Bio not provided
Thank you Kenna! Go glad you enjoyed TLARS and included in such a great list. Happy New Year!
6 months, 3 weeks ago on My 10 ‘Must Read’ Nonfiction Books of 2013
Thank you Kenna and congratulations! Seven years of blogging is a HUGE accomplishment! Glad the #Blogchat community has helped you and thank you for continuing to help us!
Here's to the next 7 years!
9 months ago on Sending You Seven Years of Thanks
Hey Mike thanks for the mention and inclusion in such stellar company!
9 months ago on 19 Must-Read PR & Social Media Websites
Chris thanks so much for the kind review of Think Like a Rock Star, I'm glad you enjoyed it. I'm a fan of yours as well!
1 year ago on BOOK REVIEW: Mack Collier’s “Think Like a Rock Star”
Woo-hoo, glad to be a part of such an impressive list! And now, I'm to read :)
1 year ago on The Top 10 Guest Blog Posts of 2013 (January – June)
Rebekah thanks again for interviewing me, I really appreciate it!
1 year ago on 12 Most Rockin’ Ways to Think Like a Rock Star
Hi Kenna, thanks for including Think Like a Rock Star, lots of great books here!
1 year, 1 month ago on Course Book Recommendations
@patricksplace Thanks Patrick, hope you enjoy it!
1 year, 1 month ago on Book Review: Think Like a Rock Star
@gagasgarden Thank you Susan!
Kenna thank you SO much for the great review! It's so wonderful to hear that you want to include some of the book's teachings in other courses!
I am so passionate about this topic because I know what the world of marketing would look like if most brands empowered their customers to be able to better promote the brand for them. Fans have a passion and level of trust that we simply miss when it comes to most brands' communications.
Oh and BTW, thank ya darlin' ;)
1 year, 2 months ago on Book Review: Think Like a Rock Star
Congrats Sean! Exciting times indeed, enjoy!
1 year, 2 months ago on I’ve Accepted a New Job with Sears
@belllindsay Introverts unite! Glad I am in good company with you and @yvettepistorio!
1 year, 2 months ago on Five Ways Introverts Make Great Community Managers
Whose Line in G&T? Awesome job @RebeccaTodd !
1 year, 3 months ago on Gin and Topics: Dedication Edition
@RebeccaTodd YES and as this thread proves, if you ignore the happy customer that's praising that could turn them INTO the squeaky wheel! Having customers that care enough to reach out to you (for good or bad) is a rare thing, and you should respond either way!
1 year, 3 months ago on Brands: Customers aren’t Your Social Media Mouthpieces
@dwaynealicie @MackCollier @KristenDaukas @belllindsay @dbvickery HA! I love that analogy, the praise could be like the hanging curve that you could easily deposit in the upper seats, yet you ignore that one and go ahead the slider (the complaint) which is much harder to hit.
Love it! Perfectly illustrates what you should be willing to engage those that are complimenting your business.
@dwfmarketer Hey thanks for the comment! Yes social media definitely enables WOM, and customers will share bad experiences. But if brands are responsive to customers, two things will happen:
1 - When the brand responds to the upset customer (assuming they address their problems and help them), then the chances are that the angry customer will be converted into a happy fan
2 - When the brands FANS see an angry customer, they will step in to help them and DEFEND the brand if they can!
Engaging customers pays, whether they are happy or upset.
@KristenDaukas Hi Kristen, this happens a LOT, and I agree it's very frustrating. I think a lot of brands have the attitude that if someone is promoting them, then leave them alone. But they can't see that to your point, if they ENGAGE you and say THANK YOU, it just encourages you to promote them MORE!
Then again some brands are just lazy/insensitive and simply don't care. These brands tend to get what they deserve :)
@belllindsay Exactly, your customers (esp fans) have a direct connection to other customers! Why in the world would you NOT leverage that as an opportunity to learn more about your customers and to improve how you market to them?
@AmyMccTobin Exactly, we don't need to monitor our customers, we need to UNDERSTAND them. That takes effort, but it's worth it, IMO.
Congrats on four years! Here's to 4 more, and see you Sunday for #blogchat ;)
1 year, 3 months ago on 4 Things I’ve Learned in 4 Years on Twitter
@audaciouslady @MackCollier BTW another thing that would help you is in the book I talk about how to determine the 'identity' of your fans. That's a fascinating topic that could probably be its own book. But I give you some advice on how to determine WHY your fans like your brand. What is it that draws them to you? When you have determined this, then connecting with them becomes much easier.
1 year, 4 months ago on Reviewing like a rock star – Mack Collier’s Think Like a Rockstar
@audaciouslady @MackCollier I think so, but I am biased ;) As I told James I aimed the book at primarily larger brands but the advice, especially in the first half of the book, is geared toward any company that has NOT started connecting with the fans. So it starts at Step One and moves you forward from that point. It builds on each step as you move through the book as well, what was discussed in Chapter 3 is build on in Chapter 4, etc.
