John Refford
Deep South of Boston
- 19 comments
- 2 likes given
- 9 likes received
John is a veteran corporate technologist, he now works in Marketing “using technology to make marketing more awesome.” Outside of the office he manages social marketing efforts for several charitable and community organizations. He loves mountain biking and is overly proud of the Boston Bruins Stanley Cup victory. Find him online at @iamreff or at his blog refford.com.
@jeffespo Ahh. I see you on the list. I don't get the zima comment tho (I have a horrible memory so maybe that's it)
Good tips from a SxSW vet! Thanks for the shout out. Hope our paths cross in Austin.
For established companies I think a CEO can be "lightly social" consisting of a blog post or two a quarter and 6-12 tweets a month. Just enough to establish a presence but not so much as to waste energy or overwhelm the overall corporate message.
here's a comment - testing "Follow Conversation"
Test for notification!
Posting with twitter account
@jeffespo I didn't have one. Been meaning to. I have one now. Never used it so abandon it if it gives you a hard time.
@jeffespo these units have internal, rechargeable batteries, just plug them into a USB at night using a provided cable. In the morning they're ready to go again.
Last year I used the kind that took 4 AA batteries, but eventually it burned out. Apparently Droid phones can have a relatively high mAH (milli-ampere-hours). The power charger I was using would get SUPER hot and eventually it burned out. So far the Powergen has been great. It has a 2900 mAH which is more than enough for my Droids 1800 mAH. I haven't used the Powergen a ton, but it has worked when I've used it. SXSW will put it to the test for sure.
Great advice Jeff. If I may add one. Last year I carried a small battery charger to recharge my phone on the go. It worked so well that I'm carrying two this year - one for an afternoon recharge and another for the evening. That way I can get through the day without an electrical outlet. They are pretty small and with them I don't need to carry power adapters or cables. The ones I use, called PowerGens, are ideal for my Droid phone because it comes standard with a microUSB attachment. iPhone users might find something similar but best suited for iPhones. Most people won't need two, but my phone doubles as a wifi hotspot and that drains the battery pretty quickly.
You can see the PowerGen along with my other gear, and I won't be packing all of it with me, on this pinterest board.
http://pinterest.com/iamreff/sxsw/
thanks,
John @iamreff
Jeff, Emily and the @Chobani team are great. Not only is their outreach good, as you point out, but their social customer service is pretty good too! I had a few bad cups of yogurt. In frustration I tweeted about it. If you're interested, here is my post/storify recap. http://www.refford.com/2011/06/social-customer-service-right/
JayBaer SO sorry to hear about the loss of your brother. I could tell how special he was to everyone that met him. Glad to hear you're balancing your life out a bit. You'll be better for it.
-John Refford
iamreff
I'll also recommend Buffer at (http://bufferapp.com). bufferapp The chrome plug in makes content sharing so easy and it schedules your tweets or Facebook posts out in accordance with a schedule you dictate.
In addition check out If This Then That (http://ifttt.com). ifttt is a way to to connect streams conditionally. Here are some examples of what you can do with it: http://ifttt.com/recipes
-John Refford
iamreff
http://refford.com
danlondon Ricky Martin. Duh! Is there even any competition? ;-)
I use and really like the Toblino 2
http://www.amazon.com/Toblino-Leather-Folio-Convertable-Multi-angle/dp/B004TM1JBE/ref=sr_1_1?ie=UTF8&qid=1320845712&sr=8-1
I find your use of capitalization curious, but maybe I'm just persnickety.
Great quote "bloggers are time-starved, suspicious, and persnickety." -true.