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@ginidietrich That's a problem, of course. Not only do influencers need best practices, but companies and agencies apparently need (and have for a few years) best practices for best practices.
2 months, 3 weeks ago on The FTC and Social Media: You Have to Disclose
These guidelines have been in place for more than 2 years, yet people who should know better either don't actually know better (bad) or are ignoring the rules (worse). It's not just agencies, but influencers as well, though it is my understanding the companies/agencies are responsible, so had better be giving proper training guidelines, even if the influencers (some of whom are marketing/SM professionals - see my "should know better" comment above) ignore the guidelines.
Every Tweet, every Instagram pic, every Facebook update- needs to have that disclosure in some form.
There is no way I am commenting on this.
4 months, 2 weeks ago on Dear Amy: The #SMEtiquette of Commenting on Blogs
Thank you for the link, Shonali! In good company, I see.
8 months, 1 week ago on Monday Roundup: Context
@ginidietrich @belllindsay That's what I immediately thought. So what are the lessons from Jr?
12 months ago on Join Gini Dietrich for a Special Livefyre Q&A Today
@ginidietrich @dough @belllindsay @Howie Goldfarb Don't forget product placement on "Bones" and "New Girl" ;P
@belllindsay @Howie Goldfarb Was the last book a co-author thingy? Or did I miss one? That must be different in terms of promotion, but also in terms of representing your vision
Thank you for your blog post. Your content is important to me, so please choose from the following specially curated comments:
1 - What? Impersonal LinkedIn responses? That's outrageous
2 - This person is Internet-famous and deals with many requests, please be patient
3 - You tried to connect with this person after deciding not to become a guest blogger? What is the point?
4 - You do not need to follow, you need to network. Ignore and move on.
Your selection will be noted and queued for processing; it will be posted in 3-5 business days.
1 year, 2 months ago on Dear Amy: LinkedIn Connection
I'd start with having him read the blog post first. From that comment, I'd say anonymous missed the point
2 years ago on The Freedom of Silence
I must be lucky; I tend not to encounter this speech, but know it's all around. I would hate to see the lack of civil boundaries the keyboard afford is break down our "real world" behavior. But then adjoin, loving in here iI noticed my LiveFyre password is based on some really obscene, hostile language.
Isuppose it's a sense of humor the and ability to shut out the rest t gets me through
Ah, press releases, how can I miss them if they won't go away?
Excellent points above, which I generally sum up as "they serve well as a record of announcement" - for disclosure purposes, etc.
The New/Social Media Press/News Release helped a small number of people change their habits and produce more interesting documents, but I have not used nor recommended use of a press release in an actual pitch in at least 8 years. The exception was generally to use them as a backup source of facts and data for follow-up and to have on-hand, but in that purpose the "press release" is replaceable.
So they stay? Use them well, craft them to do what they need to do, not because someone told you you have to.
2 years, 1 month ago on Why Are We Still Writing News Releases?
Early games over and I already beat the Internet. Take that, Internet!
2 years, 2 months ago on @DougH Picks NFL Games against social media
This depends on your goals, doesn't it? If you want greater exposure to the content, I would say continue to share and cannibalize. If having people go thru email is more important (perhaps you are funneling them into a sales/marketing lead tool or something)(, then I can understand it. It's just a matter of controlling the audience vs increasing raw numbers, which may or may not be a quality vs quantity argument (again, it depends).
God food for thought
2 years, 6 months ago on Stop Sharing Your Email Newsletter in Social Media
Except when they are
2 years, 7 months ago on Jeans Not Appropriate for Business Meetings
@ginidietrich @rachaelseda @Shonali One of my biggest frustrations as a cyclist is motorists who talk on the phone while driving ;P.
As for "owning the road," cyclists have a right to the travel line in the absence of a dedicated bike lane. just takes patience (and no horn tooting please) to wait for a cyclist to determine when it is safe to get over and let cars pass. That's how it is.
That said, there are a lot of jerks like Gini out there.
2 years, 8 months ago on Seven Tips for Sharing the Road with Cyclists
@ginidietrich @LauraScholz Had an interesting experience in Paris-- the bike tours through the city go right through the streets to the landmarks and monuments. We rode in the streets (no helmets- yeah, I know).
The best advice from one tour guide was using the "Palm of Power" - making sure the driver sees you as you are going through an intersection or (gulp) traffic circle.
I kept screwing up and calling it the "Palm of Death"
@ginidietrich @jennimacdonald Agreed- when I bought my first bike with clips, the shop owner let me ride it in the parking garage- where I fell over twice. I also fell a few times early on (no injuries). One comforting thought is most "new clip" falls occur while stopping, so you won't have any high-speed accidents.
My main thing, is ride with confidence. You belong on the road, and as long as you follow the rules- and in addition, make sure cars around you know what you are doing or about to do at all times- you will be fine.