Hey James, thanks for the review of Think Like a Rock Star, glad you enjoyed it! As for the confusion over the intended audience, I'm sorry for that. All of the case studies involve larger brands, and much of the content in the final 5 chapters are geared toward larger brands that have more resources that can develop things like a brand ambassador program, etc. Brand marketers and CMOs for larger companies are the primary audience because 1 - I think they need the most help :) and 2 - I think they have more resources to implement the programs and initiatives I talk about in the book. Smaller businesses and companies can definitely benefit from the book, and I tried to structure the majority of the advice so that it could be scaled based on the company's resources and customer base.
As for the workbook, that's a good idea and I've begun thinking on those same lines, thanks for the tip!
Thanks again for reading Think Like a Rock Star and taking the time for such a thoughtful review!
@rdopping Yep, agree on all your points. I think the fans probably loved it, but I'm also not blind to the fact that Amanda probably knew she didn't HAVE to pay the musicians, if she didn't want to.
1 year, 5 months ago on Why Amanda Palmer is a Better Marketer than Your Brand
GREAT choice for #FollowFriday. Happy early Birthday to @djwaldow , he's a super-nice guy and he's a pretty darned good speaker too, isn't he @ginidietrich ?
1 year, 5 months ago on #FollowFriday: DJ Waldow
@dwaynealicie That's the key, less interruption. Less of a disconnect between the brand sending the marketing message, and its intended audience.
More efficient marketing for the brand (which lowers cost), higher satisfaction for the customer, because the marketing had more value for us.
Make it so! ;)
@AmyMccTobin @belllindsay It's really interesting when you consider that talent alone won't make you rich and famous in many cases. But a little less talent and a little more marketing chops can make you a LOT of money!
But here's a question I have: You can look at successful artists like Beyounce and Kelly Clarkson and Lady Gaga, if you actually listen to their songs, many of them are not exactly the most amazing lyrical creations ;) But is that a result of these artists being 'less talented', or smart enough to create a product (a song) that will sell to the masses?
There are no doubt thousands of unbelievable songwriters that will spend their lives playing in local bars simply because they will never get noticed, and a big reason why they will never get noticed is because while they are amazing artists, they are terrible marketers. I think there definitely needs to be a balance, in many cases.
@belllindsay @rdopping @RebeccaTodd Exactly. I've happily spoken for free on Think Like a Rock Star in the past because it's an idea I am so passionate about. But Lindsay to your point, some of the musicians might have been willing to perform for free for the exposure, and to be able to say they performed with Amanda Palmer.
Or think about this: What if Amanda offers a musician the chance to play for free (and in the process she does so cause she knows she doesn't have to pay, that someone will do it for free). And a drummer takes advantage of it, and plays for free. Then as soon as they are done, the drummer asks Amanda if he can take a picture with her, then asks her on the spot for an endorsement of him. She'd probably say yes, then the drummer goes and posts the picture and endorsement on his site and uses that to get paying gigs! If we would fault Amanda for not offering to pay these musicians, would we also fault the drummer for playing for free, then leveraging it to get paying gigs? Probably not.
As you said, sometimes doing something for free is worth it if it opens doors to get you something else you want as well.
@ginidietrich Would love that, thanks!
@dwaynealicie I get excited too, obviously ;) I think these rock stars are simply using role-reversal, they are treating their fans as if THEY were the rock stars!
Now what's really interesting to me is, what would marketing in general look like if most brands adopted the same strategy? A few years ago I worked with Dell to put on a special event for some of its biggest fans. They got to spend the day at Dell's HQ in Austin, they got to see all the new projects and products that Dell was creating. Then after lunch they were all told to go into a small meeting room. In walks Micheal Dell! Michael sits down and chats with them for about 15 minutes, and at one point I just looked around the room at these customers, they were mesmerized by Michael and you could tell they were thrilled that they were even in the same room with him. Your average Dell customer could care less, but these guys were some of Dell's biggest fans, an it was a complete thrill for them.
That's what I want to see more brands doing, embracing and delighting their biggest fans. It makes complete business sense as there has been study after study done that proves that fans spend more AND refer more business to the brand.
If most brands stopped creating marketing messages designed to attract the attention of people that don't care about them, and instead created marketing that was designed to connect with the people that LOVE the brand, how different would the world of marketing look? I think it's a question worth pursuing the answer to.
@AmyMccTobin Thanks for the link, I will check it out! It's funny, writing this book actually did give me an idea for my next book, but that's a long ways off!
@belllindsay @rdopping Oh the New Yorker piece? @RebeccaTodd and I were talking about that below. Here's where I come down on this issue: Who is upset about what she did and that she didn't want to pay the musicians that joined her? It's outside sources. The musicians that joined her were THRILLED to do so. Did she know that she could offer them the chance to play for free and that would be happy to do so? Yeah I am sure she did, but if those musicians were absolutely thrilled to have a chance to perform with her, I don't see the problem. And I am betting a lot of the problem others have with this is because of how wildly successful Amanda's Kickstarter project was.
