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Hi Gini - I loved this post and often come to your blog because I think you do such a great job at marrying SEO & PR when it comes to campaigns, measuring, etc. Something that is largely missing in both industries. At our agency (SEO) we too run into clients looking for quick results and not buying into the longer term initiatives which leaves several projects painfully abandoned either mid-way through or worse, before we even have a chance to launch.
I'm curious if you have any examples of proposals (or how you create them) based on each individual client - like what do you look at, how do you make recommendations, etc.
I know you said there are some quick changes that they can make to take effect quickly (which I understand) but I'd be interested to see what you include in a proposal that helps your clients understand that longer term strategies will be beneficial down the road.
I know that's a lot to ask but wanted to in case it inspired a blog post or you could point me to a sample one you used in a blog post in the past.
9 months, 2 weeks ago on Traditional PR, Alone, Cannot Create Conversions
My favorite quote in this interview: "Test and learn. If you're not out there playing on Vine, or Pineterst, or Snapchat (regardless of where your audience is) you need to be learning them, learning the psychology. It's about psychology, not technology. H2H"
I actually really love what Shaq does with social media. He was one of the first athletes to be on Twitter, he has a real voice, connects with his fans and is always trying some new platform and having fun with them.
10 months, 2 weeks ago on The Part Where Erika Interviews Gary Vaynerchuk — and you can WIN his new book!
@belllindsay @kadeeirene That is interesting, good to know. Thank you for digging that up!
11 months, 1 week ago on The Cold Pitch and How to Nail One
Hi Lindsay, this was a great post and I'm glad you shared Audrey's email. It's always nice to see actual examples of a pitch that has worked, rather than just tips and tricks you can do.
I'm interested to know, what was in her email subject line? Those examples always help me as well and certainly something that shouldn't be overlooked.
I agree the PR industry does need better PR - that bra strap article seems like it was bought from a content farm for $20 and not written (I hope anyway) by an actual professional. Still, this happens too often. Gini - I really enjoy your content on Spin Sucks. I'm fairly new out of college and I think I've learned more from reading your blog than I did in class. The strategy and holistic approach to PR that you talk about so often has really helped me re-frame what PR means to me and where/who I want to work with.
1 year, 4 months ago on The PR Industry Does Need Better PR
Hi Jenn - these are great resources. I'm still fairly new and trying to figure it out so this list of resources is really helpful to outsource questions. Thank you for pulling these together.
2 years, 7 months ago on Top 24 Communities for the Community Manager
I don't have a problem with them making money but sure, they should've been upfront and transparent from the beginning. However, I kind of have to agree with maryhruth and honestly think if pinners were to get a cut it could severely ruin the way Pinterest is being used now. I can understand if a blogger is doing an affiliate program with a company and pins a product that takes the pinner back to their blog/website with the affiliate link and that link is changed by Pinterest so they get the credit - then that would be an issue. I'm not sure if I'm understanding this right however.
2 years, 8 months ago on Where is my cut from Pinterest?
I think people fear the negative side of it. I am more apt to buy a book or a service that has a few negative reviews than 100% positive reviews. When people see the negative they can actually are able make judgement calls for themselves a lot easier. I think marketers don't give that benefit of doubt to the consumers. Also, maybe marketers are just too worried about losing control. They feel they need to control the conversation, control their image rather than guide conversations and supplement their image. They don't trust consumers to do the talking. Marketers are people, consumers are people - once marketers understand that I think it'll be easier to be transparent.
2 years, 9 months ago on The Power of Transparent Marketing to Rock Your Business in 2012 and Beyond
I personally think discussions are too hard to follow on podcasts. Interview style gives the listener structure and one person talking at a time. I think there are just too many things up in the air if you produce it as a discussion. Let the discussion take place in your blog comments or on Twitter/Facebook. Discussion is the fun part but podcasts should be informational and easy to follow.
2 years, 9 months ago on Can I Get Your Advice on a New Project Please
Jay - this is my dream post. Simon Cowell's ego, college basketball, making me feel better I don't have an official social strategy for my small biz . . .not to mention I was just shopping around this morning for management software. How timely, thanks for quips and for sharing. I look forward to going through the report
2 years, 9 months ago on Social Media Management Software Ranked and Rated
Also- can you elaborate on tools and processes? Are you speaking to paid analytics/measurement applications - if so, which ones have you seen that work best in the past? There are so many out there it's hard to know which ones you really need or which ones are best.
3 years ago on Livefyre Conversation
Thank you for writing this post, I'm really enjoying seeing the way others put their plan together, especially someone with a more traditional marketing background.
Under your bullets for tactics section, you mention "Provide sharing incentives" - what incentives have you used in the past to help with this? Are these relevant for B2B and/or B2C? I understand the reason it works and how they're helpful but I guess I'm just unsure on how to roll something like this out in a way that's manageable.
Thank you again!
Hey great post and interesting atake on the digital world of brands and sports. I just found this website and am in love. Keep up the good work!
3 years, 7 months ago on From Social Media to Traditional Marketing, Coke Maintains its Fizz