Experienced digital marketing and analytics professional. Founding member, @CoWork155.
@markwschaefer As you know, so am I. :)
6 days, 6 hours ago on The Spin Sucks Inquisition: Mark Schaefer
Mark is one of those guys who truly embraces the promise of social media and peer-to-peer connections. I remember first meeting him at the first Social Media at Work conference and immediately feeling completely at ease with him. I'd commented on his blog now and again, mostly just reading and nodding to myself furiously. But he remembered my name, my face and my story against a sea of others. He makes everyone he meets matter, really matter to him.
And? He gives really, really great big bear hugs.
6 days, 11 hours ago on The Spin Sucks Inquisition: Mark Schaefer
@Eleanor Pierce @rbinhammer @ginidietrich @LauraPetrolino Salt Lick. Franklin's. Guero's. Allens.
3 weeks, 3 days ago on The Dreaded S Curve: How Communications Continues to Change
@rbinhammer As you know, I'm not shy. :)
@ginidietrich This is true.
Yay! I can make this one! This will be most excellent. Richard is a great dude.
@JoeCardillo Oh I'm a big fan of what Groove is doing. They're stepping into a fairly competitive market with big players, and this openness about the ups and down of launching is going to set them apart in a pretty substantial way.
1 month ago on Seven Tips to Brand Your Business Online
1 month ago on Is Social Customer Service the Only Way?
I see what you did there.
@belllindsay @ginidietrich So disheartening.
1 month ago on The Social Media Mob
I think you're quite right that this is a case of third-party subcontractors dropping the ball -- and that's what leaves the bad taste in the mind of consumers.
In my area, FedEx deliveries are often subbed out to independent contractors under the FedEx name to keep costs in check. I can't even tell you how many times I've had packages marked "attempted" or "customer not available" when I WAS SITTING IN THE HOUSE AWAITING DELIVERY. No, you didn't attempt delivery. The IC sandbagged delivery until a later date so he could still draw compensation on the "attempt".
It takes quite a bit to get my knickers in a twist regarding customer service, though. I honestly can't recall a single time where I took my complaint to social, either the brand's FB wall or their Twitter feed, but I've seen plenty of examples where people took to social FIRST vs. seeking out other ways to resolve the problem. That phenomenon fascinates me, and I suspect there's some level of coercion implicit in doing so. Hmmm.
In the end, some people bully brands on social -- and that's really unfortunate.
@ginidietrich Yeah, that sucks -- and, as usual, you handled it with poise and grace.
I posit this may well have been a case of the left hand not knowing what the right hand was doing re: the weird responses.
Mob mentality meets Schadenfreude.
It's our impulse to, as @RobBiesenbach pointed out, jump to the defense of those we trust and hold most dear, even when the whole story hasn't been made clear. People become so myopic in their opinions that confirmation bias takes over.
As for the automation of sponsored posts, @makeaner and @Eleanor Pierce, "boosting" a post is still a manual action.
What a beautifully written post, @CindyKing! Thank you for sharing your experiences. Cancer has touched my family a number of times through the years, and I'm always amazed and awed by the resilience of those undergoing treatment. It's just one small reason why my wife and I have been involved in Relay for Life for the past decade.
1 month, 2 weeks ago on How to Keep Working When Life Throws You a Major Curve Ball
@Karen_C_Wilson @jasonkonopinski @annhandley @JoeCardillo You're not wrong.
1 month, 2 weeks ago on The Spin Sucks Inquisition: Ann Handley
@annhandley @JoeCardillo I like to eat crabcakes.
Hi Anna Banana!
I have many unkind and unsavory things to say about Ann Coulter, but I don't want to get banned.
As for the NYPD, someone *had* to see this campaign had the potential to go very, very wrong.
1 month, 3 weeks ago on When Good Social Media Advice isn’t So Good
@ginidietrich @annelizhannan I definitely think it's the result of cash-starved agencies trying to grab up anything they can, regardless of capabilities.
1 month, 4 weeks ago on The Lies PR Firms Tell
Oh man. "Of course, I (we) can do that." That's a big one, for sure.
Congrats, Ken. Sounds like an exciting move for you.
1 month, 4 weeks ago on Change is in the Air at Inkling Media
Abbie and I only recently became connected, but this gives me even *more* insight!
Great to see your thoughts here. :)
2 months ago on The Spin Sucks Inquisition: Abbie Fink
@JoeCardillo @LauraPetrolino DUDE. That would be AMAZING.
2 months ago on Whisper Campaigns and Why Spin Sucks
@ginidietrich I'm kinda ok with that.
2 months, 1 week ago on Gin and Topics: A Memorial Day White Pants Phenomenon
Very nice to meet you here, Gwen!
2 months, 1 week ago on The Spin Sucks Inquisition: Gwen Moran
@JoeCardillo @KateNolan @Eleanor Pierce @belllindsay @clay_morgan YES. DO THIS.
2 months, 1 week ago on Three Keys to Become a Disruptive Marketer
I got my....I got my....I got my tight pants on.
You're going to love Maine.
2 months, 2 weeks ago on The Spin Sucks Inquisition: Laura Petrolino
I love this post, amigo.
2 months, 2 weeks ago on Clarity at 2,310 Meters
@ginidietrich I let loose with a string of expletives that would make a Jersey truck driver blush.
2 months, 2 weeks ago on Share the Road: A Few Tips for Cars from Cyclists
@katskrieger You're right, sadly.
@katiegwillie It depends on the state, but three feet is the usual minimum. For instance, here in PA, it's four feet. At our last cycling club meeting, we had a speaker who was instrumental in getting that four foot minimum instituted.
He advised cyclists to ride near where the right wheel of a car would be, so trailing motorists don't pass too closely. Pass when it's safe and legal to pass.
@jenzings They're quite common with urban bike commuters.
I got hit when I was on my bike a few weeks ago. Had a committee meeting just a few blocks away, so I hopped on the bike I keep here at CoWork155 and away I went. Two lane, one way street and I'm sitting two or three car lengths back from the light. Dude behind me bumped my rear wheel, lifted me onto my front and I rolled into the trunk of the car in front of me. He tried to slip out and speed off, but there was a cop on street patrol who say the whole thing go down.
If we had been moving vs. nearly at a stop for the light, it could have been very, very bad.
@amandalgant @ginidietrich #shotsfired
2 months, 3 weeks ago on A Reading Assignment: Five Articles You Should Read this Week
@ginidietrich @jasonkonopinski She totally is.
@amandalgant I love, love, love his work.
@belllindsay Let's not forget Hank Dawge.
@ginidietrich @jenzings Right after 50 Shades of Dorian Gray.
Excellent roundup, G.
3 months ago on What A Dog’s Cancer Taught Me About Community
I think it is absolutely critical to allocate a piece of the social budget for sponsored/promoted content when it's appropriate to the organization. High-value content assets like webinars and white papers, which also serve to drive leads, just aren't going to be as successful without a little paid boost.
If you look at the brands and organizations that are most successful on social, there's always been some level of paid promotion in support of organic reach.
3 months ago on Are the Days of “Free” Social Media for Brands Numbered?
@ginidietrich @Howie Goldfarb BITE YOUR TONGUE.
3 months ago on Google+ is Not Dead. Long Live Google+!
@biggreenpen We'll miss you! :)
3 months ago on Neuromarketing: The Brain Science of Web Marketing
@JoeCardillo Totally. #braincrush
3 months, 1 week ago on The Spin Sucks Inquisition: Kelly Dietrich (aka Mr. D.)
When can Mr. D and I play video games and drink beer together?