Co-founder of Social Strata (we make the Hoop.la community platform), mom, geek, movie nut.
Great points here Shonali! And I'd add that building an owned community (on your website) can be excellent content marketing as well, since you are building a lasting, dynamic resource that can really help your SEO!
1 day ago on Content Marketing: Without Community, It’s Only Half the Equation
You just put my FOMO into overdrive! I had so much fun at SMMW last year; wish I were there this year! And any panel is better with tequila.
3 weeks, 3 days ago on Social Media Marketing World: Hang Out Live or Virtually
@Shonali @rosemaryoneill Starting to feel humanoid again...thanks! I may go crazy and leave the house today! :)
1 month ago on Monday Roundup: Celebrating Your Community
So I returned from my Disney trip sick as a dog. Like praying for death sick. Finding that you shared one of my "social in the wild" posts just perked me right up! Thanks Shonali!
That's handy dandy! The OCD side of me loves a workbook (must.check.off.all.the.things) Thanks for letting me be part of the fun, too :)
1 month, 2 weeks ago on Introducing the Spin Sucks Workbook
In this case, it's only a community when people start teasing each other :) @belllindsay is right.
1 month, 3 weeks ago on How to Build a Community that Thrives
"The intern did it" is the adult version of "the dog ate my homework."
1 month, 3 weeks ago on Four Ways to Fight Content Thieves
What jumped out at me from this interview is that Dwayne and I share that "don't tell me I can't/am not supposed to do something!" gene. What? I'm not supposed to have read Proust? Heading to the bookstore now. I dig that.
1 month, 3 weeks ago on The Spin Sucks Inquisition: Dwayne Alicie
@ginidietrich @rosemaryoneill Thank you madame, there's nothing a little Tom Cruise reference won't remedy.
1 month, 4 weeks ago on Media Relations Done Well: Ten Ways to Personalize
@Word Ninja @rosemaryoneill Exactly. I almost want to answer the call from this person so that I can give her a piece of my mind, but then I know she'll get credit for getting me to pick up! It's maddening.
@AndrewTeixeira You're too kind! Thanks so much, good to see you!
Great post, and I think similar rules apply to people who "cold call" for services. I've had someone harassing me by email and phone for about 3 months now, when I never expressed interest in the first place.
By the way, being in the scavenger hunt today, I feel like I'm at a surprise party hiding behind the couch waiting to jump out and yell "surprise!" This was so fun, thanks for including me!
2 months, 1 week ago on The Spin Sucks Scavenger Hunt
@KristenDaukas @rosemaryoneill Hehe, I was trying to remember too. I think it was Social Slam, but it wasn't the year I was on the panel...I'm sure we were up to some kind of trouble. (who, us?)
2 months, 1 week ago on The Spin Sucks Inquisition: Shonali Burke
AAAAHHHH it's an explosion of awesomeness in my in-box! What a worthy inquisition subject. My favorite thing about @Shonali is that when she is with you in person, she is one of those rare people who actually listens to what you're saying rather than thinking about what she's going to say next. What a lovely, intelligent role model!
Aw man. You guys are so inspiring in the way you handle things, with grace and honesty and humor. Of course I wish the best for @belllindsay @ginidietrich and the whole gang!
2 months, 2 weeks ago on Losing a Valuable Team Member is Hard
@ginidietrich @rosemaryoneill Ooh that's good to know. Might be Cleveland in September for me :)
2 months, 3 weeks ago on Influencer Relations: Tips to Extend Your Current Campaigns
@ginidietrich @rosemaryoneill Sadly no, I had a conflict. I'm contemplating going to CMWorld though (should I?)...
This might be the final shove I need to create that Twitter list I've had on my to do list for oh, approximately FOREVER. Loved the webinar, and not just because I'm an Andyphile.
@KristenDaukas @Eleanor Pierce @rosemaryoneill Oh man. And thanks for that visual, Kristen.
3 months ago on Vanity Metrics: Are They Here to Stay?
Also, best use of the word "goiter" in a blog post this week. Well done.
Be there or be square!
3 months ago on How Social Media Affects Search
This is a great set of ideas for measuring community success! I think often people just throw up their hands because it "feels wrong" to try to tie business metrics to human relationships. The way to change that mindset is to consider the true value of the information, support, help, etc., that the community is returning to its members, along WITH the benefits that are accruing to the business or organization itself.
4 months, 1 week ago on 17 Simple Ways to Measure the Value of Community in Marketing Teams
It just so happens that we have already planned some #3 activities that we haven't done since the early 2000's. I think that digital, social, etc., is assuming its rightful place as one set of tools in the larger toolbox.
4 months, 1 week ago on The Five Communications Trends for 2015
You didn't mention the hazing ritual. (Or is that secret?)
4 months, 2 weeks ago on The Secrets to Becoming Part of the Spin Sucks Crazies
@Shonali @rosemaryoneill How did I miss this reply? Perhaps my email is not at in-box zero, hehe. Hoop.la is making noise! Thanks for visiting our bloggy abode :)
4 months, 4 weeks ago on Three Keys to Blueprinting Your Social PR Strategy
The ability to stay silent in a meeting, online, or at a gathering is like a secret weapon. When your words are fewer, they have more impact.
