Experienced digital marketing and analytics professional. Founding member, @CoWork155.
This post is a doozy!
1 week, 5 days ago on 13 Things to Include in a Communications Firm Business Plan
Yay, Susan! :)
1 month ago on The Spin Sucks Inquisition: Susan Cellura
@TomMartin hahahaha. Yep.
1 month, 2 weeks ago on The Spin Sucks Inquisition: Tom Martin
He's a great dude, for sure. Welcome to the Inquistion, @tommartin!
@belllindsay @LauraPetrolino Are you going to give her your Bud Light?
1 month, 2 weeks ago on Management, Check Thyself
So much yes.
1 month, 2 weeks ago on Nine Piles of Bullshit You Step in Daily
Happy Inquisition Day!
1 month, 3 weeks ago on The Spin Sucks Inquisition: Jess Ostroff
She has a thing for stealing hats.
1 month, 4 weeks ago on The Spin Sucks Inquisition: Kerry Gorgone
Hahahahaha, I *love* that video from Amy!
+ eleventy billion to shooting horizontally. It makes me cry when I see videos shot in a vertical aspect ratio, too.
2 months ago on DIY Video: How You Look Matters
@ClayMorgan @belllindsay Yeah, there were variations of a 'cold water challenge' kicking around for a while, but Frates' interpretation actually aligned with the specific cause. The shock of having ice cold water dumped on you was meant to give people a glimpse of what ALS is like - frozen in your own body.
Will they be able to raise that kind of money next year? Not a chance. However, they did a huge influx of first-time donors which virtually every NPO from here to Timbuktu struggles in acquiring.
2 months ago on What’s Wrong With the Viral Fad?
What I found most fascinating about the ALS ice bucket challenge is its origin story. It wasn't a campaign planned by the organization. Rather, it was a personal challenge issued by Pete Frates, though even that story may be apocryphal.
@ginidietrich I'll see what I can do!
2 months, 1 week ago on Gin and Topics: Goodbye Gecko. We’ll Miss You.
The Wonderpup does the dance with Kylie and Wyatt still. :)
@ClayMorgan I definitely binge watch, too. That consumption model is fast becoming the new norm, I think.
2 months, 1 week ago on The Spin Sucks Inquisition: Laura Mansfield
@biggreenpen Kindle version is $2!
Autobiography of a Yogi is a wonderful read. Even if you don't practice yoga, one to spend time with, IMO.
Nice to meet you, Laura!
@LauraPetrolino She's really, really good at that. (The #FF thing)
2 months, 1 week ago on Happy Birthday, Spin Sucks!
@ginidietrich @jonmikelbailey *kermitarmflail*
@ginidietrich It most certainly has. For true.
Happy, happy birthday! It's been a wild ride here as part of the Crazies. :)
I heart Canva.
2 months, 2 weeks ago on Five Must-Have Free Visual Marketing Tools
Besserwisser, man. Besserwisser.
2 months, 2 weeks ago on Five Types of Clients to Avoid
@RobBiesenbach @ClayMorgan Back in my account manager days at Jupiterimages, I'd deal with rights and clearances issues all the time. One photographer we rep'ed built out most of his portfolio with action shots of water - splashes, drops, etc. He was walking through a grocery store and happened to see one of his images on the label for a very well-known daily shower cleaner, and he didn't recall seeing a royalty check for product-for-sale.
Long story short: the original design shop never licensed the image but released an unwatermarked high-res comp to the client. Client included that image in their branding for that product going back six years. I had to call the brand manager and tell them they owed six figures. She was only two weeks into the job, too.
The photog called me after the whole thing was settled and told me he just plunked down a down payment on a new house because of that little screw-up.
Unauthorized web usage is a big one. There's a service called PicScout used by the big stock houses that scours the web for RM images and checks them against existing licenses. Agencies get themselves in a bind when they don't have a robust digital asset management system to segregate expired right-managed images from royalty-free.
2 months, 2 weeks ago on Visual Content, Confusion, and Copyright Laws
Oh man, IRC! Those were the days. :)
Enjoy your day in the hot seat, Joe!
2 months, 2 weeks ago on The Spin Sucks Inquisition: Joe Hackman
@LauraPetrolino If George inspired a font, what would it be?
2 months, 2 weeks ago on Eye Tracking for Visual Effectiveness
@LauraPetrolino Oh. My. GAWD.
Typography is beautiful. I'm finally starting to appreciate the underlying emotional triggers to various typefaces.
@biggreenpen ooh - I heart Michael Pollan.
2 months, 2 weeks ago on Read a Book Day is September 6
@LauraPetrolino @Eleanor Pierce @ClayMorgan Oh man, how could I have forgotten Chuck P?! Shame on me. SHAME.
A Prayer for Owen Meany
(everything by Cormac McCarthy)
Hitchhiker's Guide to the Galaxy
The Sun Also Rises (fight me on Hemingway, G.)
Ok, I'm game. Parking a comment so I remember to come back later.
Good stuff! It's always going back and rereading. :)
2 months, 3 weeks ago on The Spin Sucks Inquisition: A Recap
#4, man. YES.
2 months, 3 weeks ago on 6 golden rules to responding to client emails
@ginidietrich Absolutely. The alternative is a bit scary, to say the least. While we're at it, the axiom "sleep when I'm dead" makes me want to punch someone square in the nose. I understand people are motivated by different things, but fetishizing the "hustle" isn't the answer, IMO.
3 months ago on The “I’m Busy” Badge of Pride
I've tried very, very hard to eliminate "I'm so busy" as a response when someone asks me how I'm doing.
Truth be told, I haven't always managed the stresses of the working world with the most grace, but I'm working on that.
@Danny Brown @bobledrew Goats?
3 months ago on The Spin Sucks Inquisition: Danny Brown
But what does he know about sheep?
I bought two.
3 months, 1 week ago on Are You a Certified Social Media Professional?
Tech startups are perhaps the worst offenders, dismissing all marketing and PR activity out of hand as simple commodities. They often believe (in a Pollyanna sort of way) in the meritocracy of ideas without putting a dime into any formalized communications or marketing strategy.
3 months, 2 weeks ago on PR is More than Media Relations
You need to say OH MY HECK a lot more often. Please.
3 months, 2 weeks ago on Gin and Topics: Morgan Freeman Sucks in Helium
@djwaldow You're welcome. :)
3 months, 2 weeks ago on New Skin. Cleaner Look. Higher Frequency. More Passion.
@ginidietrich Well, that's not really news to anyone.
3 months, 2 weeks ago on Crisis Communications 101: What You Can Learn from Union Street Guest House
My jaw dropped when that story first hit my reader. Unbelievable.
@markwschaefer As you know, so am I. :)
4 months ago on The Spin Sucks Inquisition: Mark Schaefer
Mark is one of those guys who truly embraces the promise of social media and peer-to-peer connections. I remember first meeting him at the first Social Media at Work conference and immediately feeling completely at ease with him. I'd commented on his blog now and again, mostly just reading and nodding to myself furiously. But he remembered my name, my face and my story against a sea of others. He makes everyone he meets matter, really matter to him.
And? He gives really, really great big bear hugs.
@Eleanor Pierce @rbinhammer @ginidietrich @LauraPetrolino Salt Lick. Franklin's. Guero's. Allens.
4 months, 2 weeks ago on The Dreaded S Curve: How Communications Continues to Change
@rbinhammer As you know, I'm not shy. :)