If she was taking advantage of these musicians I could see it, but if the musicians are willingly joining her to play for free, and are thrilled to do so, then I don't see the problem.
@Ginidietrich I just wanted you to know that as of this morning, Think LIke a Rock Star's sales rank on Amazon is the highest its been since I first announced the book available for pre-order way back on October 1st. It's so high because of the new pre-orders from Spin Sucks readers! You have an amazingly supportive community here and I think it's awesome the connection you have with them, and they with you! Thanks so much guys!
@AmyMccTobin No, who is he?
@AmyMccTobin @shellykramer Oh of course Amanda wants to pay the bills, in fact I had a conversation with someone earlier about this and I said that I thought Amanda was one of the most savvy marketers out there, and a lot of what she does with her fans is purposely done because she KNOWS it will lead to sales later on.
That doesn't mean she also doesn't love her fans. I think most of the biggest rock stars in the world are also some of the best marketers in the world as well.
@rdopping Hey what's the piece in the NYT? I missed that one, can you link it?
@AmyMccTobin @lauraclick Exactly, it's almost like a bank account, you have to GIVE a certain amount to your audience/fans before you can expect them to give you something (cash, attention, etc) in return.
@AmyMccTobin @shellykramer Yeah how many times do you think rock stars like Amanda ask what the ROI is of connecting with her fans? Rock stars WANT a close connection with their fans, they FEED off it.
Sales are a happy byproduct. A byproduct they LOVE, but the relationship they have with their fans isn't structured from their POV as being strictly about sales. This is a mentality that most brands will never understand.
@Cision NA @ginidietrich Lisa you're the best and thanks so much for pre-ordering Think Like a Rock Star!
@barrettrossie Great point, Barrett. All this is is taking the concept of word of mouth, but focusing on cultivating word of mouth among the customers that have the highest levels of affinity for your brand.
Which is a fancy way of saying 'delight and thrill your fans, and they will bring you new customers' ;)
@lauraclick EXACTLY! What can we do for our fans today that will lead to sales tomorrow?
@lauraclick Thank you Laura! When I was researching the book, I kept coming across story after story of how rock stars would do a free show for their fans, or a few years ago Taylor Swift signed autographs for free for her fans for over *15 straight hours*. Rock stars are constantly doing things like this to surprise and delight their biggest fans. They strive to have an emotional connection with their fans, whereas brands want to have a transactional relationship with their customers.
But when the rock star releases a new album or launches a Kickstarter project like Amanda does, their fans take the lead and help the rock star sell more stuff. Because rock stars want an emotional relationship with their fans *that leads to sales*.
Both rock stars and brands want to acquire new customers and generate sales, but they both go about it in completely different ways.
@susansilver Great point, Susan. How many brands would think 'well if we give our customers something for free, what are we going to get back?' Rock stars like Amanda don't worry about getting something back every time, they just give and give because they know that eventually they will need to call on their fans. And when they do, their fans will answer.
@ginidietrich I love your community here, so engaged and smart!
@lizreusswig Thank you so much, Liz, I really appreciate that!
@RebeccaTodd Oh yes thanks for refreshing my memory, I think that's what I heard about a few months ago. As you said, true fans would KILL to be on stage with Amanda! I bet many of them would be embarrassed to even ask for money, and most wouldn't want it. It would be a dream come true!
Again, people that are complaining about that are operating from a point of jealousy over Amanda's success with the Kickstarter project, IMO. Fans DO want to be paid, but often they want ACCESS, not cash. If you had offered her true fans either $500 or a chance to perform with her on stage for even 15 mins, I bet most true fans would take the chance to be on stage without even thinking.
@PattiRoseKnight I think @lizreusswig invited us all to her Jamacian island for a reading vacation ;)
@RebeccaTodd Honestly I haven't really kept up with it, I remember hearing some stink about how much she raised versus how it was spent, etc. That's when she had to get into defending herself and how much money she raised vs how much everything was going to cost, so I think it's the same thing.
I do know this: The simple fact that her Kickstarter project was so wildly successful is, by itself, going to open her up to more scrutiny and jealousy. Success draws criticism, plain and simple.
Here's what I wonder (and as I said I honestly haven't followed so maybe you can help me here), is anyone in GTO upset with Amanda, or are outside sources upset with her? I mean if someone in the band is coming out and saying 'Yeah Amanda promised to pay us X, and she didn't', then that's one thing.
But if the complaining over what Amanda did or did not pay her band is NOT coming from the band, then so what? As I said, success breeds criticism. What do you think?
@lizreusswig Thank you Liz! And a reading vacation, that sounds like a great idea!
@RebeccaTodd Have you heard about #LOFNOTC? She sold over $11K in t-shirts over Twitter in 12 hours completely by random ;) She said she was a loser all alone on her computer on Twitter on a Friday night and drew a picture of a computer and half-eaten slice of pizza and glass of wine and posted it to Twitter. One of her fans said if she would put that on a t-shirt they'd buy it. So she did and sold $11K worth!