HeatherTweedy
Omaha, NE
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@JoeCardillo @onlinedesign @HeatherTweedy @bradmarleyPersonally, I don't have a problem building rapport with business contacts through harmless flirting.
I think that we all have tricks to build an instant connection with others. For instance, I drink single malt scotch and can talk about nearly any major sport on the planet. It just seems to make a lot of potential contacts like me more and likability is a huge factor in doing business with someone. We all aim to be remembered positively when networking.
That being said, my undergarments stay very well hidden.
My latest conversation: Case Study – Search Engine Optmization
@rustyspeidel Yeah, but comfortable bras will never get you business. Gotta bring the sexy to really succeed!
My latest conversation: Case Study – Search Engine Optmization
@JoeCardillo @HeatherTweedy @bradmarley Maybe if you also let your bra strap show.........
My latest conversation: Case Study – Search Engine Optmization
@bradmarley Could you imagine the crushed faces on clients in a PR 101 class who learn that PR isn't just going to get them into really great parties? The sheer disappointment that will run through them when they learn that we are actually earnest professionals who want to help them drive real business with research based tactics. Are you ready to crush those hearts? :)
My latest conversation: Case Study – Search Engine Optmization
Love this topic!
I love that you talk about collaboration! t. I would add in the chemistry portion that companies should find an agency that they like and respect. There will be times that common sense and digital don't agree and you need to be able to trust the experts you hired.
I also completely agree with you on vanity metrics. However, it can be hard when client want to see huge numbers of people talking about them. They are the new AVE of PR, an easily understood, ego-boosting metric that execs seem to love. I'm sure many agencies feel it's easier to give in than measure real results (no matter how wrong it is.)
Personally I am not a big fan of "specialist agencies" because tools often overtake strategy. Frankly integrated companies that don't have employees who are up-to-date on the latest digital technologies should rethink their training or hiring practices.
My latest conversation: Case Study – Search Engine Optmization
Cannot wait to see Iron Man 3 tonight! We watched numbers 1,2 and the Avengers over the past week to get psyched. RDJ all the way (swoon).
Loved the rhythmic gymnast. I go super nerd every summer Olympics over those girls!
The chip video was hi-larious.
My latest conversation: Changes to Pinterest Show Move Toward Marketing Maturation
First off, this is already the best season of Mad Men every. It needed to be said. :) Secondly, if drinking in the workplace came back I think that chemistry would be a much smaller problem.
In regards to the next wave of innovations, I would love to see the barriers between disciplines finally collapse. I loved reading about FleishmanHillard's recent switch. It will be interesting to see what growing pains they experience as they break down the silos.
Looking forward to seeing you at CA. I think I still owe you and Shonali a drink form PRSAIC!
My latest conversation: Changes to Pinterest Show Move Toward Marketing Maturation
AVE's are the zombies of the PR world. Unfortunately, they have no head to shoot off.
I love what you said about being creative. I got into a particularly heated discussion with a creative director from Leo Burnett during a Northwestern tailgate last year when he stated that PR's would never thrive in the new marketing dynamic because we lack creativity. I agree that PR people have to be the ones to change the perception because other disciplines are happy to perpetuate the image that we aren't capable of creativity.
My latest conversation: Changes to Pinterest Show Move Toward Marketing Maturation
I Love Yoast! Thanks for another fantastic list. This is why I wake up and start my morning with too much coffee and Spin Sucks.
I would add that it can be beneficial to take the time to control the teaser copy for social sites like Facebook (which, of course, Yoast helps with). While not everyone reads it, we have still found it can increase traffic.
My latest conversation: Changes to Pinterest Show Move Toward Marketing Maturation
I always assumed, given the caliber of recommendations, that being utterly and insanely awesome was the main reason. Now that the veil has been lifted, I suppose your criteria makes sense, too. :)
My latest conversation: Changes to Pinterest Show Move Toward Marketing Maturation
I love this idea and it came just in time for our first annual planning meeting/anniversary celebration! I feel like one of the biggest issues faced in a virtual office is the friendly camaraderie that comes from incidental conversation. Sometimes I worry my employees only see me when we're meeting about client work or performance reviews!
I think that it would have to be planned time of open video. Honestly,our team (myself included) feel like it's a perk to workout in sweats and no one needs to see just how many Husker pants I have! :)
My latest conversation: We will have shoes!
@EricaAllison @ginidietrich Can we make Gin & Topics nominations right here on the blog? :)
My latest conversation: Don't be the Desperate Agency - Create Better Client Relationships
OMG, thank you for writing this post! I just saw the title on @Shonali 's blog and had to come read it. Hopefully this will become a rallying cry for those companies who really do have the resources to be at the forefront of mobile.
My latest conversation: Don't be the Desperate Agency - Create Better Client Relationships
Well there goes the rest of my day! Thanks for the heads-up on Listly, I hadn't heard about it. Happy Valentine's Day!
My latest conversation: Don't be the Desperate Agency - Create Better Client Relationships
Killer post! Love the "from-the-horses-mouth advice! We'll have to remember this day net year. It's a perfect excuse to let our team play hooky and celebrate.
My latest conversation: Blue Planet Natural Grill and the 40 Facebook Admins
As someone who reps many in the telecommunications industry, I can tell you that they would love to sell you only the channels that you want. Seriously, they want to be able to create customized packages because they pay per channel and hate paying for you not to watch the Style Network. They make you by bundles because it's makes it nearly impossible to leave. Your Cable company plays the long game. :)
There are some really cool changes coming in the next decade that should increase your a la carte. I dream of a day when shows are purchased individually as season passes that are delivered right over the web. Have you seen that Netflix created an original show? It stars KEVIN SPACEY and it will be interesting to see how that goes.
Finally, I completely agree with your central point. If something is below $8.99, I don't even think twice about buying it. So, I love this idea, but my bank account is fuming right now!
My latest conversation: Blue Planet Natural Grill and the 40 Facebook Admins
What a lovely story! It's wonderful to see a company do something new (defending its brand) and do it so well and elegantly. Thank for sharing a story of a brand doing right. You're so right, we do need to make sure the good stories get told along with the deliciously bad!
Also their response was downright interesting.
My latest conversation: Blue Planet Natural Grill and the 40 Facebook Admins
@KenMueller It is like an early valentine! Of course, now the bar has been raised for everyone else in your life.
If you do get a client to try adding content creators, I would love to hear how it goes!
@stevenmcoyle Understanding the power of social media and understanding social media for business are two radically different things. I think that her actions are a prime example of that.
I agree that age isn't equal to maturity, but junior level employees often do lack business sense and an appreciation for their responsibility to the companies that they represent. However I agree with you & @RebeccaTodd that it was an immature response, but not one that cam be blamed on age.
My latest conversation: The Greatest Banana Slicer Story Ever Told - The Hutzler 571
@KenMueller @Karen_C_Wilson Just for you, Ken, I'll put up a case study on my blog tomorrow about what we learned in the past two years of trying it out. :)
My latest conversation: The Greatest Banana Slicer Story Ever Told - The Hutzler 571