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I'm with @LynnDalsing on the hyphened email. But I love hearing different ways to collect addresses. Thanks for sharing!
8 months ago on Bathrooms, QR Codes, and Growing Your Email List
It's funny you posted this, I almost deleted the email based on the subject line, then looked at the "from" name and decided to open it because I DO watch the show. I thought it was hilarious. Well played by MarketingProfs for sure.
What I find equally as interesting, is how it's being talked about. I saw only one tweet about it (however, i wasn't doing a search on it). And then I was intrigued to open your email because I wanted to see what else was being said.
Great way to go viral, but also a reminder to everyone that you need to really think outside the box to get people to talk, you can't just put your own spin on something someone else has done.
9 months, 3 weeks ago on Would You Open An Email From Don Draper?
How is Scoop different from Otherinbox.com's organizer function?
1 year, 1 month ago on Scoop Review: A New Tool To Manage Your Inbox
Great article, Harrison.
I was excited to see your second point: "What are your goals?" Too many people and companies are jumping into social media without a goal or plan of any sort. Having goals will help identify if 'going social' has been beneficial to your company and establish an ROI. Peter Ghali wrote a great whitepaper on this: http://blog.icontact.com/blog/social-media-roi-a-deeper-look/
"Who will manage the digital team?" I also thank you for this point! This needs to be owned by one person internally, it can not be 100% out-sourced.
Thank you for this article, Harrison!
1 year, 8 months ago on How Ready is Your Company to be Social?