spin Sucks Inquisition: Ann Handley
I just finished devouring I Am Pilgrim, by Terry Hayes. It was a Klout Perk (go ahead, roll your eyes) that I only accepted because he is the guy who wrote the movie Dead Calm (an awesome obscure flick that started Nicole Kidman's career). It's one of those crazy thriller page-turners, great for vacation reading.
6 months, 1 week ago on Summer Reading: Five Novels and One Business Book
Jeannie is on my list of people I'd love to meet in person! The Inquisition is a good second-best way to meet, right?
6 months, 2 weeks ago on The Spin Sucks Inquisition: Jeannie Walters
I loved this book. Hope more people read it, it's a message that needs to be heard.
Best. Quote. Ever.
For me, it's all about the context and the audience. A few weeks ago, I told my 10 yr old son that I'd prefer he say "stinks" rather than "sucks" because I think it's not appropriate for a kid his age. However, in the context of a conversation among adults, it's perfectly benign.
The beautiful thing is that we can all choose how to speak and what we want to read or listen to. That doesn't suck.
7 months, 1 week ago on Sucks is a Bad Word
Hey, thanks for including my post Shonali! I always look forward to your roundup posts, so what an honor to be in there :)
7 months, 2 weeks ago on Weekly Roundup: Problem Solving
Crying laughing over the 5th grade boys. That is so full of awesomeness I can't believe it.
7 months, 2 weeks ago on Gin and Topics: Lip-Sync Battle and the Sprinkler Rainbow Conspiracy
#TeamSuzy all the way! You definitely have a community here, and the great thing is that we all have a shoulder to lean on when we need it. I'm so happy to hear that WUL is sticking around :)
7 months, 2 weeks ago on What A Dog’s Cancer Taught Me About Community
@Eleanor Pierce Also "bestowed upon you by Aaron Sorkin." That was a thing of beauty.
7 months, 3 weeks ago on Gin and Topics: Alex Trebek Gets Even
I thought I was the only one with this particular pet peeve! Glad to hear I'm not alone. I know that Chik-Fil-A trains its cashiers to respond with "My pleasure!" It's the little things that add up to a big difference in customer experience.
7 months, 3 weeks ago on Customer Service: ‘No Problem’ May BE Your Problem
@DwayneAlicie @dbvickery@ginidietrichHmmm...now WHERE would someone get a private community...hmmmm
7 months, 3 weeks ago on The Spin Sucks Brand Ambassador Program: A Case Study
It was such a privilege to be part of the Ambassador team, and mentioned in the book too (what a lovely surprise that was). I think all of us crazies will come together over the coming months to make sure you blow right past that 10,000 book number!
7 months, 4 weeks ago on The Spin Sucks Brand Ambassador Program: A Case Study
Every time I see the Pharrell video I'm mentally contrasting it with the "other" kind of music video. I want my own contributions to the world to be "Pharrell-ishious."
8 months ago on Gin and Topics: Happy Owls, Happy Artists, and Happy Moms
W00t, one of my favorite people in the hot seat! The real deal. I'll have to go check out that book, hadn't seen that one.
8 months ago on The Spin Sucks Inquisition: John Jantsch
Well, I guess I've arrived. So honored to see my cartoon on this illustrious blog :) And regarding the flacks and spin doctors, I think the key point is that people think there is a different standard of honesty between "people" and "business-people." There's not.
8 months, 1 week ago on PR Flacks and Spin Doctors: The Industry is Somewhere in the Middle
I love the simplicity of one page, and you can easily tack it up on the wall next to your desk as a daily reminder. Cool!
8 months, 1 week ago on The One-Page Quarterly Plan Template