As @jeffespo knows, I also live in MA. I got the same promotion, and it's not the first alcohol-related Klout perk directed at this denizen of the "No Fun State." It can't be that hard to target promotions by state or metro area, is it?
2 years, 9 months ago on Why targeting matters… a @Klout fail
Nice post. Oswald Bates could not have put it better.
2 years, 11 months ago on 12 Most Remarkable Words You Should Include in Your Daily Vocabulary
@JanetAronica Thanks Janet- and saw that updated chart. Been hearing that Twitter's referral data can be unreliable, but taking it at face, this seems to be bad news for Twitter and G+ more than it is good news for Pinterest. All in how you look at it I guess.
That said, I have been hearing anecdotally that Pinterest is indeed very hot for referral traffic, which I'm guessing is truer for certain types of businesses and content than it is for others. Guess we'll see, but that' why we look- and look critically- at the numbers
3 years ago on Shiny Object Syndrome Hurts Us All
@shelholtz (reverse the repins and likes in my statement about the celtics players).
@shelholtz I'm not advocating dismissing things-- it's our job to be curious and check all of these things out. But the rush to judgment, even a positive one, creates an unthinking mob mentality and gives credit where none is (yet) due. If something works, it works.
Yes, I saw the Celtics' Pinterest page, and like the use- I also note the 1,200 followers they have there- less than 10% of average attendance for any single game, and the player photo pins have about 11 likes each and fewer repins (which makes me wonder about some of the data being flung around like so much orangutan fesces).
(oops-- HT to Steve Garfield for the 1st link above)
For those wondering about the actual complete referral stats, these look interesting:
Facebook refers >7x over Pinterest. Twitter is a lot closer than I suspected.
For those wondering if I am picking on cat people:
@alizasherman Curse you!
@wabbitoid That's a good one- I wasn't even thinking of that particular example, but from the small business side, I have heard many examples of companies getting sucked in and losing a pile of dough - or even closing- with nothing to show for it in the way of lasting new customers. That's not necessarily always true, but a note of caution for yet another shiny
@Lewis LaLanne aka Nerd #2 This is probably the wrong place to admit that I drafted this post in less time than it should have taken, while I was supposed to be doing something else ;)
@jenzings There's also a juggalo social network (http://juggalobook.com/)- no, noone has asked me to set up a presence there yet. My clients are pretty sane.
Frankly, the Klout Score as job requirement is one of the scariest, most irresponsible uses of Klout I can think of. A high Klout score is absolutely no indicator of careers skills, even for "social media" jobs.
Klout has its places and uses, but unvridled love is not called for (same can be said for many other shiny object tools, like Pinterest, and heck even Twitter and Facebook).
I would replace the jobs bit on this list with my favorite thing about Klout: the ability to carpet-bomb people with +Ks in inappropriate topics (like Unicorns, or sports teams one obviously hates), as sport and as a way to show people who take Klout too seriously do so at their peril.
3 years ago on 12 Most Important Reasons to Love Klout
@MackCollier@ginidietrich That's actually one of the points of the blog post @Danny Brown kindly linked somewhere in this bramble of comments- platform, content and topic often dictate expectations for response (as does actually dictating expectations for response), Dang, I just sucked all the fun out of that
3 years, 5 months ago on Brand Bullying: A Tale of Ragu and Social Media
@CarlThress@AmyMccTobin@Danny Brown@MSchechter I would argue that it is the responsibility of the audience to examine what they are consuming-- it's not on the company, makreter or content publisher to assume that, tho- so fair on both sides.
When it comes to a social media professional taking a kneejerk reaction, I think it show your chops in a very public way to do just that-- find the context.
@ginidietrich No, but I'm running out of scotch-- thanks! (Sorry it took me 24 minutes to respond to you)
@MackCollier@Danny Brown@MSchechter http://twitter.com/#!/vistaprint
Official Twitter page of Vistaprint (VPRT).This page is run by the company's PR team M-F 9-5:30 EDT. Customer Service # 866.614.8004
Love this. Set expectations for response.
Truth in even big corporations, is, it's as good as the resources you throw at it AND the expectations you set,
@MackCollier@Danny Brown@MSchechter 15 minutes? That depends. It would be nice though (and yeah, i agree that 15 hours is too long). I think it's great to discuss the 24/7 nature-- who's monitoring and responding at 3am, the director of marketing? Who's on Sunday morning?
One elegant solution by a brand (may have been vistaprint) was to post on a Twitter account bio what hours someone is present-- that of course, is only part of the solution, and a real brand crisis (let's leave aside whether the subject of this post constitutes a "real brand crisis") does require monitoring and response-- it's something we need to make companies aware of, but I'm not sure of the 15 minutes- (understanding you may just be throwing a number out there)
I know CC too well to tag him as unreasonable. I know these stereotypes upset him (more than they do me, vive la difference), and to belabor my earlier point, Ragu should have done their homework and known that as well.
