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Also; Stop acting as if "stories" are different from "ads". Just because you call them "stories" does not make them any less of an annoyance, or any less of an "ad". Does Mike Hoefflinger think we're that stupid?
1 year, 2 months ago on 14 Ways New Facebook Betrays Small Business
I wrote about this a few days back (http://coupsmart.com/blog/2012/02/21/no-social-commerce-isnt-dead/). Good to see I'm not the only one who pointed out what Gap, et al did wrong.You can't just copy and paste your storefront into a new medium and expect it to work like magic. Each social media platform is different and requires a more nuanced approach. Thanks for sharing, Daniel.
1 year, 2 months ago on Three F-Commerce Techniques That Actually Work
Wow. Thanks for the info. Looks like coupsmart 's policy of sending tweets out "the second Tuesday of next week" is spot-on. We're quite the innovative company.
1 year, 6 months ago on If You’re B2B, What Day You Tweet Doesn’t Matter
Good point, Jay. We do a lot of in-store online conversion at coupsmart to help bridge the gap between the online and offline. It's always funny when we find a "social" business (a bar, a restaurant, etc.) that isn't wired. What the heck?Oh, and Miss Ocktoberfest 2011 is a hottie. I always fall for girls with glasses...
1 year, 7 months ago on Why-Fi? Destroy Real-Time Social Media Obstacles
Social media has potential for real-world changes (and in many ways, already has proven itself in that regard. See: Egypt, Libya, Cheezburger-loving cats), but it's still tricky for businesses. It does help, though, as you suggested, to actually see the 'tools' in action, in their native environments. Case in point: Last week, I went to visit a coupsmart
client to see how our tools were helping his business. I got some great feedback (and kudos), but seeing for myself how our in-store QR code tool was being used, I made a quick sketch and showed the owner a better way to display the deal. A quick change, no less than a few minutes, and it changed the whole experience for their customers. Sitting behind my computer screen, I never would have known how people were actually using our system in their store. Theory and reality often are at odds, and 99% of people do not care about the latest social media buzzword/app/meme/cheezburger cat of the moment. I keep saying, "new" media isn't all that "new". It still comes down to: Know Thy Customer.
1 year, 7 months ago on Social Media Lessons From the Offline Real World
I am not surprised by this, actually, Jay. Just yesterday, I saw a few complaint tweets, but the tweet never mentioned the company via hashtag or @ symbol. My only question: If the people complaining about companies on Twitter don't bother to actually call out the company itself, why would they expect a response within two seconds? If you're going to call someone out, at least do it to their face.
1 year, 7 months ago on 70% of Companies Ignore Customer Complaints on Twitter
Thank you, Jay. This reminds me of ambercadabra 's blog post from July (http://www.brasstackthinking.com/2011/07/my-single-most-powerful-productivity-trick/) about exercising filters. As someone with a "real job", it's hard to keep up with all of these "tools" (or are they distractions?). And I'm behind a computer screen 12+ hours a day. I couldn't imagine running a restaurant or non-digital business and still be awesome at the 346 different social media tools out there (each with a different interface, controls, etc.).I'd like to think that getting in, getting out, and getting back to the business of running your business is the main goal of coupsmart where I work, but even I can understand not having even two minutes to again, learn yet another tool.I'm all for an upgrade moratorium, as I'm on my 89th phone in the last 16 months. But then again, we are living in an exponential society, where change is happening at a quicker and quicker pace.It makes me really miss Bob Ross even more.
1 year, 7 months ago on Social Media Success is About the Wizard, Not the Wand
Jay, you'll be happy to know that you're at least on the twelfth row of my Excel sheet. :) And yes, I did email this article to my boss. Thanks for confirming what I knew in my gut - like the George Harrison song, when it comes to social media and fostering relationships, "it's gonna take time, it's gonna take patience and time...to do it right"
Err, I mean..."great post". :P
1 year, 7 months ago on Blogger Outreach Changes the PR Timeline Forever
The "digital bumper sticker" is an apt description. Yes, I'm in the social media space (I work at @CoupSmart), but even I think there's there's too much emphasis on vanity and not enough emphasis on driving customers to your actual store (online or virtual). Enough with the ego. To paraphrase The Social Network. "Having a lot of 'Likes' is cool, but you know what's even cooler? Having a lot of revenue."
Thanks again, Jay telling it "Like" it is.
1 year, 7 months ago on The Real Reason Your Customers Don’t Like You on Facebook