Paid Media Manager, Arment Dietrich and @SpinSucks Host, @rowpodcast
@CommProSuzi Apple's copywriters are brilliant in that regard. Show me how I'd use it -- and how my life is somehow enriched because of that -- and not what it does.
1 hour, 12 minutes ago on How to Write Non-Salesy Sales Copy
I see so many businesses stumble and fall when it comes to sales copy. It's that subtle balance of irresistible and promotional that eludes many a copywriter.
Kudos on a great post, @leepolevoi!
2 hours, 45 minutes ago on How to Write Non-Salesy Sales Copy
@digitalbase @TomMartin I'm with Tom on this. Big data is being heralded as the key to unlocking consumer behavior online, but the frameworks and the tools themselves aren't fully mature yet. The agencies that will be most successful for many years are those that embrace a data-driven strategy and execute based on sound reasoning vs. notched the belt with another Webby.
8 hours, 4 minutes ago on Agencies Must Evolve or Die
@katieburkie Glad to have you, Katie! Don't mind @JoeCardillo, he's pretty harmless. :)
11 hours, 5 minutes ago on Front Page Snooze: Creative News Releases Spice Up Boring
As soon as I saw the announcement, I thought, "What a perfect way to announce the news!" I'm a big fan of @chernovand this couldn't have been more perfect way to make the big reveal.
23 hours, 2 minutes ago on Front Page Snooze: Creative News Releases Spice Up Boring
@ginidietrich @EricaAllison Remind me to tell you my Mark Cuban story sometime.
1 day, 6 hours ago on The PR Firm Debate: Should Startups Hire One or Not?
After working with/for a number of tech startups, there's something that worth noting: developers seem to have a nearly universal distrust and disdain for communications professionals, especially PR people. I saw it first hand. Too many fledgling tech entrepreneurs think that the idea alone is going to net them millions of users because, darn it, it's just that good.
@JoeCardillo @ginidietrich I do the dork thing pretty darn well.
3 days, 22 hours ago on Gin and Topics: Holiday Songs and Dogs in Boots
@JoeCardillo @ginidietrich Count me in!
Those boots are ridiculous.
4 days, 1 hour ago on Gin and Topics: Holiday Songs and Dogs in Boots
@JohnMTrader @JRHalloran <ahem>rugby</ahem>
4 days, 6 hours ago on #FollowFriday: James Halloran
@JRHalloran Send me a note if you'd like to guest post. ;)
@belllindsay Hasn't stopped you yet!
4 days, 7 hours ago on #FollowFriday: James Halloran
I've enjoy your contributions in the comments immensely, @JRHalloran! Enjoy your #FF. Hope you didn't plan on accomplishing much today. ;)
4 days, 8 hours ago on #FollowFriday: James Halloran
@lizreusswig @JRHalloran @RebeccaTodd I enjoy using emoticons, partially to give additional context to a comment that might otherwise go misunderstood.
It's fascinating to see how people respond to their use, isn't it?
4 days, 20 hours ago on An Emotional Case for Emoticons
The waters, they be murky indeed.
You're quite right that pay-to-play is commonplace in trade pubs and business journals (there's one here regionally that immediately comes to mind) and potential advertisers are getting really savvy when negotiating rates. "You want me to sign off on a year contract? Fine. I get the editorial *first* and then my ad run starts." I came up against it a few times during my short stint in advertising sales and it used to frustrate me to no end.
You want to really talk about mixing church and state? There's a small advertising agency that also acts as a publisher/media company for a small magazine. There's no way that they can honestly serve the best interest of their clients like that.
5 days, 5 hours ago on Journalistic Ethics: What Every PR Pro Needs to Know
This is what keeps Gini up at night. :)
5 days, 23 hours ago on Truth, Lies, and Facebook Memes
I know banning technology is all the rage with face-to-face meetings, but it ignores one key thing: differences in learning styles and how we process information. For some people, using Evernote on an iPad is critical to organizing notes, ideas, and action items.
For what it's worth, I think it's dangerous to assume that technology only distracts in a face-to-face meeting and banning it outright in favor of analog pencil and paper might pull the rug out from some people. It's a balancing act.
6 days, 3 hours ago on Get More Done With Effective Meeting Planning
@belllindsay @RebeccaTodd And then Hank licked an eyeball.
6 days, 5 hours ago on Truth, Lies, and Facebook Memes