Experienced digital marketing and analytics professional. Founding member, @CoWork155.
@ClayMorgan @belllindsay Yeah, there were variations of a 'cold water challenge' kicking around for a while, but Frates' interpretation actually aligned with the specific cause. The shock of having ice cold water dumped on you was meant to give people a glimpse of what ALS is like - frozen in your own body.
Will they be able to raise that kind of money next year? Not a chance. However, they did a huge influx of first-time donors which virtually every NPO from here to Timbuktu struggles in acquiring.
4 days, 14 hours ago on What’s Wrong With the Viral Fad?
What I found most fascinating about the ALS ice bucket challenge is its origin story. It wasn't a campaign planned by the organization. Rather, it was a personal challenge issued by Pete Frates, though even that story may be apocryphal.
4 days, 19 hours ago on What’s Wrong With the Viral Fad?
@ginidietrich I'll see what I can do!
1 week, 3 days ago on Gin and Topics: Goodbye Gecko. We’ll Miss You.
The Wonderpup does the dance with Kylie and Wyatt still. :)
@ClayMorgan I definitely binge watch, too. That consumption model is fast becoming the new norm, I think.
1 week, 3 days ago on The Spin Sucks Inquisition: Laura Mansfield
@biggreenpen Kindle version is $2!
Autobiography of a Yogi is a wonderful read. Even if you don't practice yoga, one to spend time with, IMO.
Nice to meet you, Laura!
@LauraPetrolino She's really, really good at that. (The #FF thing)
1 week, 4 days ago on Happy Birthday, Spin Sucks!
@ginidietrich @jonmikelbailey *kermitarmflail*
@ginidietrich It most certainly has. For true.
Happy, happy birthday! It's been a wild ride here as part of the Crazies. :)
I heart Canva.
1 week, 5 days ago on Five Must-Have Free Visual Marketing Tools
Besserwisser, man. Besserwisser.
1 week, 6 days ago on Five Types of Clients to Avoid
@RobBiesenbach @ClayMorgan Back in my account manager days at Jupiterimages, I'd deal with rights and clearances issues all the time. One photographer we rep'ed built out most of his portfolio with action shots of water - splashes, drops, etc. He was walking through a grocery store and happened to see one of his images on the label for a very well-known daily shower cleaner, and he didn't recall seeing a royalty check for product-for-sale.
Long story short: the original design shop never licensed the image but released an unwatermarked high-res comp to the client. Client included that image in their branding for that product going back six years. I had to call the brand manager and tell them they owed six figures. She was only two weeks into the job, too.
The photog called me after the whole thing was settled and told me he just plunked down a down payment on a new house because of that little screw-up.
Unauthorized web usage is a big one. There's a service called PicScout used by the big stock houses that scours the web for RM images and checks them against existing licenses. Agencies get themselves in a bind when they don't have a robust digital asset management system to segregate expired right-managed images from royalty-free.
1 week, 6 days ago on Visual Content, Confusion, and Copyright Laws
Oh man, IRC! Those were the days. :)
Enjoy your day in the hot seat, Joe!
2 weeks, 3 days ago on The Spin Sucks Inquisition: Joe Hackman
@LauraPetrolino If George inspired a font, what would it be?
2 weeks, 4 days ago on Eye Tracking for Visual Effectiveness
@LauraPetrolino Oh. My. GAWD.
Typography is beautiful. I'm finally starting to appreciate the underlying emotional triggers to various typefaces.
@biggreenpen ooh - I heart Michael Pollan.
2 weeks, 4 days ago on Read a Book Day is September 6
@LauraPetrolino @Eleanor Pierce @ClayMorgan Oh man, how could I have forgotten Chuck P?! Shame on me. SHAME.
A Prayer for Owen Meany
(everything by Cormac McCarthy)
Hitchhiker's Guide to the Galaxy
The Sun Also Rises (fight me on Hemingway, G.)
Ok, I'm game. Parking a comment so I remember to come back later.
Good stuff! It's always going back and rereading. :)
3 weeks, 3 days ago on The Spin Sucks Inquisition: A Recap
#4, man. YES.
3 weeks, 4 days ago on 6 golden rules to responding to client emails
@ginidietrich Absolutely. The alternative is a bit scary, to say the least. While we're at it, the axiom "sleep when I'm dead" makes me want to punch someone square in the nose. I understand people are motivated by different things, but fetishizing the "hustle" isn't the answer, IMO.
