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Nice post, Jay. I created QRganize, a QR code app for the iPhone for the exact reasons you mentioned above: allow users to unlock and easily organize information that's contextually important to them for immediate payoff or in the future. For example, storing a beer list or take-out menu. Check it out, it may be useful to you the next time you visit Scotty's! http://qrganize.com
2 years, 8 months ago on 3 Tips to Use QR Codes For Information, Not Destination
@arikhanson@rob_whitley So true.
2 years, 9 months ago on My QR code experiment: 9 brands at the Mall of America on Black Friday
At this point in QR code adoption, I think marketers looking to launch a campaign should assume the targeted consumer attention span to be extremely short from the get-go. Combine that with a strong emphasis on points #3 (put themselves in the consumers' shoes, "Would I really want to scan this??") and #4 above (bring the value, Nichole touched on this) -- but of course, make this post required reading beforehand! Interesting work.