New York, NY
Bio not provided
@ginidietrich @stevenmcoyle Bingo.
1 year, 8 months ago on PR Department: Metrics, Budgets, and Outsourcing
@stevenmcoyle Personally, I think that Circles are much easier and intuitive than groups/lists on Facebook. But, I can see your point.
@ginidietrich @stevenmcoyle I don't know. Value vs. Potential. Right now, yes, the value lies in SEO, but I hope it can become more. I personally like Google+, but since just about everyone else I know is glued to Facebook or Twitter, it loses value as a purely social network. I do however like the potential of it as an underlying social layer, especially in mobile. Think of the rumored acquisition of WhatsApp by Facebook -- that's a play a more mobile experience...and I think that's what Google+ COULD be, but they have to get the people there. It COULD become the default way to share if integrated well via Android phones. But, that's a whole other fragmentation deal.
Anyway, I strayed a little there. Yes, Google+ for SEO, but I hope it can become more.
Nice post. I especially like your comment that Google could make Wildfire free. That would be very very interesting, especially coupled with Google Analytics.
I'm extremely curious to see how Facebook reacts to this though. I can't imagine they're too happy with Google having all this backend Facebook access/information. They very well could shut off access.
2 years ago on 4 Reasons Google Bought Wildfire
I don't necessarily think that automation is bad...in doses. It becomes bad when the only thing being done is automation. Social platforms have evolved, and the ways to interact on them have evolved as well. Perhaps most importantly though is that the audience has evolved. As platforms get larger and larger, require more work, and gain more mainstream adoption, tings that may have seemed taboo to most may start to become more prevalent. I think kind of applies here.
Of course, different approaches are going to work for different people and brands.
2 years, 3 months ago on Dear Social Media Purists – There is Nothing Wrong with Automation
Honestly, I find that when most people don't see immediate results, they tend to scale back and/or stop blogging all together. I also find that a lot of brands/companies/people who decide to utilize a blog...forget that they need content to put on that blog (and that it has to be interesting/relevant).
Dead? Hardly. Just not used effectively all the time.
2 years, 3 months ago on Is Blogging Dead or Are Companies Not Trying Hard Enough?
I'm included to agree here, but as @Ari Herzog mentioned, many of the social interactions you already see are a type of promotion. That, in my opinion, is where much of the social currency lies. Seeing "Jeff is currently at so and so restaurant" doesn't seem like a promotion. While it certainly is, it's something that provides value (or should) to those I choose to share that information with. Social promotions to often seem out of place. It's the ones that seamlessly integrate themselves into social that are the most successful.
Many brands attempt to take the "sell sell sell" road or the "okay we'll talk...but buy this first" road, instead of the "taking care of people and building relationships" road. Unfortunately, brands (and clients) often want to see results now and don't want to build. I think that's why we see a proliferation of social promotions.
I also agree with the comment @cbarger made. Too many people are trying too hard to prove that they experts and spend more time promoting themselves as social, rather than being social.
2 years, 4 months ago on New Research: Americans Hate Social Media Promotions
A lot of people are pointing to people saying things like "why not me" and I don't think that's the issue. My issue isn't the discussion of whether this was PR or customer service. In the end, it's part both. My issue here is the fact that Peter seems deadset that this is the norm for Morton's and that they would do this for anyone. THAT is where I have the issue.
Did this result in PR? Absolutely. Was it planned? Maybe, but we have no way of knowing. Was it customer service? Yes it was, especially for Peter. If someone who eats at Morton's 12 times a year, who didn't have a blog, had something like 82 twitter followers, and had no/little audience, tweeted that same thing...would they have had a (possibly complementary) steak and sides waiting for them at the airport. Probably not, but Peter seems to think so. Again, we have no way of knowing for sure.
So, I think the arguments are less of a "why not me" mentality, and more of a "just admit it" mentality.
3 years ago on Great Customer Service or Great PR?
I have no doubt that Morton's Steakhouse provides excellent customer service. I also have no doubt that @PeterShankman didn't stage a stunt or is lying. But let's be honest, as Danny and many others have pointed out, it's highly unlikely that this has happened to "Joe Everyone" or even better, I highly doubt that this has happened to other "good customers." I'm sorry, but let's not be naive @PeterShankman They know you. They know who you are. They knew that it was a good opportunity. Yes, it was amazing service...FOR YOU, but do you honestly think this is how they treat all their good and loyal customers? This was excellent customer service for Peter and excellent PR for everyone else.
And Peter, can we put this to rest...was the food free or not?
I'm guessing that this is completely independent of twitter? Correct? I'll be on and off so I look forward to reviewing.
4 years, 8 months ago on #journchat (journchat) on Twitter
NYC based Mktg/PR/SM consultant here.
Anyone particular reason for the site switch?