4 months, 4 weeks ago on Lessons in Silence from my Grandfather
"It's always nice to have a little fancy."
5 months ago on Gin and Topics: Guys Recreate Kardashian’s Rear-End Photos
@Soulati | Hybrid PR @rosemaryoneill @KristenDaukas @annelizhannan The veranda is open for business any time!
5 months ago on The Spin Sucks Inquisition: Jayme Soulati
@ginidietrich @rosemaryoneill you have to send me that, I never saw it! You need to come visit Charleston and have a banana pudding with me.
Yay, Jayme! One of my favorite people in the world. And too modest to mention her own most recent book, Message Mapping. I really love how she presents information in a way that feels like you're sitting down hanging out with your best girlfriend. Keep on being #RockHot lady!
Hey I saw what you did there :) Great "social in the wild" story! Target is on point right now with their social. (Also, did you get me any minion pajamas?)
5 months ago on Target Shoots and Scores! #TargetDog for the Win!
It's funny, I've recently been having a lot of conversations around this type of "discovery" when it comes to starting an online community too. Your process is directly applicable!
5 months, 1 week ago on Three Keys to Blueprinting Your Social PR Strategy
Frame this one and put it on the wall. Nuff said.
5 months, 3 weeks ago on How Erica Kuhl Proved the ROI of Community at Salesforce
I believe it was Tom Webster who cured me of ever saying I hate numbers (one of his on-point presentations). However I find analytics pretty daunting. Thanks for compiling all of these great resources!
6 months, 1 week ago on Analytics Resources and Data for Communications Pros
@Shonali @rosemaryoneill All is great down here in SC, sorry I missed you on my trip up to DC a couple of weeks ago. One of these days we'll get a live catch-up!
6 months, 2 weeks ago on Whither WUL?
I can't wait to see what you've got cooking! Also, best use of the word "thrice" today :)
Something I see missing often (in journalism and in other communicators) is research. Much of the content out there is splattered on the page straight from the author's brain, without any supporting facts or ideas. And I'm not even just talking about random bloggers...even people who call themselves journalists are taking less and less time doing their own fact-checking and attribution, settling instead for riffing off of someone else's story (which may or may not be factual itself).
6 months, 2 weeks ago on Three Skills Every Communicator Must Have
Another smarty I'd love to meet in person one day :) Congrats on hitting the hot seat @KerryGorgone !
6 months, 3 weeks ago on The Spin Sucks Inquisition: Kerry Gorgone
I would add "wear something that makes you feel confident." If you're teetering around on heels that are uncomfortably high, pulling at your skirt, or otherwise feeling distracted by your clothing, you're wearing the wrong thing. Especially if you're pitching business or meeting someone new, be sure to wear something you've gotten compliments on previously, or something that feels like a suit of armor to you. It sounds shallow, but the right ensemble can help you project a powerful image.
6 months, 3 weeks ago on 4 Tips to Dress for Business Success
Happy birthday Spin Sucks and fellow Crazies! This blog is the toasted marshmallow to my s'more. Thank you for everything!
7 months, 1 week ago on Happy Birthday, Spin Sucks!
Hey cool, one of my favorite people in the whole wide world on the Inquisition hot seat!
I had the good fortune of meeting Joe at SOBCon Portland a couple of years ago, and he is one of those rare people who is both shrewd and genuine. I want him in the bunker with me if I ever have to go into battle.
7 months, 2 weeks ago on The Spin Sucks Inquisition: Joe Hackman
I think you should include video in all of the hot seat interviews from now on. That was brilliant. Nice to "meet" you Danny!
7 months, 4 weeks ago on The Spin Sucks Inquisition: Danny Brown
The key is the emotional intelligence of the PR person/copywriter/blogger. I'm convinced that you cannot teach savvy. You either have it, or you don't, and a lot of people producing content right now clearly do not have it.
8 months ago on Newsjacking Gone Wrong: Four Simple Rules to Heed
Uh oh, worlds colliding...Mark Schaefer on Gini's blog....streams crossing...brain about to explode.
Here's my Mark story---after being a member of his community for a couple of years, I attended my first Social Slam. When I arrived at the venue hotel, kinda nervously sneaking through the lobby, not sure if I would know anyone, this voice from across the lobby says, "Rosemary?" He gave me a giant welcoming bear hug and I was instantly at ease. As the conference organizer, I know how busy he was in that moment, but he took the time to welcome me. I will never forget that.
8 months, 3 weeks ago on The Spin Sucks Inquisition: Mark Schaefer
@Eleanor Pierce @rosemaryoneill Well now, I've never gotten a marriage proposal. I'm a little bit hurt at this point.
8 months, 4 weeks ago on Enterprise Social Networks, Fun, and the Creep Factor
@LauraPetrolino @rosemaryoneill I've had numerous dudes try to start chats with me, and there's a slew of guys who have circled me, and then when I go to check their profile out, they only have a gigantic "harem" of women in their circles. Ick.
For me, Google+ has been the biggest source of unwanted stalker-ish activity. But you nailed it...wherever people are connecting with each other (for any reason), there are always going to be creepers. On LinkedIn in particular, though, it's really hard to delete a contact once you've hit that "accept" button!