4 weeks ago on The “I’m Busy” Badge of Pride
I've tried very, very hard to eliminate "I'm so busy" as a response when someone asks me how I'm doing.
Truth be told, I haven't always managed the stresses of the working world with the most grace, but I'm working on that.
@Danny Brown @bobledrew Goats?
1 month ago on The Spin Sucks Inquisition: Danny Brown
But what does he know about sheep?
I bought two.
1 month, 1 week ago on Are You a Certified Social Media Professional?
Tech startups are perhaps the worst offenders, dismissing all marketing and PR activity out of hand as simple commodities. They often believe (in a Pollyanna sort of way) in the meritocracy of ideas without putting a dime into any formalized communications or marketing strategy.
1 month, 1 week ago on PR is More than Media Relations
You need to say OH MY HECK a lot more often. Please.
1 month, 2 weeks ago on Gin and Topics: Morgan Freeman Sucks in Helium
@djwaldow You're welcome. :)
1 month, 2 weeks ago on New Skin. Cleaner Look. Higher Frequency. More Passion.
@ginidietrich Well, that's not really news to anyone.
1 month, 2 weeks ago on Crisis Communications 101: What You Can Learn from Union Street Guest House
My jaw dropped when that story first hit my reader. Unbelievable.
@markwschaefer As you know, so am I. :)
1 month, 4 weeks ago on The Spin Sucks Inquisition: Mark Schaefer
Mark is one of those guys who truly embraces the promise of social media and peer-to-peer connections. I remember first meeting him at the first Social Media at Work conference and immediately feeling completely at ease with him. I'd commented on his blog now and again, mostly just reading and nodding to myself furiously. But he remembered my name, my face and my story against a sea of others. He makes everyone he meets matter, really matter to him.
And? He gives really, really great big bear hugs.
@Eleanor Pierce @rbinhammer @ginidietrich @LauraPetrolino Salt Lick. Franklin's. Guero's. Allens.
2 months, 2 weeks ago on The Dreaded S Curve: How Communications Continues to Change
@rbinhammer As you know, I'm not shy. :)
@ginidietrich This is true.
Yay! I can make this one! This will be most excellent. Richard is a great dude.
@JoeCardillo Oh I'm a big fan of what Groove is doing. They're stepping into a fairly competitive market with big players, and this openness about the ups and down of launching is going to set them apart in a pretty substantial way.
2 months, 3 weeks ago on Seven Tips to Brand Your Business Online
2 months, 3 weeks ago on Is Social Customer Service the Only Way?
I see what you did there.
@belllindsay @ginidietrich So disheartening.
2 months, 4 weeks ago on The Social Media Mob
I think you're quite right that this is a case of third-party subcontractors dropping the ball -- and that's what leaves the bad taste in the mind of consumers.
In my area, FedEx deliveries are often subbed out to independent contractors under the FedEx name to keep costs in check. I can't even tell you how many times I've had packages marked "attempted" or "customer not available" when I WAS SITTING IN THE HOUSE AWAITING DELIVERY. No, you didn't attempt delivery. The IC sandbagged delivery until a later date so he could still draw compensation on the "attempt".
It takes quite a bit to get my knickers in a twist regarding customer service, though. I honestly can't recall a single time where I took my complaint to social, either the brand's FB wall or their Twitter feed, but I've seen plenty of examples where people took to social FIRST vs. seeking out other ways to resolve the problem. That phenomenon fascinates me, and I suspect there's some level of coercion implicit in doing so. Hmmm.
In the end, some people bully brands on social -- and that's really unfortunate.
2 months, 4 weeks ago on Is Social Customer Service the Only Way?
@ginidietrich Yeah, that sucks -- and, as usual, you handled it with poise and grace.
I posit this may well have been a case of the left hand not knowing what the right hand was doing re: the weird responses.
Mob mentality meets Schadenfreude.
It's our impulse to, as @RobBiesenbach pointed out, jump to the defense of those we trust and hold most dear, even when the whole story hasn't been made clear. People become so myopic in their opinions that confirmation bias takes over.
As for the automation of sponsored posts, @makeaner and @Eleanor Pierce, "boosting" a post is still a manual action.