I get the reaction to the stereotyping of fathers- I also stick by my statement they could have a lot of fun (risky perhaps but fun) with this, rather than the flat campaign they presented (look what FiberOne did with the Cheech and Chong Magic Brownies video-- not at all social, but taking a risk and actually being entertaining and self-deprecating).
I probably wouldn't counsel a client to respond on Mediapost like that because there's no real win in stoking the fire-- but I think, for us, it has opened up a lot of thoughtful conversations.
As someone who counsels companies on social media, I am pretty mindful of what I say publicly about brands (I may not be perfect on that count- let me take this opportunity to apologize to Ford for past and future comments about people who drive Mustangs- but few are). What this conjures for me is that as social media professionals, I think we do have to be measured in how quick we are to judge and how harsh we are. I think the debate as to whether CC was too harsh here is a good one. The best part of this whole debate is that it's taking part among many professionals who do this counseling- and Ragu's response is part of that debate as far as I'm concerned.
(Not that I can't be snarky and ask "WHERE IS CC's RESPONSE?" - yes i know he commented on Gini's post, but where would my joke be then?)
@MSchechter@Danny Brown@MackCollier Ah, now that LiveFyre has let me in to the system,,,
LIVEFYRE WHY DO YOU NOT LET ME RESPOND INSTANTLY BUT MAKE ME SIGN IN BEFORE COMMENTING- DON'T YOU KNOW THIS THE AGE OF INSTANT RESPONSE? IF I DON'T HEAR BACK FROM YOU IN 3 HOURS....*Breathe into paper bag*
Better, sorry. Kidding of course.
This whole thing gives me a headache. The Ragu campaign suffered more from being boring than anything else-- the fun they could have had with the stereotypes- oh well. and the targeting was basic bad PR 101- just search "CC Chapman" and "penis" (c'mon, you've done it), and you will come up with this: http://www.digitaldads.com/2010/01/i-have-a-penis-i-am-not-a-mom/ - and you will know instantly how he would react to such a campaign. So yeah, probably better to skip him there (did any of the other dad bloggers campaign? No idea).
But I also believe Michael and the commenters raise some great points about the expectations for response when brands make mistakes. I was ready to explode on Amazon over a shipping charges issue, but 10 minutes and some excellent customer service presented the typical knee-jerk Tweets that ,any of us in this community would have done.
By the way, I thought the MediaPost article was a pretty reasoned response to getting flamed. I'm not sure I would have done it that way in that venue, but it shows thought and a level head.
There was a lot of great constructive feedback in the whole exchange- and I am a big fan of being critical online- but I think sometimes we need to count to ten- or 1,000.
@ginidietrich I'll keep casualtiesunder 340
3 years, 7 months ago on Public Relations for Sharks
I'm gonna be a bathtub for Halloween. Scary!
@ginidietrich But-- doesn't he work for MM? He's a paid spokesperson. I still fail to see the problem.
3 years, 9 months ago on Maker’s Mark Hires Jimmy Fallon and #FAILS
@AdamZ ..which is still an agent of the company. And spokersperson generally speaks for the client. Still don't see the problem here. Though he would do better to drop the "e" and drink real Whisky ;)
Is he not a contract employee, talent for hire? I don't see a problem with a spokesperson being tied with the brand in the context of the commercial.
3 years, 9 months ago on Empire Avenue Strikes Out
So, people are figuring out this about execution? Or are corporations just opening more of these presumably well-paying positions? I agree with the premise that the "Explaining social media" age has shifted- at least for a segment of the business world.
Of course, the unfortunate side effect is that "gurus" are suddenly discovering that this is now an integration age. I blame you for the rash of idiotic posts that are sure to follow ;)
3 years, 9 months ago on Why SM Consultants are Coming in From the Cold
Brock- I get the point, but the infographic is busy- cluttered with useless info (Bieber?)and very hard to read. It's falling prey to the "infoporn" trend that is ruining more useful infographics (to take it out of the resume category for a sec)
3 years, 10 months ago on Rethinking The Resume
Creative? Yes. And depends on the job AND the company, not to mntion the hiring manger. Lots of issues to consider, not the least of which, in the case of the infographic resume, is "can anyone make sense of my graphic?" In the example above, absolutely not. It's neither visually pleasing nor easy to understand. I have aheadache just thinking about looking at it. Also, is there searchable text in this? How are companies supposed to file this resume for reference? Sure it's memorable but you need more than memorable.
QR codes are a tool, and may help link. At worst, they are curiosities, at best they are a small piece of a larger work.
@ginidietrich @Lisa Gerber @dough @bobledrew I cannot claim coinage credit, but have always been a big fan of various modes of water transport.
3 years, 12 months ago on Social Media Permission Marketing
Blogging is passive (pull) pitching is active (push) If you blog, it better be a nice frakkin honeypot to attract the right folks
5 years, 3 months ago on #journchat (journchat) on Twitter
Prob both, but it depends